Digital Marketing

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The range of native ad units now available has powered native ad spending past all other forms of display advertising in 2017, according to analysis from Poynter. But are all native ads equal for marketers and publishers?

Posted Feb 15, 2018

You've probably heard the news by now: Unilever is threatening to pull its significant spending power out of the digital advertising marketplace if ad platforms don't clean up their acts. But the problem is more complicated than Unilever is making it sound. Can we really put the genie back in the bottle when it comes offensive content on the web?

Posted Feb 15, 2018

Many organizations have begun planning their editorial calendars and content strategies for the year. This is a perfect opportunity to consider refreshing your approach. If your content marketing is in danger of becoming stale, take time to increase the quality of what you're distributing.

Posted Feb 15, 2018

Last year Google announced it would be releasing a native ad blocker for Chrome--which surpassed 1 billion users in 2015--but it wasn't clear until more recently when we would actually see that ad blocker. In a December, Google said it would release its ad blocker on February 15. The day is upon us, and many advertisers are wondering what it means for them. Let's get a few things clear. Google won't be blocking all ads on Chrome, just the ones it deems overly annoying or intrusive.

Posted Feb 14, 2018

Kenshoo and Oath recently announced a new integration with Yahoo Gemini that will enable marketers to manage their native advertising campaigns in addition to their search campaigns.

Posted Feb 13, 2018

Evergage, a real-time personalization platform company, announced its international expansion with the formation of Evergage GmbH. Headquartered in Stuttgart, Germany, with an additional office in Berlin, the business will focus on selling and delivering Evergage's personalization solutions to companies in Germany, Austria, and Switzerland (DACH) - helping them increase conversions, loyalty, and revenue.

Posted Feb 08, 2018

In an increasingly high-tech world in which artificial intelligence (AI) and machine learning are rapidly accelerating our understanding of customers and paving innovative pathways to reaching them more intuitively, digital marketers have to ask themselves a logical question: Are the robots coming for my job too? No, not yet. Those tasked with reaching more eyeballs and raising brand awareness online can likely bolster their job security by staying ahead of important trends and carefully watching industry developments.

Posted Feb 07, 2018 says it has changed the way brands market on social media by allowing customers to become brand ambassadors and instant influencers through user-generated videos. A satisfied customer can spread the word to their friends in an authentic and real way, and now, on Indi they can do it on video and get paid, win an amazing experience, or other great prizes to share.

Posted Feb 06, 2018

Chatmeter, a provider of local search marketing and review management, unveiled its 2018 Retail Reputation Insights Report. Whether it's Super Bowl weekend, Valentine's Day, back-to-school shopping or preparing for next year's holidays, seasonal shopping spikes represent massive revenue opportunities for retailers, chains, hotels, and restaurants.

Posted Feb 06, 2018

Every marketer reading this wishes he or she had fans who are this engaged and evangelical. But it isn't just Murderinos who want to tell everyone about their favorite podcasts. "96% said they had recommended a podcast to a friend. Word of mouth was the primary means for podcast discovery for these respondents, with just over half saying the primary means by which they learned about new podcasts were recommendations from program hosts or friends and family," according to the Knight Foundation.

Posted Feb 06, 2018

With YouTubers uploading videos at the rate of 60 hrs of video content per minute, being noticed on YouTube is easy task. Social media managers who work hard to get views for brand videos, sometimes fall short because of the sheer competition on the platform. This post describes five marketing tools and how you can use them to get your brand to shine on YouTube.

Posted Feb 02, 2018

Global email solutions provider Return Path introduced new features for its product suite: the new and completely reimagined Return Path Platform. This user interface combines Return Path's core deliverability and reputation monitoring solutions to provide customers with a comprehensive view of their email program, along with a streamlined workflow to quickly diagnose and correct deliverability issues.

Posted Feb 01, 2018

Evergage, the real-time personalization platform company, announced the acquisition of the MyBuys merchandising products business from digital advertising technology company Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers—enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty, and increase revenues. Terms of the deal, which closed earlier this month, were not disclosed.

