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CloudEngage introduced its latest website engagement tool, ActionPop. ActionPop is a form of virtual scratch-card for website visitors. Advanced layering technology allows customers to interact more deeply with promotions on a retail or dealer website by scratching or wiping the promo to reveal a hidden offer or other message. According to the company, because ActionPop requires interaction, customers engage with the content more than a normal promotion, and feel greater ownership of the content. CloudEngage calls this "Compulsion Marketing."

Posted Jan 26, 2016

According to The New Mobile Mantra, a report from Millward Brown Digital, over half (55%) of mobile users access news on their smartphones every day. That's a lot, but desktop use is still holding on, with 50% of users accessing news every day. When Millward Brown asked respondents, "How often, if at all, do you read, watch, news using each of the following mediums?" smartphones and desktops continued to lead the pack with 93% and 92% respectively. Tablets came in behind TV and radio with just 71% of respondents choosing that option.

Posted Jan 25, 2016

Kenshoo, a provider of agile marketing technology, released a new infographic, Kenshoo Digital Marketing Snapshot: Q4 2015, highlighting the changing landscape of social and search advertising as new social ad types move to the front lines and search spend continues to shift performance for marketers.

Posted Jan 21, 2016

AOL announced a strategic partnership with Taboola with the goal of delivering better content and advertising experiences for users. Taboola's discovery platform will be integrated across all premium brands under the AOL umbrella including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail, and MapQuest in the United States, United Kingdom, and Canada. This will enable major brands and content marketers to reach consumers across AOL properties through sponsored content recommendations. The partnership includes desktop, tablet, mobile web, and mobile apps.

Posted Jan 21, 2016

Kenshoo, a provider of agile marketing, announced its new Infinity Tag, an upgraded conversion pixel enabling marketers to better understand the role their digital campaigns played in customer transactions. Marketers using Kenshoo's Infinity Suite can now optimize their digital marketing campaigns with a level of insight unparalleled from other industry solutions. Infinity Tag helps elevate campaign performance by moving beyond currently accepted key performance indicators (KPIs) like total revenue to more granular conversion and attribution insights that inform optimization strategies.

Posted Jan 19, 2016

Verint Systems Inc. and Telligent, a Verint Company, announced the new release of its Telligent Community solution. Among the latest advancements to Telligent Community are new community management tools and user experience capabilities, workflow enhancements, new content management and moderation functionality, and ongoing API investments, as well as solution availability in a Community as a Service (CaaS) model.

Posted Jan 19, 2016

Short and sweet tweets have been a constant over the last decade - a cyberspace certainty as reliable as the sun rising every morning in the east. But ever since Twitter CEO Jack Dorsey hinted in early January at possibly expanding the 140-character limit on tweets over 71-fold--up to a whopping 10,000 characters--experts have been speculating on why, how and when this prospective social media game changer will happen and how it would affect digital publishers and marketers alike.

Posted Jan 18, 2016

Viewability is a simple concept. Digiday defines it this way: "Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users." Using Viewability as the standard means that advertisers only have to pay for ads that are actually seen.

Posted Jan 16, 2016

In an effort to refine the linear TV and digital video ad experience for both consumers and advertisers, Turner announced today Turner Ad Lab, a new joint initiative between the company and the industry. Turner Ad Lab will be led by an advisory board made up of representatives from industry trade organizations, research companies, ad tech start-ups and the advertising community. Turner Ad Lab will lead to better consumer experiences on all platforms, while strengthening advertising effectiveness for brands. The composition of the advisory board will be announced later this month.

Posted Jan 14, 2016

Email marketing campaigns are essential to any marketing strategy. An email is a powerful tool to communicate and build relationships with your clients and prospects. They provide important insights, generate leads, and (most importantly) convert sales. In order to get the most ROI out of email campaigns, the email design should be cohesive with corporate brand elements such as the website, advertising campaigns, and collateral to make it resonate with customers.

Posted Jan 14, 2016

In just under two decades we've witnessed abrupt changes in how many businesses operate. Ordering toilet paper online would have seemed absolutely absurd ten years ago. However, getting similar household items online is becoming more and more commonplace. Want to find a good restaurant? A quick Google search and some Yelp reviews will help you zero in. And businesses cannot survive without a web presence. Things have definitely changed, and this has only been accelerated by the smartphones we carry with us wherever we go.

Posted Jan 13, 2016

Even with declining commercial, display ad, and traditional marketing effectiveness, a report by Skyword and Researchscape International found that only 38% of enterprise brands have restructured their marketing teams to overcome new marketing challenges. This is one of the marketing trends in the study that suggests digital transformation is still in its infancy for many organizations. The report, A Study in Brand Transformation, surveyed 190 enterprise marketing leaders at B2C and B2B enterprise organizations. Respondents spanned across 40 industries.

