Digital Marketing

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Being an omnivore can have its advantages-as evidenced by the evolutionary dominance humans have enjoyed over other animals that only eat meat or plants. Likewise, being an omnichannel marketer may give you a leg up on your competition in the survival-of-the-fittest game of appealing to contemporary consumers, say the experts.

Posted Jun 18, 2014

A new platform,, allows marketers to build custom social campaigns that channel the value of bloggers and other social drivers. Blog Meets Brand features a self-serve campaign planning module that gives marketers, PR Firms, Ad Agencies, and small businesses a structured approach for creating and developing influencer marketing programs.

Posted Jun 13, 2014

FunMobility, a provider of mobile engagement software and services, announced FunMobility Mobile Engagement Ad Units. These new ads offer an all-in-one solution for creating, targeting, launching, and measuring rich media mobile advertising. FunMobility has taken a complex process that has traditionally required multiple vendors and special technical expertise, and brought it under a single point solution. A market pilot with Burger King is currently underway.

Posted Jun 12, 2014

BrightTag, a provider of real-time, cross-channel marketing technologies, announced it has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers.The company also unveiled its Open Data Platform, a patented suite of products that helps brands make data and marketing technologies work better together to drive increased engagement, loyalty, and conversions.

Posted Jun 10, 2014

Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new reality of real-time marketing.

Posted Jun 09, 2014

Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA). IDA matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook's targeting capabilities.

Posted Jun 05, 2014

Globys, a provider of big data analytics solutions that specializes in contextual marketing, announced a major release of its Mobile Occasions solution that puts Google-like marketing experimentation and dynamic machine learning into the hands of CMOs.

Posted Jun 02, 2014

Rakuten Marketing announced it has acquired DC Storm. A UK-based technology company, DC Storm provides digital marketers with an omni-channel attribution, measurement, and reporting platform, analytics tools, and consulting services. Terms of the deal were not disclosed.

Posted Jun 02, 2014

Digital has taken the world by storm, upending the world of traditional advertising and requiring 21st-century marketers to become savvy about a broad range of digital advertising options that can include anything from SEO to social media to mobile. There's much to understand, much to keep track of, and much to stay on top of. That's the bad news. The good news is that digital advertising, unlike traditional advertising, is far more trackable, allowing marketers to determine what is working for them and driving the results they desire and what may not be as effective.

Posted Jun 02, 2014

How many tools does the average marketer use in a typical workweek? According to a recent report, 53% of mid-sized companies use five or more marketing technology solutions, while 15% use 10 or more.If that sounds like an exaggeration to you, take a minute to think about it. If you enlist the help of a social media marketing platform, a content management suite, analytics to track web traffic, a CRM system, and email marketing solution the tools adds up. However, it doesn't always end there.

Posted May 30, 2014

When I became an adult and started working in a field I was truly passionate about (male modeling, of course -- just kidding), marketing, I realized there was one thing all professionals agreed on. To be taken seriously in this (or any) game, you must be constantly honing your craft. Sharpening your saw. In other words, constant education is a must.

Posted May 27, 2014

Content personalization on the web is quickly becoming the standard. Amazon and Netflix have mastered it, presenting product or content suggestions so enticing it's as if the companies can perform black magic by reading consumers' minds. Research shows that personalized content done well can make websites more sticky and dramatically increase sales. But experts say that good content personalization is much harder than it looks. And yet, most customers seem to crave personalized content, and retailers see gold in the tactic, which means that its usage will only increase.

Posted May 26, 2014

Offerpop, a software-as-a-service company, introduced a platform for driving consumer action throughout the customer lifecycle. Offerpop's new product suite empowers brands to capitalize on the mobile-social marketing opportunity with a platform that makes it easier for marketers to automate the collection of user-generated content at scale; aggregate data collected at each point of consumer interaction; showcase content in real-time across all marketing channels and devices; generate website visits, conversions and revenue.

