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Global email solutions provider Return Path introduced new features for its product suite: the new and completely reimagined Return Path Platform. This user interface combines Return Path's core deliverability and reputation monitoring solutions to provide customers with a comprehensive view of their email program, along with a streamlined workflow to quickly diagnose and correct deliverability issues.

Posted Feb 01, 2018

Evergage, the real-time personalization platform company, announced the acquisition of the MyBuys merchandising products business from digital advertising technology company Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers—enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty, and increase revenues. Terms of the deal, which closed earlier this month, were not disclosed.

Posted Jan 31, 2018

If "Content is King" then your digital infrastructure represents the dozens of advisors and servants that keep a kingdom running—making the King look good. Without a web of digital systems in place that can enable your employees to do their best work, and deliver the cutting-edge experiences your audiences crave, your company simply can't grow to its full potential.

Posted Jan 30, 2018

Adjust, an app measurement company, has launched a solution to eradicate a new form of ad fraud, which has been spreading rapidly throughout 2017 and gaining momentum in 2018. In so-called SDK spoofing, or replay attacks, fraudsters attack without the knowledge of users on their personal devices and use the information to fake app installations.

Posted Jan 30, 2018

Receptiv, a mobile video advertising platform focused on delivering high-performing video across mobile environments, announced a three-part media guarantee that ensures all mobile video inventory is reliable, brand-safe, and engaged. With an expected $147 billion to be spent on mobile in 2018, viewability, fraud, and safety remain chief concerns for marketers. But above all else, brands need to identify the mobile content environments their audience values most, from an ever-expanding universe of choices.

Posted Jan 30, 2018

Large organizations are in the best and worst positions to deliver the great customer experiences which are a foundational element of business success today. These companies have access to the enormous amount of market and contact information required to create and deliver individualized experiences to customers, yet disconnected departments, processes, and technologies prevent them from tapping into this vast wealth of data.

Posted Jan 29, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. We asked them a series of questions in the hopes that their answers will help you be better prepared for 2018's challenges. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what advice they would give content creators in 2018.

Posted Jan 26, 2018

DALIM SOFTWARE has announced the release of DALIM ES 5.5, loaded with many new features--a significant update to a major version released just within the past year. DALIM ES (Enterprise Solution) is a media production platform for marketing partners and media services companies—for example, studios, retailers, brand owners and their respective creative agencies—in short, anyone whose responsibilities touch upon the media production process.

Posted Jan 25, 2018

The challenge we face now is one we didn't predict; digital ads may have been the future, but a finite one rather than the semi-permanent "forever" future we collectively envisioned. Now, digital publishing is facing some major hurdles when it comes to growth, and online news portals are starting to see similar declines as their printed counterparts. So what does this mean for the future of digital advertising?

Posted Jan 25, 2018

This past holiday season saw huge gains in sales and not just in retail goods. Consumers used their growing disposable income to test out new digital experiences, enabling the App Store to hit a record $300 million in sales. One digital app experience sticks out: virtual reality. VR app usage spiked over the 2017 holidays.

Posted Jan 23, 2018

Reflektion, an AI-powered personalization platform for the retail industry, announced its behavioral email solution and new strategic partnerships with two premier solutions in the email marketing space: Oracle Responsys and Bronto. The solution, complete with individualized email triggers such as abandoned cart and abandoned browse, among others, equips retailers to deliver engaging and relevant email experience.

Posted Jan 23, 2018

Digital CRM provider artegic is releasing ELAINE SIX, the next generation of the digital marketing suite from ELAINE. ELAINE SIX combines the customer-centric approach of CRM with state-of-the-art marketing capabilities. According to the company, real-time capabilities and automation enable optimum individualization of the message, depending on the time, context, and content.

Posted Jan 23, 2018

In the world of digital ads, two names continue to dominate: Google and Facebook. The competition isn't even close, with these online juggernauts now representing 73% of all U.S. digital advertising, a rise from 63% in the second quarter of 2015, per Pivotal's Brian Wieser in a recent note to clients. But a recent report by investment firm Cowen, "Ad Buyer Survey VI," suggests that Facebook may be poised to snatch that crown, due to the growth in video ads and Instagram.

