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B2B brands have been playing catch up with consumer brands in social media for a few years, but the industry is picking up pace and social media is now an integral part of B2B content marketing strategy. Meanwhile, social networks like Facebook, Twitter, and LinkedIn are constantly changing - whether they are adding new features, creating new ad products, or partnering with technology firms to augment their services. There are several B2B social media and content trends marketers should watch.

Posted Jul 09, 2015

After announcing its intent to acquire the ad optimization provider Maxifier in June, Cxense has announced the successful acquisition completion. Maxifier is now a Cxense company and the Maxifier products ADMAX and ADMAX TRADE are part of the Cxense product portfolio.

Posted Jul 07, 2015

If you're not overwhelmed by the exploding marketing technology marketplace, you're not paying attention. By Chiefmartec.com's count, there are now more than 1,800 vendors competing in a sector that barely existed 5 years ago. Indeed, you've probably been contacted by one of their sales reps in the past week to learn more about the promises of his company's solution. Here's what you need to know to manage a successful marketing technology strategy.

Posted Jul 07, 2015

Email marketing is still a staple of any digital marketer's repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as well as compel them to action is critical. For those in the know, email marketing is far from being a dying breed, despite the proliferation of other online and mobile options.

Posted Jul 06, 2015

Oomph, a technology provider that helps large publishers and advertisers convert print advertising assets into multi-format digital content, has expanded to the U.S. for the first time with the opening of its new office in New York City. The company, which is headquartered in Australia, has expanded its operations to reach U.S.-based publishers who wish to create a digital ad inventory for their online and mobile properties and advertisers who want to engage with their customers on multiple platforms seamlessly.

Posted Jul 02, 2015

Get Smart Content, a website segmentation and targeting platform, announced that it has launched a Smart Content application now available in the Oracle Marketing AppCloud. This new Smart Content application helps marketers achieve personalization throughout the B2B buyer's journey using Oracle Marketing Cloud technologies.

Posted Jul 02, 2015

It is almost a truism that marketing has become highly technology-intensive. A nearly ubiquitous component of any marketing technology portfolio is email marketing. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. A related component is marketing automation. Customers often talk of these in the same breath. In this article, we will look at this distinction in some detail and also summarize what marketers should know when evaluating these technologies.

Posted Jul 01, 2015

Marketers have long relied on third-party data for their data-driven marketing efforts. But the most successful data-driven marketers are using first-party data at a significantly higher rate than other marketers, according to a new report from Econsultancy and Signal.

Posted Jun 25, 2015

Megalytic, an analytics reporting software as a service, announced an integration that allows customers to directly connect Google AdWords accounts for improved paid search reporting capabilities and accuracy. Megalytics says this is an example of its efforts to incorporate all major data sources needed by digital marketers to communicate performance.

Posted Jun 24, 2015

I have to admit that much of my early SEO success could be attributed to dumb luck. When I started writing for the web, Danny Sullivan had just started his Search Engine Watch website, Google didn't exist, and SEO hadn't even been given a name. It turned out the websites I created were optimized for search because the content was optimized for our readers. In the early years, this wasn't the result of a strategic plan on my part. It was just a result of editorial instinct--years of magazine editing, ad writing, and PR. Without knowing it, I was practicing content marketing in the broadest sense of the word.

Posted Jun 24, 2015

Pinterest, the visual bookmarking tool, announced that Adaptly, Inc. has been named an Ads API Marketing Developer Partner (MDP) and has developed software products for purchasing and managing paid media campaigns on Pinterest. Adaptly has integrated Pinterest advertising into its technology which will offer its clients the ability to plan, deploy, optimize, and report on paid media campaigns across Pinterest.

Posted Jun 23, 2015

Simulmedia, an audience-targeting television advertising company, is working with Oracle Data Management Platform (DMP) to give Simulmedia TV campaigns the same level of accountability as other digital marketing initiatives. Through this technology integration, marketers and advertisers who currently use Oracle DMP to synchronize their offline and online customer data can track the performance of their Simulmedia TV campaigns to determine how they influence direct business outcomes.

Posted Jun 23, 2015

Evergage, a provider of real-time personalization, published the results of a new survey that found 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, 49% of marketers surveyed intends to increase their budgets for personalization over the year ahead, with 80% planning to increase them by more than 10%.

Posted Jun 18, 2015

Marketing services company Connexity Inc. announced that it has acquired PriceGrabber a retail lead-generation platform and network. Together the combined company will be a source of high intent shopping leads. PriceGrabber says its expansive shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com.

