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Metamarkets announced the launch of a real-time analytics platform for programmatic advertising. The technology enables exchanges such as Chartboost, Flurry, Inneractive, Millennial Media, MobPro, MoPub, OpenX, Smaato, and Vungle to visualize billions of events as they happen and to share live analytics with clients and partners.
Posted Jul 08, 2014
There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it will always come down to the bottom line-at least, as far as your C-level executives are concerned. Being able to demonstrate the dollar-for-dollar benefit that your marketing efforts provide to your organization is the elusive brass ring that marketers are perpetually striving to grasp.
Posted Jul 07, 2014
Widen Enterprises, a provider of digital asset management (DAM) software, launched new content distribution and collaboration features with version 7.2 of the Widen Media Collective. The latest version of Widen's flagship DAM system will make it easier for creative and marketing teams to manage complex projects, distribute content, and track engagement across the internet.
Posted Jul 03, 2014
newBrandAnalytics (nBA), a social intelligence expert for consumer-centric businesses, announced its newest product offering. Pulse is cloud-based software that helps customers gain real-time visibility into trending topics and conversations that impact their brand and product perception.
Posted Jul 03, 2014
Now if publishers like the New York Times can offer such a variety of digital options for consumers to choose from, why can't they give advertisers more options when placing a digital ad to reach those consumers? Giving people choices works. And if print subscriptions have decreased, wouldn't it make more sense for media companies to focus on creating more dynamic digital ad options for customers looking to advertise?
Posted Jul 03, 2014
Have you ever watched teenagers play "Call of Duty" for hours on end and wondered what kind of magic keeps these users so deeply engaged? More importantly, have you ever wondered how you might be able to use this magic to engage your customers? It's not magic. It's gamification. Companies have been employing this technique for years--decades, even--but over the past few years, digital marketers have started to realize that gamification can take their campaigns to new levels.
Posted Jun 30, 2014
ADAM Software, a Digital Asset Management (DAM) and Product Content Management (PCM) software provider, announced that it has entered into a strategic sales and technology partnership with Sitecore, the global leader in customer experience management.
Posted Jun 26, 2014
Great content creation does not have to start with being a great writer. Let's take me for instance: I am a husband and father in my mid-30's with little time on my hands for anything outside of family, church, and work. Literally, that's about all I can handle. But you are asking yourself, how did you become such a damn good writer? (Thank you by the way). And how do you make time for it in your tremendously busy schedule? Well friends, here is my secret: I study copywriting.
Posted Jun 26, 2014
Entravision Communications Corporation, a diversified Spanish-language media company, announced that it has acquired Pulpo Media, Inc., a leading provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America. The transaction will be funded from Entravision's cash on hand, and includes an initial payment of approximately $15 million and up to $3 million in contingent earn out payments based upon the achievement of certain performance benchmarks.
Posted Jun 24, 2014
The government is sitting up and taking notice of what it calls a growing threat to online safety and security: malware attacks. And if the industry isn't more careful, it may be forced to abide by stricter rules and oversight governing online advertisements that could come down the pike.
Posted Jun 20, 2014
DigiTrust is the first non-profit, industry-wide collaborative organization that will build technology solutions that improve the digital experience for consumers, publishers, advertisers, and technology platform. Just launched, DigiTrust was founded by twenty of the leading digital advertising technology platforms including 33Across, Casale Media, Centro, Dstillery, OpenX, PubMatic, Rubicon Project, RUN, Sizmek, and SpotXchange. As a first order of business, DigiTrust plans to take on the challenge of reducing the number of third-party requests on web pages.
Posted Jun 19, 2014
Being an omnivore can have its advantages-as evidenced by the evolutionary dominance humans have enjoyed over other animals that only eat meat or plants. Likewise, being an omnichannel marketer may give you a leg up on your competition in the survival-of-the-fittest game of appealing to contemporary consumers, say the experts.
