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TrafficCaptain has introduced the Genre-Oriented AdManager, which addresses a range of different target audiences. It is a self-optimizing tool, allowing publishers to select the game genre (e.g. social/casual, action, or complete games portfolio) that best reflects the specific target group. Requiring no additional effort from the publisher, the campaigns are continuously optimized for high conversion rates and maximum payout.
Posted Feb 28, 2013
BrightTag announced general availability of BrightTag Fuse, a real-time data integration product that connects customer activities across channels on demand. Marketers struggle to have relevant conversations across the rapidly increasing number of places where they interact with customers and to connect the data about these interactions on their websites, mobile apps, social media, call centers, point-of-sale and other offline channels. BrightTag Fuse addresses this gap by creating a unified stream of cross-channel data that is connected in real time to marketing partners through its patent-pending Server-Direct technology.
Posted Feb 27, 2013
Anametrix, a cloud-based, real-time marketing analytics platform, introduced Anametrix Mobile App, which gives marketers access to up-to-date marketing-analytics data on any tablet or smartphone. Now available for download in iOS, Android and BlackBerry formats, Anametrix Mobile App enables users to visualize, interact with, and share real-time marketing analytics reporting from any tablet or smartphone.
Posted Feb 27, 2013
The Search Agency, a global online marketing firm and independent U.S. search marketing agency, announced the launch of h(Paid). The Search Agency aims to optimize the reach and engagement of brands online by taking a customer-centric rather than channel-centric approach to paid media marketing with (h)Paid).
Posted Feb 26, 2013
Native advertising company Sharethrough announced the launch of Sharethrough Sponsored Stories, a native advertising solution that allows brands to promote articles, posts, reviews, and more across the open web. With Sharethrough Sponsored Stories, marketers can expand their promotion of non-video content beyond Facebook and Twitter to include native placements across Sharethrough's network of digital publishers.
Posted Feb 26, 2013
Facebook's January announcement for fourth quarter 2012 revealed 1.06 billion monthly active users on the site and, with those numbers, marketers expect their reach to be vast within the social network. Instead, they were disappointed. A 10-15% view rate of page posts isn't a number that social media marketers like, especially on the most popular social media platform available on the internet, but many continue to struggle with understanding how to be seen.
Posted Feb 22, 2013
She was at least six inches taller than me but I was in love. Or what passes for love as a 14 year old boy in middle school. Lori was tall, blonde, and a super-smart basketball player with the sweetest southern accent you have ever heard. The eighth grade dance was almost here and I had to work up the nerve to ask her to go with me. My hands were sweaty, my heart rattled like a subwoofer in my chest, and my already cracking voice was hitting Mariah Carey high notes with ease. Was this love? If so, it was the scariest thing I had ever experienced in my life.
Posted Feb 21, 2013
Social.me announced the launch of the first phase of its social media click tracking rollout, and the addition of new features. The personal branding startup, which reached the 1,000-user milestone just 3 days into its public launch, hopes to further expand their base with a social media analytics rollout.
Posted Feb 19, 2013
Embedded vision technology, while still in its early stages, has seen significant advances recently. Many of these advances offer the prospect of radically transforming the way that people interact with their environments. Part of this transformation will result from the radical expansion of consumers' simultaneous access to information that embedded vision technology will enable. Embedded vision technology will allow unprecedented instantaneous access to information that will assist consumers as they go about their daily lives. Inherent in this concurrent, continuous access to relevant information will be enhanced visibility of the daily activities of individual consumers to corporations and even governments. The implications of this impending dynamic are as formidable for the marketer as they are potentially menacing for the private individual.
Posted Feb 14, 2013
Switch announced web-based solution designed to help marketers plan, schedule, measure, track and analyze the performance of their experiential marketing programs in real-time. The proprietary software is called SMRT - the Switch Mobile Reporting Tool.
Posted Feb 13, 2013
DigitalMR is launching eViewer, a new application that enables any company with an online presence to observe how customers interact and react to their websites, video clips, online games, mobile apps, and advertisements. eViewer records the customer's full screen activity as well as their facial expressions, emotions, context and verbal commentary through their webcam providing a whole picture of the user-experience.
Posted Feb 12, 2013
Google announced an upgrade to its AdWords program through enhanced campaigns. As the folks at Google put it: "This is a first step to help you more simply and smartly manage your ad campaigns in today's multi-device world." The new enhanced campaigns will allow a company to serve different ads to different people based on not only their search terms, but on their context as well - such as their device and location. A "mobile preferred creative" option will make this possible. In the past, a user would have to set up separate campaigns.
