Digital Marketing

Directory
Learn more in the Directory!

According to a new survey from the Interactive Advertising Bureau, search ads are out spending display ads by a significant margin in the US and around the world in 2011, according to paidContent. In the report it says that the discrepancy between spending from advertisers is $811 million on search ads and $572 million on display ads in the United States. When it comes to advertisers in Europe and Asia, the difference is much greater.

Posted Jun 07, 2012

It's time to put a stop to the content marketing amateur hour on Facebook. Seriously. It's really embarrassing. Begging people to "like" your Facebook page is not only pathetic, it's a waste of time and money.It's also unprofessional. Who cares if 1,563 people clicked the "like" button on your Facebook page? Seriously. What does that mean, exactly? Come on, I challenge you to translate "likes" into something meaningful -- sales, leads, something tangible.You can't. Can you?

Posted Jun 07, 2012

Marketo has announced a new tool for marketing automation with the launch of its new Marketo Social Marketing. The new product is a suite of easy-to-use products the company says will make every marketing campaign inherently social.

Posted May 24, 2012

Big Data mobile location company Sense Networks announced two new products, AdMatch and AudienceSense, which the company says will allow marketers to reach new audiences and allow publishers to monetize mobile advertising. Sense Networks uses location and prediction to understand users' behavior, which will allow advertisers to target an audience.

Posted May 23, 2012

Adobe has announced a new way for media companies to broadcast channels online and replace ads in the broadcast stream with dynamically inserted ads. This new system, called Primetime Simulcast, is an enhancement to Project Primetime and is supported for iOS, Android and works with browsers across all major desktop platforms. According to Adobe, Primetime Simulcast provides an end-to-end workflow that enables media companies to simultaneously deliver that same content to connected devices while replacing ads in the broadcast stream with dynamically inserted ads.

Posted May 22, 2012

If there is one thing we are used to from Facebook -- or, at least, are used to complaining about -- it is change. The company has a history of introducing new features at will and then abandoning them. Going forward, though, Facebook's willy-nilly changes may be frowned upon as investors from Friday's IPO start putting in their two cents. When the closing bell rang on Friday, Facebook raised about $16 billion, was valued at short of $105 billion. But investors are not the only ones taking on risk; marketers that think Facebook is the Holy Grail also gamble with company money.

Posted May 22, 2012

Online ad technology company Vizu announced the availability of a series of case studies developed to evaluate the effectiveness of different approaches to social media advertising. A survey Vizu conducted says 63% of brands it polled said they planned to increase advertising on social media sites, the company believes these studies will help companies looking to widen a brands' reach.

Posted May 21, 2012

The Martha Stewart Show needed to prepare for an upcoming fall season and wished to reengage viewers lost during the summer season reruns. So, The Martha Stewart Show turned to Facebook to reach out to its existing fans. In addition to reinvigorating and expanding the fan base, it sought to expand its mailing lists to promote the show as well as cross-promote its other diverse offerings. However, the company felt it needed more social marketing expertise and started looking outside of its offices for help.

Posted May 09, 2012

In the past month, online brand marketing has become the subject of a lively debate in the marketing trades, specifically AdExchanger and Advertising Age. Impatient with the slow growth of brand advertising online as well as the persistent absence of a validated method for measuring return on social media marketing investments, marketing services experts are openly questioning the viability of online media as a brand marketing channel.

Posted Apr 26, 2012

In its first acquisition, Marketo, Inc. has bought Crowd Factory, Inc., producer of a social campaign management platform. Terms of the deal were not disclosed. Marketo will be putting out a new unified product family.

Posted Apr 18, 2012

Through a new agreement with Google's DART for Publishers (DFP) software, Localstars Ltd. has streamlined the online ad trafficking and delivery process for its publisher clients. DFP serves and manages digital ad campaigns on publishers' sites.

Posted Apr 12, 2012

Kwanzoo, Inc., a provider of multichannel marketing solutions, announced the availability of Smart Banners. This self-service platform includes real-time split A/B testing capabilities designed for display campaigns, to which users can add interactive components.