Posted Jun 16, 2015

Although traffic to Total Gym's mobile site is rising, the conversion rate from smartphones is significantly lower than from desktops and tablets. "As mobile is getting to be a bigger piece of traffic, it leads to the challenge of, ‘How do we get that traffic to be as productive as possible for us, and how do we convert more of that traffic to orders?'" says Joe Crowley, American Telecast Products' VP of marketing. Total Gym launched a live chat option in 2013, but months later, the company wondered if another resource would help increase engagement and, ultimately, conversion rates.

Posted Jun 15, 2015

What happens when five powerful publishers band together to form a programmatic ad network, allowing advertisers to buy advertising space on The Economist, CNN International, The Guardian, Reuters, and Financial Times? The short answer is Pangaea. A longer answer, or at least longer-term one, is that no one is quite sure yet.

Posted Jun 08, 2015

Global data and personalization technology company Cxense ASA has announced its intention to acquire ad optimization company Maxifier from Dentsu Digital Holding, Eurovestech, and Fieldhelm. Maxifier is used by publishers--such as Condé Nast, Forbes, The Atlantic, and Bauer Media--to visualize and optimize all direct-sold premium advertising campaigns. Cxense and Maxifier also have common customers, including GFR Media and Grupo Globo, who currently license both companies' services independently. The acquisition significantly expands the Cxense operations and customer base in the United States, and further strengthens EMEA business.

Posted Jun 04, 2015

Webs, the digital services business of Vistaprint, announced the availability of social ads on its flagship social media marketing tool, Pagemodo. With this new tool, small businesses can design, target, publish, and analyze ad campaigns on Facebook.

Posted Jun 04, 2015

As the one-year anniversary of Canada's Anti-Spam Legislation (CASL) draws near, new research from Constant Contact, Inc. underscores the continued importance of email marketing. Contrary to popular belief, Canadian consumers rate email as their number one method for staying in touch with businesses and by a long shot. Sixty-eight percent prefer email compared to just 12% who prefer staying in touch via telephone, 8% via mail, 7% via in person conversations, and 5% via social media.

Posted Jun 02, 2015

Constratus, LLC introduced the Constratus Consent Engine, the first in a suite of software products Constratus is developing to help network service providers integrate into the digital ecosystem. The Constratus Consent Engine leverages the Apigee Edge intelligent API platform, including Apigee's backend-as-a-service (BaaS) technology, to allow subscribers to share information about their location and preferences, as well as to enable applications to send push notifications and monitor online behavior.

Posted Jun 02, 2015

Marketers are predicted to spend $11.5 billion on data and related solutions across the three most prominent channels (email, direct mail, and display advertising) in 2015, according to recent research by Winterberry Group and DMA - demonstrating data's increasing value in today's marketplace. This expected spending represents a growth of more than one billion dollars over five years, driven by advances in technology. This finding is one of many in DMA's 2015 Statistical Fact Book.

Posted May 28, 2015

TouchCommerce, a provider of omni-channel engagement solutions, announced its newest solution, TouchMedia, which enables large advertisers to transform their brand's media message into a rich, interactive conversation using personalized engagement tools. Designed to boost conversion and improve advertising attribution, TouchMedia provides brands with a means to seamlessly integrate live chat and personalized self-service options into their advertising efforts.

Posted May 26, 2015

A recent poll found that smartphone users are increasingly using shopping applications. In 2013, overall app usage grew by 115%, but the rate of growth slowed in 2014 to 76%. However, the opposite was true for shopping and lifestyle apps. Usage grew by 77% in 2013 and jumped in 2014 with a 174% increase, according to data from Flurry. With in-store beacons becoming more prevalent and engaging shoppers in new ways, this mobile growth trend seems set to continue in 2015.

Posted May 25, 2015

Monetate, a provider of multi-channel personalization to, announced at its fifth annual Monetate Summit the launch of a new solution that fuels customer-centric, data-driven marketing. Now available, the Monetate Customer Intelligence Layer reveals valuable insights from big data. As a result, marketers can deliver personalized experiences by recognizing customers as they journey across devices and channels.

Posted May 21, 2015

ReachLocal Inc., which powera online marketing for local businesses, announced ReachDisplay InApp, a new solution that delivers location-based dynamic advertisements to consumer smartphones. ReachDisplay InApp is able to reach new consumers within a geo-fenced radius, targeting users on iOS and Android devices.

Posted May 21, 2015

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