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true[X], an engagement advertising platform for on-demand, interactive media, and Innovid, a video marketing platform, announced their first-to-market strategic partnership that powers Engagement Ads for living room TV devices. This partnership has debuted with the launch of engagement-powered viewing for FX Network's Fall 2017 content on the Roku platform and is now available to all true[X] long-form video partners. Over the coming months, choice-driven ads will be rolled out across all Fox Network Groups living room apps via many streaming devices.

Posted Oct 19, 2017

Tapjoy, a platform for mobile advertisers and app developers, launched a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, the industry's leading vehicle for in-game rewarded advertising. Interactive End Cards turn traditional video ads into interactive, rich media ad experiences.

Posted Oct 19, 2017

Flow.ai launches the Flow.ai Conversational AI Toolkit. Flow.ai takes conversational AI design a step further by offering the tools for professional teams to easily collaborate on building chatbots or other conversational applications. Flow.ai takes a unique approach by dividing the chatbot development process into separate apps.

Posted Oct 19, 2017

At Adobe MAX, the Creativity Conference, Adobe unveiled the next generation of Creative Cloud, including four brand new applications, Adobe XD CC for experience design, Adobe Dimension CC for 2D to 3D compositing, Character Animator CC for 2D animation, and an all-new cloud-based photography service, Adobe Photoshop Lightroom CC. In addition, Adobe announced feature updates to its flagship applications including Photoshop CC, InDesign CC, Illustrator CC, and Premiere Pro CC, and ongoing expansion of its Adobe Stock service.

Posted Oct 19, 2017

To ensure brand marketers are still able to get the same or better ROI out of their online rankings, here are three very important but not-so-well-known factors that can positively impact a brand's online reputation.

Posted Oct 18, 2017

Higher Logic, a provider of cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies. This acquisition accelerates Higher Logic's plans to use broader customer and member interactions as the cornerstone of a lifecycle engagement platform. Integrating the strength of these two marketing automation solutions with Higher Logic's leading engagement and community platform will result in more effective, targeted marketing and better customer interactions. From the initial web visit to renewal and ongoing engagement, the Higher Logic platform will track and manage interactions along each stage of the digital customer experience.

Posted Oct 17, 2017

QuanticMind, the data platform for intelligent marketing, unveiled a new way for retailers to lift their e-commerce performance by leveraging the power of intent. Bringing its data-driven approach to Google Shopping with soon-to-be-released support for additional e-commerce channels, QuanticMind Shopping maximizes retail efficiency and overall profits.

Posted Oct 17, 2017

Realview announced the launch of Partica, a cloud-based digital content platform that gives publishers a view into their content, unearthing valuable evergreen articles for re-use and monetization. A feature developed over the last 18 months allows publishers to search through thousands of PDF's to find content and extract an article as HTML simply, in just a few clicks. As well as ingesting PDF's, Partica can analyze existing digital content from a website, CMS or RSS feed.

Posted Oct 17, 2017

Aprimo, a provider of digital asset management and marketing operations solutions, announced its Aprimo Digital Asset Management (ADAM) offers enhanced AI-powered auto-tagging to improve consistency, scalability, and ease of use among digital content creation.

Posted Oct 16, 2017

Acquia released two new products to help accelerate digital marketing initiatives. Acquia debuted Acquia Journey, the company's new solution that makes it possible for every marketing organization to create data-driven customer journeys. Acquia Journey overcomes the false promises of omnichannel engagement, where siloed marketing technologies and disconnected customer data make it impossible for a marketer to automate personalized customer journeys.

Posted Oct 16, 2017

Successful social media marketing requires a lot of time and effort, unlike what many business owners and social media managers first assume, and if you are like most people, your workload leaves you with no room for social media marketing tasks. How do you overcome this hurdle? You could use social media tools to improve your efficiency and boost your results.

Posted Oct 13, 2017

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of the 2017 State of People-Based Measurement Report, conducted by Wakefield Research. The study, which surveyed 500 marketing and advertising senior professionals across the U.S., examines the industry's current perception and implementation of "people-based" measurement, defined as the use of anonymized consumer identity data to better measure the omnichannel impact of marketing.

