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NinthDecimal, a marketing platform powered by location data, and AdColony, an independent mobile advertising platform announced a deep strategic partnership that will bolster both companies' offerings across data, campaign planning, targeting and measurement -- enhancing the full life cycle of services for marketers.

Posted Mar 28, 2017

Kantar Millward Brown announced the latest expansion of the Ignite Network, its brand marketing analytics platform, driving continued advancement in mobile advertising measurement.

Posted Mar 28, 2017

With passionate basketball fans gearing up for an exciting tournament season, it's an ideal time for brands to capitalize on these events to reach massive audiences through strategic campaigns. With that in mind, here are three key tips to help marketers win big and engage fans this season.

Posted Mar 24, 2017

Aprimo, a marketing operations provider, announced it has acquired ADAM Software, a global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo's platform, bringing customers the industry's first and only marketing operations solution capable of handling both the production and publication of content - a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale.

Posted Mar 21, 2017

Gmail started categorizing all incoming emails and sorting them to separate tabs with in the inbox. Nearly four years later, email marketing is alive and thriving despite prophecies that Gmail's tabbed inbox would make email marketing irrelevant.

Posted Mar 17, 2017

PushSpring, an app-based mobile audience platform, announced an enhanced partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. The enhanced partnership establishes the LiveRamp IdentityLink Data Store as a preferred method for accessing PushSpring branded audience data and custom segments.

Posted Mar 16, 2017

Global advertising & marketing revenues grew an estimated 4.9% to $1.18 trillion in 2016, accelerating from a 3.7% increase in 2015, driven by strong growth in mobile media, over-the-top (OTT) video, branded entertainment, content marketing and digital out-of-home (DOOH) advertising, per the just-released annual KPI benchmark report by PQ Media. Global ad and marketing growth is poised to decelerate in 2017, due to the absence of major political and sports-related media spending, as well as the continued slowdown in online media growth.

Posted Mar 16, 2017

Today's marketers need to produce high-quality email marketing campaigns that truly resonate with customers to drive engagement. In a world of vast amounts of digital content, this requires strategic thinking and analytics to scale and achieve success. It's no longer good enough to blast your list with newsletters. Your strategy has to evolve.

Posted Mar 16, 2017

SAP SE announced the extension of its customer engagement and commerce cloud suite with the availability of the SAP Hybris Revenue Cloud solution. SAP Hybris Revenue Cloud says it goes beyond the quote-to-cash process with new capabilities for order configuration, pricing, quoting, order orchestration, and subscription billing — all in the cloud.

Posted Mar 14, 2017

Return Path released the second annual email engagement benchmark report. The Hidden Metrics of of Email Deliverability provides sector-specific results for email marketing metrics like read rate, reply rate, forward rate, and complaint rate, which measure consumers' level of engagement with the email they receive. Overall, industries that outperformed the average in these metrics also saw less email delivered to spam.

Posted Mar 14, 2017

At the Google Cloud NEXT conference, Looker launched a suite of Looker Blocks designed to give marketers the tools to enhance analysis of their critical data. Compatible with Google BigQuery Data Transfer Service, Looker's new Looker Blocks deliver a plug-and-play platform to turn data into actionable insights.

Posted Mar 14, 2017

LiveWorld, Inc., a social customer experience company, announced a new end-to-end Facebook Messenger program for brands eager to enhance engagement and interaction on this emerging platform. LiveWorld is the first company to release a comprehensive Messenger solution that offers program strategy development, enterprise conversation management software, chatbot development and integration with human agents. LiveWorld also offers services to monitor and engage customers 24 hours per day.

Posted Mar 09, 2017

Qualtrics announced the Qualtrics XM Platform, an experience management platform designed to address the growing experience gap--the gap between what organizations actually deliver and expectations from the market, customers, and employees. The first solution in this space, according to the company, the Qualtrics XM Platform, will help companies measure, prioritize, and optimize the experiences companies deliver across the four foundational aspects of business—customers, products, employees, and brands.

Posted Mar 09, 2017

In an age where consumers are exposed to more brand messaging and sales tactics than they know what to do with, creating top-notch content is the key to showing the world exactly what makes your brand stand above the rest in conveying your unique selling proposition.

Posted Mar 08, 2017

The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide advertisers with more digital assurance and help premium publishers differentiate themselves based on quality.

Posted Mar 07, 2017

BrightEdge, a provider of enterprise organic search and content performance, launched ContentIQ and HyperLocal, tools designed to drive marketers' organic search revenue conversions.

Posted Mar 07, 2017

PebblePost, the inventor of Programmatic Direct Mail, announced it has secured a $15 Million Series B round, led by RRE Ventures, with existing investors Greycroft and Tribeca Venture Partners, and additional seed funds and strategic angels also contributing to the round.

Posted Mar 03, 2017

Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at digital marketing, pushed content, and the technology that helps get the job done.

Posted Mar 03, 2017

Bluecore, a four-year-old SaaS technology provider that helps marketers to take immediate action on behavioral and product data, debuted its new Decisioning Platform for retailers.

Posted Mar 02, 2017

MediaRadar, an advertising sales intelligence platform, released the results of a study examining native advertising trends in 2016. The study, "Leaders and Lessons in Native Advertising," examined thousands of native ads from 12,965 brands.

Posted Mar 02, 2017

Thanks to its unique ability to tell stories, content is every brand's weapon in the battle to deliver differentiated customer experiences that capture and convert. As brands start to recognize the value of content-driven ecommerce experiences, there's never been a greater need for web content management systems and ecommerce solutions to move closer together into a seamless workflow.

Posted Mar 01, 2017

Retale, a technology company that develops mobile-first shopping experiences, announced the results of a commissioned study examining chatbot adoption and experiences among millennials. For the study, chatbots were defined to participants as software and computer programs "that mimic human conversation using artificial intelligence." 500 millennials ages 18-34 were polled between December 1-6, 2016.

Posted Feb 28, 2017

AOL and leading mobile-first data exchange, adsquare, announce a new partnership to bring adsquare's data of 360 million mobile consumers together with the ONE by AOL platform. Using adsquare's combination of anonymized data sources from across retail purchases, location, and mobile advertising IDs, mobile and online usage, and first-party data, the deal will provide enhanced, holistic mobile audience mapping for publishers and scalable, valuable "in-the-moment" mobile audience targeting opportunities to advertisers.

Posted Feb 28, 2017

Tenjin, a mobile marketing infrastructure company, announced partnerships with Looker, the company that is powering data-driven businesses, and Chartio, the cloud-based data exploration solution, to enable app marketers to access, analyze and act on their data more effectively and efficiently.

Posted Feb 23, 2017

Research from comScore in 2016 showed that 49% of US smartphone owners downloaded zero apps in the last month caused concern in the app marketing ecosystem. New research from Dimensional Research commissioned by YouAppi, a mobile growth marketing platform for premium mobile brands, highlights optimism among mobile marketing professionals responsible for app marketing and user acquisition.

Posted Feb 23, 2017

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