Digital Marketing

Directory
Learn more in the Directory!

I'd like to explore an unusual perspective on DAM investments—one that digs into the purpose of DAM, the evolutions of brands, and the pace of change in digital marketing. DAM, I will argue, is a technology that guards against erratic, unintended change.

Posted May 03, 2019

Validity, a provider of customer data quality solutions, announced it has entered into a definitive agreement to acquire Return Path, a provider of email deliverability.

Posted May 02, 2019

Advanced, AI-powered technology enables brands to listen to, analyze, and engage with consumers on every channel.

Posted May 02, 2019

After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.

Posted May 01, 2019

With accuracy in asset-level reporting and optimization, Bidalgo brings a 30% lift in ROAS to Google App Campaigns.

Posted Apr 30, 2019

New study reveals the hurdles marketers need to overcome to deliver on their value and productivity demands.

Posted Apr 30, 2019

Evergage's Annual Research Report, conducted with Researchscape International, shows machine-learning personalization is on the rise - expanding opportunities for 1-to-1 engagement.

Posted Apr 30, 2019

Strategic agreement will provide clients with industry-leading marketing measurement and optimization solutions to maximize campaign performance across online and offline channels.

Posted Apr 30, 2019

The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.

Posted Apr 26, 2019

Instagram Stories and video ads become branding staples in social; investment in Apple Search Ads accelerates.

Posted Apr 25, 2019

Partnership empowers small- and mid-size brands to scale high-performance native advertising campaigns.

Posted Apr 25, 2019

Inbound and outbound marketing solution features step-by-step process for generating leads and driving sales.

Posted Apr 25, 2019

Spring ‘19 release, co-developed by current customers, showcases new commercial value of customer insights.

Posted Apr 25, 2019

Conversational ABM for Marketo Engage Empowers B2B Marketers to Advance Personalization Beyond Content, Powering Real-time Conversations with Target Accounts at Every Stage of a Brand's Digital Journey.

Posted Apr 23, 2019

Global CRM provider, Marketpoint, will preview the relaunch of its signature solution, Marketpoint CRM 3.0, during the 2019 CRM Evolution Conference and Expo.

Posted Apr 23, 2019

In beta since May 2018, Wove for Email is a new approach to partnership marketing that gives brands fully automated, AI-powered access to a community of complementary partners, allowing marketers to place and promote their targeted messages within emails potential partners are already sending.

Posted Apr 23, 2019

Much of the content that airs on Nat Geo is visually stunning, and the network is always finding new ways to showcase this content. And, certainly, the brand is no stranger to trying out new, cutting-edge technology to tell stories in the most compelling way possible. The marketing team knew the original show MARS was ripe for a very special campaign to promote the premiere of its second season.

Posted Apr 22, 2019

Annual Shopper Experience Index shows the influence of user-generated content on omnichannel shopping and cites mobile and social commerce as areas of focus.

Posted Apr 18, 2019

PossibleNOW survey shows many companies have increased consent collection, yet lack understanding of regulations that govern consent.

Posted Apr 18, 2019

WhatsApp Business API added to Freshworks Omniroute, its patent-pending routing technology, allowing businesses to easily manage WhatsApp inquiries.

Posted Apr 17, 2019

Google says it hopes to level the playing field for businesses big and small and make AI available no matter what industry you're in.

Posted Apr 16, 2019

As of January 2019, Netflix counted 139 million subscribers, while Amazon reported 100 million Prime subscribers in April 2018. The subscription model extends to the realm of digital media, where long-standing publications such as The New York Times, as well as newer players such as The Information, have built strong subscriber bases. Nevertheless, many companies may be wondering how to build a strong subscriber base or how to retain those subscribers once they have them.

Posted Apr 15, 2019

Bid shading solution says it helps programmatic buyers reduce media costs by 15% to 30%.

Posted Apr 11, 2019

Looker unveils purpose-built, end-to-end sales analytics application to maximize pipeline and boost conversions releases and a suite of developer tools for building data applications.

Posted Apr 11, 2019

Seamless integration across platforms helps global teams build consistent, automated customer experiences from creative ideation to campaign optimization.

Posted Apr 09, 2019

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68