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Snap Skout, a media technology startup that intelligently connects businesses and consumers through relevant online content, announced it is changing the company name to Tack. The name change is effective immediately and reflects the company's mission to help local businesses stay firmly on the map.

Posted Oct 16, 2014

Cloudwords is now the first marketing globalization platform to integrate with Oracle Marketing Cloud and other key Oracle technologies. Moving beyond its integration with Oracle Eloqua, Cloudwords is adding support for Oracle's newest Marketing Cloud technologies. The new integrations include Oracle Reponsys and Oracle Content Marketing, as well as Oracle Web Center Sites and Oracle Web Center Content.

Posted Oct 16, 2014

Retale, a permission-based mobile and digital company connecting shoppers with retailers, and Placed, a provider of location insights and mobile ad intelligence, announced the results of a study examining shopping behaviors of more than 11,000 mobile users. The study by Retale and Placed probed a wide range of shopping behaviors to better understand the impact of retailers' ad circulars on purchasing decisions among mobile users.

Posted Oct 16, 2014

Ensighten, an omni-channel data and tag management provider and the company behind the Agile Marketing Platform, announced it acquired Anametrix,. Anametrix enables marketers to unify and analyze data across paid, owned, and earned media to optimize marketing decisions.

Posted Oct 16, 2014

A surprising 54% of businesses spent less than $1 million on digital marketing in 2013, per the results of a recent study by SEMPO and Econsultancy; additionally, the study revealed that almost half of digital marketing budgets were spent on search-with 31% on paid search and 18% on SEO. Other top areas where digital marketing dollars were allocated included email (18%), digital display (13%t), and social media (11%). Many industry professionals, like Michael Baliber, senior vice president and director of media strategy for ID Media, are surprised by the SEMPO survey results.

Posted Oct 15, 2014

The word "tribe" has become all the rage in marketing circles. Let's first start with the technical definition according to Google Dictionary: A social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.

Posted Oct 14, 2014

Sematext Group, Inc., a Brooklyn-based performance monitoring and log management solution provider, announced the first dedicated monitoring support for Apache Spark in the latest releases of its SPM performance monitoring solution.

Posted Oct 09, 2014

Sendible, a social media management software provider, announced the launch of Sendible 360, an all-in-one social media marketing platform. Sendible 360, the latest upgrade to the platform, enables organizations to engage with customers across multiple social media channels from a single dashboard.

Posted Oct 07, 2014

CoxReps announced the launch of Gamut, a new company that combines the assets and strengths of what were formerly Cox Digital Solutions and Cox Cross Media. The new company, which is comprised of four distinct channels of solutions, was formed to offer publishers and advertisers a full spectrum of support and media solutions.

Posted Oct 02, 2014

Kenshoo, a provider of predictive marketing software, announced a new commissioned study conducted by Forrester Consulting on behalf of Kenshoo titled "Cross-Channel Attribution Must Convert Insights Into Action." The study includes a survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe, and outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling to bid management platforms in an automated manner.

Posted Sep 30, 2014

There is large chasm between the people we know, like, and trust in this world versus everyone else. This is the same with brands. Let's look at a couple examples to expound upon these important human emotions, ones that drive not only our affection for each other, but for the people and brands we follow. Take our families for instance. Our families are people we trust. If I wander out into traffic, my brother will jump in front of the car to save me. I trust that. We know them, and their darkest secrets. Their hopes and dreams. And in most cases, we like them. We enjoy their humor, their hugs, and their smiles. Brands fight for this same sort of neurological real estate.

Posted Sep 25, 2014

Kenshoo, a provider of predictive marketing software, announced it has acquired Facebook Preferred Marketing Developer (PMD) Adquant, a software-as-a-service (SaaS) platform powering social campaigns for many top grossing mobile apps and games. Kenshoo and Adquant share an engineering-driven approach to innovation, and the combined offering provides solutions for advertisers, agencies, and developers around the world.

Posted Sep 17, 2014

Anametrix, a cloud-based, real-time marketing analytics platform, launched Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. Introduced at the Tableau Conference, the solution gives marketers the ability to unify multichannel data, perform drill-down analytics, and share insights using the full functionality of Tableau.

