Digital Marketing

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New NLP for Recommend extracts textual insights to help promote new and long tail products immediately and learns from in-session signals to increase relevance in real-time. Xen AI auto-discovers meaningful customer segments and affinities to rapidly identify under-performing and hidden segments and detect opportunities for increased revenue

Posted Mar 07, 2019

New research identifies challenges for current measurement practices, calls for better ways to address "unobservable" factors.

Posted Mar 07, 2019

Year after year, we see numerous Google algorithm updates that improve the way users search for content on the web and the results they find. 2018 saw eight big changes, and this article explores what they mean for you.

Posted Mar 06, 2019

Machine learning-powered solution intelligently automates finding correlations between open-ended text feedback and quantitative ratings.

Posted Mar 05, 2019

World-leading brands committed to leveraging Qubit's Start, Grow and Pro for successful personalization initiatives.

Posted Mar 05, 2019

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.

Posted Mar 04, 2019

The digital environment we live in lends itself to the proliferation of data; most of the time, that's a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how those messages drive actions (such as website visits, downloading of various materials, lead generation, and sales).

Posted Mar 01, 2019

Millennial-owned businesses are more likely to advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.

Posted Feb 28, 2019

Unified identity resolution and segmentation solution says it is first real-time analytics-driven offering to help marketers reliably identify and reach their best customers.

Posted Feb 28, 2019

Fourth annual report reveals industry benchmarks for key metrics that impact deliverability.?

Posted Feb 28, 2019

Protected Media, a provider of mobile ad verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimization of mobile attribution campaigns, has been selected by Applift.

Posted Feb 28, 2019

The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. With all that in mind, 2018 saw Facebook—which has encountered intensifying scrutiny over its role in distributing fake news—create a new "war room," which is a team of specialists working to stop the spread of misinformation and propaganda.

Posted Feb 27, 2019

Martech company provides omnichannel campaign performance analytics and AI-driven recommendations to optimize campaigns.

Posted Feb 26, 2019

Verizon says it is rolling out an advanced suite of features within Moments, including some of its most well-known and requested solutions: Carousel, Panorama, Dynamic Product Ads, and Countdown. it will also be adding two entirely new features, Touchpoints and Playable, which add unique e-commerce and gaming functionality, respectively.

Posted Feb 26, 2019

New automated data pipeline process drives better results for marketers.

Posted Feb 21, 2019

Expands testing capabilities to ensure device-level conformance with the General Data Protection Regulation (GDPR) framework for companies worldwide.

Posted Feb 21, 2019

Company releases Q4 2018 QMI report, highlighting key trends in mobile advertising growth.

Posted Feb 21, 2019

Right now, there's nothing hotter than storytelling with data. Attention spans are short. If content doesn't captivate us instantly, then we simply don't pay attention. So, what are companies doing to be heard? They're filling their stories with data and expecting results. But that's not enough.

Posted Feb 21, 2019

New data suggest marketers are shifting who they target and how they do it. See which audiences advertisers are willing to spend big bucks to gain access to.

Posted Feb 21, 2019

The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that automation promises. There are, however, different levels of marketing automation implemented in organizations in terms of capabilities, resources, tools, and internal skills.

Posted Feb 20, 2019

Marketing Intelligence Platform releases cross-device and cross-platform measurement of marketing return on investment.

Posted Feb 19, 2019

Ignite Social Media, the original social media agency, announced a new content planning and media buying approach called Content That Converts.

Posted Feb 19, 2019

Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don't do the same, they are at serious risk of falling behind.

Posted Feb 19, 2019

Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network.

Posted Feb 15, 2019

Series B round led by Advance Venture Partners and Sway Ventures, with participation from MassMutual Ventures, Pear Ventures, and SuccessFactors founder Lars Dalgaard.

Posted Feb 14, 2019

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