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LinkedIn has been introducing a lot of change lately, starting with profile changes earlier this year. Now, the social network aimed at professionals is adding videos ads to its self-service interface. The videos ads are available now, through LinkedIn Ads, the DIY ad platform for marketers of all sizes.

Posted Oct 25, 2012

Demandbase, Inc., a real-time targeting and personalization platform, launched Demandbase Company-Targeted Advertising, an advertising solution for company targeting, which enables B2B advertisers to target and personalize display advertising to specific companies or to companies that meet a predetermined list of corporate attributes. Demandbase now gives brands a way to deliver and measure online advertising based on specific target accounts, stage in the sales funnel, or corporate attributes like industry, revenue, size or geography. Prospects can be identified on the web visitor's first visit to a site, without the use of cookies or other tracking mechanisms, and ads are served only to the predetermined company targets.

Posted Oct 18, 2012

Adblade, an ultra-premium ad network, announced the launch of Adblade for Lead Gen, a web-based campaign program designed to help brands and direct marketers reach, engage, and convert prospects online. Adblade for Lead Gen offers streamlined campaign management, CPA automation, attention-grabbing formats, and massive scale.

Posted Oct 16, 2012

Apress, a publisher of technology books, announced the launch of ApressOpen, a program that offers technology companies and professionals the opportunity to publish technical and business content under an open access model. With ApressOpen, content will be freely available through online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community.

Posted Oct 09, 2012

Demandbase, Inc., a real-time personalization and targeting platform for marketers, announced the availability of a Real-Time Company Identification Module for Google Analytics. Real-Time Company Identification for Google Analytics provides users with previously unavailable information about the companies visiting a website, giving B2B marketers a new way to view, analyze and segment web traffic, including the ability to report traffic and behavior based on specific companies, industries, company sizes, revenue bands, and even CRM-based account status.

Posted Oct 04, 2012

A while back I entered my dog in GNC's Healthy Pet, Happy Pet Photo Contest on Facebook. I had not previously "liked" GNC, but I did so for the purposes of entering the contest and possibly winning $5,000. I uploaded her picture and filled out a bunch of information. Once I was done, I started sharing the contest with my Facebook friends and family, urging them to vote for Maybelle. This is where the contest went terribly awry. At first, we couldn't actually find my dog. It took about 24 hours before her picture appeared at all. When it finally did show up, I tried sharing the direct link to her profile. But no matter what I did (i.e., grab the link, use the Share button), anyone who clicked on it ended up somewhere other than Maybelle's voting page.

Posted Oct 01, 2012

Kenny Powers is a champion athlete, famous shoe endorser, and thanks to a brilliantly orchestrated hostile takeover, the MFCEO of K-SWISS, Inc. He's bigger than cable television and/or drugs. If you have no idea what I'm talking about, try tuning into the smartest marketing move in the history of mankind.The idea to "hire" Kenny Powers as a spokesman came from Matt Murphy and Glenn Cole of brand agency 72andSunny. I don't know who green-lighted the idea at K-SWISS, but I commend his or her phenomenal cojones.

Posted Sep 25, 2012

If you're considering adding online display advertising to your media mix, your first impressions may be one of confusing three-letter acronyms and an overwhelming number of vendors and technologies. So how do you make sense of this complex market and identify the right approach for your marketing goals?

Posted Sep 19, 2012

Demandbase, a real-time personalization and targeting platform for B2B, announced the availability of a Real-Time Identification API for Salesforce.com, a solution that enhances Salesforce with critical details on prospects' engagement with a company's website. With Real-Time Identification for Salesforce.com, valuable customer insight from Demandbase's proprietary platform that identifies otherwise anonymous web visitors and key corporate data, is pushed right into the CRM platform.

Posted Sep 18, 2012

With a click, users of Salesforce.com can now instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo's profiles of 65 million businesspeople and six million businesses. With the new ZoomInfo for Salesforce app, a ZoomInfo panel is added to a Salesforce.com user's accounts, contacts and leads pages. The panel highlights data available from ZoomInfo that is more recent than - or missing from - the existing record in Salesforce.com. Additionally, a user can instantly find other contacts at a prospect's company without ever having to leave Salesforce.com.

