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If you ask Elon Musk, artificial intelligence (AI) should be feared. "I don't think most people understand just how quickly machine intelligence is advancing," Musk said on stage at Vanity Fair's New Establishment Summit: The Age of Innovation. He also sponsors open AI, "a non-profit AI research company, discovering and enacting the path to safe artificial general intelligence." Despite Musk's misgivings, AI is infiltrating just about every corner of our lives and the digital content industry.

Posted Feb 28, 2018

Cyara has enhanced the Pulse monitoring capabilities of its Cyara CX Platform version 7.1. Cyara Pulse displays real-time customer experience (CX) insights with Executive Dashboards delivered through the web-based Cyara application, and directly to the customer's mobile device. The dashboards now provide visibility across a full range of channels, including voice, web, chat, email, and SMS.

Posted Feb 27, 2018

Data solutions provider Return Path released its annual email engagement benchmark report, The Hidden Metrics of Email Deliverability. The report provides sector-specific results for email marketing metrics including read rate, reply rate, forward rate, and complaint rate, which collectively provide critical insights about subscriber engagement and play a role in determining whether email reaches the inbox.

Posted Feb 27, 2018

AdRoll, the growth platform for ambitious commerce businesses, has announced a new phase in the evolution of the AdRoll brand for its 37,000 customers worldwide. The company says that in recognizing its position as a "market leader in EMEA, North America, Australia and Japan, AdRoll has declared a bold new company vision: to help ambitious companies grow revenue and challenge established brands."

Posted Feb 27, 2018

Choozle, a self-serve programmatic advertising platform based in Denver, in partnership with Grapeshot, a contextual intelligence platform, announced the release of a contextual keyword targeting tool to use within campaigns on the Choozle platform.

Posted Feb 27, 2018

Bloom Intelligence announced the release of two new features to support its innovative Wi-Fi analytics and automated marketing platform. With the launch of its new ratings trigger and data-rich customer cards, Bloom Intelligence is increasing the ROI of its offerings for the hospitality and retail industries.

Posted Feb 27, 2018

Google's Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture. Marketers can learn a lot from the app's sudden success, from how to create marketing campaigns that stand a chance of going viral to planning ahead for the future. But first, let's back up a minute.

Posted Feb 27, 2018

Clicksco has launched in beta, allowing publishers to use their audience data for better personalization and greater revenue. Carbon by Clicksco is a SaaS tool, providing actionable audience insights and more profitable data management for advertisers, publishers, and platforms.

Posted Feb 22, 2018

The Oracle Applications Users Group (OAUG), an independent, global, member-led organization that maximizes customers' investment in Oracle and partner solutions, relaunched its Analytics, BI and Big Data Special Interest Group (SIG). The new SIG was reestablished through the merger of two long-standing SIGs, the BI-Big Data and Endeca SIGs, to increase the organization's focus on Oracle Enterprise Analytics Technologies.

Posted Feb 22, 2018

The range of native ad units now available has powered native ad spending past all other forms of display advertising in 2017, according to analysis from Poynter. But are all native ads equal for marketers and publishers?

Posted Feb 15, 2018

You've probably heard the news by now: Unilever is threatening to pull its significant spending power out of the digital advertising marketplace if ad platforms don't clean up their acts. But the problem is more complicated than Unilever is making it sound. Can we really put the genie back in the bottle when it comes offensive content on the web?

Posted Feb 15, 2018

Many organizations have begun planning their editorial calendars and content strategies for the year. This is a perfect opportunity to consider refreshing your approach. If your content marketing is in danger of becoming stale, take time to increase the quality of what you're distributing.

Posted Feb 15, 2018

Last year Google announced it would be releasing a native ad blocker for Chrome--which surpassed 1 billion users in 2015--but it wasn't clear until more recently when we would actually see that ad blocker. In a December, Google said it would release its ad blocker on February 15. The day is upon us, and many advertisers are wondering what it means for them. Let's get a few things clear. Google won't be blocking all ads on Chrome, just the ones it deems overly annoying or intrusive.

