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The Audit Bureau of Circulations (ABC) board of directors has endorsed a new report format that expands how consumer magazines will report metrics for digital publications. The board endorsed a new Consolidated Media Report format for U.S. and Canadian publications.

Posted Mar 20, 2012

Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last -- especially in the digital age? A new study says that customers-turned-volunteer "brand advocates" are still much more likely to buy and recommend products than they were before they got involved in the marketing campaign a year before.

Posted Mar 19, 2012

Search engine allegiance is a funny thing. Perhaps you're a Bing die-hard, or you use Google because its your browser's default engine. Maybe you use one for general searches, and one for, say, finding the best travel deals. But one company recently put the two search engines in a head-to-head match up to see how each performed in the context of breaking news. Optify, a provider of in-bound marketing software, announced key findings of a report that helps B2B marketers develop new strategies to drive more organic traffic to websites during breaking news events. The report compares and contrasts how search engines treat breaking news search queries differently than other searches.

Posted Mar 14, 2012

The total U.S. ad market grew only 0.8% for all of 2011, according to a new report released by research firm Kantar Media. Kantar, owned by global ad-agency conglomerate WPP, PLC, reported that 4Q 2011 was the worst 3-month period for U.S.

Posted Mar 13, 2012

SteelHouse, Inc., a behavioral commerce company and marketing solutions provider, has partnered with IBM's Coremetrics. The joint solution combines the advertiser's online shopping data with SteelHouse's Retargeting and Real Time Offers.

Posted Mar 12, 2012

Mobile media company Zumobi, Inc. launched what it's calling an advertising advancement: The Zumobi Brand Integration (ZBi) platform melds advertising with content in mobile apps in a way that the company ensures is both interactive and relevant.

Posted Mar 07, 2012

Founded by editorial, PR, and marketing professionals, Original9 Media is a new content company that, with its content creation, distribution, and consulting services, aims to help businesses grow and engage their target audiences.

Posted Mar 06, 2012

EPiServer AB acquired Mediachase Ltd. for an undisclosed amount. The move merges EPiServer's existing digital marketing capabilities and Mediachase's ecommerce framework. New and existing customers have access to EPiServer's Commerce solution.

Posted Mar 02, 2012

Miles 33 Ltd. and Localstars Ltd. inked a partnership that will allow Miles 33 to integrate Localstars' digital ad production tools to Mile 33's FutureProof platform. The deal will allow Miles 33 to offer digital ad solutions without external production processes.

Posted Feb 17, 2012

With Spectrum for Mobile, TwelvefoldMedia, formerly BuzzLogic, aims to help brands target, connect with, and persuade potential customers. Spectrum for Mobile extends a company's online targeting capabilities to mobile platforms and claims much higher engagements.

Posted Feb 15, 2012

Digital old-timers may recall the three C's of successful online business models circa 2001. Content, Community, and Commerce appeared on just about any business plan that circulated in VC Land at the time. Understanding that the web was at least three channels at once (publishing, merchandising, and person-to-person communication) was considered essential to establishing unique business models. The problem at the time for most media sites was that all three C's were a bit broken. It has taken a decade, but the rise of online search along with Facebook and Twitter have helped content companies attack two of the three C's. And in the last year, we have seen a full program to get the Commerce piece up-to-speed as challenged media models look to ecommerce revenue streams. Skittishness about maintaining separation of editorial and commercial church and state is dissolving about as fast as company margins are.

Posted Feb 14, 2012

Facebook is set to begin inserting "featured stories" into users' mobile feeds as soon as early March. These stories will be marketing-led posts, not paid ads, the company claims, and could mark Facebook's first step in profiting from its 425 million active mobile users.

Posted Feb 06, 2012

Zynga, Inc. has introduced a "reward advertising" program to its metropolis-construction game, CityVille, where players can earn energy by interacting with a sponsor. The program rolled out in December and includes sponsors like The Coca-Cola Co. and MasterCard.

