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Publishers are finally facing what may kindly be called the "Trumpification" of online advertising. Similar to voter frustration with campaign financing, government gridlock, and political rhetoric, consumers have about had it with the clutter, latency, and intrusiveness of the online experience. Ad blocking is to digital publishing what Trump is to politics: a blunt, perhaps reckless, instrument wielded by consumers because they don't feel as if they have any other recourse.

Posted Jul 19, 2016

Many digital publishers have found that the days of relying solely on static display ads are long gone. Similar to other publishers, Salon was looking for new revenue streams to boost the bottom line. Enter ConvertMedia.

Posted Jul 18, 2016

Understanding the difference between promoting a brand and selling it is critical to your company's success. Blog posts and articles that stagnate on your Facebook page will not entice the consumer to look in more detail at the services you provide. Even worse, once you get a reputation for low engagement, social media will start to restrict your audience, creating a vicious cycle that is hard to break.

Posted Jul 15, 2016

New technology from the native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB. According to the company, this reduction establishes Vibrant Media as one of the internet's lightest scalable native ad providers.

Posted Jul 14, 2016

Clickky, a mobile monetization platform, has launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a monthly market analysis that shows the demand dynamics for different countries.

Posted Jul 14, 2016

NetSeer, a provider of visual monetization solutions for publishers and advertisers, announced the introduction of their In-Video Image Overlay + Display ad solution for publishers to drive complementary and incremental video advertising revenue. This new non-linear ad monetization product says it gives publishers all the advantages of overlay ads combined with the ability to be used with publisher-owned video content located anywhere on the internet.

Posted Jul 12, 2016

Mobile content distribution platforms like Facebook Instant Articles and Google AMP are helping publishers bring their content to audiences, especially on mobile platforms. But many publishers are still wary of publishing on third party platforms. Here are the pros, cons, and everything else you need to know about mobile content distribution platforms.

Posted Jul 11, 2016

Ideally, every consumer experience with an organization-regardless of how large it is-should be aligned and seamless. Messaging should be consistent in terms of content and quality. But what about between marketing and sales-two parts of most organizations that are outward-facing? Wouldn't it seem logical to assume that their messaging would be aligned and consistent?

Posted Jul 08, 2016

Kenshoo, a provider of agile marketing solutions, now offers full support for Google's Expanded Text Ads (ETAs). Since its initial launch in May, Kenshoo says more than 45 advertisers in the Internet Retailer Top 1000 have deployed ETAs through Kenshoo, with over 3.5 million ETAs served and as much as 40% of weekly keyword ad spend being used for testing and optimizing this new ad format.

Posted Jul 07, 2016

ConvertMedia, a breakthrough video ad solution for publishers and an outstream video SSP, announced the launch of ConvertMedia Studio, a DIY platform giving publishers an easy hands-on tool to manage and customize every facet of audience experience for each video ad format. Publishers choose from a full range of units with multiple size and location options. Appearance, behavior and ad settings can be quickly tailored from a list of options such as auto-play, sound, detachability, and skippability.

Posted Jul 07, 2016

In the early days of influencer marketing, PR owned the space and its relationships. Agencies and their practitioners negotiated compensation and campaigns directly with individual influencers. But as technology evolved, so did influencer marketing. Today marketers are tapping into influencer programs that are equally, if not more, accountable than traditional media buys. By running a program that activates multiple influencers for a price that previously afforded a single individual, brands and marketers are able to reach their targeted audiences using trusted sources without breaking the bank.

Posted Jul 06, 2016

What is the value of a social media follower? This question has been asked countless times and the answer keeps getting smaller and smaller. With an explosion of branded content being pushed on social channels, individuals are receiving too much noise. Even though you may have a large list of Followers fewer people may be seeing your content than ever before.

Posted Jul 01, 2016

Digital Experience Management platform provider Jahia launched Commerce Factory, an e-commerce solution that says it extends a brand through product presence and sales by delivering intelligent, personalized customer experiences throughout the entire customer buying journey.

Posted Jun 30, 2016

SAP SE announced SAP Hybris Service Engagement Center, a new omnichannel cloud customer engagement solution that says it allows organizations to deliver convenient, contextual, and relevant service experiences regardless of channel or device throughout the customer journey. This solution is now available in the United States.

Posted Jun 30, 2016

It is a mistake to assume that content development is an assumed talent, or that it can be an afterthought in the digital marketing realm. Content strategy is more than writing for the web. There is a science and strategy behind developing quality content for web pages, blogs, advertisements and social media. And although every successful copywriter must have a foundation of basics writing skills, such as subject matter expertise, an engaging style and tone, and basic grammar usage, there is much more to being a content king.

