Digital Marketing

Directory
Learn more in the Directory!

Sematext Group, Inc., a Brooklyn-based performance monitoring and log management solution provider, announced the first dedicated monitoring support for Apache Spark in the latest releases of its SPM performance monitoring solution.

Posted Oct 09, 2014

Sendible, a social media management software provider, announced the launch of Sendible 360, an all-in-one social media marketing platform. Sendible 360, the latest upgrade to the platform, enables organizations to engage with customers across multiple social media channels from a single dashboard.

Posted Oct 07, 2014

CoxReps announced the launch of Gamut, a new company that combines the assets and strengths of what were formerly Cox Digital Solutions and Cox Cross Media. The new company, which is comprised of four distinct channels of solutions, was formed to offer publishers and advertisers a full spectrum of support and media solutions.

Posted Oct 02, 2014

Kenshoo, a provider of predictive marketing software, announced a new commissioned study conducted by Forrester Consulting on behalf of Kenshoo titled "Cross-Channel Attribution Must Convert Insights Into Action." The study includes a survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe, and outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling to bid management platforms in an automated manner.

Posted Sep 30, 2014

There is large chasm between the people we know, like, and trust in this world versus everyone else. This is the same with brands. Let's look at a couple examples to expound upon these important human emotions, ones that drive not only our affection for each other, but for the people and brands we follow. Take our families for instance. Our families are people we trust. If I wander out into traffic, my brother will jump in front of the car to save me. I trust that. We know them, and their darkest secrets. Their hopes and dreams. And in most cases, we like them. We enjoy their humor, their hugs, and their smiles. Brands fight for this same sort of neurological real estate.

Posted Sep 25, 2014

Kenshoo, a provider of predictive marketing software, announced it has acquired Facebook Preferred Marketing Developer (PMD) Adquant, a software-as-a-service (SaaS) platform powering social campaigns for many top grossing mobile apps and games. Kenshoo and Adquant share an engineering-driven approach to innovation, and the combined offering provides solutions for advertisers, agencies, and developers around the world.

Posted Sep 17, 2014

Anametrix, a cloud-based, real-time marketing analytics platform, launched Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. Introduced at the Tableau Conference, the solution gives marketers the ability to unify multichannel data, perform drill-down analytics, and share insights using the full functionality of Tableau.

Posted Sep 09, 2014

Megalytic, a SaaS tool used by digital agencies, marketers, and small business owners to build and deliver digital marketing analytics reports, announced a major upgrade aimed at faster and easier customized reporting.

Posted Sep 04, 2014

The results of a commissioned study conducted by Forrester Consulting on behalf of Conversant were announced. The study, entitled "The Personalization Imperative," found that marketers have great belief in the power and benefits of personalized marketing but need additional help to overcome internal challenges as they work to deliver on their visions.

Posted Sep 04, 2014

Location-based marketing is nothing new, and it is not solely a digital responsibility, as mobile application developers and marketing agencies may have told you. Since lithography was invented in 1796, large and small businesses have placed posters and billboards along high-traffic roads and pathways in hopes of influencing a passerby to visit a store or buy a product. Direct mail has been proven as a superior location-based tool since the United States Postal Service (USPS) initiated the Zone Improvement Plan (ZIP codes) in 1963.

Posted Sep 03, 2014

Have you ever wondered how many people really see your tweets? Then Twitter has the tool for you, a new publicly available analytics board. The tool isn't entirely new. It's been around for awhile but was only available to verified users and advertisers. Now, anyone can use it.

Posted Aug 28, 2014

Monetate, a provider of testing and targeting, email optimization and personalization solutions, announced the launch of Monetate for Testing & Targeting -- an enterprise-grade, self-serve A/B/n and MVT testing solution.

Posted Aug 21, 2014

Lotame, a global independent data management platform (DMP), announced a strategic partnership with Nasmedia, a Korean digital media agency and media network. Through the exclusive partnership, Lotame's DMP will be integrated within Nasmedia's tech stack, and will give the agency's publisher and brand clients the ability to enhance their digital advertising strategies across multiple screens.

Posted Aug 14, 2014

More than 75% of global marketing leaders surveyed say content creation is their top priority for 2014, according to research by Ektron, a provider of content management and web experience management software. The research, in infographic format, "Digital Trends in 2014," identifies key trends and priorities for marketers, IT professionals, developers, and content authors based on a survey of over 400 global marketing, website, and digital agency professionals.

