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The EContent team suggests some sites, projects, and resources ?that, while outside the scope of the EContent 100 list, are worth a closer look.

Posted Dec 04, 2015

Reelio, a provider of leading influencer marketing and data driven platform, announced the launch of Reelio Cares, a new division connecting today's hottest digital stars with non­profits and corporate brands. Non­profit founder and entrepreneur, Ava Kelly, joins Reelio to serve as manager of this initiative.

Posted Dec 03, 2015

Many people decide to avoid social media in order to prevents the holiday blues, and that can be bad news for brands. But when it comes to millennials, the social media skepticism runs even deeper.

Posted Dec 03, 2015

More shoppers flocked to major retail sites on both Thanksgiving and Black Friday 2015 than ever before, according to HookLogic--a provider of performance marketing for brands, which says it sees over 43 billion ecommerce searches a year. HookLogic, whose platform includes a network of retailer sites like Walmart, Target, Best Buy, and Macy's, reports that Thanksgiving ecommerce traffic and conversions were up 2.7x and 4.2x, and Black Friday traffic and conversions were 4.5x and 6.2x respectively compared to the October daily average.

Posted Dec 01, 2015

Kaon Interactive has innovated the world's only interactive sales and marketing platform that concisely communicates value and competitive differentiation at every stage of the buyers' journey, by delivering an engaging experience that's tailor-made for each constituent in the buying process. Our 3D interactive marketing applications help clients engage prospects earlier, train sales/channel teams faster, shorten sales cycles, eliminate product shipping costs and increase win rates.

Posted Dec 01, 2015

You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences.

Posted Nov 30, 2015

A report released last month by Marchex, a mobile advertising analytics company, and Digiday, found 56% of respondents consider mobile advertising measurement and attribution "very challenging" or "challenging" as opposed to scale (39%) or transparency (37%). All marketing verticals-agencies, publishers, and brands-agreed on this notion, showing unanimous concern about the challenges inherent in attribution. There are a few issues at work here, but there is also hope.

Posted Nov 20, 2015

Kaon Interactive, a provider of interactive 3D sales and marketing engagement applications, announced three new capabilities aimed at engaging prospects in the ‘now moment,' resulting in a faster understanding of B2B business benefits through the buyers' journey.

Posted Nov 19, 2015

Akoonu, Inc., a marketing strategy platform, released the results of a survey of 100 B2B marketers on buyer personas and buyer's journey maps, including how they impact audience understanding and content marketing. The research compares the responses of marketers who have built personas and journey maps versus those who have not, and pinpoints challenges to using them organizationally.

Posted Nov 19, 2015

Ask any e-marketer and they'll likely tell you it is high time deck the web's walls with scores of sales, coupons, promotions, and special offers to entice holiday shoppers. But will the deals you have in mind match what consumers are seeking? What's the best way to get shoppers' attention online? And how do you know when the timing is exactly right to launch a particular campaign or promo? Experts say these are crucial questions to address in the days leading up to Black Friday and Cyber Monday.

Posted Nov 18, 2015

Kenshoo, a provider of agile marketing tools, announced they were selected as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source, and deliver content on Instagram.

Posted Nov 17, 2015

A recent study about holiday shopping behavior from Yahoo and Ipsos revealed that 44% of consumers use a search engine as their primary or secondary step when researching holiday gifts, and that 53% spend more time online looking for the best deal. The new Yahoo Product Ads offer a way for advertisers to reach consumers with both search and display ads to drive results and improve return on ad spend.

Posted Nov 17, 2015

In the good old days, web content management (WCM) technology primarily served to deliver content to a website-hence the name. At best, "multichannel" referred to the ability to deliver content to more than one type of website (e.g., an intranet and a public-facing website) or, the ability to repurpose experiences using a simplified template to make it palatable on mobile devices. Multichannel means a lot more now.

