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iSocket, a provider of programmatic direct and sales automation, announced that it has launched iSocket for Advertisers (iFA), an automated way to buy premium, guaranteed inventory that saves both buyers and sellers time and expense while reducing the chance of errors. In 2013, $14 billion was spent on directly sold digital media, and almost all of it was executed manually through spreadsheet proposals, paper contracts, IOs, emails, and faxes.
Posted Mar 04, 2014
Over the past year a number of buzzwords have captured the attention of marketers and publishers. Programmatic. RTB. Native advertising. Many of these buzzwords are fleeting in nature or confusing for the layperson. But one industry term perfectly encapsulates the future of digital publishing monetization: multichannel.
Posted Feb 28, 2014
Are You a Human, a Detroit startup that specializes in creating alternative ways for brands to interact with users, announced that it has launched PlayThru for Video. PlayThru for Video is an add-on to existing pre-roll campaigns by rewarding them for engaging with the brand. By interacting with the advertiser-for example, by dragging a "Sold" sign to a home in an ad for Quicken Loans-users can conclude the ad and get straight to the video they originally wanted to watch.
Posted Feb 18, 2014
The issues that have dogged digital advertising in the past have been a lack of trust and weaker customer engagement than in traditional media. Digital ads-more than print, radio, or TV-were mere ephemera in the busy lives of their intended audience, and they were easily filtered or ignored. Yet, over the past year, digital advertising started to get better results. In 2013, new forms of digital advertising got much, much better results and sprung a new source of revenue in the guise of native advertising.
Posted Feb 12, 2014
iSocket, a provider of programmatic direct and sales automation solutions, announced $5 million in new funding led by Time Warner Investments, with participation by Condé Nast; R&R Venture Partners, a new fund created by Dick Parsons, Ronald Lauder, and Vivi Nevo.
Posted Feb 11, 2014
Following its Series A funding of $2.35MM, UK-based marketing technology firm idio, Ltd. announced the launch of idio Inc. to address the growing North American market for content marketing software. Expanding from its corporate headquarters in London, the company's North American operations will be based out of Chicago with additional offices in New York.
Posted Feb 11, 2014
ValueClick, Inc., a provider of personalized digital marketing, announced that it has changed its name to Conversant, Inc. Under the new brand the company will roll out the an integrated marketing personalization platform that helps brands connect with people as individuals at major scale. Conversant unites five digital marketing leaders launched or acquired by ValueClick since 1998 to combine video and mobile capabilities, RTB and CRM infrastructure, offline measurement, and device recognition to deliver one-to-one engagement at scale.
Posted Feb 04, 2014
Sporting events are one of the television events that networks and advertisers can still count on Americans to watch live. According to a Burst Media survey 54.2% of men will watch the Super Bowl as will 42.3% of women. Most of those viewers (79.7%) will watch the game live. Just 7.4% overall will watch it recorded-however more than one-quarter (27.0%) of 18-34 year-old men will watch it recorded. But in 2014, the Super Bowl isn't the only sporting event. The Winter Olympics are approaching fast. These are two seemingly very different events with potentially huge audiences-and digital marketers may need to adjust their approaches accordingly.
Posted Jan 31, 2014
The Search Agency, a global online marketing firm independent U.S. search marketing agency, released its quarterly State of Paid Search Report for Q4 2013, which found that after three quarters of sequential growth in impressions, Bing's impressions declined last quarter. Additionally, mobile continued to gain market share over desktop, with one-fifth of all clicks coming from smartphones, and one-eighth coming from tablet devices.
Posted Jan 30, 2014
Specific Media Introduces TV Audience Segments
Posted Jan 30, 2014
Motility Ads, an all-in-one solution for creating an engaging mobile ad experience, announced ActivateTV, a turnkey advertising solution that harnesses the power of TV for mobile user acquisition. ActivateTV ads display SMS short codes or custom URLs that allow brands and consumers to engage instantly through app downloads, special offers, or exclusive content.
Posted Jan 29, 2014
MobSoc Media announced a digital publishing network of 35 properties across four verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with precision targeting. MobSoc Media aims to enable advertisers to reach their target audience in the mobile and social sphere at a more effective cost of audience acquisition.
Posted Jan 28, 2014
Following a year of testing and a soft launch in 2013, Datorama is launching its Cross-Channel Marketing Analytics Platform. One trend Datorama is seeing across clients and product categories is the impact of TV on social media, and it is aiming to address those issues.
Posted Jan 23, 2014
Digital marketing business models are in a constant state of flux as technological advances continue to shape and re-shape how customers engage with companies online and off. If you compare current marketing strategies to even just a few years ago, a lot has changed. When considering marketing channels, it is imperative to think broadly. The distinctions between digital channels are increasingly blurred.In most cases, within an organization, digital marketing is performed in silos. Integrated marketing strategies -- you know the ones that incorporate the best of both worlds -- are often dismissed or poorly devised through no real fault of their own. How does a company shift gears in a landscape that is vast and in continuous cycles of change?
