Digital Marketing

Directory
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New CMO Council Study reveals that regardless of generation, region, or gender, omnichannel is the critical channel of choice. But brands are struggling to deliver.

Posted Jul 30, 2019

AspireIQ's Brand Access Manager enables brands to deliver more authentic and effective paid social ads through influencer content.

Posted Jul 25, 2019

Conversation Intelligence Platform announces integrations with HubSpot, Amazon Connect, ShoreTel Web Dialer.

Posted Jul 23, 2019

Ascential receives a 35% equity stake in Jumpshot valued at $60.76 million; the deal brings marketers unparalleled path-to-purchase consumer insights to optimize digital commerce performance.

Posted Jul 23, 2019

Are you using emojis in your customer communications? You may be missing an important opportunity to connect with your audience.

Posted Jul 17, 2019

So how can digital marketers create a highly interactive and satisfactory customer experience for their brands? The answer lies in leveraging the best technologies to build immersive, personalized customer journeys across every channel.

Posted Jul 17, 2019

In a study conducted by the Abbi Agency, social media influencers provide new perspectives and reveal pain points regarding the relationship between the travel industry and social media marketing.

Posted Jul 16, 2019

Investment to further accelerate tech innovation, fuel international growth, and bolster company vision as the operating system for marketing.

Posted Jul 16, 2019

Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data-driven by AI and audience intelligence platforms.

Posted Jul 16, 2019

The healthcare industry is evolving rapidly and digital marketers who produce the content that is often included in an RFP response are on the front lines when it comes to securing new customers and locking down important revenue streams.

Posted Jul 12, 2019

Research offering will also benefit core products, providing strategic insights to authentically engage with Latinx audiences.

Posted Jul 11, 2019

Retailers can publish content once across multiple devices and channels with Contentful's agile content infrastructure.

Posted Jul 11, 2019

Chatmeter, a provider of local search marketing and reputation management for multi-location businesses, announced a strategic investment by funds advised by Providence Strategic Growth.

Posted Jul 11, 2019

Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels.

Posted Jul 11, 2019

Solution provides capital markets increased visibility and control of market data use and spend.

Posted Jul 09, 2019

Major enhancements to Chord personalized chat and content management workflows make the world's most intuitive personalization platform more capable than ever.

Posted Jul 09, 2019

Combining machine learning, sentiment analysis, and facial tracking offers one promising way to decipher crucial variations in response to ads across different demographics.

Posted Jul 08, 2019

The Universal Authority Complaint brings easy complaint filing with most EU GDPR supervisory authorities to the masses.

Posted Jul 02, 2019

New resource aims to help organizations apply the CIS Controls to the loT.

Posted Jul 02, 2019

By placing ads in publishers' email newsletters, brand advertisers not only benefit from a captive subscriber audience, but they also get built-in tracking precision in an affordable CPC model.

Posted Jul 01, 2019

Sixty-two percent of consumers will switch vendors based on unsatisfactory communications,yet only 30% of business leaders say channel preferences are regularly being considered.

Posted Jun 27, 2019

Integrates with Facebook, PrestaShop, Square, and WooCommerce to strengthen inbound/outbound marketing platform.

Posted Jun 27, 2019

After doing some basic research into content performance, most marketers come to the conclusion that they need to do a better job of emphasizing engagement. Here are some specific ways you can make this happen.

Posted Jun 27, 2019

Old ways of identifying your potential customers won't cut it anymore. Now, you need a specific buyer persona in mind to reach the buyers you want.

Posted Jun 26, 2019

The integration enables Cloudinary DAM and Adobe Creative cloud users to more easily deliver engaging campaigns and dynamic digital experiences.

Posted Jun 25, 2019

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