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Janome wanted to overhaul its website--not just to make it easier to use, but also to make it more appealing to a younger generation of sewers inspired by creations they see on such sites as Pinterest and Etsy.

Posted Mar 28, 2016

Who has time to create and manage content, ads and social media platforms? Let alone do it effectively? As an entrepreneur, you want to focus on the core aspects of your business rather than fret about marketing strategies and tools. That's why we're providing a list of some of these tools, recommended by those with experience.

Posted Mar 25, 2016

eTrigue Corporation, a provider of cloud-based marketing automation, announced enhanced A/B email testing for eTrigue DemandCenter marketing automation that goes beyond simply measuring opens and clicks, instead relying on goal-oriented, business-relevant metrics when determining the best-performing email. DemandCenter campaigns now contain a built-in A/B email test step that conducts the email test over a selectable time period, to a selectable audience sample size. At the conclusion of the test duration, the highest performing email is then programmatically sent to prospects for the remainder of the campaign.

Posted Mar 24, 2016

Is great customer service really worth the effort? It might seem like a no-brainer, but many businesses struggle with this question. The answer is yes: loyal customers are satisfied customers. Therefore, succeeding in today's business world requires an intimate understanding of your customers in an effort to build loyalty.

Posted Mar 24, 2016

Centro, a provider of enterprise-class software for digital advertising, announced capabilities for political ad-buyers to automate how they reach U.S. voters at scale on brand-safe publishers. Within the Centro Brand Exchange, an invite-only ad marketplace of premium journalistic sites, marketing teams for political campaigns of all sizes can reach liberal, conservative, and political enthusiast audiences across curated publishers. Centro also protects publishers by screening advertisers before they are allowed to serve ads; implementing advertiser block lists; and reviewing creative to ensure it complies with the standards of the publisher.

Posted Mar 22, 2016

In 2015, I did something, well, a little weird. I bought a Barnes & Noble membership. There is a store just minutes from my house, and I realized that I'd been spending a lot of time and money there during the past year-whether on tea in the cafe or on books-and if I had a $25 membership, it would have more than paid for itself. (Members get discounts on pretty much everything.) I finally caved when I found a new John Irving hardcover on the shelves. Usually, I wait for paperbacks, but as a longtime Irving fan (who had been struggling through some books that weren't exactly page-turners), I just couldn't wait.

Posted Mar 22, 2016

Want a happier reader? It's no secret that offering more personalized content can increase engagement. The good news is that effectively executed personalization can yield an enviable ROI. How much? McKinsey research reveals that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. "Big Data, Analytics, and the Future of Marketing & Sales" suggests companies that place data-driven personalization at the core of marketing and sales decisions improve marketing ROI by 15% to 20%.

Posted Mar 21, 2016

Evergage, a real-time personalization platform company, announced the availability of Evergage SmartSearch and Evergage SmartSort to help improve the customer experience, aid in product and content discovery, and promote the most relevant results for each individual visitor in real time.

Posted Mar 17, 2016

Apple appears to be adding native ads to its Apple News feeds. Business Insider reported that the company updated a developer specification document to include native ads. Sponsored content will appear directly in news feeds with regular news stories.

Posted Mar 17, 2016

If you're one of the many businesses who focuses exclusively on the so-called "grey pound," you're missing a trick. The boomer generation has long been associated with robust spending power and tons of disposable income, and marketers, as a result, have tended to focus on appealing to this audience alone. Read on for four reasons you need to embrace multi-generational marketing, as well as insight into how you should go about it.

Posted Mar 16, 2016

Choozle, a programmatic advertising platform that connects marketers with big data insights and real-time bidding across display, social, mobile and video, announced the launch of Account Based targeting tools which includes CRM matching capabilities and IP addresses targeting. As the newest integrations to Choozle's platform, CRM matching and IP address targeting will enhance and simplify the audience targeting process for programmatic digital advertising campaigns.

Posted Mar 15, 2016

Brandify, a provider of location-based digital marketing solutions that enables brands to connect better with their consumers, announced the availability of the company's new mobile platform, Brandify Mobile. The Brandify Mobile Stack is an integrated mobile-local solution creating a complete mobile customer experience. The Brandify Stack is made up of the following three products: The Brandify Stack, The Brandify App, and Mobile Attribution Insights.

Posted Mar 14, 2016

A large chunk of ad spending is already being done programmatically. eMarketer predicts programmatic will make up 67% of total digital display ad spending, or $21.55 billion, in 2016. That's up from 2015, when it accounted for 59% of spending, or $15.43 billion, according to the researchers. The figures include programmatic buying for banners, rich media, video, sponsorship, and additional ad units showing on desktops, tablets, mobile, and other internet-connected devices. Programmatic advertising is creeping into more forms of media too, including television and radio.

