Digital Marketing

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We are still in the early days of privacy regulations. It is unclear how these new rules will be interpreted and enforced, but brands may have more to fear from the CCPA and an upcoming New York bill.

Posted Sep 23, 2019

Marketers can now better collaborate with developers in their companies to identify, install and build customizable components that extend the value of the Evergage Platform.

Posted Sep 19, 2019

Natural language understanding application for text analytics offers the fastest way for companies to get started with customer feedback analytics.

Posted Sep 19, 2019

New offering simplifies Oracle license management and mitigates audit risk by providing customers with visibility into overall compliance and easy-to-use dashboards for spend optimization potential.

Posted Sep 19, 2019

Advancements in text analytics and sentiment analysis benefit multi-location brands withmore actionable insights and enhanced custom reporting.

Posted Sep 19, 2019

The new end-to-end solution spans creation to closed-loop measurement for e-commerce and in-store with partners AdLib, IRI, Shoppable, SKU Ninja + WhyteSpyder and RetailSync.

Posted Sep 17, 2019

New application enables developers to build content experimentation directly into Contentful's content infrastructure.

Posted Sep 17, 2019

DV offers global brands media quality authentication across social media platforms - including Snapchat, Facebook, Instagram, YouTube, and Twitter.

Posted Sep 17, 2019

With Clarabridge, maker of vacuums and kitchen appliances acts on Voice of Customer data to deliver five-star products and experiences.

Posted Sep 17, 2019

Emotional AI (or emotion recognition AI) can be described as the automated detection of human emotions and feelings using software. Read on for an overview of emotional AI and potential use cases/applications.

Posted Sep 16, 2019

When Visit Indy wanted to extend its marketing throughout the year, it turned to the power of user-generated content to drive engagement through digital channels.

Posted Sep 13, 2019

Cardlytics, Inc., a purchase intelligence platform that helps make marketing more relevant and measurable, announced the launch of a proposed underwritten public offering of 2,694,365 shares of its common stock.

Posted Sep 12, 2019

Marketers spend a staggering 32% of their time managing data quality, but it's just not enough.

Posted Sep 10, 2019

LiveIntent data suggests these campaigns should optimize for Friday and Sunday afternoons, and target readers of newsletters devoted to topics that are most relevant to families.

Posted Sep 10, 2019

Whether on Facebook, GDN or Twitter, these are the moves that you should use to entice your rivals' audience. In this article, we reveal practical competitor targeting strategies.

Posted Sep 06, 2019

New software completes customer-for-life vision to court, close, keep, and grow revenue throughout continuous customer journey.

Posted Sep 05, 2019

Company expands category-leading CMP with new features to optimize content creation, measure team efficiency, and quantify pipeline impact from generation to closed-won revenue.

Posted Sep 05, 2019

Introducing the first AI-powered mobile feed for analytics that combines automation, storytelling and collaboration.

Posted Sep 05, 2019

Brand Verge says it is marking its first anniversary with 30% month-over-month growth and announcing product enhancements.

Posted Sep 05, 2019

New research suggests mobile apps increase sales, purchase frequency and the range of items sold not only on a retailer's website but also in its stores. App users also exhibit greater product returns.

Posted Sep 05, 2019

The face of social media is changing, carrying younger generations' attention and dollars with it. Brands will need to shift their strategies in order to reach Gen Z--here's how.

Posted Sep 05, 2019

The threshold for a product becoming a brand is debatable. However, just as it's reasonable to say an actor who is not famous is not a celebrity, it's also reasonable to say a company or product that is not famous is not a brand.

Posted Sep 04, 2019

Unified offering provides scholarly publishers with customizable email alerting, superior analytics and advanced advertising functionality.

Posted Sep 03, 2019

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency.

Posted Sep 03, 2019

The acquisition merges Influenster's community of everyday consumers with Bazaarvoice's global retail network to provide a holistic user-generated content and word-of-mouth platform.

Posted Aug 29, 2019

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