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Confiant releases Demand Quality Report for Q1 2019. The report benchmarks demand quality issues that publishers and platforms face, such as malicious ads, low-quality ads, and in-banner video ads.

Posted May 21, 2019

Translation software and services company debuts new automation features and interface, increasing translation speed and cost savings.

Posted May 21, 2019

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.

Posted May 16, 2019

Now that we know how important B2B influencer marketing is and that you should be doing it, the question is "How?" We've developed a seven-step guide to creating an influencer program using data and research-driven content strategy that will help you get started.

Posted May 16, 2019

Mobile games are so important to our daily lives that most people would rather give up social networks than mobile gaming, study finds.

Posted May 16, 2019

Report highlights higher campaign spend, deeper engagement rates, and overall strong advertiser returns for influencer marketing campaigns.

Posted May 16, 2019

SparkPost unifies the email delivery and analytics markets with the world's largest dataFootprint—an important step forward in the data-driven future of email.

Posted May 16, 2019

For global content strategists and product leaders, ensuring brand effectiveness across multiple markets has always been a challenge. The impact of branding messages and the overall success of brands have been determined, to a large extent, by how customers perceive and receive them.

Posted May 15, 2019

Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn't been true for more traditional media. However, the expectations of digital consumers—and marketers used to targeting very specific audiences on the web—are impacting how TV networks look at their advertising.

Posted May 13, 2019

Flagship conversion optimization platform to work seamlessly with e-commerce software.

Posted May 09, 2019

New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution.

Posted May 09, 2019

New visualization shows marketers what their content really says.

Posted May 09, 2019

Qualtrics and SAP introduce four CustomerXM Solutions to SAP C/4HANA.

Posted May 09, 2019

Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. Unfortunately, more reviews required means more costs and sometimes what some would argue is a process designed to squeeze the life out of content that has been carefully crafted.

Posted May 08, 2019

BrightEdge, a provider of organic search and content performance, unveiled BrightEdge Instant, a set of innovations that transforms how search marketers drive performance at scale

Posted May 07, 2019

More than half (59%) of respondents agree that their brand story is being diluted before reaching buyers.

Posted May 07, 2019

There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.

Posted May 06, 2019

I'd like to explore an unusual perspective on DAM investments—one that digs into the purpose of DAM, the evolutions of brands, and the pace of change in digital marketing. DAM, I will argue, is a technology that guards against erratic, unintended change.

Posted May 03, 2019

Validity, a provider of customer data quality solutions, announced it has entered into a definitive agreement to acquire Return Path, a provider of email deliverability.

Posted May 02, 2019

Advanced, AI-powered technology enables brands to listen to, analyze, and engage with consumers on every channel.

Posted May 02, 2019

After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.

Posted May 01, 2019

With accuracy in asset-level reporting and optimization, Bidalgo brings a 30% lift in ROAS to Google App Campaigns.

Posted Apr 30, 2019

New study reveals the hurdles marketers need to overcome to deliver on their value and productivity demands.

Posted Apr 30, 2019

Evergage's Annual Research Report, conducted with Researchscape International, shows machine-learning personalization is on the rise - expanding opportunities for 1-to-1 engagement.

Posted Apr 30, 2019

Strategic agreement will provide clients with industry-leading marketing measurement and optimization solutions to maximize campaign performance across online and offline channels.

Posted Apr 30, 2019

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