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Comm100, a provider of enterprise-level customer service and communication solutions, announced an upgrade to its Comm100 Live Chat solution that further optimizes the platform's capabilities for mobile devices.

Posted May 30, 2013

IgnitionOne, a provider of digital marketing solutions, announced a major enhancement to LiveMarketer, the real-time data visualization tool within the Marketing Automation component of the Digital Marketing Suite. LiveMarketer shows individual user-level scores within the purchase funnel on a marketer's site.

Posted May 29, 2013

Buyer personas have been a part of marketing strategies for years, but they've recently undergone an evolution, making an impact on the way businesses approach digital marketing, including the content sector. Unfortunately, many companies aren't clear on how to develop or adequately use personas to their advantage.

Posted May 29, 2013

Hearst Magazines Digital Media announced the launch of five unique solutions that integrate sponsored features across Hearst's mobile, video, and traditional online content as well as social platforms. The suite of products offers easily identified, effective, elegant solutions that work for brands and resonate with consumers.

Posted May 28, 2013

Nearly a century ago, the first form of "mobile" advertising accompanied the first wave of modern American mobility: the car culture. The famous Burma-Shave sequential billboards peppered roadsides nationwide until the early 1960s, spacing small portions of a clever ad message at spots along the way (usually six in all) until the final kicker offered the sponsor name. Call it one of the first integrated ad units that conformed to the medium, highway driving and sightseeing.

Posted May 28, 2013

With no traditional sales department, Atlassian's primary marketing and sales tool is its website, Atlassian.com. As its array of products grew, the company's sales and marketing needs broadened, meaning it needed to easily add new content to its site. The process for adding new, dynamic web content via thousands of JavaServer Pages (JSP) was not efficient enough to keep pace with the demands of a growing business operating in an international, global market. Atlassian knew it needed to streamline the process quickly.

Posted May 27, 2013

Kenshoo, a provider of premium digital marketing technology, announced support for Yahoo! Japan's new Unified Campaigns. Continuing support for search marketers advertising on Yahoo! Japan, Kenshoo will provide advanced functionality for Unified Campaigns through the Kenshoo Search platform.

Posted May 23, 2013

The purpose of brand marketing is to generate sales. Whether we specialize in traditional or digital media--whether our focus is paid advertising or earned publicity--the sole reason for our existence is to get consumers to buy. Yet this idea gives us pause. We tend to associate immediate sales impact with ephemeral price promotions that we know produce short-lived sales bursts and precious little in the way of true brand growth. We know from decades of research that price promotions function essentially as giveaways to existing customers and play a very minor role in the acquisition of new customers. Meanwhile, given the nature of brand marketing, we're rarely able to demonstrate the full impact our efforts have.

Posted May 21, 2013

Burst Media, an online media company and wholly owned subsidiary of blinkx PLC, released the results of a survey revealing how and why web users interact with brands via social media. Conducted in March among 2,577 U.S. online adults, the study found that the effectiveness of social cues in advertisements varies by the medium.

Posted May 20, 2013

Medio, which specializes in optimizing the acquisition, retention, and monetization of mobile users, announced the launch of K-Invite. Named after the viral coefficient "K," K-Invite empowers mobile app developers and marketers to create and track the virality of their mobile applications. The net result is higher quality installs at a fraction of the cost charged by traditional ad networks.

Posted May 16, 2013

By the time you read this column, Facebook's redesigned Timeline and News Feed will be old news. But as I was casting around for column ideas, I instant messaged my friend Mike--otherwise known as @tech_envy--and asked him what he thought I should write about. I was stuck for ideas. He wanted to talk integration. Specifically, he wanted to talk about the changes to Facebook's look, which would put new emphasis on your activity.

Posted May 16, 2013

Kenshoo Social, a social marketing platform, published a commissioned study conducted by Forrester Consulting, "The Key to Successful Social Advertising," that evaluates how marketers are using social advertising, with the goal of educating marketers on how to develop social media strategy and activate the most effective tactics.

Posted May 14, 2013

There are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the notion of content analytics. But chances are good that no one ever bothered to explain what it is exactly and how one uses it.