Posted Mar 14, 2016

Today, many companies' digital efforts have transitioned from simple web publishing to more full-blown customer experience management (CXM), as they seek to take advantage of the web, as well as other channels (such as offline, print, and mobile), to conduct core commercial operations and grow their businesses. Digital experience management is the digital component of CXM. It is a cross-organization discipline and includes strategies and practices to acquire, nurture, and manage users throughout their journeys. Users are customers, employees, prospects, and other people who digitally interact with the firm.

Posted Mar 09, 2016

Kenshoo, an agile marketing provider, released its latest Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, total spending increased 155% year-over-year (YoY), while mobile app installs increased 196% YoY, resulting in an overall decrease in the cost per install (-14%) YoY.

Posted Mar 07, 2016

The majority of enterprise-level companies have a content strategy. However, almost half aren't using buyer personas to generate demand, and about 50% don't design content to target buyers' pain points, a recent survey of B2B marketers found. "2015 Enterprise B2B Demand Generation Research Study," conducted by the demand-generation firm, ANNUITAS, focuses on companies in the B2B space with more than 2,000 employees and at least $250 million in revenue.

Posted Mar 07, 2016

James Stout, senior manager, technology and developer evangelist for Episerver, a global software provider for ecommerce, CMS, and digital marketing solutions, says, "I describe my role as that of a digital renaissance man." He works with both product management and product marketing at Episerver as an ambassador and trusted advisor to partners and customers, while simultaneously serving as their internal advocate.

Posted Mar 04, 2016

Opera Mediaworks, a mobile advertising and marketing platform announced a new partnership with Unacast to provide beacon and proximity data for retargeting at scale to the world's top advertisers. Until now, the advertising industry has relied heavily on GPS data, which is only available when users are outdoors and actively using their mobile devices. Beacon data is generally far more accurate than GPS, registering consumer behavior down to a precise aisle, shelf, or product.

Posted Mar 03, 2016

Retale, a location-based mobile platform that helps shoppers save on purchases from retailers and brands, announced the results of a commissioned study examining ad blocker adoption on PC and mobile devices. 500 adults across the U.S. were polled for this study between January 18-25, 2016. According to the results, 57% of those surveyed said that they use an ad blocker to prevent viewing display ads while on a PC.

Posted Mar 03, 2016

Despite its importance to consumers, email is falling behind social media when it comes to customer service, with UK brands answering just 38% of emailed questions, according to a new study. Twitter (48% success rate) and Facebook (44%) are both more accurate and faster at delivering responses, although a lack of consistency between channels is undermining the overall customer experience. Overall, across email, the web, and Twitter, brands were only able to correctly answer 51% of questions that were put to them.

Posted Mar 03, 2016

The Financial Times is working with Facebook to offer a business version of the popular social network to its staff around the globe. "We want to provide our employees with a place to interact with each other securely and easily, anywhere in the world. We hope Facebook at Work will help further foster a culture of collaboration and a sense of community across our global workforce", said Darcy Keller, SVP of communications and marketing at the FT.

Posted Mar 01, 2016

A provider of automated internet data services, Snowcap Data announced Leadbird, a new platform targeting the 22 million small and medium businesses with a low-cost, lead generation toolkit to further drive revenue. Leadbird says it is the first internet-based platform aggregating real-time "trigger-based" leads for SMBs to create marketing campaigns. By aggregating data files on a hyper-local basis, small and medium business owners now have access to the same data as big companies to efficiently target new customers through a self-serve platform.

Posted Mar 01, 2016

Renewed discussions about interruptive advertising and its residual effects (e.g. ad blocking) have elevated the need for the industry to rethink the relationship between ads and content. AOL's focus has been to develop more premium advertising experiences and invest across a number of teams and technologies to deliver more beautiful, engaging, and relevant advertising experiences, while lessening the load of ads on pages and streamlining the back-end technologies that enable these experiences.

Posted Mar 01, 2016

It's been another exciting year of growth and disruption in digital marketing. Online ad spending in the U.S. grew another $5 billion, and new entrants continue to fuel change, highlighted by Instagram's addition of 100 million users. In 2015, even GE got into the game, naming its first chief digital officer (CDO) and tasking a new CMO with branding the conglomerate a "digital industrial company."

Posted Mar 01, 2016

The industry had recognized the importance of measuring how frequently an online ad has the opportunity to be seen, not just how often it's served. 3MS enlisted the help of the nonprofit Media Rating Council (MRC), which sets standards for measurement of media and conducts audits to verify compliance with them. Here are six things you need to know about viewability:

Posted Feb 29, 2016

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