Digital Marketing

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Philo launched its national streaming service in November 2017. Like any new company, growth is a big challenge. Getting the word out and converting potential customers into subscribers are especially important for this subscription-based OTT service. Philo knew influencers were going to be a big factor in acquiring new users, but as an analytics-focused company, it wanted to be sure it was getting the best bang for its buck. How could Philo be sure it was targeting the right influencers?

Posted Aug 05, 2019

The GetResponse/Demand Metric 2019 Funnel Friction Benchmark Study identifies which marketing channels and tactics are most effective at each stage in the marketing and sales cycle.

Posted Aug 01, 2019

The new version of Adblock Plus provides more comfort for users around the world that are consuming content in multiple languages.

Posted Aug 01, 2019

Centro's Basis prevents buying from fraudulent and questionable ad sellers representing mobile applications.

Posted Aug 01, 2019

The Adthena Search Intelligence Index evaluates the leading players and challengers across the search landscape.

Posted Aug 01, 2019

Given the mounting costs of investing in data stack technology, reputation issues, and regulatory concerns that publishers routinely face as a result of behavioral ad-targeting, iis cookie-based ad-targeting worth it?

Posted Jul 31, 2019

New list validation feature leverages a proprietary multi-step system and brings marketers more accurate insights to optimize their email campaigns.

Posted Jul 30, 2019

Web usability company TryMyUI Inc., studied the websites of the leading 2020 Democratic nominee candidates. The study measured how usable the websites are and how well they convert new visitors.

Posted Jul 30, 2019

New CMO Council Study reveals that regardless of generation, region, or gender, omnichannel is the critical channel of choice. But brands are struggling to deliver.

Posted Jul 30, 2019

AspireIQ's Brand Access Manager enables brands to deliver more authentic and effective paid social ads through influencer content.

Posted Jul 25, 2019

Conversation Intelligence Platform announces integrations with HubSpot, Amazon Connect, ShoreTel Web Dialer.

Posted Jul 23, 2019

Ascential receives a 35% equity stake in Jumpshot valued at $60.76 million; the deal brings marketers unparalleled path-to-purchase consumer insights to optimize digital commerce performance.

Posted Jul 23, 2019

Are you using emojis in your customer communications? You may be missing an important opportunity to connect with your audience.

Posted Jul 17, 2019

So how can digital marketers create a highly interactive and satisfactory customer experience for their brands? The answer lies in leveraging the best technologies to build immersive, personalized customer journeys across every channel.

Posted Jul 17, 2019

In a study conducted by the Abbi Agency, social media influencers provide new perspectives and reveal pain points regarding the relationship between the travel industry and social media marketing.

Posted Jul 16, 2019

Investment to further accelerate tech innovation, fuel international growth, and bolster company vision as the operating system for marketing.

Posted Jul 16, 2019

Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data-driven by AI and audience intelligence platforms.

Posted Jul 16, 2019

The healthcare industry is evolving rapidly and digital marketers who produce the content that is often included in an RFP response are on the front lines when it comes to securing new customers and locking down important revenue streams.

Posted Jul 12, 2019

Research offering will also benefit core products, providing strategic insights to authentically engage with Latinx audiences.

Posted Jul 11, 2019

Retailers can publish content once across multiple devices and channels with Contentful's agile content infrastructure.

Posted Jul 11, 2019

Chatmeter, a provider of local search marketing and reputation management for multi-location businesses, announced a strategic investment by funds advised by Providence Strategic Growth.

Posted Jul 11, 2019

Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels.

Posted Jul 11, 2019

Solution provides capital markets increased visibility and control of market data use and spend.

Posted Jul 09, 2019

Major enhancements to Chord personalized chat and content management workflows make the world's most intuitive personalization platform more capable than ever.

Posted Jul 09, 2019

Combining machine learning, sentiment analysis, and facial tracking offers one promising way to decipher crucial variations in response to ads across different demographics.

Posted Jul 08, 2019

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