Digital Marketing

Directory
Learn more in the Directory!

OpenX Software Ltd., a provider of digital and mobile advertising revenue products and services, announced it has completed a $22.5 million Series E funding round. This brings the total investment in OpenX to more than $70 million. New investor Samsung Venture Investment Corporation led the round. Existing investors Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. Global Investment, Inc., and Presidio Ventures also participated in the round. OpenX will use the funds to further accelerate growth, finance additional acquisitions, expand internationally and broaden adoption of its digital revenue platform.

Posted Jan 21, 2013

Nimble, a social relationship management platform, announced a new set of business productivity apps -- including Zapier, FreshDesk and Import2 -- has been added to the growing Nimble Apps Marketplace. Nimble empowers business teams to collectively engage with customers and turn social conversations into business opportunities with its simple web-based solution.

Posted Jan 17, 2013

Epom, the international ad serving and ad management solutions provider, has received $1.2M of private pooling investments. According to the company's CEO Anton Ruin, the investment pool has become one more stepping stone in Epom business growth and will enable it to realize its ambitious plans for expansion and development of cutting-edge technologies.

Posted Jan 16, 2013

Owned it, an Oxygen Accelerator start-up, has launched its social referral platform which helps retailers to increase referrals, revenue and conversions by turning the retailer's order confirmation page into a springboard for social sharing of tailored offers and incentives.

Posted Jan 15, 2013

Vidyard, a video marketing platform for business, announced its integration with all-in-one inbound marketing software firm HubSpot, powering the first-ever video analytics platform in the HubSpot marketplace.

Posted Jan 15, 2013

Amazon is jumping into the advertising game. According to AdWeek, Amazon has built a real-time bidding platform that can be plugged into "exchanges and supply-side platforms, including Google's AdX and PubMatic."

Posted Dec 18, 2012

Mobile phones have come a long way since the original, bulky, featureless models of the eighties. Now, we can do almost anything on our phones and consumers rarely put them down. Cellular networks have noticed over the years and responded by beefing up their data networks to support all the Facebooking, Tweeting, sharing, and emailing today's smartphone is capable of. Marketers have taken notice as well. The smart ones are understanding the need to address not only the mobile experience, but the necessity to find ways to reach the mobile consumer.

Posted Dec 14, 2012

Epom Ad Server, a provider of advanced ad serving technologies operated by Epom Ltd., announced improvements to its platform. New features have been launched, and new pricing plans for ad networks have been introduced, including free membership for small ad networks, and lucrative tariffs, plus free trial for middle-sized ad networks.

Posted Dec 13, 2012

Managing a brand and its image has never been easy, but the ever-growing number of retailer and third-party websites, online shopper services, mobile apps, and digital coupons has made a brand owner's job even more challenging. One of our clients told me that he feels like he is constantly chasing his brand across the internet.

Posted Dec 07, 2012

North Plains, announced it has acquired VYRE, a UK-based leading provider of marketing resource management (MRM) and brand asset management (BAM) software. This acquisition will enable North Plains and VYRE customers to optimize the entire creative marketing lifecycle to create, manage and share rich media, improving marketing agility and profitability.

Posted Dec 06, 2012

Cloud-based social marketing platforms, Kenshoo Social and Shoutlet, unveiled an integrated solution for paid, owned, and earned media. The offering improves campaign analytics, enabling marketers to more accurately measure, attribute, and optimize social media campaigns and cross-channel marketing communications.

Posted Dec 05, 2012

For every brave soul that posts a comment on a website or blog there are likely hundreds of others simply lurking in the background. Content providers crave interaction and want to encourage discussion, yet many find themselves faced with a dearth of comments, save for perhaps those spammy postings that pop up every once in a while. What can they do?

Posted Nov 30, 2012

"Cyber Monday" may have come and gone, but that doesn't mean America is done with its online holiday shopping. In fact, a recent LivePerson survey found that 63% of shoppers plan to do 50% or more of their holiday shopping online. And this holiday season retailers have relatively new tool at their disposal with sites like the wildly-popular Pinterest.

