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Investors double down on AI-driven results at LoopMe .

Posted Oct 30, 2018

New features, strategic partnerships, and scale simplify product sampling.

Posted Oct 30, 2018

Majority of respondents say using an extra 25% of the data their companies throw away would result in increased revenues.

Posted Oct 25, 2018

Never before has there been so much honest competition in the e-commerce space from competing retailers and online publishers that you are keenly aware of. And now there's a new form of competition-the type that lurks in the shadows, visible only to your most prized possession-potential customers.

Posted Oct 24, 2018

Company sees biggest video growth across shopping, lifestyle, entertainment, gaming, streaming, and on-demand apps; Expects an ongoing increase in video engagement during the run-up to holidays.

Posted Oct 23, 2018

Deal punctuates a year of revenue growth and innovation with launch of Data Co-Op

Posted Oct 23, 2018

Google ranking factors study highlights big variations in search strategies for different niches.

Posted Oct 18, 2018

GetResponse announced enhancements to its all-in-one marketing platform for SMBs and enterprises.

Posted Oct 18, 2018

Agency helps mid-market brands explore enterprise-class martech.

Posted Oct 18, 2018

The company will use real-time viewability detection to drive additional demand for quality impressions via header bidding.

Posted Oct 18, 2018

Overall, the pumpkin product obsession accounts for $361 million in US sales. So, what exactly can we learn from the success of pumpkin-spiced products and how it can relate to your seasonal strategies?

Posted Oct 18, 2018

Integrating new technologies into a customer engagement/marketing plan needs to be carefully measured to maintain consumer trust and ensure they feel comfortable adopting a new platform. This plan should include strategies for transitioning consumers from one channel to another, alleviating fears about the risks of new technology and, most importantly, helping to define the unique value of devices like a digital assistant for their day-to-day needs.

Posted Oct 15, 2018

Facebook's investment in Stories overall will certainly come at the cost of one platform: Snapchat. The past 10 years of social media analysis tells us that Stories, as a format, won't be appealing forever. Content formats come and go. So, the time is now to invest in Stories.

Posted Oct 12, 2018

Sitecore, a provider of digital experience management software, announced at its annual Sitecore Symposium the acquisition of Stylelabs--creator of the Marketing Content Hub--platform and revealed significant new capabilities in their Sitecore Experience Cloud platform.

Posted Oct 11, 2018

Content operations self-assessment and workshop facilitation cards provide solutions for marketers in the "Age of the Customer."

Posted Oct 11, 2018

Today's businesses face a new reality: customers now communicate via numerous digital self-service channels such as web, chat, and text. While 93% percent of organizations agree that providing a seamless quality experience across all channels is important, less than half actually think they're very effective in meeting that goal.

Posted Oct 10, 2018

Relationship intelligence tool delivers real-time insight into users' networks to help identify the best sources of warm introductions.

Posted Oct 09, 2018

Enterprises that deploy Reltio Customer 360 solutions will be able to benefit from both initiatives as they evolve.

Posted Oct 09, 2018

Small business and enterprise customers alike have shared a common frustration with Google's overly complex interface and left many marketers scratching their heads. Compared to the newer, sexier advertising platforms like Facebook which branded itself as the "easiest to use online advertising platform," Adwords has been described as complicated, outdated, and expensive.

Posted Oct 05, 2018

Startup marketing can be a very complex endeavor. In order to get the most bang for your buck, you'll need to be patient, plan, revise, and research. There are only so many hours in the day and time management for new companies is extremely important.

Posted Oct 03, 2018

New report from Return Path and The Relevancy Group explores the impact of AI technology on email deliverability and effectiveness.

Posted Oct 02, 2018

By getting back to the basics of email marketing, you can bring a new level of sophistication to your program. Here are four simple steps to take that can have an immediate impact on your email campaigns.

Posted Oct 01, 2018

The H1 2018 IAS Media Quality Report Offers an updated industry snapshot of viewability, fraud, brand safety, and new time-in-view benchmarks.

Posted Sep 27, 2018

From Consumers to Creators: The Digital Lives of Black Consumers is the third in Nielsen's 2018 Diverse Intelligence Series, which has focused on the digital lives of multicultural consumers.

Posted Sep 26, 2018

Adobe launches a new suite of tools to give Audience Manager users control over the raw signals from their audiences.

Posted Sep 25, 2018

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