Posted Oct 11, 2017

The Data & Marketing Association (DMA) released an update to its self-regulatory rules governing responsible marketing. DMA's Guidelines for Ethical Business Practice have been in place and enforced for more than 60 years. This update is the product of DMA's Data Standards 2.0 initiative, which brought member companies together to collectively review and update the standards that guide the marketing industry in the responsible use of data.

Posted Oct 11, 2017

10Fold, an agency focused on B2B brand elevation, announced survey findings that revealed marketing executives focus a substantial portion of their budget on creating and delivering new content at an ever-increasing frequency. According to the research findings, nearly one-third of respondents are now producing content daily or hourly.

Posted Oct 05, 2017

AdRoll, a performance marketing platform, published its 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand marketers and agencies across Europe, North America, Japan, and Asia-Pacific, the report provides detailed insight into a marketer's perspective on the changing dynamics of attribution. Now in its second installment, this year's report provides a global comparison, expanded from the European report released in 2016.

Posted Oct 05, 2017

Gamut, a solutions-based digital advertising organization from Cox Media Group, announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.

Posted Oct 03, 2017

TouchCR, provider of an e-commerce platform that empowers B2C companies to develop deep customer insights and market with relevance, unveiled how its next-generation smart tracking technology enables marketers to track, monitor, and analyze consumer behavior without relying on cookies. TouchCR's technology supports consumer recognition - including device fingerprinting, identity reconciliation to CRM systems, and alternative data tracking.

Posted Oct 03, 2017

Today, digital advertisers can use various forms of analytics to determine exactly what readers are looking at—and for how long. Enter the concept of time-based advertising metrics, which is the ability to not only know whether an ad has been viewed, but how long viewers spent engaged with it. This represents value for advertisers—and publishers. After all, chances are that advertisers would be willing to pay more to have their content viewed for a longer period of time by their target audiences. The higher the level of engagement (based on time spent), the more advertisers should be willing to spend.

Posted Oct 02, 2017

Seismic, an enterprise-grade marketing and sales enablement solution, announced enhancements to its partner program, Partner Edge. The enhancements will serve to both bolster go-to-market opportunities for Seismic partners as well as provide more specialized benefits and engagement models for different partner categories.

Posted Sep 28, 2017

With its latest iPhone announcement, Apple sent some digital marketers into a tizzy. The new Safari 11 web browser includes an "Intelligent Tracking Prevention" feature, which imposes a 24-hour limit on data tracking. EContent talked to Chris Loretto, EVP of digital marketing agency Adtaxi, to separate the hype from reality.

Posted Sep 28, 2017

A new Morning Consult survey provides an in-depth look into what Americans think about the proliferation of digital and video advertising, ad-blocking services, and the cost of premium, ad-free platforms.

Posted Sep 26, 2017

Emma, a provider of marketing software and services, announced new ecommerce integrations with leading commerce technology brands Shopify, Magento, WooCommerce, and Volusion. The integrations, available now through Emma's marketing platform, allow brands to sync customer purchase and order data to create retail-based segments that drive more targeted and effective email marketing.

Posted Sep 26, 2017

I've been working in the digital sphere since 1994, so like most marketers, I've seen new channels constantly emerge and quickly dominate— web, podcasting, social, chat, apps. What is far less obvious is how channels themselves have changed in both our expectations for them, and their potential for brands. With many clients deep into 2018 planning, this is a good time to avoid the cut-and-paste of last year's choices and rethink what else your channels can do for growth next year.

Posted Sep 22, 2017

Artificial Intelligence (AI) has quickly become a driving force in retail, with Forrester Research predicting earlier this year that investments into AI would triple before 2018. These trends in consumer marketing have primed the pump for widespread use of AI and insight-based marketing in B2B relationships. In fact, recent studies of business buyers show that almost two-thirds of them fully expect AI to anticipate their needs in the near future.

Posted Sep 22, 2017

Adjust announced the expansion of its Coalition Against Ad Fraud (CAAF) with a new set of strategic partners and guidelines for entry. All CAAF members have contractually undersigned these guidelines in order to participate in the fight against fraud.

Posted Sep 21, 2017

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