Posted Aug 07, 2014

TouchCommerce, a provider of custom online engagement solutions for brands, announced its newest solution, TouchStore, which enables retailers and enterprises with retail locations to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through mobile devices. Instead of combating trends like showrooming (visiting a store to see a product before buying it online at a lower price), retailers are looking for ways to leverage these trends and offer new solutions that benefit both consumers and retailers.

Posted Aug 07, 2014

Stoddard + Partners, an ad-tech driven advertising agency providing services to support the needs of today's brands and consumers, has unveiled two proprietary products developed in partnership with Jeep, Chrysler, and Fiat. Blix, a retail analytics platform, and Tarp Tracker, a tool for brands, agencies, and broadcasters to measure TV spots and creative impact, were conceived as solutions for solving the attribution and measurement puzzle many marketers face.

Posted Aug 05, 2014

An interesting tournament with a passionate digital audience made the games not just a hit on the pitch but also proved to be key for several brands to leverage the enthusiasm and cloak themselves in the football fever. Not just the main sponsors, but also those who were far from the action used the World Cup beautifully to magnify and amplify their engagements and ride on the waves that the event created. So, what were the key five lessons marketers can take from the World Cup 2014? Read here:

Posted Aug 04, 2014

A survey of 400 marketers, conducted by OneSpot and The 614 Group, found that targeting precision is the top attribute that marketers value (65%) when it comes to distribution of the content marketing campaign but 47% of respondents said that they are not satisfied with their ability to target content distribution to the right audience. When scrutinizing the reasons behind this dissatisfaction, the study reveals that the number one (87%) method of distribution for content marketing programs is a company's own website.

Posted Jul 31, 2014

A recent survey by HubShout, an online marketing firm based in Virginia, suggests that content marketers have some great opportunities to leverage links to boost awareness and drive traffic to their sites. In fact, 33.6% of those responding indicated that the type of native advertising most likely to generate response is links incorporated at the end of articles. These links outrank any other type of native advertising.

Posted Jul 30, 2014

Since the 1950s, advertorials and product placements emerged, and, as the internet and online commerce took hold, Amazon blazed trails by serving up book recommendations to users based on their previous purchases and online behaviors. Today, these sorts of activities-designed to deliver advertising content, online or via mobile devices, to consumers who have demonstrated their potential interest in the product or service-are known as native advertising. The practice lives on a continuum between "annoying" and "useful," depending on the perspective of the consumer. The goal for marketers is to land somewhere closer to the useful end of the spectrum.

Posted Jul 28, 2014

When that content is finished, and ready for the world to see, we want to put our best foot forward. We not only want to present it in a way that we are happy with but we need to present it in a way that ensures the most amount of attention is paid to it. There are many different tools to make sure your content gets its due, but today we will focus on six.

Posted Jul 24, 2014

Brainstorming about the future of digital consumption can leave you overwhelmed by the possibilities, but data released from YouGov--a global research and consulting organization--sheds some light on the emerging expectations of today's youth. The study found that nearly one in two children, aged 8-15, feel that access to online content and downloads should be free.

Posted Jul 23, 2014

According to the "Online Personal Experience" study by Janrain, more than half (57%) of people are just fine with providing personal information to a website and as long as they benefit and the information is used responsibly. Janrain also found that 77% would be more trusting of companies collecting private data if the businesses were transparent about how the information would be used. But that's where the trouble lies. Many content providers are still struggling to use the information they collect in a way that truly improves the customer experience.

Posted Jul 21, 2014

TigerLogic Corporation announced it has added several new creative features to Postano, its flagship social product and visual marketing platform. The Postano version 2.5 release includes advanced social filtering options, a Style Editor for custom visualizations, new dynamic data visualizations, and other platform enhancements. Postano provides a platform that allows brands to creatively work with user generated content in new ways to develop campaigns. With Postano 2.5, brands now have the ability to customize their visualizations on the fly with added intelligence for approving content.

Posted Jul 17, 2014

Smaato, an independent global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform, announced the launch of the Smaato Self-Serve Publisher Platform (SPP), an enterprise grade mobile-first ad server.

Posted Jul 17, 2014

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53