Posted Jan 22, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what the best use they've seen of AI in the content industry? We heard about the healthcare field, the importance of metadata, neural networking, movie trailers, and more.

Posted Jan 19, 2018

After a three-month beta test, user-friendly AI data platform 1plusX is giving publishers new recruitment data tools to combine recruitment ad data with their main site audience data. Based on the innovative technology used to integrate customer relationship management (CRM) and third-party panel data into the 1plusX data platform, the new recruitment data tools enable publishers to integrate anonymous job seekers' data so hyper-relevant ads can be displayed to extremely targeted consumers and candidates.

Posted Jan 18, 2018

Video content has quickly surpassed all other trends in digital marketing when it comes to consumer engagement. That's why Smart1 Marketing announced a partnership with global visual content platform Slidely. The companies say this partnership will harness the power of video and make it accessible and affordable to small businesses in an effort to drive their online, digital marketing efforts.

Posted Jan 18, 2018

Sitecore, a provider of experience management software, announced Sitecore Experience Commerce 9 at NRF 2018: Retail's Big Show. The company says the latest version of Sitecore's commerce solution is the only cloud-enabled platform that natively integrates content and commerce so brands can fully personalize and individualize the end-to-end shopping experience before, during, and after the transaction.

Posted Jan 16, 2018

Evergage, Sophelle and, One Step Retail Solutions announced an alliance to empower retailers to offer a unified and personalized experience for each customer across all digital channels and customer touchpoints, and during an in-store engagement. The partnership combines Evergage's real-time personalization technology and full customer data platform with in-store and online data integrated by One Step Retail Solutions and Sophelle's agency services, specifically designed for retailers.

Posted Jan 16, 2018

eGain, a provider of cloud-based customer engagement solutions, announced its integration with Facebook Messenger. The user population on leading messaging apps has already surpassed the user base on social networks. Facebook Messenger alone boasts of 1.3 billion users. According to Forrester, Facebook and Facebook Messenger together represent 16% of the time consumers spend on apps.

Posted Jan 16, 2018

Ad fraud keeps making headlines with estimates of its total damages climbing. With bots evolving and rapidly multiplying, and fraudsters becoming increasingly sophisticated, advertisers are not the only ones who feel the pain. As fear and doubt whittle away ad spend, publishers and viewers are also paying a heavy price.

Posted Jan 15, 2018

How much of your traffic comes from Facebook? Whatever your answer is, it's about to change. Facebook has officially announced changes to its Newsfeed algorithm that will put content from friends ahead of, well, everything else. So, whether you're a media outlet or a marketer, your social media strategy is about to get a big shake-up.

Posted Jan 12, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trends most impacted digital content in 2017? We heard about voice assistants, data-driven approaches, and more.

Posted Jan 12, 2018

GRM Information Management, a provider of data management, has introduced what it calls a powerful actionable analytics tool, capable of revolutionizing the way that companies get real-time insights into business-critical data trends - and how they use that information to drive competitive advantage in the marketplace. GRM's new actionable analytics solution concurrently analyzes internal company data and external data sets to create insights that can trigger immediate business alerts that are capable of dramatically impacting business outcomes.

Posted Jan 11, 2018

With an average ROI of $38 for every dollar spent, email is one of the top channels for marketers to connect with customers and build valuable relationships. In fact, 70% of consumers prefer email for brand communications. But it can be difficult for marketers to evaluate an email campaign's performance objectively, as goals and expectations can vary for different types of email campaigns.

Posted Jan 11, 2018

The bain of every marketer's existence is a lack of audience engagement. If people aren't interacting with the content on your website and social media accounts, business will surely suffer. Luckily, other industries have already figured out the secret to engagement—it's time to look at other industries to see what they're doing right. One industry worth looking to for inspiration is online education. Online teachers have the same struggle with student engagement as teachers in more traditional classrooms—and they have some tips and tricks to share.

Posted Jan 10, 2018

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