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LivingSocial issued $142.9 million in shares to acquire South Korean daily deals provider, TicketMonster, Inc. While the sale was announced as part of a business combination, whether this means a merger, an acquisition, or an exchange offer has not yet been clarified.

Posted Oct 11, 2011

Hulu unveiled a new tool which allows users to swap out an advertisement for one that is relevant to their interests. Ad Swap is customized to each individual user's profile and previous ad-viewing preferences.

Posted Oct 04, 2011

A new report from eMarketer estimates that advertisers will pony up nearly $1.23 billion on U.S. mobile advertising by the end of the year. That is up nearly 75% from 2012. The fastest growing category was video, but it is projected to only represent 4.7% of the market. Messaging-based advertising represents the largest piece of the pie at 36.1 percent of all mobile ad spending.

Posted Oct 04, 2011

According to a recent survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers reduce production expenses by moving to scalable digital workflows, rather than retrofitting existing, outdated and inefficient publishing processes. While saving money by increasing productivity and reducing expenses is an important part of gaining a positive return on investment from ebooks and apps, maximizing profits also requires publishers to find innovative ways of earning revenue and turning those dollars into profit.One such strategy is to sell advertisements in ebooks and apps.Ads in books? Heresy you say! Err, not so fast.

Posted Sep 01, 2011

Despite the worldwide economic slowdown in key markets, mobile spending-as a means to deliver effective marketing messages and campaigns to acquire and retain customers-is unquestionably on the rise. Indeed, from simple display ad campaigns aimed at boosting brand awareness to more ambitious cross-media strategies integrating a mobile call to action, brands and media companies have never been more active in mobile.

Posted Jun 13, 2011

After chairing or otherwise participating in more than 20 conferences and workshops across Europe this year-the vast majority of which focused on hot trends in mobile content-I see a subtle yet seismic shift in the way publishers perceive and promote digital assets.

Posted Nov 24, 2009

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