Posted Sep 17, 2012

You're probably most familiar with Buzzfeed as the site you visits for adorable pictures of kittens, but according to GigaOm, the company recently purchased Kingfish Labs for an undisclosed amount of money. Kingfish works in the natural language processing field, and aimed to use Facebook profiles to match up users for online dating.

Posted Sep 17, 2012

Adblade, an ultra-premium ad network, announced the launch of Adblade for Mobile, a new mobile program designed to help marketers reach and engage consumers on-the-go. Adblade for Mobile offers attention-grabbing formats, click-assurance, and massive scale across 1,000 premium sites, including NBC News, Fox News and USA Today.

Posted Sep 17, 2012

If you were hiding from Facebook's ads by spending your social media time on Twitter, you will soon have to find a new safe haven. According to Reuters, Twitter will soon allow advertisers to target Tweeters based on information revealed in their Tweets.

Posted Sep 04, 2012

Kenshoo, a digital marketing software provider, released global growth metrics for Facebook advertising relative to paid search marketing during the first half (H1) of 2012.

Posted Aug 23, 2012

If you look at the most successful marketing endeavors brought to life, I would place a big bet that they all started with a creative brief. In case you are not familiar with a creative brief, it is a document produced to help develop creative deliverables such as advertising, websites, visual design, copy, and other marketing outputs. The creative brief consists of a series of simple questions and the answers help the Creative Team generate concepts, ideas, and bring them to life.

Posted Aug 23, 2012

Adblade, a premium-only ad network, announced the launch of a new program that allows small businesses to affordably target local customers by placing ads on top premium sites like NBC News, Fox News, and USA Today. Using Adblade's Small Business Marketing Platform, companies can target customers within its ZIP code.

Posted Aug 22, 2012

Optify, a provider of inbound marketing software for professional B2B marketers, announced the company's Inbound Marketing Software suite will have a Premium Edition. The company says this new edition is designed for power marketers who manage multiple sites or brands, or want unlimited access to Optify's visitor and lead intelligence data.

Posted Aug 17, 2012

Since Facebook became a publicly traded company, one big issue investors have had concerns about revolved around making money off the mobile version of the company's site. According to Computer World, Facebook will be testing a new ad system for the mobile site and requesting app developers to assist with the beta test.

Posted Aug 09, 2012

Microsoft has been granted a patent for contextual ebook ads, according to Engadget. This means that ebooks could now have advertisements while users are reading. There is speculation as to how this might work, in that companies can try to sell ads in certain genres. Sports companies could find a market to advertise to in sports-related books, etc.

Posted Aug 08, 2012

With a global audience, not only of sports enthusiasts but family viewers as well, the Olympic Games are a potential goldmine for advertisers. But the Games starting in London offer greater opportunities than ever before, because these are the first ever to be streamed online in their entirety.

Posted Jul 26, 2012

Cloud-based sales company, SAVO Group, announced the arrival of SAVO TeamsTM, a purpose-built social collaboration app specifically developed for the social behaviors of sellers. The company believes with this new app, companies will be able to accelerate sales cycles and also increase win rates.

Posted Jul 17, 2012

German electronic game investor iVentureCapital announced the launch of TrafficCaptain, an advertising network specializing in mobile and online games. The company says that by using TrafficCaptain, it will offer the gaming industry a tailored distribution network for successful game monetization.

Posted Jul 10, 2012

Optify announced the launch of Optify Digital Marketing Software Suite, a specialized version of its inbound marketing solution designed specifically for digital marketing agencies. To make this new software appeal to agencies, Optify included features such as co-branded reports, client self-service access, and plug-ins to the most popular content management solutions like WordPress and Joomla.

Posted Jun 27, 2012

Kaon Interactive announced new enhancements to its 3D Product Models and 3D Mobile Product App platform. The company believes that with these new features, B2B marketers, and salespeople can more easily differentiate products virtually to prospects and market products more effectively on iPads and smart phones.

Posted Jun 26, 2012

Marketing software company EPiServer announced the launch of Google Analytics for EPiServer, which the company says will enable marketers to track relevant information and examine the data in the context that is most relevant to them. The company believes it will allow businesses to harness the effectiveness of their online presence by improving the user experience on any type of web, e-commerce, mobile or social site, based on analytical proof points.

Posted Jun 25, 2012

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