Posted Feb 07, 2013
Kenshoo, a provider of premium digital marketing technology, unveiled version 2.0 of its suite of social marketing solutions, Kenshoo Social. The release of Kenshoo Social 2.0 enables social marketers to further improve efficiency through scalable campaign management. Additionally, Kenshoo Social delivers optimization tools that generate strong return on ad spend (ROAS) from paid social media while directing holistic budget decisions through tracking and attributing revenue per post (RPP) from owned social media.
Posted Jan 30, 2013
Anametrix, a cloud-based, real-time digital analytics platform, introduces Anametrix Plug-in for Microsoft Excel, which embeds new marketing analytics capabilities directly into the Excel user interface. The product enables Anametrix users to easily create, refresh, upload, and schedule reports from multichannel marketing data in Anametrix, and it delivers real-time access to all vendor and corporate data.
Posted Jan 25, 2013
Epic Playground has launched MediaGauge, a real-time media insight delivery tool that allows site owners to send customized in-browser messages with specific targeted offers, invitations, surveys, or branding communications during media playback. MediaGauge is currently available on Epic Playground's website. Additionally, a limited number of companies are now being accepted for a special pilot program, which will roll out at SXSW 2013 in March.
Posted Jan 25, 2013
So many people fear the nefarious use of the data that follows us across the internet, but I was starting to fear that it would just be used incompetently and offer me little to no value. If I'm going to leave a trail of puchase and geolocation information in my wake, I like to know that it's being used to benefit me. And this week, marketing gurus seem to being doing well.
Posted Jan 24, 2013
OpenX Software Ltd., a provider of digital and mobile advertising revenue products and services, announced it has completed a $22.5 million Series E funding round. This brings the total investment in OpenX to more than $70 million. New investor Samsung Venture Investment Corporation led the round. Existing investors Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. Global Investment, Inc., and Presidio Ventures also participated in the round. OpenX will use the funds to further accelerate growth, finance additional acquisitions, expand internationally and broaden adoption of its digital revenue platform.
Posted Jan 21, 2013
Nimble, a social relationship management platform, announced a new set of business productivity apps -- including Zapier, FreshDesk and Import2 -- has been added to the growing Nimble Apps Marketplace. Nimble empowers business teams to collectively engage with customers and turn social conversations into business opportunities with its simple web-based solution.
Posted Jan 17, 2013
Epom, the international ad serving and ad management solutions provider, has received $1.2M of private pooling investments. According to the company's CEO Anton Ruin, the investment pool has become one more stepping stone in Epom business growth and will enable it to realize its ambitious plans for expansion and development of cutting-edge technologies.
Posted Jan 16, 2013
Owned it, an Oxygen Accelerator start-up, has launched its social referral platform which helps retailers to increase referrals, revenue and conversions by turning the retailer's order confirmation page into a springboard for social sharing of tailored offers and incentives.
Posted Jan 15, 2013
Vidyard, a video marketing platform for business, announced its integration with all-in-one inbound marketing software firm HubSpot, powering the first-ever video analytics platform in the HubSpot marketplace.
Posted Jan 15, 2013
Amazon is jumping into the advertising game. According to AdWeek, Amazon has built a real-time bidding platform that can be plugged into "exchanges and supply-side platforms, including Google's AdX and PubMatic."
Posted Dec 18, 2012
Mobile phones have come a long way since the original, bulky, featureless models of the eighties. Now, we can do almost anything on our phones and consumers rarely put them down. Cellular networks have noticed over the years and responded by beefing up their data networks to support all the Facebooking, Tweeting, sharing, and emailing today's smartphone is capable of. Marketers have taken notice as well. The smart ones are understanding the need to address not only the mobile experience, but the necessity to find ways to reach the mobile consumer.
Posted Dec 14, 2012
Epom Ad Server, a provider of advanced ad serving technologies operated by Epom Ltd., announced improvements to its platform. New features have been launched, and new pricing plans for ad networks have been introduced, including free membership for small ad networks, and lucrative tariffs, plus free trial for middle-sized ad networks.
Posted Dec 13, 2012
Managing a brand and its image has never been easy, but the ever-growing number of retailer and third-party websites, online shopper services, mobile apps, and digital coupons has made a brand owner's job even more challenging. One of our clients told me that he feels like he is constantly chasing his brand across the internet.
Posted Dec 07, 2012