Digital Marketing

As the one-year anniversary of Canada's Anti-Spam Legislation (CASL) draws near, new research from Constant Contact, Inc. underscores the continued importance of email marketing. Contrary to popular belief, Canadian consumers rate email as their number one method for staying in touch with businesses and by a long shot. Sixty-eight percent prefer email compared to just 12% who prefer staying in touch via telephone, 8% via mail, 7% via in person conversations, and 5% via social media.

Posted Jun 02, 2015

Constratus, LLC introduced the Constratus Consent Engine, the first in a suite of software products Constratus is developing to help network service providers integrate into the digital ecosystem. The Constratus Consent Engine leverages the Apigee Edge intelligent API platform, including Apigee's backend-as-a-service (BaaS) technology, to allow subscribers to share information about their location and preferences, as well as to enable applications to send push notifications and monitor online behavior.

Posted Jun 02, 2015

Marketers are predicted to spend $11.5 billion on data and related solutions across the three most prominent channels (email, direct mail, and display advertising) in 2015, according to recent research by Winterberry Group and DMA - demonstrating data's increasing value in today's marketplace. This expected spending represents a growth of more than one billion dollars over five years, driven by advances in technology. This finding is one of many in DMA's 2015 Statistical Fact Book.

Posted May 28, 2015

TouchCommerce, a provider of omni-channel engagement solutions, announced its newest solution, TouchMedia, which enables large advertisers to transform their brand's media message into a rich, interactive conversation using personalized engagement tools. Designed to boost conversion and improve advertising attribution, TouchMedia provides brands with a means to seamlessly integrate live chat and personalized self-service options into their advertising efforts.

Posted May 26, 2015

A recent poll found that smartphone users are increasingly using shopping applications. In 2013, overall app usage grew by 115%, but the rate of growth slowed in 2014 to 76%. However, the opposite was true for shopping and lifestyle apps. Usage grew by 77% in 2013 and jumped in 2014 with a 174% increase, according to data from Flurry. With in-store beacons becoming more prevalent and engaging shoppers in new ways, this mobile growth trend seems set to continue in 2015.

Posted May 25, 2015

Monetate, a provider of multi-channel personalization to, announced at its fifth annual Monetate Summit the launch of a new solution that fuels customer-centric, data-driven marketing. Now available, the Monetate Customer Intelligence Layer reveals valuable insights from big data. As a result, marketers can deliver personalized experiences by recognizing customers as they journey across devices and channels.

Posted May 21, 2015

ReachLocal Inc., which powera online marketing for local businesses, announced ReachDisplay InApp, a new solution that delivers location-based dynamic advertisements to consumer smartphones. ReachDisplay InApp is able to reach new consumers within a geo-fenced radius, targeting users on iOS and Android devices.

Posted May 21, 2015

Rhiza, an online platform that helps marketers and salespeople make Big Data actionable, announced the launch of Rhiza for Marketing, a new tool designed to sort through large datasets and pinpoint actionable insights. Using the product, marketers can discover granular characteristics on existing and prospective customers.

Posted May 21, 2015

Gamut, a digital media services company owned by Cox Media Group that serves agencies and publishers, programmatically and direct, announced the launch of GamutHD. The new feature, which is already available on Gamut's exchange, aims to provide more transparency and rich data around impressions bought and sold on the open exchange. Gamut says the feature has improved existing impression data 70% of the time, while adding net-new fields 40% of the time.

Posted May 19, 2015

Sure, using video for brand content has been around for a while. Short films, ads, and brand videos have been part of our lexicon for some time--but I believe we are coming into a video revolution, the likes of which we have not yet seen. Access to the tools necessary to create a kick-butt video campaign are getting cheaper, better, and more accessible by the day.

Posted May 19, 2015

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Posted May 15, 2015

Mediabong, a European network for contextual video advertising solutions, announced it has accepted $5 million in Series B funding in order to expand to the United States. Entrepreneur Venture and Conegliano Venture, two European funds who both have active businesses in the U.S., led the investment round.

Posted May 14, 2015

Animoto, an online video creation application that empowers users to create and share extraordinary videos, reported new survey results that detail the continuing evolution and growth of video marketing. The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers and revealed that fourtimes as many consumers would rather watch a video about a product than read about it.

Posted May 11, 2015

Midroll Media, a digital media company providing a 360-degree suite of podcast production, distribution, and monetization services, announced early findings of its 2015 Advertiser Satisfaction Survey in advance of the release of the accompanying whitepaper later this month. Midroll represents more than 200 podcasts to advertisers, including shows both on its owned-and-operated networks (Earwolf and Wolfpop) and off/outside of the company's properties.

