Digital Marketing

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UnsubCentral, a PostUp company and performance-marketing veteran, announced the launch of Opt-in Central, a tool that captures email contact, behavioral, and demographic information of unique website visitors, enabling marketers to grow their email lists and enhance customer data through intelligent on-site capture widgets.

Posted Aug 24, 2017

According to a recent study from IndustryARC, the location intelligence (LI) Market & Location Analytics (LA) Market is forecast to reach $16.43 billion by 2021 and is estimated to grow at a CAGR of 23.4% during 2016-2021.

Posted Aug 22, 2017

Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors.

Posted Aug 22, 2017

Whether you're Kim Kardashian or a mommy-blogger, you're looking to turn the online following you've built into cash. And as influencer marketing gains more steam, this has become increasingly easy for many people. Maybe too easy. In the quest for authenticity, some brands are being taken in by fake influencers, and Mediakix set out to prove it by building its own fake Instagram accounts.

Posted Aug 22, 2017

Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at the best labels for native advertising, and the content formats marketers turn to most for their campaigns.

Posted Aug 22, 2017

Google announced a change that will impact app creators. According to a post on its site, "[W]e'll be focusing our efforts and moving all AdWords app install campaigns to UAC later this year. Starting on October 16th, all new app install campaigns created in AdWords will run on UAC."

Posted Aug 17, 2017

ConsumerAcquisition.com announced its acceptance as a Facebook Creative Platform partner. Facebook has recognized Consumer Acquisition as both an Ad Tech partner and Creative Platform partner making it possible to offer an end-to-end solution for Facebook user acquisition.

Posted Aug 17, 2017

As CEO of Localist, an interactive online calendaring platform that makes events more easily discoverable online, Mykel Nahorniak keeps a close and admiring eye on Facebook. "Facebook is huge already but it continues to disrupt itself. [Mark] Zuckerberg and team get a lot of credit, but it's still not enough considering where they are," says Nahorniak.

Posted Aug 16, 2017

Digital marketing agency, Splash Media, acquired social media marketing agency, Social Media Delivered, in a recent closed-door transaction. Splash Media was one of six local agencies invited to bid on a full buyout of Social Media Delivered.

Posted Aug 15, 2017

All things Scandinavian are having a moment here in the U.K. Hardly a marketing campaign goes by without somehow shoehorning in the Danish concept of hygge, which the Oxford English Dictionary defines as "a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being (regarded as a defining characteristic of Danish culture)." It's a remarkably versatile marketing concept.

Posted Aug 15, 2017

Chatmeter, a provider of local search marketing and review management, released several updates to its comprehensive dashboard to help brands and retailers better engage with customers and track the conversion of searches to actual purchases.

Posted Aug 10, 2017

TMMData, a creator of flexible data integration and data preparation platform Foundation, has announced its advancement to Business partner within the Adobe Exchange partner program for Adobe Experience Cloud.

Posted Aug 10, 2017

The sales process is growing more complicated. Customers are engaging with businesses through a diverse range of touchpoints and platforms. Salespeople are no longer in control; buyers are. It's essential that marketers provide their sales teams with the necessary tools and assets to maintain meaningful conversations with their prospects and customers—and adapt to the new way that customers are buying.

Posted Aug 10, 2017

Mapp Digital, LLC announced the launch of its Customer Engagement Platform and Digital Marketing Services, following the business' launch late last year. Mapp Digital says its next generation marketing technology is purposefully designed to meet the most demanding digital marketing needs; respectfully engaging with customers on a truly personal level.

Posted Aug 08, 2017

Toluna, a provider of on-demand, real-time digital consumer insights, announced the launch of QuickCommunities. This do-it-yourself (DIY) product enables you to build, create, and recruit your target consumers into a custom community experience for real-time discussions, events, and focus groups.

Posted Aug 08, 2017

SendGrid, a customer communication platform, announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code.

Posted Aug 03, 2017

DataXu, a provider of programmatic marketing technology solutions, announced a new way for brands and agencies to increase ROI on first party data used in Walled Garden media environments: the OneView data activation platform. With OneView, the company says, marketers can increase the scale and addressability of their first party data, syndicate the results to a range of third party platforms, and garner lower average media prices at the same time.

Posted Aug 03, 2017

Adobe announced it will open up its data science and algorithmic optimization capabilities in Adobe Target, the personalization engine of Adobe Marketing Cloud. Brands will be able to insert their own data models and algorithms into Adobe Target to deliver experiences to customers.

Posted Aug 01, 2017

LiveWorld, Inc. announced the launch of its new customer service automation suite, aimed at enhancing the power of its social and messaging conversation management platform for service and support organizations. This new feature set aims to provide brands with the ability to offer dynamic and personalized customer experiences by increasing the efficiency and productivity of customer service organizations.

Posted Aug 01, 2017

The Every Body Walk website is loaded with videos and stories meant to inspire people to use their own two feet more often, courtesy of Kaiser Permanente. And Blendtec's series of viral Will It Blend YouTube videos is still grinding away with gusto. Indeed, stealthy branding in the form of value-added content that's relevant to a specific market segment or target audience is in vogue. And it's more than capable of paying dividends for businesses that do it right.

Posted Jul 31, 2017

Extreme Reach, a cloud technology platform for TV and video ad workflow, and talent and rights management, unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer response to video advertising and also draw attention to an increasing advertiser focus on mobile.

Posted Jul 27, 2017

The rise of mobile technology has transformed the world in many ways, including the way users interact with email. Mobile email opens have nearly doubled over the past five years and more than half of emails are now opened on mobile devices, according to a new research report from email solutions provider Return Path.

Posted Jul 27, 2017

e-Spirit Inc., maker of the FirstSpirit Digital Experience Hub, announced plans to significantly expand and strengthen its partner program on a global basis and is aggressively seeking both implementation and technology partners.

Posted Jul 25, 2017

PebblePost, the inventor of the Programmatic Direct Mail solution, announces that it has secured a total of $47 million in Series B round equity and debt funding.

Posted Jul 25, 2017

Snap Interactive, Inc., a provider of live video social networking and interactive dating applications, announced an exclusive media representation and ad operations partnership with Krush Media, a full-service digital advertising and media company that allows brands and publishers to traditionally and programmatically execute ad campaigns that engage and monetize audiences across all screens.

Posted Jul 25, 2017

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