Posted Feb 14, 2018

Kenshoo and Oath recently announced a new integration with Yahoo Gemini that will enable marketers to manage their native advertising campaigns in addition to their search campaigns.

Posted Feb 13, 2018

Evergage, a real-time personalization platform company, announced its international expansion with the formation of Evergage GmbH. Headquartered in Stuttgart, Germany, with an additional office in Berlin, the business will focus on selling and delivering Evergage's personalization solutions to companies in Germany, Austria, and Switzerland (DACH) - helping them increase conversions, loyalty, and revenue.

Posted Feb 08, 2018

In an increasingly high-tech world in which artificial intelligence (AI) and machine learning are rapidly accelerating our understanding of customers and paving innovative pathways to reaching them more intuitively, digital marketers have to ask themselves a logical question: Are the robots coming for my job too? No, not yet. Those tasked with reaching more eyeballs and raising brand awareness online can likely bolster their job security by staying ahead of important trends and carefully watching industry developments.

Posted Feb 07, 2018

Indi.com says it has changed the way brands market on social media by allowing customers to become brand ambassadors and instant influencers through user-generated videos. A satisfied customer can spread the word to their friends in an authentic and real way, and now, on Indi they can do it on video and get paid, win an amazing experience, or other great prizes to share.

Posted Feb 06, 2018

Chatmeter, a provider of local search marketing and review management, unveiled its 2018 Retail Reputation Insights Report. Whether it's Super Bowl weekend, Valentine's Day, back-to-school shopping or preparing for next year's holidays, seasonal shopping spikes represent massive revenue opportunities for retailers, chains, hotels, and restaurants.

Posted Feb 06, 2018

Every marketer reading this wishes he or she had fans who are this engaged and evangelical. But it isn't just Murderinos who want to tell everyone about their favorite podcasts. "96% said they had recommended a podcast to a friend. Word of mouth was the primary means for podcast discovery for these respondents, with just over half saying the primary means by which they learned about new podcasts were recommendations from program hosts or friends and family," according to the Knight Foundation.

Posted Feb 06, 2018

With YouTubers uploading videos at the rate of 60 hrs of video content per minute, being noticed on YouTube is easy task. Social media managers who work hard to get views for brand videos, sometimes fall short because of the sheer competition on the platform. This post describes five marketing tools and how you can use them to get your brand to shine on YouTube.

Posted Feb 02, 2018

Global email solutions provider Return Path introduced new features for its product suite: the new and completely reimagined Return Path Platform. This user interface combines Return Path's core deliverability and reputation monitoring solutions to provide customers with a comprehensive view of their email program, along with a streamlined workflow to quickly diagnose and correct deliverability issues.

Posted Feb 01, 2018

Evergage, the real-time personalization platform company, announced the acquisition of the MyBuys merchandising products business from digital advertising technology company Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers—enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty, and increase revenues. Terms of the deal, which closed earlier this month, were not disclosed.

Posted Jan 31, 2018

If "Content is King" then your digital infrastructure represents the dozens of advisors and servants that keep a kingdom running—making the King look good. Without a web of digital systems in place that can enable your employees to do their best work, and deliver the cutting-edge experiences your audiences crave, your company simply can't grow to its full potential.

Posted Jan 30, 2018

Adjust, an app measurement company, has launched a solution to eradicate a new form of ad fraud, which has been spreading rapidly throughout 2017 and gaining momentum in 2018. In so-called SDK spoofing, or replay attacks, fraudsters attack without the knowledge of users on their personal devices and use the information to fake app installations.

Posted Jan 30, 2018

Receptiv, a mobile video advertising platform focused on delivering high-performing video across mobile environments, announced a three-part media guarantee that ensures all mobile video inventory is reliable, brand-safe, and engaged. With an expected $147 billion to be spent on mobile in 2018, viewability, fraud, and safety remain chief concerns for marketers. But above all else, brands need to identify the mobile content environments their audience values most, from an ever-expanding universe of choices.

Posted Jan 30, 2018

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