Posted Nov 16, 2015

According to a new survey by Constant Contact, Inc., the majority of small businesses expect 2015 to end on a high note, with 67% expecting their annual revenue to exceed 2014 revenue. The economy remains an obstacle, however, with 46% saying it is still taking a toll on their business. Despite this, small businesses are maintaining a cautiously optimistic outlook, with 78% expecting 2016 revenue to increase (44% are expecting an increase of 10% or more; 34% expect an increase of less than 10%). The holidays, however, are invoking less confidence. When owners of B2Cs were asked if they expect 2015 holiday revenue to exceed 2014 holiday revenue, 40% said yes; 26% said no; and 34% were unsure.

Posted Nov 12, 2015

App Annie, a mobile app intelligence platform, announced the expansion of its Usage Intelligence product to offer data and insights to benefit telecommunications operators and original equipment manufacturers (OEMs). Operators and OEMs can use this new offering for a host of different needs, including device-level metrics with segmentation by device type, data plan and more; identification and tracking of device and network usage patterns (especially off-network trends with WiFi); impact of mobile device usage and its effect on network profitability.

Posted Nov 12, 2015

TouchCommerce, a provider of omni-channel customer engagement solutions, announced its newest solution, TouchSocial, which delivers a personalized online engagement experience for brands and consumers on social networks with the purpose of increasing customer satisfaction and conversion. Through its use of APIs and shortlinks embedded in social posts, TouchSocial offers live and automated engagement to resolve customer issues, enable consumer sentiment analysis, amplify customer care resolution, and leverage the power of social recommendations.

Posted Nov 12, 2015

The customer journey reached a tipping point in 2014 when the volume of mobile traffic overtook desktop traffic. Forrester estimates that mobile and tablet commerce will top $293 billion in 2018. Mobile moments--anytime that a customer pulls out a mobile device--are redefining customer relationships according to Forrester. And, Forrester's statement couldn't be more accurate, "In an era of empowered, perpetually connected customers, you need your customers more than they need you. To succeed, you must get serious about the way you define, implement, and manage the customer experience."

Posted Nov 12, 2015

YouAppi, a provider of data-driven mobile customer acquisition tools, announced the availability of its Actionable Cohort Analysis. YouAppi says it has achieved significant growth in 2015 and now reaches 1.1 billion mobile profiles.

Posted Nov 10, 2015

Email delivers the fastest and most accurate customer service in retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica. "The 2015 Eptica Retail Multichannel Customer Experience Study" evaluated 500 U.S. retailers on their ability to provide answers to routine questions via email, the web, chat, Facebook, and Twitter. Additionally, 1,000 consumers were polled on how long they were willing to wait for responses on these channels.

Posted Nov 05, 2015

Smartling, a translation management software company, polled more than 150 marketers at INBOUND 2015 to learn where their organizations stand in terms of targeting prospects and customers who don't speak English as their native language - both in and outside of the U.S.

Posted Nov 05, 2015

Altitude Marketing, an integrated marketing agency serving technology-focused B2B companies, announced the launch of Everest, a new, full-service marketing automation solution. With Everest, Altitude clients can enjoy many of the benefits of enterprise-class marketing automation platforms.

Posted Nov 05, 2015

Online survey and form builder 123ContactForm has today announced that its new product, CaptainForm, a flexible WordPress form plugin, emerges out of Beta and enters V1.0. Based on Beta users' feedback, usability is improved and new advanced features are provided such as the flexible popup publishing method.

Posted Nov 05, 2015

OneSpot announced the launch of a new integrated solution purpose-built for delivering cross-channel personalization of branded editorial content. The proprietary Content Sequencing platform, which helps brands build content-driven one-to-one relationships by personalizing and sequencing content to individuals no matter where they are in the digital journey, now extends engagement across website, e-mail, mobile, social, and paid digital channels.

Posted Oct 29, 2015

Canto, a provider of digital asset management (DAM) solutions, announced it has aligned with inMotionNow, a provider of workflow automation solutions for marketing and creative departments. As part of the alliance, Canto has integrated its Cumulus enterprise DAM software with inMotionNow's creative work management (CWM) offering, inMotion.

Posted Oct 27, 2015

A new study by Retention Science has uncovered the attributes that make up the perfect marketing email and the content that drives conversion. The data was derived from an analysis of more than 1 billion emails resulting in 60 million orders from brands such as Diamond Candles, Dollar Shave Club, and The Honest Company over the past two years.

Posted Oct 27, 2015

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