Posted Feb 03, 2012

Twitter has announced another set of advertising partners who will feature branded profile pages, including NPR; NBC News; The Huffington Post; Al Jazeera; aNobii; and others.

Posted Feb 03, 2012

Facebook added Open Graph to its Platform to bring action-specific ad targeting to advertisers. The goal of Open Graph is to deliver ads that, based on user activity on Facebook apps, are more relevant to users and thus more likely to generate sales.

Posted Feb 01, 2012

With the emergence of digital natives, companies are questioning how best to gain brand awareness with this sizable new group. As Celia Goodnow of the Seattle PI noted in her article "Millennials Thrive on Choice, Instant Results," Millennials are the second-largest generation in U.S. history after the Baby Boomers. They are coming into their own and companies want to determine how best to market to them and generate sales from them.

Posted Jan 30, 2012

eMarketer, Inc. released a report that estimates U.S. mobile advertisers spent $1.45 billion in 2011, up 89% from $769.6 billion in 2010. This year, U.S. mobile ad spending will grow another 80%, reaching $2.61 billion, the company predicts, in an upward trend that will not slow down.

Posted Jan 26, 2012

Google has approved Webopedia.com, produced by QuinStreet, Inc., to participate in Google's DoubleClick Ad Exchange as a publisher. Webopedia is an online computer dictionary and internet search engine for internet terms and technical support. The publisher site's content is focused on technology topics.

Posted Jan 23, 2012

Financial Times (FT) Ltd. has launched a global initiative in an effort to "ensure advertisers are getting the maximum return on their marketing investments." FT is also starting a corresponding marketing campaign that will appear in print, online, and in Campaign Asia-Pacific.

Posted Jan 18, 2012

A number of companies have taken the "we know our market" approach by using a simple demographic definition of the market, as opposed to defining the market based on an understanding of the drivers of demand. Knowing these drivers offers far more insight when establishing a market strategy.

Posted Jan 16, 2012

We all know Twitter is a powerful tool, but many publishers aren't sure how to build goodwill while still promoting their own content. Here are a few quick tips for publishers looking to implement a simple social media strategy that doesn't give community short shrift while building traffic and brand awareness.

Posted Jan 11, 2012

The problem with our increasingly connected society is that there are more channels and opportunities than ever to share our story, but the pitfalls have also become more dangerous. Jumping into the modern social scene with your company's message can feel like swimming with sharks while wearing a SPAM scuba suit. So let's look at a real world example and see what we can learn about where and how to best share our content.

Posted Jan 10, 2012

It is helpful to keep in mind a simple adage coined by Ray Krok, the founder of McDonald's: "Look after the customer and the business will take care of itself." This is true for any generation (or population for that matter). Understand your customers, what motivates their demand, and meet those needs. The fact that Millennials now use multiple means to obtain and share information creates both a challenge and an opportunity. For a long time, marketers took a broad approach, as the channels available to them were geared toward a mass market strategy. The message could be targeted, but the medium reached the masses. Contrary to some current beliefs, those avenues are still available.

Posted Jan 09, 2012

The days when companies could buy a magazine ad or a 30-second primetime spot and have a well-rounded marketing strategy are long gone. These days, having a web strategy is not only important but increasingly complicated. Just in the last 10 years, companies have gone from thinking about advertising on websites and with search displays, to having to incorporate blogs, social networks, and mobile platforms. While all these new ways to interact and be informed may be good for the general public, for a company's marketing team they can present a daunting task: How do you get a customer to focus on your product when their attention is being pulled in a host of different directions?

Posted Jan 04, 2012

There seems to be a great deal of uncertainty about how to tap into the digital native (the Millennial generation) market. Take a breath -- the task is not as difficult or as different as some would have you think. Digital natives may be a new crop of potential customers, but many of their core drivers of demand are similar to what motivated previous generations. It's important to remember that when establishing a marketing strategy, the first step remains the same: Start by understanding what it is that the market is looking for.

Posted Jan 02, 2012

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