Digital Marketing

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Content is a conversation. Social media gives us the opportunity to share in that conversation. Facebook, Twitter, Pinterest, and other similar channels are so popular because they give us a chance to talk. Did you ever think you'd spend hours reading and commenting about your friend's cousin's trip to Mexico? When you do, doesn't it make you feel connected? Being part of a community is fun, energizing, and comforting. It also creates what we need most in marketing-trust.

Posted Oct 15, 2013

Digimind, a social media monitoring and competitive intelligence company, announced the launch of Digimind Social. Digimind Social incorporates data from both social platforms and search engines. This gives brands a more complete picture of their digital footprints, and helps them better anticipate audience needs based on search behavior. Digimind Social is now widely available for the first time in more than 195 countries and in 80 languages.

Posted Oct 11, 2013

In order to support its mission to provide free hosting, 4shared sells advertising, allowing companies to capitalize on 4shared's roughly 132 million visitors per month. However, running a variety of dynamic advertising campaigns was proving to be a problem. Dealing directly with advertisers as well as with ad servers was too labor-intensive, and the company needed a better solution.

Posted Oct 09, 2013

Many of you are probably surprised that Instagram doesn't already have ads (especially after Facebook acquired it), but it's true: thus far, your photos of food and dogs have not been monetized. That is all changing, according to a blog post from Instagram.

Posted Oct 08, 2013

Kenshoo Social, a social marketing platform, unveiled its latest innovation, Demand-Driven Campaigns. Kenshoo Social Demand-Driven Campaigns (DDC) enables direct response marketers in retail, travel, education, and other industries to easily create and manage product-specific advertising on Facebook based on demand signals of top performing products from marketers' internal systems, Product Listing Ad (PLA) campaigns, and general paid search efforts.

Posted Oct 01, 2013

Join Jose Castillo, Robert Rose, and Michelle Manafy to discuss native advertising, how newspapers are like horses, and the value of online reviews.

Posted Sep 30, 2013

Adobe announced a series of technology innovations in Adobe(R) Primetime, a TV delivery and monetization platform for programmers and pay-TV service providers. New analytics capabilities improve the viewer experience by giving content owners access to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. In addition, Adobe announced a new cloud DRM service to simplify the deployment of content protected videos across devices.

Posted Sep 26, 2013

Content marketing, analytics, creative strategy. Complicated, right? The process maybe, but the end goal needs to be simple. Start with the end in mind. What is your goal? What is the desired outcome? Start there and work backwards.

Posted Sep 26, 2013

Bizo, a provider of business audience marketing, announced it has launched Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform that enable marketers to identify and measure the impact of display advertising at every stage of the marketing funnel. Using Bizo Full-Funnel Analytics, B2B marketers can more accurately measure the impact of their display advertising according to specific marketing objectives, rather than rely on "last-click" attribution.

Posted Sep 19, 2013

Aimee Soft is launched the Aimee On-Site Campaign Management solution to enable digital marketers to improve web metrics based on predictive analytics and business intelligence according to the metrics best-suited to the organization's goals, whether it is focused on increasing revenue, profits, loyalty, or another Key Performance Indicator (KPI).

Posted Sep 19, 2013

Searchmetrics has added a number of new features to its platform for digital marketers, including a new Social Engagement tool that automatically tracks social media engagement for specific URLs or landing pages. It identifies if and when a post becomes viral and which social networks are having the greatest impact.

Posted Sep 19, 2013

Acrolinx announced that its 3.2 release is now available. With significant enhancements in its reporting capabilities, this release aims to offer greater flexibility, accuracy, and convenience. Among other updates, this release allows Acrolinx customers to comply with local privacy laws by making sure that data from individual users remains anonymous.

Posted Sep 19, 2013

Cloudwords, a cloud-based translation management application, announced integration capabilities with Marketo, provider of a cloud-based marketing software platform for building and sustaining engaging customer relationships, to deliver multilingual content management for all marketing assets. The Cloudwords integration is the first translation management integration available for Marketo customers and will enable users to accelerate and simplify the process of localizing all types of marketing materials to increase global go-to-market timelines and reach multilingual audiences faster.

