Digital Marketing

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Web content management systems come in all shapes and sizes. Bespoke CMSs, open source platforms, and homemade solutions abound. No matter how good or bad the actual system is, it is the quality of the implementation that made the biggest difference.

Posted Jun 03, 2019

Numbers from comScore show that mobile apps have eclipsed all other platforms, including TV, to shift the digital-media landscape in favor of mobile. More people are spending more time on their apps, and ad spend is catching up. It's a dynamic that sets the stage for a new phase of innovation.

Posted May 28, 2019

It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

Posted May 24, 2019

BrightTALK, a B2B content and demand marketing platform, announced the findings of a large-scale benchmark report of how professionals engage with online videos and webinars.

Posted May 23, 2019

Wibbitz, an automated video creation company, released the findings of its latest research on video marketing trends and challenges for social media.

Posted May 23, 2019

Partnership will help Blue Fountain Media offer its global client roster unique abilities to scale their businesses and sell more online.

Posted May 23, 2019

Live-streaming video has grown more popular than ever. The opportunity for engagement exists, but if you're going to invest in live streaming video, you'll need certain things … including a studio. Here are four essentials for creating quality video content.

Posted May 23, 2019

If you are looking for a way to take your B2B company to the next level, chances are that international expansion has crossed your mind once or twice. So, how can you ensure that you are able to not only connect with international customers but truly impress them by standing out from your global competition?

Posted May 22, 2019

Confiant releases Demand Quality Report for Q1 2019. The report benchmarks demand quality issues that publishers and platforms face, such as malicious ads, low-quality ads, and in-banner video ads.

Posted May 21, 2019

Translation software and services company debuts new automation features and interface, increasing translation speed and cost savings.

Posted May 21, 2019

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.

Posted May 16, 2019

Now that we know how important B2B influencer marketing is and that you should be doing it, the question is "How?" We've developed a seven-step guide to creating an influencer program using data and research-driven content strategy that will help you get started.

Posted May 16, 2019

Mobile games are so important to our daily lives that most people would rather give up social networks than mobile gaming, study finds.

Posted May 16, 2019

Report highlights higher campaign spend, deeper engagement rates, and overall strong advertiser returns for influencer marketing campaigns.

Posted May 16, 2019

SparkPost unifies the email delivery and analytics markets with the world's largest dataFootprint—an important step forward in the data-driven future of email.

Posted May 16, 2019

For global content strategists and product leaders, ensuring brand effectiveness across multiple markets has always been a challenge. The impact of branding messages and the overall success of brands have been determined, to a large extent, by how customers perceive and receive them.

Posted May 15, 2019

Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn't been true for more traditional media. However, the expectations of digital consumers—and marketers used to targeting very specific audiences on the web—are impacting how TV networks look at their advertising.

Posted May 13, 2019

Flagship conversion optimization platform to work seamlessly with e-commerce software.

Posted May 09, 2019

New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution.

Posted May 09, 2019

New visualization shows marketers what their content really says.

Posted May 09, 2019

Qualtrics and SAP introduce four CustomerXM Solutions to SAP C/4HANA.

Posted May 09, 2019

Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. Unfortunately, more reviews required means more costs and sometimes what some would argue is a process designed to squeeze the life out of content that has been carefully crafted.

Posted May 08, 2019

BrightEdge, a provider of organic search and content performance, unveiled BrightEdge Instant, a set of innovations that transforms how search marketers drive performance at scale

Posted May 07, 2019

More than half (59%) of respondents agree that their brand story is being diluted before reaching buyers.

Posted May 07, 2019

There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.

Posted May 06, 2019

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