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Kenshoo Social, a social marketing platform, published a commissioned study conducted by Forrester Consulting, "The Key to Successful Social Advertising," that evaluates how marketers are using social advertising, with the goal of educating marketers on how to develop social media strategy and activate the most effective tactics.

Posted May 14, 2013

There are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the notion of content analytics. But chances are good that no one ever bothered to explain what it is exactly and how one uses it.

Posted May 14, 2013

Social TV is making headlines as broadcasters endeavor to monetize their audiences whose attention is now spread simultaneously across multiple platforms. It is now common knowledge that most TV viewers, while watching their favorite shows, are actively engaged in social media conversations about the shows. Broadcasters have largely seen this phenomenon as an opportunity to grow the audience of their TV programs and accompanying websites, thereby increasing the value of those properties. However many broadcasters have been seeking ways to harness their social media audiences to create new incremental revenue streams. This may sound futuristic but, in many ways, the emerging business model actually harkens back to the earliest days of broadcast media.

Posted May 09, 2013

TIE Kinetix, a software-as-a-service company that facilitates every step of the e-commerce lifecycle, announced the launch of its Social Media Syndication Solution as an addition to its Content Syndication Platform. The new element is designed to help companies accurately and effectively deliver marketing messages on a dynamic basis through the partner community via Twitter, while closing the marketing loop at the partner level.

Posted May 08, 2013

Spongecell, a creative technology company that creates dynamic, interactive online ad experiences, has added IP geolocation technology from Digital Element, a provider in IP Intelligence and geolocation solutions, to help brand advertisers and their creative and media agencies deliver more engaging and effective video and display campaigns.

Posted May 08, 2013

Simulmedia, a provider of audience-based television ad targeting, announced it has launched Open Access Project, an initiative that will allow free access on its website to key parts of its database, insights, and platform tools. This includes access to reach, frequency, and cost performance data on recent national TV campaigns from more than 100 national advertisers.

Posted May 07, 2013

Sharethrough announced Mobile Sponsored Stories, a solution to power native ads across the mobile web. A number of publishers, including PEOPLE, Serious Eats, and Forbes, are already using the Sharethrough mobile platform to power native ads on their mobile websites.

Posted May 07, 2013

Pingdom has introduced a free plugin for WordPress that makes it possible for anyone to add support for Real User Monitoring (RUM) to their WordPress site.

Posted Apr 25, 2013

Kenshoo, a provider of premium digital marketing technology, published its latest edition of the Kenshoo Global Search Advertising Trends report, updated through the first quarter of 2013. The report examines performance of paid search marketing by analyzing campaign data associated with several billion dollars of ad spend managed through Kenshoo across global search engines.

Posted Apr 25, 2013

eXelate, a smart data and analytics engine, announced the results of a survey conducted in conjunction with Digiday. The State of the Industry explored the importance of audience targeting in launching high-performance direct response and branding digital campaigns. Respondents represented a wide range of industry stakeholders - advertisers, agencies, ad networks, ad exchanges, and demand side platforms (DSPs).

Posted Apr 25, 2013

Adobe Systems Incorporated announced a new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be added later. Adobe Social, part of Adobe Marketing Cloud, enables marketers to scale social marketing across organizations, and listen and respond to customer conversations.

Posted Apr 24, 2013

Talenthouse, in partnership with adidas eyewear and Nokia announced the launch of an engagement platform that enables the global creative community to make money every when their work is shared across popular social networks. The money is being provided by brands, who in return get their message integrated into all the conversations that happen around the original content.

Posted Apr 24, 2013

The word Meme (pronounced "meem") was coined in 1976 by biologist Richard Dawkins. According to his book, The Selfish Gene, a meme "refer{s} to any cultural entity that an observer might consider a replicator..." Of course, Wikipedia defines it more simply, as "how cultural information spreads on the internet."Businesses are just beginning to learn how to use these powerful tools. Memes are often used to create market buzz online. Some memes have been known to go from one viewer to 40,000 in less than a week. The business that knows how to properly use memes can gain exposure not possible through traditional marketing methods.

Posted Apr 24, 2013

If "knowledge is power," as the saying goes, then content analytics is a game-changer for any digital publisher concerned with harnessing the power of content. Today, content providers know more about their audiences than ever before. All the data in the world isn't worth much unless you know how to make sense of it and, more importantly, can put a plan into action that capitalizes on what you know.

Posted Apr 22, 2013

MAZ, a publishing platform, is rolling out MAZ 3.0, which includes MAZ Stats, an analytics and reporting tool that gives publishers up-to-date insights on engagement metrics from one dashboard.

Posted Apr 19, 2013

Atex, a global software provider for media-rich enterprises, announced the launch of Atex Enreach, a product designed to simplify and increase the value of premium advertising through direct sales automation and real-time audience intelligence, insight, and targeting.

Posted Apr 17, 2013

Pingdom has launched its Real User Monitoring service, which helps website owners get a better understanding of performance by collecting browser data from all visitors to their site. The Real User Monitoring service Pingdom says its new solution is easy to set up and available immediately for customers.

Posted Apr 11, 2013

The controversy concerning online brand marketing has returned to the pages of the digital marketing trades once again, as industry insiders and pundits are weighing in on the latest iterations of the old debates regarding banners, clicks, emerging formats like "native ads", and the viability of brand marketing online in general. It's time to take a break to consider the most current data.

Posted Apr 11, 2013

Now there is a way for advertisers to reach the niche market of girls between the ages of six and 16 in the apps they love. Developers can also monetize their apps for this age group and feel good about the content that is included because all ads included in the MobiGirl Media network are girl-oriented, as well as age and content appropriate.

Posted Apr 10, 2013

DataSalon has announced that MasterVision is now available on the iPad. It is now available immediately for all existing clients at no extra cost. The iPad version of MasterVision retains the core functionality of the existing desktop browser version: integrating a publisher's customer data into a single view for every individual and institution.

Posted Apr 04, 2013

Epom, a global ad serving and management solutions provider, has announced the launch of a mobile ad network division within its featured ad exchange Epom Market. Epom Mobile Ad Network focuses on mobile advertising campaigns.

Posted Mar 28, 2013

The look of your News Feed isn't the only thing that's changing. Now Facebook is introducing a "small alpha test" that introduces targeted ads based on your activity outside of Facebook into your News Feed.

Posted Mar 28, 2013

adMarketplace and Kenshoo announced a partnership to better enable digital agencies, brands, and other large search advertisers to seamlessly analyze data and optimize campaigns with adMarketplace and Kenshoo.

Posted Mar 21, 2013

Digital marketing intelligence provider AdGooroo, a Kantar Media company, announced it has expanded its service for clients with the addition of search marketing intelligence data on the Yahoo! Bing Network, including estimated PPC spend, clickthrough rates (CTR), cost per click (CPC) and impression share/share of voice by keyword, ad and advertiser.

Posted Mar 20, 2013

Searchmetrics, a provider of search and social analytics software, has expanded the localized search data it provides to allow online marketers to analyze search results in 154 cities and 14 countries around the world. Search engines are increasingly displaying results tailored to searchers' locations, driven by the growth of mobile devices and greater use of location data such as IP addresses.

Posted Mar 20, 2013

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