Digital Marketing

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BrightInfo introduced a business-to-business (B2B) web content recommendation engine that turns anonymous visitors into known marketing leads. Leveraging existing online marketing materials, the engine dynamically delivers relevant content to website visitors at the right time, based on their preferences and behaviors. With an optimized solution for corporate websites, blogs and landing pages the content recommendations are made at key entry points into the site.

Posted Sep 16, 2013

Kenshoo, a provider of premium digital marketing technology, reveals Kenshoo Halogen Technology, a new machine learning solution that provides marketers with insight and visibility into the future performance of advertising campaigns. Halogen powers the Kenshoo Budget Center, where marketers can view predictions for budgets required to achieve specific campaign goals, such as ROI or revenue.

Posted Sep 11, 2013

TechCrunch reported on September 9, 2013 that Twitter bought MoPub for $350 million worth of stock. MoPub is a startup focused on enabling mobile publishers to manage their ad inventory. Twitter and MoPub have confirmed the acquisition though not the price.

Posted Sep 10, 2013

Digital Media has forever changed the way we manage and measure PR and marketing campaigns. I live and breathe social media and advocate leveraging easy to use platforms to engage, publish, and provide access between organizations and their key stakeholders, but at some point we need stop and think about the effectiveness of the content we push out. How does one know if their campaign is truly enhancing interactions or reaching key stakeholders? The key is to measure.

Posted Aug 28, 2013

Apple has sold about 140 million iPads worldwide since the tablet's launch about 3 years ago. The wildly successful device has disrupted many industries, creating headaches for some (think personal computers and Microsoft) and opportunities for others, including content owners who can take advantage of the device's capabilities.

Posted Aug 26, 2013

Zenya, which developed a categorical repository of search engine marketing keywords, announced the launch of a new search retargeting service. The service, Zenya Retargeting, forgoes the use of traditional browser cookies for tracking, instead utilizing a best-of-breed technology that analyzes search history and other browser activity to identify audiences. These insights combine with Zenya's keyword intelligence, including comprehensive coverage of competitor keywords.

Posted Aug 22, 2013

Publishers aren't alone in their quest to determine what resonates with their audiences as they attempt to use various social media tools to connect with and engage them. For instance, the Food and Drug Administration (FDA) recently announced that it is in the market for a digital tool to help monitor how effectively it's reaching its audience with its messages and whether their response to these messages are positive or negative. And when you aren't pushing content views as your primary goal, it can be hard to know exactly what your social media metrics are and what they mean.

Posted Aug 21, 2013

Often confused with content marketing and advertorials, native advertising is different than either of these other tactics. As Michael Raybman put it on iMedia, "In my view, it is defined as content that seamlessly blends into the context, design, and functionality of every page that it appears on, while being overt about its sales intention." Wikipedia adds, "The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it."

Posted Aug 06, 2013

Anyone who has a blog with an open comment option has encountered malicious online bots. Log in to your Wordpress dashboard, and you'll find hundreds of new comments. Deceptively, they're not often people excited about your eloquently penned prose, but rather systematic bot programs plugging their own products to your regular human readers.

Posted Aug 05, 2013

Kenshoo provider of premium digital marketing technology, released a new study that finds marketers using multi-touch attribution models generate 10-30% more value from Facebook advertising compared to those using Last Ad or Last Click measurement techniques.

Posted Aug 01, 2013

Cedar Fund and Eric Schmidt's Innovation Endeavors are investing $3 million in Datorama's A round. The funds will be used to support the continued development and marketing of the company's self-service cross-channel marketing analytics platform.

Posted Aug 01, 2013

It's a question that's been posed since the dawn of the commercial web: Is the internet, long a stronghold for direct marketing, any good for brand advertising?"The question has always been whether brand advertising really works online and whether that money has ever really migrated online," observes Steve Smith, columnist and digital media editor for Media Industry Newsletter (min), and a consultant to web publishers and interactive ad agencies.

Posted Jul 31, 2013

Sprout Social, a provider of social media management and engagement for businesses, announced the kickoff of #BePresent - a new initiative to help brands better measure and improve social media engagement. At the center of the campaign is a new Engagement Report, which all brands are invited to generate and download for free at mustbepresent.com.