Posted Jun 18, 2014
A new platform, BlogMeetsBrand.com, allows marketers to build custom social campaigns that channel the value of bloggers and other social drivers. Blog Meets Brand features a self-serve campaign planning module that gives marketers, PR Firms, Ad Agencies, and small businesses a structured approach for creating and developing influencer marketing programs.
Posted Jun 13, 2014
FunMobility, a provider of mobile engagement software and services, announced FunMobility Mobile Engagement Ad Units. These new ads offer an all-in-one solution for creating, targeting, launching, and measuring rich media mobile advertising. FunMobility has taken a complex process that has traditionally required multiple vendors and special technical expertise, and brought it under a single point solution. A market pilot with Burger King is currently underway.
Posted Jun 12, 2014
BrightTag, a provider of real-time, cross-channel marketing technologies, announced it has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers.The company also unveiled its Open Data Platform, a patented suite of products that helps brands make data and marketing technologies work better together to drive increased engagement, loyalty, and conversions.
Posted Jun 10, 2014
Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new reality of real-time marketing.
Posted Jun 09, 2014
Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA). IDA matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook's targeting capabilities.
Posted Jun 05, 2014
Globys, a provider of big data analytics solutions that specializes in contextual marketing, announced a major release of its Mobile Occasions solution that puts Google-like marketing experimentation and dynamic machine learning into the hands of CMOs.
Posted Jun 02, 2014
Rakuten Marketing announced it has acquired DC Storm. A UK-based technology company, DC Storm provides digital marketers with an omni-channel attribution, measurement, and reporting platform, analytics tools, and consulting services. Terms of the deal were not disclosed.
Posted Jun 02, 2014
Digital has taken the world by storm, upending the world of traditional advertising and requiring 21st-century marketers to become savvy about a broad range of digital advertising options that can include anything from SEO to social media to mobile. There's much to understand, much to keep track of, and much to stay on top of. That's the bad news. The good news is that digital advertising, unlike traditional advertising, is far more trackable, allowing marketers to determine what is working for them and driving the results they desire and what may not be as effective.
Posted Jun 02, 2014
How many tools does the average marketer use in a typical workweek? According to a recent report, 53% of mid-sized companies use five or more marketing technology solutions, while 15% use 10 or more.If that sounds like an exaggeration to you, take a minute to think about it. If you enlist the help of a social media marketing platform, a content management suite, analytics to track web traffic, a CRM system, and email marketing solution the tools adds up. However, it doesn't always end there.
Posted May 30, 2014
When I became an adult and started working in a field I was truly passionate about (male modeling, of course -- just kidding), marketing, I realized there was one thing all professionals agreed on. To be taken seriously in this (or any) game, you must be constantly honing your craft. Sharpening your saw. In other words, constant education is a must.
Posted May 27, 2014
Content personalization on the web is quickly becoming the standard. Amazon and Netflix have mastered it, presenting product or content suggestions so enticing it's as if the companies can perform black magic by reading consumers' minds. Research shows that personalized content done well can make websites more sticky and dramatically increase sales. But experts say that good content personalization is much harder than it looks. And yet, most customers seem to crave personalized content, and retailers see gold in the tactic, which means that its usage will only increase.
Posted May 26, 2014
Offerpop, a software-as-a-service company, introduced a platform for driving consumer action throughout the customer lifecycle. Offerpop's new product suite empowers brands to capitalize on the mobile-social marketing opportunity with a platform that makes it easier for marketers to automate the collection of user-generated content at scale; aggregate data collected at each point of consumer interaction; showcase content in real-time across all marketing channels and devices; generate website visits, conversions and revenue.
Posted May 13, 2014
Demandbase, a provider of B2B advertising and personalization, introduced the B2B Marketing Cloud, a subscription-based marketing platform that enables businesses to precisely target accounts across the web, plan marketing, and ad spending, visualize performance, and tie acquisition costs for target accounts to revenue.
Posted May 08, 2014