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SendGrid, a customer communication platform, announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code.

Posted Aug 03, 2017

DataXu, a provider of programmatic marketing technology solutions, announced a new way for brands and agencies to increase ROI on first party data used in Walled Garden media environments: the OneView data activation platform. With OneView, the company says, marketers can increase the scale and addressability of their first party data, syndicate the results to a range of third party platforms, and garner lower average media prices at the same time.

Posted Aug 03, 2017

Adobe announced it will open up its data science and algorithmic optimization capabilities in Adobe Target, the personalization engine of Adobe Marketing Cloud. Brands will be able to insert their own data models and algorithms into Adobe Target to deliver experiences to customers.

Posted Aug 01, 2017

LiveWorld, Inc. announced the launch of its new customer service automation suite, aimed at enhancing the power of its social and messaging conversation management platform for service and support organizations. This new feature set aims to provide brands with the ability to offer dynamic and personalized customer experiences by increasing the efficiency and productivity of customer service organizations.

Posted Aug 01, 2017

The Every Body Walk website is loaded with videos and stories meant to inspire people to use their own two feet more often, courtesy of Kaiser Permanente. And Blendtec's series of viral Will It Blend YouTube videos is still grinding away with gusto. Indeed, stealthy branding in the form of value-added content that's relevant to a specific market segment or target audience is in vogue. And it's more than capable of paying dividends for businesses that do it right.

Posted Jul 31, 2017

Extreme Reach, a cloud technology platform for TV and video ad workflow, and talent and rights management, unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer response to video advertising and also draw attention to an increasing advertiser focus on mobile.

Posted Jul 27, 2017

The rise of mobile technology has transformed the world in many ways, including the way users interact with email. Mobile email opens have nearly doubled over the past five years and more than half of emails are now opened on mobile devices, according to a new research report from email solutions provider Return Path.

Posted Jul 27, 2017

e-Spirit Inc., maker of the FirstSpirit Digital Experience Hub, announced plans to significantly expand and strengthen its partner program on a global basis and is aggressively seeking both implementation and technology partners.

Posted Jul 25, 2017

PebblePost, the inventor of the Programmatic Direct Mail solution, announces that it has secured a total of $47 million in Series B round equity and debt funding.

Posted Jul 25, 2017

Snap Interactive, Inc., a provider of live video social networking and interactive dating applications, announced an exclusive media representation and ad operations partnership with Krush Media, a full-service digital advertising and media company that allows brands and publishers to traditionally and programmatically execute ad campaigns that engage and monetize audiences across all screens.

Posted Jul 25, 2017

Until 2017, Snapchat Ads were available mostly to big budget brands. But, Snapchat has launched the brand new self-serve ad manager for the purpose of buying video Snap Ads. The self-serve ad manager seeks to make Snapchat more affordable for small businesses. However, because this platform has not always been accessible to smaller companies, Snapchat is still a mystery for many marketers. Here, we try to demystify Snapchat.

Posted Jul 21, 2017

Bynder, a provider of creative file management, released the results of a research report entitled, "Small Business Marketing, Big Digital Challenge." Findings show that marketers at small and midsize businesses are struggling to efficiently reach intended audiences, because of technology roadblocks.

Posted Jul 20, 2017

Kenshoo, a provider of agile marketing, announced its foray into e-Commerce marketing, bringing this critical channel into prominence alongside social and search marketing. The first phase of this initiative leverages Amazon's AMS API with a select group of agencies and brands as design partners.

Posted Jul 20, 2017

Built.io, provider of the Digital Fan Experience Platform, and BeyondCurious, renowned digital transformation consultancy, announced a joint offering for the SportsTech world: the Sports & Entertainment Digital Accelerator. The Digital Accelerator program helps sports teams transform their venue, team, and fan experiences through the use of digital technology.

Posted Jul 20, 2017

Do you have 360º VR Video content and want to launch a marketing campaign? OmniVirt, the VR advertising platform, has introduced OmniVirt Ad Campaigns. OmniVirt says marketers can reach massive audiences anywhere - across the web, throughout social channels, or in VR headsets - with one upload. You can even keep your existing targeting for 2D display ads.

Posted Jul 18, 2017

dinCloud announced the availability of a full-service virtual robot. Dubbed "James", the virtual robot runs in the cloud, as a service, and requires no coding or configuration by customers. James will help organizations deliver a better customer experience to employees and customers.

Posted Jul 18, 2017

With the launch of Audience Insights, eCommerce marketers gain access to a fast and in-depth dashboard for behavioral- and product-based insights for any audience segment they choose to create. Once a marketer creates an audience within Bluecore, they can access Audience Insights to visualize how a particular segment is predicted to engage and convert, and then develop campaigns and strategies to maximize results.

Posted Jul 18, 2017

OneSpot, the Content Sequencing platform that powers cross-channel personalization for branded content marketing, announced it has expanded the lineup of major email service providers (ESPs) with which its solution integrates.

Posted Jul 18, 2017

Data is all the rage in marketing and media. It would be quite difficult to find a single marketing or media-related conference this year that doesn't offer at least one panel in its program on data, and most of them feature two or more. Deterministic data (i.e., data that can be matched to a unique and identifiable individual, such as a name or an email address) is being touted as an untapped precious resource. But in this discussion regarding data, many marketers and media companies are missing the opportunities offered by social media data.

Posted Jul 18, 2017

While affiliate marketing's popularity is on the uptick, it's more important than ever to recognize that there are certain guidelines for publishers to follow to maintain their unique voice while promoting the products they love. To find success with affiliate links, they must blend seamlessly and naturally into your content. Here are six strategies to implement affiliate marketing links into your content while still maintaining your integrity as an author.

Posted Jul 14, 2017

Adjust, an app analytics and attribution company, announced the next generation of its attribution solutions. The new features give advertisers direct control over their campaign logic, with deeper insights into the actual customer lifetime value (LTV) of their user base.

Posted Jul 13, 2017

Krush Media, a full-service digital advertising and media company, announced it launch. For the past several years, Krush has owned and operated popular social apps, including ooVoo. The company says its new, full-service offering will allow advertisers to place highly targeted and effective ads across all screens.

Posted Jul 13, 2017

ProQuest has joined forces with Karger Publishers to offer books from this medical science publisher via the OASIS platform. This partnership is the ninth formed between OASIS and a partner platform since August 2016.

Posted Jul 13, 2017

From the first time a customer or prospect engages with any external-facing facet of a business, that CX is being tested. And while many organizations are laser-focused on making a sale to drive revenue, delivering a positive experience must go far beyond the initial transaction. Read any marketing publication today and you will find information on how to address the customer's needs before an actual purchase is made, but few touch on one of the most important parts of the overall customer journey: the post-purchase customer experience.

Posted Jul 12, 2017

Centro, a provider of enterprise-class software for digital advertising, announced its support for ads.txt, a specification developed within the Interactive Advertising Bureau's (IAB) Tech Lab OpenRTB Working Group. ads.txt, which stands for Authorized Digital Sellers, aims to reduce ad fraud and improve transparency by empowering publishers to declare and publicly list the businesses authorized to sell their digital inventory. After a month-long public comment period, the development of the ads.txt spec has been finalized and is ready for wide implementation.

Posted Jul 11, 2017

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