Posted May 14, 2013

Social TV is making headlines as broadcasters endeavor to monetize their audiences whose attention is now spread simultaneously across multiple platforms. It is now common knowledge that most TV viewers, while watching their favorite shows, are actively engaged in social media conversations about the shows. Broadcasters have largely seen this phenomenon as an opportunity to grow the audience of their TV programs and accompanying websites, thereby increasing the value of those properties. However many broadcasters have been seeking ways to harness their social media audiences to create new incremental revenue streams. This may sound futuristic but, in many ways, the emerging business model actually harkens back to the earliest days of broadcast media.

Posted May 09, 2013

TIE Kinetix, a software-as-a-service company that facilitates every step of the e-commerce lifecycle, announced the launch of its Social Media Syndication Solution as an addition to its Content Syndication Platform. The new element is designed to help companies accurately and effectively deliver marketing messages on a dynamic basis through the partner community via Twitter, while closing the marketing loop at the partner level.

Posted May 08, 2013

Spongecell, a creative technology company that creates dynamic, interactive online ad experiences, has added IP geolocation technology from Digital Element, a provider in IP Intelligence and geolocation solutions, to help brand advertisers and their creative and media agencies deliver more engaging and effective video and display campaigns.

Posted May 08, 2013

Simulmedia, a provider of audience-based television ad targeting, announced it has launched Open Access Project, an initiative that will allow free access on its website to key parts of its database, insights, and platform tools. This includes access to reach, frequency, and cost performance data on recent national TV campaigns from more than 100 national advertisers.

Posted May 07, 2013

Sharethrough announced Mobile Sponsored Stories, a solution to power native ads across the mobile web. A number of publishers, including PEOPLE, Serious Eats, and Forbes, are already using the Sharethrough mobile platform to power native ads on their mobile websites.

Posted May 07, 2013

Pingdom has introduced a free plugin for WordPress that makes it possible for anyone to add support for Real User Monitoring (RUM) to their WordPress site.

Posted Apr 25, 2013

Kenshoo, a provider of premium digital marketing technology, published its latest edition of the Kenshoo Global Search Advertising Trends report, updated through the first quarter of 2013. The report examines performance of paid search marketing by analyzing campaign data associated with several billion dollars of ad spend managed through Kenshoo across global search engines.

Posted Apr 25, 2013

eXelate, a smart data and analytics engine, announced the results of a survey conducted in conjunction with Digiday. The State of the Industry explored the importance of audience targeting in launching high-performance direct response and branding digital campaigns. Respondents represented a wide range of industry stakeholders - advertisers, agencies, ad networks, ad exchanges, and demand side platforms (DSPs).

Posted Apr 25, 2013

Adobe Systems Incorporated announced a new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be added later. Adobe Social, part of Adobe Marketing Cloud, enables marketers to scale social marketing across organizations, and listen and respond to customer conversations.

Posted Apr 24, 2013

Talenthouse, in partnership with adidas eyewear and Nokia announced the launch of an engagement platform that enables the global creative community to make money every when their work is shared across popular social networks. The money is being provided by brands, who in return get their message integrated into all the conversations that happen around the original content.

Posted Apr 24, 2013

The word Meme (pronounced "meem") was coined in 1976 by biologist Richard Dawkins. According to his book, The Selfish Gene, a meme "refer{s} to any cultural entity that an observer might consider a replicator..." Of course, Wikipedia defines it more simply, as "how cultural information spreads on the internet."Businesses are just beginning to learn how to use these powerful tools. Memes are often used to create market buzz online. Some memes have been known to go from one viewer to 40,000 in less than a week. The business that knows how to properly use memes can gain exposure not possible through traditional marketing methods.

Posted Apr 24, 2013

If "knowledge is power," as the saying goes, then content analytics is a game-changer for any digital publisher concerned with harnessing the power of content. Today, content providers know more about their audiences than ever before. All the data in the world isn't worth much unless you know how to make sense of it and, more importantly, can put a plan into action that capitalizes on what you know.

Posted Apr 22, 2013

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