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LiveIntent data suggests DTC brands should optimize towards mobile. The research found that the click-through rate (CTR) for DTC brands is 3x higher on phones than on desktop.

Posted Aug 29, 2019

SparkPost protects email sending reputation by automatically culling bad addresses. New with this release, SparkPost has enhanced its Recipient Validation with additional data, doubling the number of bad addresses it can detect.

Posted Aug 29, 2019

Despite this, over half (53%) said online ads have become more relevant to their lives in the last three years.

Posted Aug 27, 2019

New platform maximizes ad performance by tailoring journeys based on real-time sentiment and behavior.

Posted Aug 27, 2019

Companies say the compliance requirements of the CCPA are too costly, and they will face risks associated with fines.

Posted Aug 27, 2019

The challenges of personalization have long been too much for some brands to overcome. But technological advancements, like AI, have helped make personalization a more attainable goal.

Posted Aug 26, 2019

The emerging field of AI-driven market research is putting marketing's holy grail within reach--with market research available more broadly at a fraction of its former cost and time commitment.

Posted Aug 21, 2019

Vennli has announced the release of its latest content intelligence (CI) platform for marketers that want to increase the effectiveness of their content.

Posted Aug 15, 2019

PathFactory, the Content Insight & Activation platform, announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory's stronghold as leaders in the content engagement space.

Posted Aug 15, 2019

Despite this, over half (53%) said online ads have become more relevant to their lives in the last three years.

Posted Aug 15, 2019

ConsumerAcquisition.com, a Google Creative Partner and Premier Partner, announced that its AdRules self-service platform now supports Google App Campaigns new features.

Posted Aug 15, 2019

New Partnerships with tourism and travel brands expand Clicktivated's reach and increase user engagement.

Posted Aug 13, 2019

A global leader in next-generation digital services and consulting announced that it is teaming up to provide 100% cloud-based CCM solutions.

Posted Aug 13, 2019

Brands are flocking to LinkedIn with 30% of brands increasing activity on the platform in 2018 and more than 50% this year.

Posted Aug 13, 2019

Explore what happens when chatbots go wrong--and what you can do to make sure they are a help and not a hindrance to your customer relationships.

Posted Aug 13, 2019

Brands gain the ability to act on user-generated responses at scale, while improving customer experience, local rankings and voice search.

Posted Aug 08, 2019

Vennli's smart content planning tool includes artificial intelligence to help suggest content topics and organizes content briefs based on a marketer's business objective.

Posted Aug 08, 2019

Luminoso Daylight now features advanced sentiment analysis in a no-code application for customer analytics.

Posted Aug 08, 2019

The new integrated offering identifies key accounts and personas to drive ABM revenue.

Posted Aug 08, 2019

Lotame continues its unstacked push, launching TV and digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns. 

Posted Aug 06, 2019

Streamlined RFP process enables Adweek to connect faster and at scale for impactful and creative premium partnerships.

Posted Aug 06, 2019

eyeo commissioned YouGov to run a survey; finds users understand that ad filtering keeps free content available on the internet.

Posted Aug 06, 2019

Philo launched its national streaming service in November 2017. Like any new company, growth is a big challenge. Getting the word out and converting potential customers into subscribers are especially important for this subscription-based OTT service. Philo knew influencers were going to be a big factor in acquiring new users, but as an analytics-focused company, it wanted to be sure it was getting the best bang for its buck. How could Philo be sure it was targeting the right influencers?

Posted Aug 05, 2019

The GetResponse/Demand Metric 2019 Funnel Friction Benchmark Study identifies which marketing channels and tactics are most effective at each stage in the marketing and sales cycle.

Posted Aug 01, 2019

The new version of Adblock Plus provides more comfort for users around the world that are consuming content in multiple languages.

Posted Aug 01, 2019

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