Posted Sep 09, 2014

Megalytic, a SaaS tool used by digital agencies, marketers, and small business owners to build and deliver digital marketing analytics reports, announced a major upgrade aimed at faster and easier customized reporting.

Posted Sep 04, 2014

The results of a commissioned study conducted by Forrester Consulting on behalf of Conversant were announced. The study, entitled "The Personalization Imperative," found that marketers have great belief in the power and benefits of personalized marketing but need additional help to overcome internal challenges as they work to deliver on their visions.

Posted Sep 04, 2014

Location-based marketing is nothing new, and it is not solely a digital responsibility, as mobile application developers and marketing agencies may have told you. Since lithography was invented in 1796, large and small businesses have placed posters and billboards along high-traffic roads and pathways in hopes of influencing a passerby to visit a store or buy a product. Direct mail has been proven as a superior location-based tool since the United States Postal Service (USPS) initiated the Zone Improvement Plan (ZIP codes) in 1963.

Posted Sep 03, 2014

Have you ever wondered how many people really see your tweets? Then Twitter has the tool for you, a new publicly available analytics board. The tool isn't entirely new. It's been around for awhile but was only available to verified users and advertisers. Now, anyone can use it.

Posted Aug 28, 2014

Monetate, a provider of testing and targeting, email optimization and personalization solutions, announced the launch of Monetate for Testing & Targeting -- an enterprise-grade, self-serve A/B/n and MVT testing solution.

Posted Aug 21, 2014

Lotame, a global independent data management platform (DMP), announced a strategic partnership with Nasmedia, a Korean digital media agency and media network. Through the exclusive partnership, Lotame's DMP will be integrated within Nasmedia's tech stack, and will give the agency's publisher and brand clients the ability to enhance their digital advertising strategies across multiple screens.

Posted Aug 14, 2014

More than 75% of global marketing leaders surveyed say content creation is their top priority for 2014, according to research by Ektron, a provider of content management and web experience management software. The research, in infographic format, "Digital Trends in 2014," identifies key trends and priorities for marketers, IT professionals, developers, and content authors based on a survey of over 400 global marketing, website, and digital agency professionals.

Posted Aug 07, 2014

TouchCommerce, a provider of custom online engagement solutions for brands, announced its newest solution, TouchStore, which enables retailers and enterprises with retail locations to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices. Instead of combating trends like showrooming (visiting a store to see a product before buying it online at a lower price), retailers are looking for ways to leverage these trends and offer new solutions that benefit both consumers and retailers.

Posted Aug 07, 2014

Stoddard + Partners, an ad-tech driven advertising agency providing services to support the needs of today's brands and consumers, has unveiled two proprietary products developed in partnership with Jeep, Chrysler, and Fiat. Blix, a retail analytics platform, and Tarp Tracker, a tool for brands, agencies, and broadcasters to measure TV spots and creative impact, were conceived as solutions for solving the attribution and measurement puzzle many marketers face.

Posted Aug 05, 2014

An interesting tournament with a passionate digital audience made the games not just a hit on the pitch but also proved to be key for several brands to leverage the enthusiasm and cloak themselves in the football fever. Not just the main sponsors, but also those who were far from the action used the World Cup beautifully to magnify and amplify their engagements and ride on the waves that the event created. So, what were the key five lessons marketers can take from the World Cup 2014? Read here:

Posted Aug 04, 2014

A survey of 400 marketers, conducted by OneSpot and The 614 Group, found that targeting precision is the top attribute that marketers value (65%) when it comes to distribution of the content marketing campaign but 47% of respondents said that they are not satisfied with their ability to target content distribution to the right audience. When scrutinizing the reasons behind this dissatisfaction, the study reveals that the number one (87%) method of distribution for content marketing programs is a company's own website.

Posted Jul 31, 2014

A recent survey by HubShout, an online marketing firm based in Virginia, suggests that content marketers have some great opportunities to leverage links to boost awareness and drive traffic to their sites. In fact, 33.6% of those responding indicated that the type of native advertising most likely to generate response is links incorporated at the end of articles. These links outrank any other type of native advertising.

Posted Jul 30, 2014

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