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I have previously reviewed basic business practices required to anticipate and manage inevitable social media crises affecting brands. Even the best business practices can only mitigate social public relations (PR) disasters. And it is expensive, and of dubious value, to do as the Department of State is reported recently to have done: spend $630,000 on Facebook likes. That's probably, at best, a one-off solution.

Posted Nov 19, 2013

OneSpot, a content advertising company that combines content marketing with online advertising, announced it has completed a $5.3 million Series A round of financing. Mohr Davidow Ventures led the investment round with participation from existing and new investors Mack Capital, RSL Ventures, Capital Factory, and Bazaarvoice co-founder Brett Hurt. The investment brings OneSpot's total funding to $6.8 million and will help the company aggressively expand its sales and marketing efforts, as well as broaden and accelerate product development.

Posted Nov 14, 2013

Demandbase, Inc., a targeting and personalization platform for B2B, launched B2B Retargeting, extending the capabilities of the existing Company-Targeted Advertising solution. The automated retargeting technology triggers real-time action based on website activity and ensures advertisers deliver the right messages to companies likely to become customers.

Posted Nov 12, 2013

In targeting ads that would engage readers and drive revenues for its thousands of advertisers, BlogHer already uses traditional keywords and key values such as age, geography, and time of day. But in an industry in which there is constant pressure on ad prices, and growing expectations by readers that they will be served contextually relevant content, BlogHer wanted to achieve higher precision for keyword and key value targeting in a way that was scalable.

Posted Nov 06, 2013

Anametrix, the cloud-based, real-time marketing analytics platform, introduced Anametrix for News and Entertainment Media. Optimized for multi-platform media and publishing companies, Anametrix offers news and entertainment media real-time decision-support by connecting web, social, and media-specific reference sources -- including Nielsen and comScore -- for automated reporting, drill-down segmentation and predictive analytics.

Posted Oct 17, 2013

Ektron announced a strategic partnership with Tealium, a provider of enterprise tag management and digital data distribution. As part of the agreement, Tealium iQ will be integrated with Ektron so that organizations can better manage their multi-channel marketing campaigns.

Posted Oct 15, 2013

Content is a conversation. Social media gives us the opportunity to share in that conversation. Facebook, Twitter, Pinterest, and other similar channels are so popular because they give us a chance to talk. Did you ever think you'd spend hours reading and commenting about your friend's cousin's trip to Mexico? When you do, doesn't it make you feel connected? Being part of a community is fun, energizing, and comforting. It also creates what we need most in marketing-trust.

Posted Oct 15, 2013

Digimind, a social media monitoring and competitive intelligence company, announced the launch of Digimind Social. Digimind Social incorporates data from both social platforms and search engines. This gives brands a more complete picture of their digital footprints, and helps them better anticipate audience needs based on search behavior. Digimind Social is now widely available for the first time in more than 195 countries and in 80 languages.

Posted Oct 11, 2013

In order to support its mission to provide free hosting, 4shared sells advertising, allowing companies to capitalize on 4shared's roughly 132 million visitors per month. However, running a variety of dynamic advertising campaigns was proving to be a problem. Dealing directly with advertisers as well as with ad servers was too labor-intensive, and the company needed a better solution.

Posted Oct 09, 2013

Many of you are probably surprised that Instagram doesn't already have ads (especially after Facebook acquired it), but it's true: thus far, your photos of food and dogs have not been monetized. That is all changing, according to a blog post from Instagram.

Posted Oct 08, 2013

Kenshoo Social, a social marketing platform, unveiled its latest innovation, Demand-Driven Campaigns. Kenshoo Social Demand-Driven Campaigns (DDC) enables direct response marketers in retail, travel, education, and other industries to easily create and manage product-specific advertising on Facebook based on demand signals of top performing products from marketers' internal systems, Product Listing Ad (PLA) campaigns, and general paid search efforts.

Posted Oct 01, 2013

Join Jose Castillo, Robert Rose, and Michelle Manafy to discuss native advertising, how newspapers are like horses, and the value of online reviews.

