Digital Marketing

Directory
Learn more in the Directory!

OnBrand Grader is a free marketing tool, powered by Bynder,that grades a brand's website against four criteria: consistency, message, visibility and accessibility. It can analyze any brand's website using its domain name, generating a report and an overall score out of 100. The tool is designed to help marketers understand and improve their visual website branding.

Posted Oct 20, 2016

LiveWorld, Inc., a social customer experience company, announced the launch of its new chatbot management tools for Facebook Messenger. This next-generation software enables brands to optimize interactions with customers at scale by enabling chatbots to automatically handoff to live human agents when needed and with contextual relevance.

Posted Oct 20, 2016

Advantage Media announced the launch of its new business unit, resulting from the rebrand of a homegrown group within the Advantage Solutions family. The new group focuses on cross-channel digital media solutions that drive innovation in shopper marketing.

Posted Oct 18, 2016

Clickky has launched a Self-Serve Platform for advertisers tailored to the needs of app developers, agencies, and networks. The result is an all-in-one platform, which incorporates automatic tools that will help simplify ad campaign launch and management and optimize daily routine.

Posted Oct 18, 2016

Maverick Publishing Specialists, the specialist strategic consultancy and outsource services company for the publishing industry, announced that in conjunction with Lettie Y. Conrad Consultancy, they will be launching two new specialist publisher support packages.

Posted Oct 18, 2016

PebblePost, the inventor of Programmatic Direct Mail, announced the launch of what it says is the world's first Programmatic Catalog. The catalog embodies real-time online interest and intent activity transformed into dynamically rendered, personalized mail pieces, delivered into a postal hub within 12-24 hours every day.

Posted Oct 13, 2016

Mobile-first strategy is a must, but an often overlooked part of that is Local SEO. Learn why and how you should incorporate local searches into your strategy.

Posted Oct 12, 2016

Built.io - a technology provider with digital solutions that enable organizations to quickly create, integrate, and scale applications across mobile, web, and IoT - introduced Built.io Flow Express. This new option brings the benefits of automation to business users and citizen integrators alike.

Posted Oct 10, 2016

Push notifications from an app can be powerful messages that drive engagement back to the mothership. However, since phones are such personal devices, experts say marketers must use the communications respectfully and strategically.

Posted Oct 10, 2016

Marketers, intranet managers, publishers, and the IT professionals that support them not only need to understand the specific product technologies that support core domain functions, they also need a working knowledge of the technologies they interact, integrate, and overlap with.

Posted Oct 07, 2016

Contently, a content marketing technology solution, launched Contently Live, a customizable content hub developed specifically for marketers. Contently Live was designed to drive the business results—like lead generation, audience attention, and revenue—that marketers are responsible for, without the hassle of having to build or maintain code on a website or microsite.

Posted Oct 06, 2016

Edition Digital, the company behind the Smart Digital Publishing System, a SaaS publishing platform, introduced its new solution - a content hub. The cloud-based content distribution service enables you to create, edit, and manage a collection of third party feeds as well as your own articles and digital editions.

Posted Oct 06, 2016

The survey results showed Facebook will command the majority of social media ad budgets for advertisers. Advertisers will dedicate almost half of all marketing budgets to Facebook, with 71% saying that spend will increase from last year.

Posted Oct 06, 2016

As reflected in the mega popularity of products like Instagram and Snapchat, today's users want to feel immersed in a visual experience. As they scroll through timelines and feeds brushing past photo after photo, consumers are forgoing language and pervasive sales pitches in favor of witnessing a brand interact with Facebook fans and Twitter followers. Localization is how you stand out, and visual content marketing is making it more achievable than ever before.

Posted Oct 05, 2016

Brainshark, Inc., delivering SaaS-based sales enablement solutions, announced it has launched the Brainshark Integration Engine, enabling organizations to connect all the content, data, and applications in their sales enablement ecosystems.

Posted Oct 04, 2016

In a blog post, Google announced several new features to Google My Business API v3.0. Original features included in v3.0 enabled developers to build applications that let business owners read and respond to Google reviews, and provide richer business information to Google. Now it has added several new features to enhance the Google My Business API experience for developers and end-users.

Posted Oct 04, 2016

Heading into the final quarter of 2016, marketing executives are feeling pressure from many sides of their organizations to produce great content, according to "Conquer Your Content: The Future of Content Marketing," a new study by Seismic and Gatepoint Research. In a survey of 100 B2B marketing executives primarily from Fortune 1000 companies, corporate demands for updated content, cross-department branding initiatives, and keeping up with one-off content requests from sales teams are listed among the most time-consuming and demanding issues.

Posted Sep 29, 2016

VideoAmp, The Total Video platform for the TV and video ecosystem, announced transparent video viewability measurement and optimization capabilities.

Posted Sep 29, 2016

Continuing its work to accelerate cross-device identification business partnerships between technology buyers and sellers, DMA delivered the first of a series of tools and solutions to the industry with the release of its "Cross-Device Identity Solutions RFI Template".

Posted Sep 29, 2016

Brands and media agencies can now access attention and engagement data for all digital ad formats and campaigns running with Vibrant Media - even if the campaign objectives are focused on drivinicg traffic.

Posted Sep 29, 2016

For many businesses content marketing is one of the largest and most profitable customer acquisition channels. To help stay top of mind and ahead of your competitors, it's vital to transform your content marketing and raise awareness. Here are some solutions to help your team take the lead in the "attention game."

Posted Sep 29, 2016

Even as global readership rate increase across the digital news sector, UK publishers are struggling to adapt to the industry's shift from print to online media: PwC's latest Entertainment and Media report covering 2013-2017 projects that the UK's B2B publishers, newspapers, and consumer magazines will see a net fall in revenues over the next four years. With 22% of UK adults now using ad blocking software, native content is proving to be a smarter way for publishers to replace print ad revenue than banner ads and popups.

Posted Sep 28, 2016

Qmee, an online companion that helps shoppers save money while earning cash,launched its Qmee Convert Digital Advertising Platform designed specifically for challenger brands that are trying to outsmart their competitors.

Posted Sep 27, 2016

AppsFlyer, a provider of mobile attribution and marketing analytics, released new data forecasting that app marketers will lose $100 million in 2016 due to verified mobile app install and engagement advertising fraud. The study's findings are based on the company's new anti-fraud technology, called DeviceRank.

Posted Sep 27, 2016

Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world's top brands, announced a series of important updates to its platform at its second annual C3 Europe customer experience conference. As the worlds of Customer Experience Management and Social Customer Service continue to converge, Clarabridge is moving towards further integration with the dedicated Clarabridge CX Suite.

Posted Sep 27, 2016

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63