Posted Jan 12, 2016

MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients. The partnership will enable MediaCom to assess the emotional power of every piece of video content it briefs media/production partners to make or creates in-house, to ensure that client messages are as engaging as possible and delivered to the most receptive audience segments.

Posted Jan 12, 2016

Trusted Media Brands, Inc., an iconic, multiplatform media company, today released findings from a survey on mobile advertising formats. The study was conducted by Advertiser Perceptions and surveyed clients and agency executives to reveal that the overall perception of video and native ads on mobile are less intrusive than banner ads, build brand awareness, lift, and engagement, offer a better user experience and will surpass display banners as the top mobile formats in 2016.

Posted Jan 07, 2016

Playwire Media, an online representation firm for reaching gaming and entertainment enthusiasts, announced a partnership with Gateway Media, a St. Louis-based publishing house that owns a portfolio of entertainment and culture websites. Through this deal, Playwire Media will represent all eleven of Gateway Media's publishing brands.

Posted Jan 05, 2016

New Year's may have come and gone, but it's never too late to make resolutions, predictions, or even predictions about predictions for the coming year. Case in point: Even though it's been a few weeks since Hotwire PR released its annual Communications Trends Report-which forecasts significant trends for marketers in 2016--many industry professionals are still digesting the published prognostications and determining which will develop into viable trends.

Posted Jan 04, 2016

When it comes to a content strategy, the goal is often fairly simple to define. You may want to generate more qualified leads, get more press coverage, support client success, or whatever it may be. The plan, however, is where things get a little more tricky. No matter what it is you're planning, I believe you can only change three variables when it comes to content strategy. And they all start with the letter "C": content, channels, and contributors.

Posted Dec 24, 2015

If the world of digital publishing were a hockey game--with the content providers on one team and consumers on the other--the outcome of tomorrow's matchup would be all but certain: The latter would trounce the former in a lopsided shutout. That's because consumers have the ultimate goalie in the net: ad-blocking technology, which prevents digital advertising such as banners and display ads from appearing on device screens.

Posted Dec 23, 2015

Our industry has been at a crossroads for a number of years. We are tasked with aligning evolving technologies with the humans that interact with those technologies. In my previous column, I discussed how we're constantly lured into a false sense of security with a preponderance of tools that should make our lives easier-but, in truth, either duplicate effort or perpetuate poor digital behaviors. No matter how many tools we use to wrangle content, we still have one constant that is very much a variable: people.

Posted Dec 18, 2015

SaaS customer intelligence company Cintell, creators of the SmartPersona Customer Intelligence Platform, announced the availability of the 2016 Benchmark Study on Understanding B2B Buyers. The study found that organizations that exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than companies that miss lead and revenue targets. In fact, companies that exceed lead and revenue goals are 2.2 times more likely to have and document personas than companies that miss these targets.

Posted Dec 17, 2015

New research by consumer analysis and data marketing specialist GI Insight shows that, while an omni-channel approach by shoppers is becoming the norm in the United Kingdom, the vast majority of companies are failing to connect with customers seamlessly across multiple touch-points. The report also points to the growing importance of tying real-time online interactions to existing consumer relationships - and the need to use customer data to do so.

Posted Dec 15, 2015

Penton, an information services company, announced the launch of Penton SmartReach Audience Extension, which it says will provide business-to-business marketers with the ability to better target and convert new customers through email and websites. The expanded capability of Penton SmartReach helps marketers reach the company's 20 million business decision makers when they are browsing the web, and reinforce brand messaging across more than 16 major vertical markets.

Posted Dec 15, 2015

Digital Content Next (DCN) released findings from their 2015 DCN Consumer Ad Block Report, research that explores the increasing threat posed by ad blocking software. The report examines consumer attitudes toward ad blocking software, finding that 33% of U.S. consumers are very likely or somewhat likely to try ad blocking software in the next three months.

Posted Dec 15, 2015

SAP SE announced the release of its new SAP Digital for Customer Engagement Solution. SAP SE says this digitally native offering is a simplified cloud customer relationship management (CRM) solution designed to meet the needs of individuals and small teams, but with enterprise-grade capabilities for both sales and customer service. The enhancements in the latest release enable teams to go far beyond traditional CRM offerings by fully integrating sales, marketing, and services capabilities for an all-in-one, end-to-end customer experience.

Posted Dec 10, 2015

CampaignChain, a digital marketing platform, launched in private beta for a limited time. This new open source-based software is not a specific niche marketing software, but rather an uber-aggregation of all online channels and tools for end-to-end digital marketing campaign management.

Posted Dec 10, 2015

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