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Bizo introduced a patent pending Multi-Channel Nurturing solution enables all B2B marketers to create sophisticated nurture programs utilizing online display and social ads to engage known prospects, convert anonymous website visitors, and ultimately increase lead velocity. Bizo Multi-Channel Nurturing is the latest addition to the Bizo Marketing Platform. Bizo introduced its first release of Bizo Multi-Channel Nurturing in October 2013, which specifically allowed joint Bizo and Eloqua users to layer display and social advertising into their existing email nurture programs in Eloqua. The latest release of Bizo Multi-Channel Nurturing now allows any B2B marketing organization, whether or not they are currently using a marketing automation platform, to nurture audiences with targeted display and social ads through the Bizo Marketing Platform.

Posted Apr 07, 2014

Kaon Interactive, a provider of interactive 3D product marketing applications, announced the launch of its cloud-based digital marketing platform that enables B2B marketing and sales enablement applications to be created once and delivered anywhere, at any time, and on any device, without redevelopment fees. The new Kaon Application Delivery Network (ADN) eliminates the hidden costs of recreating and maintaining interactive 3D product applications on multiple platforms.

Posted Apr 03, 2014

Mobile marketing is tricky business. Location is important, but much of the location data available is inaccurate, making it difficult to push mobile marketing to the right person at the right time--instead of fifteen minutes too late. EContent talked to Eli Portnoy, general manager of Thinknear about the challenges of mobile marketing and the trick to getting location right.

Posted Mar 26, 2014

Adobe and SAP announced a global reseller agreement targeted at digital marketing for enterprise customers. SAP will resell Adobe Marketing Cloud with the SAP HANA Platform and the hybris Commerce Suite. Additional partnership were announced with Epsilon, Deloitte, and Wunderman. Adobe also announced enhancements to its Adobe Marketing Cloud and Adobe Experience Manager.

Posted Mar 25, 2014

Demandbase, Inc., a B2B targeting and personalization company, announced it has closed a $15 million round of equity financing. Greenspring Associates, a venture-only fund-of-funds with nearly $3 billion in committed capital, led the round. The investment included participation by existing investors including Scale Venture Partners, SigmaWest, Altos Ventures, Costanoa Ventures and Adobe Systems Incorporated. The new financing will be used to help accelerate the growth of the company's advertising solutions and fund additional innovations slated for release in 2014.

Posted Mar 25, 2014

There is a whiff of desperation to the web these days. You detect hints of it when you see click-bait headlines occur with more frequency higher up the online content tail. You can sniff it when increasingly weird and off-topic "recommended for you" articles occupy the sidebar to major news sites. Did that "secret to vanquishing belly fat" article/ad really have anything to do with the news piece on National Security Agency (NSA) security breaches? What algorithm sees the contextual relevance in that? If targeting technology has become as complex and sophisticated as we have all been reporting, then why is recommendation spam more the rule than the exception?

Posted Mar 18, 2014

BlueConic, a company that helps brands optimize cross-channel marketing opportunities through improved customer engagement, announced several sizable enhancements to its online customer engagement platform. These upgrades make online engagement capabilities available in a fully self-service model, making it easier to execute real-time, personalized inbound marketing campaigns that guide the customer journey without the need for advanced training, in-depth data knowledge, or technical consultants.

Posted Mar 13, 2014

Maxifier, a provider of total performance optimization solutions, announced the launch of a new buy-side optimization platform, ADMAX TRADE. Developed as a result of its recent integration with AppNexus, a real-time advertising technology provider, and with input from ad networks, ADMAX TRADE allows media companies to take advantage of advanced campaign optimization.

Posted Mar 13, 2014

The games performance advertising specialist, TrafficCaptain, is expanding its portfolio of search engine marketing (SEM) services. TrafficCaptain supports games providers in the development and ongoing optimization of worldwide SEM campaigns. A number of customers are already using this service, which TrafficCaptain is now expanding.

Posted Mar 11, 2014

ePublishing, a cloud-based Software as a Service (SaaS) provider of an enterprise publishing system, and Hallmark Data Systems, an audience data and marketing services provider to B-to-B publishers, have initiated a data-level integration.

Posted Mar 10, 2014

Sitecore, a provider of customer experience management software, released its first-ever mobile applications to provide marketers with anywhere, anytime access to Sitecore's experience platform. Developed using Sitecore's Mobile SDK, the Sitecore Executive Insight Dashboard application for Windows 8.1 tablets and Apple iPad gathers customer engagement analytics and insights across touchpoints and presents them in a simple mobile view.