Posted Nov 28, 2012

British "Silicon Roundabout"-based social data analytics provider, Likely Limited, announced the completion of a $1.6 million (£1million) equity investment led by growth capital specialists New World Private Equity together with seed and early stage specialists Charlotte Street Capital.

Posted Nov 26, 2012

Central Desktop, a cloud-based collaboration platform company, is addressing the digital evolution of the creative agency world with the addition of "Moodboards" to its SocialBridge collaboration solution. Moodboards match the convenience of a web-based inspiration board for each campaign or project with the security and permissions to keep these ideas private within a designated team.

Posted Nov 19, 2012

If it's not your job to pour over your site's Google Analytics results you may not have noticed that the search giant announced, just over a year ago, that it would make SSL (Secure Sockets Layer) search the default for signed-in users - and you definitely wouldn't have realized the effect this has on your company's SEO efforts. Optify recently took a look at what this change has meant for marketers and put its findings into a study dubbed "Google Not Provided On the Rise: The Impact of Google's SSL Enhancement on SEO Data."

Posted Nov 16, 2012

Bizo announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their B2B social marketing and display ad retargeting campaigns in a single platform.

Posted Nov 15, 2012

Visualead announced the introduction of the Visual QR Code Generator that automatically converts any part of an image into a QR code, enhancing consumer engagement with brands. Visualead's generator enables users to embed QR codes into any image or advertisement in a user-friendly manner without the need for any graphic design skills.

Posted Nov 13, 2012

Maxifier, a programmatic premium optimization provider, announced an investment from WGI Group, a provider of early stage capital for internet entrepreneurs. The investment comes shortly after a strategic investment from Dentsu Digital Holdings, Inc.

Posted Nov 13, 2012

Recognizing the importance of quality content to the success of video advertising, PK4 Media announced a deal to bring more content to its Bishop Video Platform. Video news service Newsy is PK4 Media's newest content partner, now feeding an average of 200 news videos per week to the Bishop content library.

Posted Nov 12, 2012

Mzinga, a provider of enterprise social software solutions and services serving the learning, marketing and customer experience markets, announced the release of OmniSocial Engaged. OmniSocial Engaged is a flexible social business platform that helps enterprises connect with target audiences on a deeper level to drive website traffic, amplify customer and buyer loyalty, and increase customer satisfaction.

Posted Nov 05, 2012

Kenshoo, a provider of premium digital marketing software, announced it has raised $12 million in a late stage financing round led by Tenaya Capital. All existing Kenshoo investors, including Sequoia Capital, Sequoia Growth Fund, and Arts Alliance participated in this latest round.Kenshoo will use the funding to support ongoing double and triple digit annual growth rates within its search marketing and social media business units as well as further penetrate key geographic markets. Kenshoo plants to more aggressively create new opportunities for brands and agencies to address the entire purchase funnel while driving revenue across channels and devices.

Posted Nov 05, 2012

VoloMetrix -- an enterprise SaaS company providing insights to improve organizational responsiveness -- announced the VoloMetrix Sales Module. The analytics application is designed to enable sales teams to better connect with the right people, align with the top business priorities, and respond to the most important customer issues. The sales module further expands VoloMetrix's Social Enterprise Intelligence platform, which analyzes anonymous, real-time email, calendar, instant messaging, and social networking data to allow organizations to better align team resources with business priorities.

Posted Oct 26, 2012

LinkedIn has been introducing a lot of change lately, starting with profile changes earlier this year. Now, the social network aimed at professionals is adding videos ads to its self-service interface. The videos ads are available now, through LinkedIn Ads, the DIY ad platform for marketers of all sizes.

Posted Oct 25, 2012

Demandbase, Inc., a real-time targeting and personalization platform, launched Demandbase Company-Targeted Advertising, an advertising solution for company targeting, which enables B2B advertisers to target and personalize display advertising to specific companies or to companies that meet a predetermined list of corporate attributes. Demandbase now gives brands a way to deliver and measure online advertising based on specific target accounts, stage in the sales funnel, or corporate attributes like industry, revenue, size or geography. Prospects can be identified on the web visitor's first visit to a site, without the use of cookies or other tracking mechanisms, and ads are served only to the predetermined company targets.

Posted Oct 18, 2012

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49