Posted Jan 31, 2018

If "Content is King" then your digital infrastructure represents the dozens of advisors and servants that keep a kingdom running—making the King look good. Without a web of digital systems in place that can enable your employees to do their best work, and deliver the cutting-edge experiences your audiences crave, your company simply can't grow to its full potential.

Posted Jan 30, 2018

Adjust, an app measurement company, has launched a solution to eradicate a new form of ad fraud, which has been spreading rapidly throughout 2017 and gaining momentum in 2018. In so-called SDK spoofing, or replay attacks, fraudsters attack without the knowledge of users on their personal devices and use the information to fake app installations.

Posted Jan 30, 2018

Receptiv, a mobile video advertising platform focused on delivering high-performing video across mobile environments, announced a three-part media guarantee that ensures all mobile video inventory is reliable, brand-safe, and engaged. With an expected $147 billion to be spent on mobile in 2018, viewability, fraud, and safety remain chief concerns for marketers. But above all else, brands need to identify the mobile content environments their audience values most, from an ever-expanding universe of choices.

Posted Jan 30, 2018

Large organizations are in the best and worst positions to deliver the great customer experiences which are a foundational element of business success today. These companies have access to the enormous amount of market and contact information required to create and deliver individualized experiences to customers, yet disconnected departments, processes, and technologies prevent them from tapping into this vast wealth of data.

Posted Jan 29, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. We asked them a series of questions in the hopes that their answers will help you be better prepared for 2018's challenges. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what advice they would give content creators in 2018.

Posted Jan 26, 2018

DALIM SOFTWARE has announced the release of DALIM ES 5.5, loaded with many new features--a significant update to a major version released just within the past year. DALIM ES (Enterprise Solution) is a media production platform for marketing partners and media services companies—for example, studios, retailers, brand owners and their respective creative agencies—in short, anyone whose responsibilities touch upon the media production process.

Posted Jan 25, 2018

The challenge we face now is one we didn't predict; digital ads may have been the future, but a finite one rather than the semi-permanent "forever" future we collectively envisioned. Now, digital publishing is facing some major hurdles when it comes to growth, and online news portals are starting to see similar declines as their printed counterparts. So what does this mean for the future of digital advertising?

Posted Jan 25, 2018

This past holiday season saw huge gains in sales and not just in retail goods. Consumers used their growing disposable income to test out new digital experiences, enabling the App Store to hit a record $300 million in sales. One digital app experience sticks out: virtual reality. VR app usage spiked over the 2017 holidays.

Posted Jan 23, 2018

Reflektion, an AI-powered personalization platform for the retail industry, announced its behavioral email solution and new strategic partnerships with two premier solutions in the email marketing space: Oracle Responsys and Bronto. The solution, complete with individualized email triggers such as abandoned cart and abandoned browse, among others, equips retailers to deliver engaging and relevant email experience.

Posted Jan 23, 2018

Digital CRM provider artegic is releasing ELAINE SIX, the next generation of the digital marketing suite from ELAINE. ELAINE SIX combines the customer-centric approach of CRM with state-of-the-art marketing capabilities. According to the company, real-time capabilities and automation enable optimum individualization of the message, depending on the time, context, and content.

Posted Jan 23, 2018

In the world of digital ads, two names continue to dominate: Google and Facebook. The competition isn't even close, with these online juggernauts now representing 73% of all U.S. digital advertising, a rise from 63% in the second quarter of 2015, per Pivotal's Brian Wieser in a recent note to clients. But a recent report by investment firm Cowen, "Ad Buyer Survey VI," suggests that Facebook may be poised to snatch that crown, due to the growth in video ads and Instagram.

Posted Jan 22, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what the best use they've seen of AI in the content industry? We heard about the healthcare field, the importance of metadata, neural networking, movie trailers, and more.

Posted Jan 19, 2018