Posted Mar 10, 2014

Cloudwords, a cloud-based marketing globalization platform, announced new product enhancements to its Enterprise Edition, delivering enterprise-level project management capabilities and features to further address the localization demands of global companies. Cloudwords was designed for business users to manage localization projects faster and expand into global markets more easily. Enabling power users to customize highly complex localization workflows, lead to shorter localization turnaround times and faster go-to-market timelines.

Posted Mar 10, 2014

iSocket, a provider of programmatic direct and sales automation, announced that it has launched iSocket for Advertisers (iFA), an automated way to buy premium, guaranteed inventory that saves both buyers and sellers time and expense while reducing the chance of errors. In 2013, $14 billion was spent on directly sold digital media, and almost all of it was executed manually through spreadsheet proposals, paper contracts, IOs, emails, and faxes.

Posted Mar 04, 2014

Over the past year a number of buzzwords have captured the attention of marketers and publishers. Programmatic. RTB. Native advertising. Many of these buzzwords are fleeting in nature or confusing for the layperson. But one industry term perfectly encapsulates the future of digital publishing monetization: multichannel.

Posted Feb 28, 2014

Are You a Human, a Detroit startup that specializes in creating alternative ways for brands to interact with users, announced that it has launched PlayThru for Video. PlayThru for Video is an add-on to existing pre-roll campaigns by rewarding them for engaging with the brand. By interacting with the advertiser-for example, by dragging a "Sold" sign to a home in an ad for Quicken Loans-users can conclude the ad and get straight to the video they originally wanted to watch.

Posted Feb 18, 2014

The issues that have dogged digital advertising in the past have been a lack of trust and weaker customer engagement than in traditional media. Digital ads-more than print, radio, or TV-were mere ephemera in the busy lives of their intended audience, and they were easily filtered or ignored. Yet, over the past year, digital advertising started to get better results. In 2013, new forms of digital advertising got much, much better results and sprung a new source of revenue in the guise of native advertising.

Posted Feb 12, 2014

iSocket, a provider of programmatic direct and sales automation solutions, announced $5 million in new funding led by Time Warner Investments, with participation by Condé Nast; R&R Venture Partners, a new fund created by Dick Parsons, Ronald Lauder, and Vivi Nevo.

Posted Feb 11, 2014

Following its Series A funding of $2.35MM, UK-based marketing technology firm idio, Ltd. announced the launch of idio Inc. to address the growing North American market for content marketing software. Expanding from its corporate headquarters in London, the company's North American operations will be based out of Chicago with additional offices in New York.

Posted Feb 11, 2014

ValueClick, Inc., a provider of personalized digital marketing, announced that it has changed its name to Conversant, Inc. Under the new brand the company will roll out the an integrated marketing personalization platform that helps brands connect with people as individuals at major scale. Conversant unites five digital marketing leaders launched or acquired by ValueClick since 1998 to combine video and mobile capabilities, RTB and CRM infrastructure, offline measurement, and device recognition to deliver one-to-one engagement at scale.

Posted Feb 04, 2014

Sporting events are one of the television events that networks and advertisers can still count on Americans to watch live. According to a Burst Media survey 54.2% of men will watch the Super Bowl as will 42.3% of women. Most of those viewers (79.7%) will watch the game live. Just 7.4% overall will watch it recorded-however more than one-quarter (27.0%) of 18-34 year-old men will watch it recorded. But in 2014, the Super Bowl isn't the only sporting event. The Winter Olympics are approaching fast. These are two seemingly very different events with potentially huge audiences-and digital marketers may need to adjust their approaches accordingly.

Posted Jan 31, 2014

The Search Agency, a global online marketing firm independent U.S. search marketing agency, released its quarterly State of Paid Search Report for Q4 2013, which found that after three quarters of sequential growth in impressions, Bing's impressions declined last quarter. Additionally, mobile continued to gain market share over desktop, with one-fifth of all clicks coming from smartphones, and one-eighth coming from tablet devices.

Posted Jan 30, 2014

Specific Media Introduces TV Audience Segments

Posted Jan 30, 2014

Motility Ads, an all-in-one solution for creating an engaging mobile ad experience, announced ActivateTV, a turnkey advertising solution that harnesses the power of TV for mobile user acquisition. ActivateTV ads display SMS short codes or custom URLs that allow brands and consumers to engage instantly through app downloads, special offers, or exclusive content.

Posted Jan 29, 2014

MobSoc Media announced a digital publishing network of 35 properties across four verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with precision targeting. MobSoc Media aims to enable advertisers to reach their target audience in the mobile and social sphere at a more effective cost of audience acquisition.

Posted Jan 28, 2014

Following a year of testing and a soft launch in 2013, Datorama is launching its Cross-Channel Marketing Analytics Platform. One trend Datorama is seeing across clients and product categories is the impact of TV on social media, and it is aiming to address those issues.

Posted Jan 23, 2014

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