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New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services websites that rank higher in Google searches. The study also reveals that financial services web pages that rank high on Google are 70% more likely to be shared or engaged with on LinkedIn (than other content that ranks highly). But financial content is less popular on Facebook.

Posted Jun 13, 2017

Marketers can be excused if they are facing cognitive dissonance about artificial intelligence (AI). They may be struggling to implement foundational marketing/technology tools, but they are expected to be ready for new AI applications that are way more complex.

Posted Jun 13, 2017

Providing great customer experiences requires blending information, design, and operations. In addition to being a purchaser, a customer is a collection of emotions, activities, and attitudes that come into play around purchasing decisions. In practice, this means the content-related parts of a business—websites, promotions, and physical stores—need to be integrated with the commerce parts—product catalogs, transactions, logistics, and fulfillment.

Posted Jun 12, 2017

In his role as Global CEO of Cision, a global media intelligence and communications solution provider, Kevin Akeroyd's vision is to provide integrated, data-driven solutions for professionals who work with earned media - the PR, IR, marketing, and social media teams whose job it is to target journalists and other influencers, in pursuit of positive coverage for their organizations. So it makes sense that he's tracking companies who are making it easier to understand who is doing what online.

Posted Jun 09, 2017

Pepperjam, a full service performance marketing company, launched its Dynamic Attribution Suite on the Pepperjam Network at IRCE 2017. This Built-for-You technology includes Code Suppression capabilities, in addition to Preferred Publisher, Exclusive Coupon, and In-Cart Attribution features.

Posted Jun 08, 2017

Janrain, a company that pioneered the Customer Identity and Access Management (CIAM) category, announced a new offering that allows global brands to provide their customers with fine-grained control and management of their data in order to comply with the future European Union (EU) General Data Protection Regulation (GDPR) requirements, and similar consent requirements from other regulations such as the EU's Payment Services Directive (PSD2) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

Posted Jun 08, 2017

SendGrid, a delivery platform for customer communication that drives engagement and growth, released a commissioned study conducted by Forrester Consulting on behalf of SendGrid called Elevate Your Email Marketing With A Customized Approach.

Posted Jun 06, 2017

Ask any top content marketing team what it wishes it had. The answer may be more leads, sales, clicks, likes, links, or reach, but it always comes back to content. Today's organizations and the marketing teams that support them are being forced to produce more content than ever. But when do we reach the tipping point?

Posted Jun 06, 2017

When Kevin Akeroyd took on the role of global CEO of Cision, a global media intelligence and communications solution provider, back in August 2016, he made one major assumption. Coming from a long career providing service solutions for CMOs, Akeroyd believed the integrated, data-centric solutions that marketing teams leverage for paid and owned media (i.e., advertising) would be just as critical for those whose job is to generate earned media, in the form of coverage by journalists and other influencers.

Posted Jun 02, 2017

Ingram Content Group and OptiQly, a marketing technology and services startup that provides actionable intelligence for online retail, announced their collaboration to provide publishers insights to make real-time business decisions. OptiQly provides predictive analytics for marketers to increase book discovery and sales at online retailers.

Posted Jun 01, 2017

Centro, a provider of enterprise-class software for digital advertising, announced the creation of a private marketplace (PMP) directory curated with 1,000+ deals from 150+ publishers. Available through Centro DSP, a top demand-side platform according to software ratings site G2 Crowd, the PMP library consists of deals from publishers such as Conde Nast, Wall Street Journal, and many more.

Posted Jun 01, 2017

Snap Inc. has selected Integral Ad Science (IAS), the analytics company that empowers the advertising industry to influence consumers, to review Snap brand safety protocols in effort to further reduce the risk of negative exposure for brands. IAS also joins the Snapchat Brand Safety Coalition, a group that will regularly convene to discuss Snap policies and approach, as well as industry best practices.

Posted Jun 01, 2017

When we consider the type of content that's being created and consumed in today's marketplace, who's really calling the shots? Is it the content creators, the agencies, or the brands? Or is it the silent partner--the audience?

Posted May 31, 2017

One of the best gauges you have for the success of your blog is the number of people interacting with your content (i.e., leaving comments and discussing your content on social media). It proves that your users aren't just visiting or browsing, but are actually interested in what you're saying. So what if nobody is responding to your blog? What can you do?

Posted May 31, 2017

The use of emojis—those little digital icons representing everything from sushi and sailboats to infinite variations on the smiley face—has become part of everyday life. Yet marketers have been hesitant to incorporate them into email campaigns, due to uncertainty about how their use may be perceived by both mailbox providers and subscribers.

Posted May 30, 2017

I contacted gen.video's CMO, Jason Katz, to ask him about the importance of influencer marketing this year. Here's what he had to say.

Posted May 30, 2017

In a digital marketing environment, experiences are becoming increasingly personalized. Consumer actions and interactions are constantly monitored, and the information gleaned from these interactions can be used to deliver content in different ways across multiple channels through various marketing automation and content tools. Using granular customer data, marketers can deliver micro-experiences to consumers.

Posted May 29, 2017

Outbrain, a discovery platform, launched Outbrain Programmatic Access (OPA), available on AppNexus, an independent advertising technology company. The service, available to customers worldwide, integrates programmatic demand partners into Outbrain's native ecosystem.

Posted May 25, 2017

xAd, a provider of location intelligence that drives sales, announced expanded partnerships with Media Rating Council (MRC) accredited organizations: DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat to foster trust and assuage growing concerns around viewability, ad fraud, and brand-safety in mobile advertising.

Posted May 25, 2017

Integral Ad Science (IAS), a technology and data company, has expanded its integration with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer brand safety data for desktop and mobile in-app video and display inventory through The Trade Desk platform. These enhancements make IAS the first company to provide mobile in-app brand safety data within The Trade Desk platform.

Posted May 25, 2017

With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use mobile for the purchase process. Suffice it to say, if you have a poor search marketing strategy for mobile then you might as well shut down shop and ferry your prospects to your competitors' doors.

Posted May 24, 2017

On the heels of its Appy Award win for best Sports App, Built.io-a technology provider with solutions that enable organizations to accelerate their digital transformation-announced the general availability of its Digital Fan Experience Platform, which it says allows the world's most successful sports franchises to reinvent how they connect with their fans.

Posted May 23, 2017

Here's a worrisome thought for marketers that can keep you up at night: Gen Z—a key demographic born between the mid-1990s and early 2000s—comprises 27% of the global population, commands $44 billion in purchasing power, and represents the first true generation of digital natives. But your efforts to reach them via digital ads could fail miserably, new research suggests.

Posted May 19, 2017

When considering technology as a marketer, maintaining a full scope of relevant options and channels that can be utilized is important. Here are items to consider in advancing your content marketing with the use of technology and to emphasize the most important aspect—your customer.

Posted May 18, 2017

Brainshark, Inc. and Seismic announced a strategic partnership to help organizations improve sales team effectiveness with an end-to-end sales enablement solution.

Posted May 16, 2017

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