Posted Jun 29, 2016

Accengage, a European push notification technology for mobile apps, websites, and Facebook Messenger has released the 2016 edition of its annual Push Notification Benchmark. Accengage analyzed the performance metrics of 38 billion Push Notifications sent by its customers via its SaaS technology over the full year of 2015. These thousands of campaigns, categorized in 10 industries, were launched by hundreds of advertisers who targeted over 750 million consumers, in 70 countries, on all continents.

Posted Jun 28, 2016

PebblePost Inc., the inventor of Programmatic Direct Mail, announced the launch of the PebblePost Ad Server, the industry's first ad server connecting the power of digitally-determined intent data with the effectiveness of mail sent to the home. The innovative, patent-pending Ad Server allows marketers to transform data from online behaviors, audience attributes, and campaign objectives into dynamically rendered, personalized mail pieces to existing or prospective customers.

Posted Jun 28, 2016

The divide between the physical and digital world is diminishing very quickly. Consumers are constantly mobile and have various devices to cater to a "live-in-the-moment" type of world. As people become more mobile, the channels and ways of interactions are multiplying quickly. E-commerce capabilities available on third-party platforms such as Snapchat, Google, Pinterest and more allow brands to more easily have conversations in the consumers' own environment. It is no surprise that social platforms have become common marketing tools to reach the connected customer. But, not all social media platforms are alike, and neither should the marketing campaigns be that utilize them.

Posted Jun 24, 2016

ConvertMedia, the video ad solution for publishers and an outstream video SSP, announced that 11 DSP and RTB companies are new partners. The partnerships will provide access to ConvertMedia's outstream video portfolio of over 10 formats for desktop and mobile including the Inline, Interstitial, Slider, Coffee Break, and Slideshow. The list of recent of partners includes: Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology.

Posted Jun 23, 2016

Trapit, a platform for authentic social selling and employee advocacy, announced the launch of an all-new account-based sales offering for their social selling platform. The account-based sales package allows salespeople to create custom dashboards to track content relevant to target accounts including individual decision makers, products, trends, industries, policy, and more. Trapit's artificial intelligence (AI) is then able to surface relevant content--including social media updates, insights, trends, analysis and news from over 100,000 curated sources--that will help salespeople tailor their approach to the specific account they're targeting without any manual research.

Posted Jun 23, 2016

People are natural storytellers. For centuries, storytelling was the primary way that cultures around the world preserved their traditions and kept their customs alive. Over the last few years, B2B marketers have strayed from one of the most natural, easy ways to influence an audience-the art of storytelling. It is as though metric-packed case studies have replaced the purposeful narrative. Many marketers have been so focused on metrics, proof points, efficiency, and buzzwords that they've lost sight of the fact that customers are human beings who crave a good story. It is no surprise when they stop reading.

Posted Jun 23, 2016

Boomtrain announced an integration with Segment that will allow marketers to implement AI-powered personalization with virtually no hassle. Modern digital marketing teams demand efficiency, but using different technologies often adds complexity. Segment, however, says it empowers marketers to easily leverage multiple data and event flows to deliver great customer experiences.

Posted Jun 21, 2016

HIRO Media, a programmatic video ecosystem, announced a new ad filtering solution designed to prevent malvertising by cleaning a publisher's ad channels in real time. HIRO's ad filtering product works on a white list approach by filtering in real-time any code object that may reach the users--for example JavaScript, Flash, and IFrame. Once the system detects an unapproved vendor, HIRO's ad filtering solution will either remove the malicious code and deliver a clean ad or reject the ad completely. Currently in the U.S., HIRO says it is serving 5% of all ads, which accounts to 2 billion ads per month.

Posted Jun 21, 2016

In theory, marketing in 2016 should be a breeze, as companies have access to an unprecedented amount of data about customers, both current and future. But using the data to improve the customer experience requires the right tools. Enter marketing cloud software vendors, which offer solutions that promise marketers a more comprehensive way to reach customers. And yet, companies of all sizes are finding that choosing and using a marketing cloud platform is not a trivial matter, and obtaining and successfully implementing the right one could mean the difference between marketing success and marketing mediocrity.

Posted Jun 20, 2016

SmarterHQ, a contextual marketing technology company, announced its integration with Yesmail, an email and cross-channel marketing software provider. The integration represents a logical partnership between two technologies that use data and customer context to fuel automated, personalized customer experiences.

Posted Jun 16, 2016

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