Posted Sep 30, 2013

Adobe announced a series of technology innovations in Adobe(R) Primetime, a TV delivery and monetization platform for programmers and pay-TV service providers. New analytics capabilities improve the viewer experience by giving content owners access to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. In addition, Adobe announced a new cloud DRM service to simplify the deployment of content protected videos across devices.

Posted Sep 26, 2013

Content marketing, analytics, creative strategy. Complicated, right? The process maybe, but the end goal needs to be simple. Start with the end in mind. What is your goal? What is the desired outcome? Start there and work backwards.

Posted Sep 26, 2013

Bizo, a provider of business audience marketing, announced it has launched Bizo Full-Funnel Analytics, new reporting capabilities in the Bizo Marketing Platform that enable marketers to identify and measure the impact of display advertising at every stage of the marketing funnel. Using Bizo Full-Funnel Analytics, B2B marketers can more accurately measure the impact of their display advertising according to specific marketing objectives, rather than rely on "last-click" attribution.

Posted Sep 19, 2013

Aimee Soft is launched the Aimee On-Site Campaign Management solution to enable digital marketers to improve web metrics based on predictive analytics and business intelligence according to the metrics best-suited to the organization's goals, whether it is focused on increasing revenue, profits, loyalty, or another Key Performance Indicator (KPI).

Posted Sep 19, 2013

Searchmetrics has added a number of new features to its platform for digital marketers, including a new Social Engagement tool that automatically tracks social media engagement for specific URLs or landing pages. It identifies if and when a post becomes viral and which social networks are having the greatest impact.

Posted Sep 19, 2013

Acrolinx announced that its 3.2 release is now available. With significant enhancements in its reporting capabilities, this release aims to offer greater flexibility, accuracy, and convenience. Among other updates, this release allows Acrolinx customers to comply with local privacy laws by making sure that data from individual users remains anonymous.

Posted Sep 19, 2013

Cloudwords, a cloud-based translation management application, announced integration capabilities with Marketo, provider of a cloud-based marketing software platform for building and sustaining engaging customer relationships, to deliver multilingual content management for all marketing assets. The Cloudwords integration is the first translation management integration available for Marketo customers and will enable users to accelerate and simplify the process of localizing all types of marketing materials to increase global go-to-market timelines and reach multilingual audiences faster.

Posted Sep 17, 2013

The Federal Trade Commission says it will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as "native advertising" or "sponsored content." This type of advertising has grown increasingly common as publishers look for ways to get the attention of consumers who simply look past banner ads.

Posted Sep 17, 2013

BrightInfo introduced a business-to-business (B2B) web content recommendation engine that turns anonymous visitors into known marketing leads. Leveraging existing online marketing materials, the engine dynamically delivers relevant content to website visitors at the right time, based on their preferences and behaviors. With an optimized solution for corporate websites, blogs and landing pages the content recommendations are made at key entry points into the site.

Posted Sep 16, 2013

Kenshoo, a provider of premium digital marketing technology, reveals Kenshoo Halogen Technology, a new machine learning solution that provides marketers with insight and visibility into the future performance of advertising campaigns. Halogen powers the Kenshoo Budget Center, where marketers can view predictions for budgets required to achieve specific campaign goals, such as ROI or revenue.

Posted Sep 11, 2013

TechCrunch reported on September 9, 2013 that Twitter bought MoPub for $350 million worth of stock. MoPub is a startup focused on enabling mobile publishers to manage their ad inventory. Twitter and MoPub have confirmed the acquisition though not the price.

Posted Sep 10, 2013

Digital Media has forever changed the way we manage and measure PR and marketing campaigns. I live and breathe social media and advocate leveraging easy to use platforms to engage, publish, and provide access between organizations and their key stakeholders, but at some point we need stop and think about the effectiveness of the content we push out. How does one know if their campaign is truly enhancing interactions or reaching key stakeholders? The key is to measure.

Posted Aug 28, 2013

Apple has sold about 140 million iPads worldwide since the tablet's launch about 3 years ago. The wildly successful device has disrupted many industries, creating headaches for some (think personal computers and Microsoft) and opportunities for others, including content owners who can take advantage of the device's capabilities.

Posted Aug 26, 2013

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