Posted Jan 20, 2014
Pytch, built upon a $40 million mobile commerce business established by ClickBank, debuted its new monetization service for app developers and advertisers. The monetization service features new ad-serving technologies that serve contextual ads in apps. Pytch also provides online businesses that advertise through the service with site and secure payment optimization tools for mobile.
Posted Jan 16, 2014
Mobile advertising has long been the toughest nut to crack for some of the country's most significant media companies. Facebook, Twitter, and Google have all, in their own ways, wrestled with the challenge of effectively implementing -- let alone monetizing -- advertising on mobile devices, with mixed results at best. As media consumers have migrated increasingly toward the consumption of content via their smartphones, tablets, and other mobile devices, every industry with a stake in online publishing has been striving to untangle the thorny issue of how to effectively generate advertising dollars when readers consume content on-the-go. Business-to-business publishers have been awaiting their piece of the mobile advertising pie as much as any industry, and the wait has often been frustrating. The tide, however, may very well be turning.
Posted Jan 15, 2014
Optilly, a 2012 Y Combinator alum that developed a SaaS based social ads management platform for direct response marketers and brand marketers, has announced the launch of its app install marketing platform for Facebook. The platform optimizes Facebook app install campaigns based on cost per action (CPA) in order to achieve the best campaign performance in the least amount of time.
Posted Jan 13, 2014
Local Yokel Media, a nationwide hyperlocal ad platform, has expanded its advertising targeting capabilities to include mobile, behavioral, and demographic profiling, social, geo-targeting and retargeting. Since launching in 2011, Local Yokel Media has worked with advertisers from local politicians to national retailers, helping them reach into tightly-defined target geographies.
Posted Jan 09, 2014
The Average Joe may have already forgotten the "Great Gmail Tabs Panic of 2013," but if you're a digital marketer the lingering effects are still impacting the way you get your job done-or don't get the job done, in this case. The introduction of the tabbed email inbox threw the marketing world into a tizzy, but Silverpop-an email and marketing automation company--decided to dig deeper. In its report, "Gmail Tabs: Impact on Email Marketing and Strategies to Respond" looks at how people are actually interacting with the tabs and how marketers can work around this new obstacle.
Posted Jan 08, 2014
Selling ebooks the old fashioned way-offering a fixed price for one digital tome that the reader owns for eternity-is the tried-and-true approach most publishers take. But just as some consumers prefer to lease a car, prepay for a set amount of mobile minutes, or sign up for movies streamed monthly, there is a niche audience that's interested in an unconventional approach to the conventional acquisition of electronic books-and an array of providers capable of catering to this demand.
Posted Jan 02, 2014
You may have heard a rumor that Facebook is dying. Millennials are supposedly ditching the platform. Because grandparents are flocking to the service others are leaving in droves. Don't believe the hype. To misquote Mark Twain, the rumors of Facebook's demise have been greatly exaggerated. Your goal, like many content creators is clicks, right? Attention, time, trust, affinity. Right? Look no further than Facebook. But (caveat coming) bring your wallet.
Posted Dec 26, 2013
Check out our most recent EContent Live Hangout, with Jose Castillo, Drew Bedard, and Tom Mullen. The guys talked about Facebook video ads, privacy, and what the emerging role of the "marketing technologist" means to companies.
Posted Dec 20, 2013
While no one may be waiting for the business version of West Side Story with the Sharks played by the marketing department and IT as the Jets, it's definitely no secret that these two groups are often at odds. Artists and engineers are at opposite ends of the spectrum. These business divisions will never see eye-to-eye. But are they really that different? At this year's Gilbane Conference in Boston, Massachusetts one of the prominent ideas raised was the concept of a marketing technologist. This hybrid individual is on the rise in organizations big and small. But is your company ready for someone to bridge the digital divide? And are companies really ready for this shift in business? Basically, do we need a marketing technologist?
Posted Dec 19, 2013
You may have noticed that videos are playing a bigger role in your Facebook newsfeed since September. That's because the social media giant was trying to make the video experience more engaging. The company says it has worked, and so now it is testing video ads. According to Facebook's blog post, "Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion."
Posted Dec 17, 2013
For a brand, figuring out how to leverage content as part of a marketing communications plan can be daunting. Just keeping your website fresh and relevant can be a challenge, not to mention all the social platforms you need to maintain. Then, there are also all the types of content to consider. But there are ways to determine how often, where, and what to publish. The key is to think of content marketing as being like dating; you just have to pay attention to what the other person is telling you.
Posted Dec 16, 2013