Posted May 13, 2014

Demandbase, a provider of B2B advertising and personalization, introduced the B2B Marketing Cloud, a subscription-based marketing platform that enables businesses to precisely target accounts across the web, plan marketing, and ad spending, visualize performance, and tie acquisition costs for target accounts to revenue.

Posted May 08, 2014

Celtra Inc. unveiled AdCreator, a HTML5 technology developed for mobile, unifying display advertising across all screens. AdCreator 4 is built for agencies, media suppliers, and brand leaders to run programmatic cross-screen campaigns, using a single platform for streamlined ad creation, effective campaign management, and consolidated reporting with common metrics across all screens.

Posted May 08, 2014

blinkx plc, an internet media platform that connects consumers with brands through professionally generated content, announced that it has acquired LYFE Mobile, a mobile Demand Side Platform (DSP) and Data Management Platform (DMP), in an all cash transaction.

Posted May 08, 2014

Pulpo Media, a cross-platform digital media network reaching Hispanics across all acculturation levels and digital devices, launched the (i)Hispanic Acculturation Model. The Model will enlighten and enrich marketers interested in the ever-expanding (i)Hispanic market by providing deeper, actionable consumer insights and more efficient targeting segmentation.

Posted May 06, 2014

Media technology startup Snap Skout announced the release of its newest product. Skout Blocks is a content-driven recommendation engine which displays relevant offers and deals at the bottom of web articles. Snap Skout has partnered with offer providers and advertisers-such as Groupon, LivingSocial, Yelp and Gilt-to deliver targeted deals and offers directly into an online reading experience.

Posted Apr 30, 2014

Cloudwords, a cloud-based marketing globalization platform, announced the launch of Cloudwords for Eloqua on the Oracle Eloqua AppCloud. Cloudwords is the first marketing globalization platform to provide direct integration capabilities for Eloqua's marketing automation software.

Posted Apr 29, 2014

Demandbase, a targeting and personalization company, announced that its marketing platform now includes the ability target specific business audiences on mobile devices. The new mobile targeting functionality adds to the company's programmatic display and retargeting solutions. It offers B2B marketers the most robust cross-channel B2B advertising solution to target specific companies wherever they are online, on any device they use.

Posted Apr 29, 2014

NetBase, a provider of social intelligence, announced the launch of Brand LIVE Pulse, giving executives visibility into the social movement of brands, without the need for clicks or additional analysis. Brand LIVE Pulse is a visual social dashboard that works on smartphones, tablets, and billboards.

Posted Apr 23, 2014

The Association of Business Information & Media Companies (ABM) released the results of the Business Information Network (BIN) Report for 2013. ABM's annual report finds that the business-to-business media and information industry revenue grew 4.8% last year, up 77% compared with a growth rate of 2.7% in 2012. That growth represents an industry-wide level of business media and information revenue of $26.85 billion in 2013, compared with $25.62 billion in 2012.

Posted Apr 22, 2014

The Search Agency, an online marketing firm and the largest independent U.S. search marketing agency, released its quarterly State of Paid Search Report for Q1 2014, which found that Bing grew at a faster rate than Google. While advertisers spent more on both Google and Bing from the previous year, Bing grew 60%, which is more than double the rate of Google's 29% over the same period.

Posted Apr 22, 2014

Pulsate has launched an end-to-end marketing platform for the physical world that provides a cloud platform and its own micro-context iBeacons that allow companies to increase customer engagement. Pulsate, which can sit behind any brand's existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport.

Posted Apr 22, 2014

Apigee launched a major new version of Apigee Insights, its big data analytics platform that now enables enterprises to increase customer satisfaction and revenue by predicting and immediately adapting to the needs of individual customers at scale. With Apigee Insights, businesses can apply predictive analytics on fine-grained data and then proactively act on those insights in real-time, delivering individualized services through predictive apps.

Posted Apr 14, 2014