Posted Jul 25, 2013

Piqora (formerly Pinfluencer), a provider of enterprise analytics and promotions for Pinterest, announced it is broadening its marketing suite to include trending image, hashtag, and influential audience analysis from Instagram and Tumblr. Piqora has partnered with AMC, Crate & Barrel, and leading social media agency 360i as the launch partners for these platform integrations.

Posted Jul 23, 2013

Topsy, a social analytics platform for real-time discovery and marketing, launched a new feature in Topsy Pro that allows brands to find and reach in-market consumers on Twitter through real-time Boolean search. Brands will be able to identify people who are actively searching for products and services by location and target them with personalized content, offers, and relevant social ads.

Posted Jul 23, 2013

AsiaInfo-Linkage, a supplier of BSS systems, has launched its Veris C3 Big Data appliance to international markets. Veris C3 is designed around Context -- a real-time understanding of where customers are and what they are doing on their mobile devices; Content - the ability to create very specific marketing messages and campaigns; and Control -- the ability to target precisely defined customer segments and give end customers real-time control over their opt-in preferences.

Posted Jul 22, 2013

Gmail users probably noticed a change in their inbox this week, which was-at least in my opinion-for the better. Google introduced tabs to my inbox: Primary, Social, and Promotions. (You can also add Updates and Forums to your tabs but I haven't. And you can turn them all off if you'd prefer.) This represents a win for those of us trying to take our lives back from the monster task that is dealing with email, but a huge blow to email marketers...maybe.

Posted Jul 19, 2013

For some time, Facebook, Twitter, and LinkedIn have been the "big three" of social media, but a new and very powerful player -- Google+ -- has changed the social media landscape, especially for B2B marketers. Already overwhelmed with the multiple options and rapidly expanding time and resource commitment required to remain relevant across multiple communication channels, B2B marketers find themselves faced with a big decision-stick with LinkedIn or become engaged with Google+? Or both?

Posted Jul 17, 2013

Liquid Wireless, a Publishers Clearing House company that specializes in mobile lead generation, media buying and analytics, announced the launch of a cost per acquisition mobile targeting platform called the Liquid Targeting Platform.

Posted Jul 15, 2013

Pay per click (PPC) marketers everywhere undoubtedly have July 22, 2013 circled on their calendar. That's the date when Google will automatically upgrade all AdWords accounts from legacy to enhanced campaigns that haven't already made the switch. And those who aren't prepared for the transition are in for quite a change, say the experts.

Posted Jul 15, 2013

Mobile marketing is easily one of the hottest topics in the digital content world, but some say it isn't growing as quickly as it could. It almost seems counter-intuitive, but because the web analytics tools of today aren't quite cutting it in the mobile arena marketers aren't getting the same amount of insight into their users. According to research from Medio, the average American owns 1.57 mobile devices, and if marketers want to know more about what people are doing with these devices, mobile analytics are going to have to become a priority.

Posted Jul 10, 2013

Identive Group, Inc., a provider of solutions and services for the identification, security and RFID industries, announced availability of its Tagtrail mobile app for iOS devices in the Apple App Store.

Posted Jul 09, 2013

New functionality in Searchmetrics' search and social analytics software lets digital marketers analyze and track how their sites are performing in searches on mobile devices. Users can monitor search engine rankings and the corresponding traffic coming from searches on both mobile phones and tablets, as well as analyzing mobile search performance on these devices at a local level.

Posted Jul 09, 2013

More than any other industry, content marketing is absolutely essential for companies in the online marketing or advertising industry. After all, content marketing is the latest, and probably one of the most effective, forms of marketing out there. How can they provide excellent marketing services to their clients when they themselves are not using one of the best marketing and advertising tools online?

Posted Jul 03, 2013

Solve Media, the leader in guaranteed performance-based online branding, unveiled its responsively designed mobile advertising platform. The new platform delivers native, premium ads via the mobile web and mobile app on both tablets and smartphones. The ads are delivered full screen and at high resolution to promote a positive user experience by offering access to mobile content in exchange for ad engagement. Songza and Unilever are among the early adopters of the Mobile TYPE-IN platform.

Posted Jun 27, 2013

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