Posted May 07, 2015

JUICE Mobile, a mobile programmatic direct technology firm, and Krux, a next-gen data management platform (DMP), announced a partnership that enriches the inventory within JUICE Mobile's mobile programmatic direct platform, Nectar, with unique publisher-defined audience segments supplied by Krux. The offering, which is currently in a closed beta trial with select publishers and trading desks, will be extended to other partners in the coming months.

Posted May 07, 2015

IRIS.TV, a programmatic content delivery system, announced a new dynamic, personalized end-screen plugin for Kaltura, provider of video technology platform. The plugin for Kaltura will offer clients of both a personalized and dynamic stream of video along with a personalized end-screen framework. Publishers can now provide users with both dynamic streams of video - powered by consumption and interaction - along with thumbnail choices specific to their real-time consumption habits. The partnership is aimed to help consumers discover relevant and engaging content while viewing across all connected devices.

Posted May 07, 2015

Globys, a player in contextual marketing, announced the launch of Amplero, a self-optimizing personalization solution for mobile marketing campaigns powered by machine learning. According to Globys, existing personalization platforms depend on manually designed and developed rules for targeting. Marketers rely on traditional testing and optimization tools. However, with the growth in customer data, the traditional tools can't keep pace and development of targeting rules becomes a bottleneck to campaign performance.

Posted May 05, 2015

But the concept of "Europe" is so frequently bandied about that it bears closer scrutiny. In an age when companies and brands are promoting themselves globally, it's a significant issue. Is there such a thing as "Europe?" Of course, European countries are united by many ?cultural norms and practices. At the same time, there are clear, practical distinctions that challenge cross-European campaigns. Content that works in one national market will not necessarily have the same impact in a different country.

Posted May 05, 2015

Facebook's stronghold over the biggest network of connected people gives it the freedom to make the rules as it goes along. When the rule became "pay to play," brands ponied up the dough. And, ladies and gentlemen, this is not going to stop. But this leads me to my greater point: Don't rent a home for your marketing efforts, start building one.

Posted Apr 30, 2015

SapientNitro, a Publicis (PUB.PA) company, announced that it has entered into a strategic partnership with Adaptly, a media technology company which enables advertising across autonomous marketing platforms like Facebook, Twitter, and Kik. Adaptly will become the agency's social advertising technology partner in North America enabling SapientNitro to leverage the company's software and marketing services to expand and improve social media advertising opportunities for its client base.

Posted Apr 28, 2015

Kony, Inc., an enterprise mobility company and SOASTA, a provider of performance analytics, announced a partnership that combines both companies' capabilities to optimize the performance of enterprise mobile apps across the mobile application development lifecycle. Through this partnership, Kony and SOASTA will work together to integrate technologies and combine expertise to deliver a comprehensive, integrated mobile solution across the DevOps lifecycle for customers.

Posted Apr 23, 2015

The Media Trust, which monitors and protects the online and mobile advertising ecosystem, announced the release of Resolution Services, a SaaS-based service that provides real-time information sharing with upstream and downstream business partners about malicious ads detected in a client's own operation. Designed for publishers, ad networks, ad exchanges, demand platforms, and paid-content engines, Resolution Services' continuous, real-time information sharing compresses cycle times for malware detection, notification, and remediation from several days to seconds, drastically reducing infected tags' ability to harm site visitors and its brand reputation. By compressing this cycle, companies can speed incident remediation, protect revenue by ensuring ad tags stay active, and strengthen business relationships by improving intra-industry communication and cooperation.

Posted Apr 23, 2015

Mapp Media announced that it has developed a new programmatic advertising buying service, which enables it to offer a greater level of support for its key platform partners, and complements its existing, targeted advertising solutions.

Posted Apr 21, 2015

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's "Predictions 2015: Marketing Leaders Mix Data, Content, and Insight To Craft Brand Experiences," written by Luca S. Paderni and Shar VanBoskirk, branded communities will enjoy a resurgence in 2015.

Posted Apr 15, 2015

Even brands that have a ready supply of customer advocates sometimes fail to make the most of them. Sales people are connecting with prospects, and prospects are connecting with each other in more ways than ever, so marketing teams must provide advocacy and reference content to best showcase the customer and their successes. Ready to shake up your customer advocacy programs? Here are 10 new rules that every marketer should follow.

Posted Apr 09, 2015