Posted Sep 17, 2013

The Federal Trade Commission says it will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or "sponsored content." This type of advertising has grown increasingly common as publishers look for ways to get the attention of consumers who simply look past banner ads.

Posted Sep 17, 2013

BrightInfo introduced a business-to-business (B2B) web content recommendation engine that turns anonymous visitors into known marketing leads. Leveraging existing online marketing materials, the engine dynamically delivers relevant content to website visitors at the right time, based on their preferences and behaviors. With an optimized solution for corporate websites, blogs and landing pages the content recommendations are made at key entry points into the site.

Posted Sep 16, 2013

Kenshoo, a provider of premium digital marketing technology, reveals Kenshoo Halogen Technology, a new machine learning solution that provides marketers with insight and visibility into the future performance of advertising campaigns. Halogen powers the Kenshoo Budget Center, where marketers can view predictions for budgets required to achieve specific campaign goals, such as ROI or revenue.

Posted Sep 11, 2013

TechCrunch reported on September 9, 2013 that Twitter bought MoPub for $350 million worth of stock. MoPub is a startup focused on enabling mobile publishers to manage their ad inventory. Twitter and MoPub have confirmed the acquisition though not the price.

Posted Sep 10, 2013

Digital Media has forever changed the way we manage and measure PR and marketing campaigns. I live and breathe social media and advocate leveraging easy to use platforms to engage, publish, and provide access between organizations and their key stakeholders, but at some point we need stop and think about the effectiveness of the content we push out. How does one know if their campaign is truly enhancing interactions or reaching key stakeholders? The key is to measure.

Posted Aug 28, 2013

Apple has sold about 140 million iPads worldwide since the tablet's launch about 3 years ago. The wildly successful device has disrupted many industries, creating headaches for some (think personal computers and Microsoft) and opportunities for others, including content owners who can take advantage of the device's capabilities.

Posted Aug 26, 2013

Zenya, which developed a categorical repository of search engine marketing keywords, announced the launch of a new search retargeting service. The service, Zenya Retargeting, forgoes the use of traditional browser cookies for tracking, instead utilizing a best-of-breed technology that analyzes search history and other browser activity to identify audiences. These insights combine with Zenya's keyword intelligence, including comprehensive coverage of competitor keywords.

Posted Aug 22, 2013

Publishers aren't alone in their quest to determine what resonates with their audiences as they attempt to use various social media tools to connect with and engage them. For instance, the Food and Drug Administration (FDA) recently announced that it is in the market for a digital tool to help monitor how effectively it's reaching its audience with its messages and whether their response to these messages are positive or negative. And when you aren't pushing content views as your primary goal, it can be hard to know exactly what your social media metrics are and what they mean.

Posted Aug 21, 2013

Often confused with content marketing and advertorials, native advertising is different than either of these other tactics. As Michael Raybman put it on iMedia, "In my view, it is defined as content that seamlessly blends into the context, design, and functionality of every page that it appears on, while being overt about its sales intention." Wikipedia adds, "The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it."

Posted Aug 06, 2013

Anyone who has a blog with an open comment option has encountered malicious online bots. Log in to your Wordpress dashboard, and you'll find hundreds of new comments. Deceptively, they're not often people excited about your eloquently penned prose, but rather systematic bot programs plugging their own products to your regular human readers.

Posted Aug 05, 2013

Kenshoo provider of premium digital marketing technology, released a new study that finds marketers using multi-touch attribution models generate 10-30% more value from Facebook advertising compared to those using Last Ad or Last Click measurement techniques.

Posted Aug 01, 2013

Cedar Fund and Eric Schmidt's Innovation Endeavors are investing $3 million in Datorama's A round. The funds will be used to support the continued development and marketing of the company's self-service cross-channel marketing analytics platform.

Posted Aug 01, 2013

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