Posted Mar 22, 2012

Mobile ad networks YOOSE Pte. Ltd. and Mobsta Networks, LLP formed a sales partnership to launch MobGeo, a new hyper-local service that intends to bring location-based mobile consumer targeting to U.K. brands and agencies.

Posted Mar 22, 2012

Do you ever really stop to think about what it means to drive a successful marketing program? Actually, it is pretty simple. If you can change behavior and produce quantifiable results, you have nailed it. But what does this actually mean?

Posted Mar 22, 2012

The Audit Bureau of Circulations (ABC) board of directors has endorsed a new report format that expands how consumer magazines will report metrics for digital publications. The board endorsed a new Consolidated Media Report format for U.S. and Canadian publications.

Posted Mar 20, 2012

Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last -- especially in the digital age? A new study says that customers-turned-volunteer "brand advocates" are still much more likely to buy and recommend products than they were before they got involved in the marketing campaign a year before.

Posted Mar 19, 2012

Search engine allegiance is a funny thing. Perhaps you're a Bing die-hard, or you use Google because its your browser's default engine. Maybe you use one for general searches, and one for, say, finding the best travel deals. But one company recently put the two search engines in a head-to-head match up to see how each performed in the context of breaking news. Optify, a provider of in-bound marketing software, announced key findings of a report that helps B2B marketers develop new strategies to drive more organic traffic to websites during breaking news events. The report compares and contrasts how search engines treat breaking news search queries differently than other searches.

Posted Mar 14, 2012

The total U.S. ad market grew only 0.8% for all of 2011, according to a new report released by research firm Kantar Media. Kantar, owned by global ad-agency conglomerate WPP, PLC, reported that 4Q 2011 was the worst 3-month period for U.S.

Posted Mar 13, 2012

SteelHouse, Inc., a behavioral commerce company and marketing solutions provider, has partnered with IBM's Coremetrics. The joint solution combines the advertiser's online shopping data with SteelHouse's Retargeting and Real Time Offers.

Posted Mar 12, 2012

Mobile media company Zumobi, Inc. launched what it's calling an advertising advancement: The Zumobi Brand Integration (ZBi) platform melds advertising with content in mobile apps in a way that the company ensures is both interactive and relevant.

Posted Mar 07, 2012

Founded by editorial, PR, and marketing professionals, Original9 Media is a new content company that, with its content creation, distribution, and consulting services, aims to help businesses grow and engage their target audiences.

Posted Mar 06, 2012

EPiServer AB acquired Mediachase Ltd. for an undisclosed amount. The move merges EPiServer's existing digital marketing capabilities and Mediachase's ecommerce framework. New and existing customers have access to EPiServer's Commerce solution.

Posted Mar 02, 2012

Miles 33 Ltd. and Localstars Ltd. inked a partnership that will allow Miles 33 to integrate Localstars' digital ad production tools to Mile 33's FutureProof platform. The deal will allow Miles 33 to offer digital ad solutions without external production processes.

Posted Feb 17, 2012

With Spectrum for Mobile, TwelvefoldMedia, formerly BuzzLogic, aims to help brands target, connect with, and persuade potential customers. Spectrum for Mobile extends a company's online targeting capabilities to mobile platforms and claims much higher engagements.

Posted Feb 15, 2012

Digital old-timers may recall the three C's of successful online business models circa 2001. Content, Community, and Commerce appeared on just about any business plan that circulated in VC Land at the time. Understanding that the web was at least three channels at once (publishing, merchandising, and person-to-person communication) was considered essential to establishing unique business models. The problem at the time for most media sites was that all three C's were a bit broken. It has taken a decade, but the rise of online search along with Facebook and Twitter have helped content companies attack two of the three C's. And in the last year, we have seen a full program to get the Commerce piece up-to-speed as challenged media models look to ecommerce revenue streams. Skittishness about maintaining separation of editorial and commercial church and state is dissolving about as fast as company margins are.

Posted Feb 14, 2012

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44