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To close the marketing gap for small businesses in today's digitally driven economy, Smart1 Marketing unveiled a digital advertising platform that it says will change the way small businesses recruit new customers.

Posted Mar 15, 2018

Smaato, a real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform.

Posted Mar 15, 2018

Meredith Mavrikos leads the vision, development and go-to-market strategy for ownerIQ's CoEx Platform. Her primary focus is working with the engineering team to build out the features and functionality of the platform to make it easier for companies across industries to utilize second-party data for their digital advertising strategies. I had a chance to ask Mavrikos about data transparency, and how it continues to impact digital marketing.

Posted Mar 14, 2018

Munvo, a consulting firm helping Fortune 1000 clients improve their marketing capabilities, and Evergage, the real-time personalization platform company, announced a strategic alliance to bring personalization capabilities to enterprise clients in the retail, financial services, travel, and other industries.

Posted Mar 13, 2018

Episerver announced the launch of Episerver Insight and a new Headless API to help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage.

Posted Mar 13, 2018

Ugam, a global leader in data and analytics, announced its partnership with Qualtrics, a provider of research and experience management. Ugam is now part of the Qualtrics Partner Network (QPN).

Posted Mar 13, 2018

SmartFocus revealed findings that companies trying to reconfirm marketing preferences are at risk of triggering mass unsubscription requests, if they mail in the morning asking customers to make a decision.

Posted Mar 13, 2018

Facebook is changing its News Feed algorithm. This major change means that businesses really need to take a step back and refocus their Facebook strategy to make sure they minimize the impact. The key term to keep in mind when reshaping your Facebook approach is "meaningful interaction", which means that your audience needs to interact with your content, whether it be in the form of comments, likes and other reactions, or shares.

Posted Mar 09, 2018

SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings.

Posted Mar 08, 2018

Adobe introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and artificial intelligence (AI). Part of Adobe Experience Cloud, the offering is designed to save advertisers time and increase ROI.

Posted Mar 08, 2018

Jibestream, a mapping platform provider, announced the release of new features to its indoor geospatial platform that enhances developers' abilities to create smart indoor experiences.

Posted Mar 08, 2018

The sooner you start producing visual content and sharing it with your audience, the better. Why? The answer is simple—it drives traffic, leads, and sales to your business. 21118

Posted Mar 07, 2018

A great mobile audio content opportunity for 2018, is the small yet mighty Podcast. Podcasts are one of the key of-the-moment content formats consistently rising in popularity particularly among millennials. According to Apple, there are more than 500,000 active podcasts, with content in more than 100 languages. Podcast listeners are educated, affluent, loyal, and are more likely to be active on social media with brands.

Posted Mar 07, 2018

In a recent blog post, Adobe announced new features in Adobe Target that it says allow your brand to personalize beyond the web.

Posted Mar 06, 2018

Grayson Kemper is senior content developer for Clutch, a B2B research and reviews firm based in Washington, DC. Clutch and Ignite Visibility published a joint research report titled "How Organic and Paid Search Inform SEO Strategy." The report examines trends and the state of SEO among U.S. businesses in 2018. I interviewed Kemper about the report's findings and what it means for the future of SEO marketing.

Posted Mar 06, 2018

A landing page is the gateway to your brand online. Whether it's your homepage, or a specific page users land on after clicking from a search engine results page (SERP), this is your first opportunity to convert visitors into customers. It behooves you to design this page thoughtfully and to maximize its effectiveness.

Posted Mar 02, 2018

Netsertive, a marketing technology company that enables brands, publishers, and local businesses to execute multi-channel, localized marketing at scale, announced the launch of a scalable and localized solution for digital marketing on YouTube.

Posted Mar 01, 2018

If you ask Elon Musk, artificial intelligence (AI) should be feared. "I don't think most people understand just how quickly machine intelligence is advancing," Musk said on stage at Vanity Fair's New Establishment Summit: The Age of Innovation. He also sponsors open AI, "a non-profit AI research company, discovering and enacting the path to safe artificial general intelligence." Despite Musk's misgivings, AI is infiltrating just about every corner of our lives and the digital content industry.

Posted Feb 28, 2018

Cyara has enhanced the Pulse monitoring capabilities of its Cyara CX Platform version 7.1. Cyara Pulse displays real-time customer experience (CX) insights with Executive Dashboards delivered through the web-based Cyara application, and directly to the customer's mobile device. The dashboards now provide visibility across a full range of channels, including voice, web, chat, email, and SMS.

Posted Feb 27, 2018

Data solutions provider Return Path released its annual email engagement benchmark report, The Hidden Metrics of Email Deliverability. The report provides sector-specific results for email marketing metrics including read rate, reply rate, forward rate, and complaint rate, which collectively provide critical insights about subscriber engagement and play a role in determining whether email reaches the inbox.

Posted Feb 27, 2018

AdRoll, the growth platform for ambitious commerce businesses, has announced a new phase in the evolution of the AdRoll brand for its 37,000 customers worldwide. The company says that in recognizing its position as a "market leader in EMEA, North America, Australia and Japan, AdRoll has declared a bold new company vision: to help ambitious companies grow revenue and challenge established brands."

Posted Feb 27, 2018

Choozle, a self-serve programmatic advertising platform based in Denver, in partnership with Grapeshot, a contextual intelligence platform, announced the release of a contextual keyword targeting tool to use within campaigns on the Choozle platform.

Posted Feb 27, 2018

Bloom Intelligence announced the release of two new features to support its innovative Wi-Fi analytics and automated marketing platform. With the launch of its new ratings trigger and data-rich customer cards, Bloom Intelligence is increasing the ROI of its offerings for the hospitality and retail industries.

Posted Feb 27, 2018

Google's Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture. Marketers can learn a lot from the app's sudden success, from how to create marketing campaigns that stand a chance of going viral to planning ahead for the future. But first, let's back up a minute.

Posted Feb 27, 2018

Clicksco has launched in beta, allowing publishers to use their audience data for better personalization and greater revenue. Carbon by Clicksco is a SaaS tool, providing actionable audience insights and more profitable data management for advertisers, publishers, and platforms.

Posted Feb 22, 2018

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