Digital Marketing

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Integration enables users to search for content from the Widen Collective within Hootsuite.

Posted Jul 24, 2018

Friendz says it is taking advantage of the most powerful marketing tool--word of mouth on social media--to connect brands with their target audience based on peer-to-peer communication.

Posted Jul 24, 2018

Salesforce has signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence, and analytics platform for enterprises, agencies, and publishers.

Posted Jul 24, 2018

New Magisto study examines the market forces upending the balance of online commerce and social media.

Posted Jul 24, 2018

Asset managers' profitability and asset inflows set global records in 2017, as total assets under management rose to $79.2 trillion. Firms should use this windfall to fund adoption of advanced digital and analytics, says a new report by BCG.

Posted Jul 24, 2018

If you ask any person with a mobile device when the last time they booked a vacation through a travel agent was, they may give back a strange, are-you-serious glare. However, they will probably recall last year's two-day Joshua Tree camping trip inspired by an Instagram post, or how they openly sourced Hawaii vacation itineraries on Facebook.

Posted Jul 23, 2018

Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.

Posted Jul 20, 2018

Digital Experience Platforms allow you to unify your many and varied departments (sales, marketing, IT, etc.) to create a consistent consumer experience.

Posted Jul 20, 2018

Machines think faster than we do. Well, some of them do. And even then, it depends on our definitions of "think." But machines can recognize faster than humans do, and process quicker than humans, and this is where they can be useful in your marketing strategy.

Posted Jul 20, 2018

Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company's story, and give voice to their brand.

Posted Jul 19, 2018

QuanticMind, a platform built for smarter advertising, announced it has made a significant expansion to the Bidding Optimization Capabilities of its platform.

Posted Jul 19, 2018

Integration with Qubit will allow retailers to achieve customer experience goals, enabling ecommerce businesses to deliver personalization at scale.

Posted Jul 19, 2018

Today, stories have gone far beyond the campsite. They are at the core of memorable marketing campaigns. Companies now use content marketing as a powerful relationship tool for creating authentic connections and engaging and building stronger customer relationships.

Posted Jul 19, 2018

People in service-based businesses have always struggled with using Instagram to advance their enterprises. It doesn't need to be that way.

Posted Jul 18, 2018

ColdFusion has announced the 2018 release of Adobe ColdFusion.

Posted Jul 17, 2018

Launch of PurchaseLoop Sales Optimization promises to drive incremental purchases for a new era in advertising.

Posted Jul 17, 2018

18 hours after blocking malicious ad attacks, GeoEdge's publisher clients experienced a 70-80% reduction in malicious ad campaigns according to company reports.

Posted Jul 17, 2018

The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google's qualifications.

Posted Jul 17, 2018

New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance.

Posted Jul 17, 2018

Small- to mid-sized companies can now gain access to "most powerful programmatic advertising tool."

Posted Jul 17, 2018

Amazon Prime Day is almost upon us. Shoppers have their credit cards ready to score the best deals, and Amazon merchants are poised to rake in the cash. While web traffic spikes, and millions of dollars are made, is there a way for publishers to capitalize on this e-commerce frenzy? According to some experts, the answer is yes!

Posted Jul 13, 2018

5 Steps for publishers to protect their inventory and reputation.

Posted Jul 13, 2018

Here's how Facebook's algorithm and AI-backed technology is changing the game for advertising, and how you can take advantage of these tools.

Posted Jul 11, 2018

Every day, ethical and well-meaning publishers receive emails from industry vendors, promising a 500% revenue lift if we enlist them as a partner. They may even cite a specific case study from a publisher who achieved these miraculous results. Of course, they'll neglect to mention that this publisher was only targeting a specific niche audience segment - or that they doubled the number ads on a page. They'll never provide the full picture behind the story, much like that 50-pound weight loss tale. We'll never see that "results not typical" disclaimer.

Posted Jul 09, 2018

Google "rewards" sites that it believes have implemented best practices for a solid consumer experience, and penalizes those that are not completely optimized. While they are promoting sites that do it well, they are also looking for reasons to decrease rankings when some of these basic recommendations have not been met. Here are five keys to ensure your site is fully optimized for mobile.

Posted Jul 06, 2018

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