Digital Marketing

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For many businesses content marketing is one of the largest and most profitable customer acquisition channels. To help stay top of mind and ahead of your competitors, it's vital to transform your content marketing and raise awareness. Here are some solutions to help your team take the lead in the "attention game."

Posted Sep 29, 2016

Even as global readership rate increase across the digital news sector, UK publishers are struggling to adapt to the industry's shift from print to online media: PwC's latest Entertainment and Media report covering 2013-2017 projects that the UK's B2B publishers, newspapers, and consumer magazines will see a net fall in revenues over the next four years. With 22% of UK adults now using ad blocking software, native content is proving to be a smarter way for publishers to replace print ad revenue than banner ads and popups.

Posted Sep 28, 2016

Qmee, an online companion that helps shoppers save money while earning cash,launched its Qmee Convert Digital Advertising Platform designed specifically for challenger brands that are trying to outsmart their competitors.

Posted Sep 27, 2016

AppsFlyer, a provider of mobile attribution and marketing analytics, released new data forecasting that app marketers will lose $100 million in 2016 due to verified mobile app install and engagement advertising fraud. The study's findings are based on the company's new anti-fraud technology, called DeviceRank.

Posted Sep 27, 2016

Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world's top brands, announced a series of important updates to its platform at its second annual C3 Europe customer experience conference. As the worlds of Customer Experience Management and Social Customer Service continue to converge, Clarabridge is moving towards further integration with the dedicated Clarabridge CX Suite.

Posted Sep 27, 2016

Digital experience management (DXM) refers to providing highly satisfying digital services to customers through an effective blend of strategy, process, and technology. DXM fundamentals remain more or less the same across industries, but the modus operandi may vary based on your objectives. Education is a rather vast field, and this article focuses on DXM for higher education (higher ed) organizations such as colleges and universities.

Posted Sep 26, 2016

There is no doubt that programmatic has revolutionized online media buying and that it offers significant benefits, but this road to opportunity is ridden with obstacles such as viewability and traffic fraud. Mobile programmatic advertising can be challenging in many ways but when done thoughtfully and strategically, the ROI can outweigh the challenges.

Posted Sep 23, 2016

ROLIK, a digital video ad marketplace, unveiled a public beta of its self-service platform at TechCrunch Disrupt. The ROLIK marketplace is a platform where video creators can seamlessly upload ads that were created using any professional tools, and for buyers to purchase high quality, finished digital video commercials without the headache associated with lengthy production cycles.

Posted Sep 20, 2016

OpenMarket, a provider of enterprise mobile engagement tools, announced the results of its newest survey. The company polled 500 US millennials, ages 18-34, on their use of SMS communications with businesses, with a focus on two-way texting capabilities.

Posted Sep 20, 2016

Adblock Plus announced its new Acceptables Ads Platform, but ad exchanges are not on board, and users may not be either.

Posted Sep 15, 2016

Optimove, a customer marketing cloud, announced that it has raised $20 million in growth funding from Israel Growth Partners, a private equity investment firm that focuses on later stage investments. The round marks the first funding for the nearly eight-year-old company, after three straight years of 100% year-over-year growth, according to Optimove.

Posted Sep 15, 2016

Adblock Plus, a popular browser extension for blocking online advertisements, running on more than 100 million active devices, launched the beta version of an adtech platform for publishers. Adblock Plus teamed with publisher platform-provider ComboTag to build what will be known as the Acceptable Ads Platform, an interactive platform that lets publishers and bloggers choose from a marketplace of pre-whitelisted ads that they can drag and drop onto their sites.

Posted Sep 15, 2016

Kenshoo, a provider of agile marketing solutions, unveiled Creative Manager at dmexco 2016. Creative Manager enables Kenshoo clients to manage, format, sequence, and optimize creative assets for leading rich media ads on Kenshoo's cross-publisher platform.

Posted Sep 15, 2016

Marketo, Inc., a provider of engagement marketing software and solutions, announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution that offers all the essentials for ABM success natively within a single, proven marketing automation platform.

Posted Sep 13, 2016

Kenshoo, a provider of agile marketing, released its third Mobile App Advertiser Trends Report, benchmarking key metrics for mobile app marketers. Among the key findings, mobile app installs in Q2 2016 increased 36% year-over-year (YoY) for the gaming sector, while overall ad spend on mobile app install ads across all industries increased 54% YoY; both metrics experienced Q4 declines (with retailers shifting focus to holiday sales) and Q1 booms.

Posted Sep 13, 2016

Today's online advertising environment is often seen as chaotic. Whether it's the ongoing struggle to squeeze digital dimes out of online advertising, the move toward programmatic placements, the increasing presence of ad blockers, or the plague of ad fraud, many publishers (and advertisers) are in over their heads. But a comScore report has some good news. According to "The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness," "Premium publishers are more than 3x more effective in driving mid-funnel brand lift metrics, such as favorability, consideration and intent to recommend."

Posted Sep 12, 2016

SendtoNews, a North American online sports content syndicator, announced its partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, to ensure the highest level of transparency and performance monitoring for SendtoNews premium video advertising network.

Posted Sep 08, 2016

As the Content Marketing Institute (CMI) defines it, "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience-and, ultimately, to drive profitable customer action." It's the last bit of that definition that many companies are still struggling with, in part because it isn't often that we can point to this kind of content marketing and draw a straight line to a purchase. However, in the case of the REI app, I think I can do just that.

Posted Sep 06, 2016

The "Nielsen Global Trust in Advertising Survey" from 2012 indicated that 92% of global consumers said they trusted earned media-e.g., word-of-mouth and recommendations-more than any other form of advertising. That tendency bears fruit online. While there's definitely some marketing power and potential behind influencer marketers, it's important for marketers to understand that influencer marketing--or influence marketing--while it may have some unique nuances due to the online environment it exists in, isn't fundamentally different from the general marketing approaches and decisions they've been undertaking for years.

Posted Sep 05, 2016

U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled that the revenues generated by their data-driven efforts grew at slower pace, quarter-over-quarter, for the fourth consecutive period.

Posted Sep 01, 2016

This is what happens when you actually understand your audience. It's not about bombarding your customers with ads, no matter where they go, based on old behavior. It's about understanding their interests, and offering them new products or services that you think will be useful to them.

Posted Aug 31, 2016

The demand for content has grown significantly over the last few years. The interaction customers have with your brand during their buying lifecycle has become the critical differentiator in today's global marketplace. However, you may be surprised to find how much of an impact content can have on the customer and how it can guide the buyer's purchase decision. It can either win over a lifetime's worth of wallet-share or alienate a customer completely.

Posted Aug 30, 2016

The programmatic ecosystem has evolved significantly over the past several years, and personalized retargeting as one of many programmatic solutions has become more and more prevalent. Today, it is obvious that using a single retargeter is not always optimal. In fact, running two to three retargeting campaigns with different providers can bring much better results without any additional cost. Here's why it works.

Posted Aug 29, 2016

Sizmek, an open ad management company for multiscreen campaigns, announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a full-service offering that extends the capabilities of interactive video ads.

Posted Aug 25, 2016

"Bite the Wax Tadpole" doesn't exactly roll off the tongue as a memorable moniker for a company. Yet, that's how the brand name for Coca-Cola was interpreted by many when the beverage firm first initiated marketing efforts in China. Worse, Pepsi's former catchphrase, "Pepsi brings you back to life," was translated among the Chinese as "Pepsi brings your ancestors back from the grave." Corporate giants like the cola kings can survive such embarrassing faux pas, but not every brand has the resilience and resources to recover from a major marketing blunder.

Posted Aug 24, 2016

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