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France's Supervisory Authority (CNIL) has fined Google $56.8 millions Euros for what the data protection watchdog believes is a violation by the multinational tech company on EU's General Data Protection Regulation (GDPR).

Posted Jan 29, 2019

2019 presents new B2B marketing challenges, from generational shifts in key decision makers to buying cycles that are more collaborative and customer-centric. To successfully execute campaigns that truly resonate with today's B2B buyer, it's critical for marketers to understand three key elements.

Posted Jan 28, 2019

Email bombing can hurt your brand, but how do you protect yourself from being tricked by malicious bots? Combines these nine steps to protect your brand and your customers from email flooding attacks.

Posted Jan 25, 2019

It's not just the creation and consumption of video content that is impressive; it's also the opportunity it represents. Businesses with a video strategy can grow revenue up to 49% faster than non-video users (Social Media Today). And so it goes: almost everyone and their mother is creating video content.

Posted Jan 24, 2019

Publishers have tried various methods to win back share from the Facebook/Google duopoly. Not all have been successful. But there are some battle-tested tactics that stand out. These offer hope for publishers that are tired of losing business to Google and Facebook.

Posted Jan 23, 2019

Work collaboration software company, Smartsheet, has acquired Slope, which manages the creative production process for marketers and others.

Posted Jan 22, 2019

As more organizations choose to market their brands overseas, website translation has become high on the priority list. But straight translation doesn't necessarily work for every language, even with expert localization services applied. As such, this article will consider when it might be more appropriate to commission bespoke articles in other languages.

Posted Jan 21, 2019

How do we best ensure that video delivered via email is reaching our audience? Let's look today at some best practices to adhere to when integrating video and email for customer outreach.

Posted Jan 18, 2019

GeoEdge first to market with real-time ad security and quality solution for mediation SDKs, as a part of the company's mission to block sexually-offensive and/or malicious ads to ensure good user experience and high retention rates for app developers and publishers.

Posted Jan 17, 2019

Alfresco and Tech Mahindra announced the extension of their global partnership and the development of new solution frameworks built on the Alfresco Digital Business Platform.

Posted Jan 17, 2019

BigCommerce merchants can now use AdRoll's growth platform to attract and engage customers; Yotpo users can integrate user-generated ratings and reviews seamlessly in their digital ads.

Posted Jan 17, 2019

As a publisher, no matter what type of content you're creating, you need to have a podcast strategy, which contemplates the creation of podcasts as well as a plan for how to get yourself or key members of your organization or company on the podcasts of others.

Posted Jan 17, 2019

Basic personalization gives way to individual experiences at scale; enhances both marketing and commerce investments for digital leaders.

Posted Jan 15, 2019

A new platform designed to improve e-commerce conversion rates using machine learning has been unveiled.

Posted Jan 15, 2019

Video today is already eclipsing the written word, and, if we get things right, the video of tomorrow could be even more disruptive. Here are three opportunities to address in 2019.

Posted Jan 14, 2019

Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.

Posted Jan 11, 2019

Research from leading real-time insights company gauges US consumer attitudes, purchase intent and adoption of consumer electronics.

Posted Jan 10, 2019

Why are some big retailers still experiencing site outages during the biggest online shopping weekend of the year? There are several factors at play.

Posted Jan 09, 2019

New Boost Plus offering provides Multi-Location Brands a solution to regain lost organic reach and engagement from localized social content.

Posted Jan 08, 2019

Mastering the art of brand storytelling isn't easy. Here are five best practices, gleaned from one of the world's biggest brands, on how to successfully build an authentic content marketing voice.

Posted Jan 07, 2019

Heather Whaling, founder and president of Geben Communication, a public relations firm headquartered in Columbus, Ohio, sees technology as a critical component of effective PR.

Posted Dec 28, 2018

With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for experiments or tests to improve our understanding and improve the strategy.

Posted Dec 21, 2018

Small business owners and enterprises benefit from a curated collection of high-quality images for digital marketing campaigns.

Posted Dec 20, 2018

Oracle Cloud customers can use the low code Neptune DX Platform - Planet 9 to increase the speed of enterprise app development.

Posted Dec 20, 2018

A new report from the multi-location social media and reputation management expert uncovers how localization is redefining meaningful social media engagement.

Posted Dec 20, 2018

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