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Bluecore, a four-year-old SaaS technology provider that helps marketers to take immediate action on behavioral and product data, debuted its new Decisioning Platform for retailers.

Posted Mar 02, 2017

MediaRadar, an advertising sales intelligence platform, released the results of a study examining native advertising trends in 2016. The study, "Leaders and Lessons in Native Advertising," examined thousands of native ads from 12,965 brands.

Posted Mar 02, 2017

Thanks to its unique ability to tell stories, content is every brand's weapon in the battle to deliver differentiated customer experiences that capture and convert. As brands start to recognize the value of content-driven ecommerce experiences, there's never been a greater need for web content management systems and ecommerce solutions to move closer together into a seamless workflow.

Posted Mar 01, 2017

Retale, a technology company that develops mobile-first shopping experiences, announced the results of a commissioned study examining chatbot adoption and experiences among millennials. For the study, chatbots were defined to participants as software and computer programs "that mimic human conversation using artificial intelligence." 500 millennials ages 18-34 were polled between December 1-6, 2016.

Posted Feb 28, 2017

AOL and leading mobile-first data exchange, adsquare, announce a new partnership to bring adsquare's data of 360 million mobile consumers together with the ONE by AOL platform. Using adsquare's combination of anonymized data sources from across retail purchases, location, and mobile advertising IDs, mobile and online usage, and first-party data, the deal will provide enhanced, holistic mobile audience mapping for publishers and scalable, valuable "in-the-moment" mobile audience targeting opportunities to advertisers.

Posted Feb 28, 2017

Tenjin, a mobile marketing infrastructure company, announced partnerships with Looker, the company that is powering data-driven businesses, and Chartio, the cloud-based data exploration solution, to enable app marketers to access, analyze and act on their data more effectively and efficiently.

Posted Feb 23, 2017

Research from comScore in 2016 showed that 49% of US smartphone owners downloaded zero apps in the last month caused concern in the app marketing ecosystem. New research from Dimensional Research commissioned by YouAppi, a mobile growth marketing platform for premium mobile brands, highlights optimism among mobile marketing professionals responsible for app marketing and user acquisition.

Posted Feb 23, 2017

ROKT announced it has completed a $15 million Series B investment led by Moelis Australia Asset Management, part of Moelis & Company. In addition, Time Inc. participated in this round along with existing investors including John Ho, Lachlan Murdoch, Greg Roebuck, and Square Peg Capital.

Posted Feb 16, 2017

If there is one trend which defined mobile advertising in 2016 it is the growth of location-based mobile video ads, which jumped from around 5% mid-year to 17% of all mobile video ads run in Q4 2016 according to Positive Mobile's mobile video SSP.

Posted Feb 16, 2017

AccuWeather has announced the launch of the AccuWeather Mobile Integration Suite, a new context-based mobile advertising package available exclusively from AccuWeather to effectively reach consumers on the go.

Posted Feb 16, 2017

It's no secret that video use in content marketing is on the rise. Online video is becoming an efficient means for people to gather and consume information quickly and frequently impacts purchasing decisions. However, many businesses are failing to include it as part of their marketing strategies—doing so at their peril.

Posted Feb 16, 2017

Putting your budget on the line for a new platform can be nerve-wracking, but it doesn't have to be. Whether you're searching for the perfect email automation platform, social media management tool or cloud-based content calendar, the guiding principles leading up to the decision are the same. Here are seven ways to navigate the options like a pro while keeping your sanity in check:

Posted Feb 15, 2017

YouAppi, a mobile growth marketing platform for premium mobile brands, announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps.

Posted Feb 14, 2017

UNE has launched their Mobile Advertising Index allowing marketers to quickly discover and evaluate the best advertising partners of the moment, so they can optimize return on ad spend and strategically scale their target audience. Using the Mobile Advertising Index, marketers can rank advertising partners and learn their proficiencies, their reach, how well adopted they are, where they perform well internationally, and more.

Posted Feb 14, 2017

In the nitro-fueled, hyper-paced modern world, digital marketers have to be able to upshift quickly, change lanes without hesitation, and recognize the traffic patterns ahead to avoid delays and setbacks. Because the name of the game in 2017 and beyond is masterful maneuvering, as evidenced by the multiple obstacles, road hazards, and fast-lane opportunities that characterized the digital marketing route many traveled this past year.

Posted Feb 13, 2017

Rainmaker Digital is introducing what it calls an "innovative hybrid solution." StudioPress Sites includes 20 mobile-optimized HTML5 designs, powered by the Genesis Framework.

Posted Feb 09, 2017

In a survey conducted by top B2B marketing authority Pardot, 59% consumers said that the authenticity of a brand's content influences them to follow the brand. Marketers across industries are focused on creating more authentic brand messaging to connect with their target markets. Micro-influencers have an important role to play in the process.

Posted Feb 03, 2017

At its latest meeting the Alliance for Audited Media (AAM) board of directors supported a number of initiatives focused on increasing trust and transparency between publishers and advertisers who want to reach quality audiences with high-quality content. The board discussed how to uphold this mission and supported the following actions for AAM's publisher and buyer clients.

Posted Jan 31, 2017

OpenMarket, a provider of enterprise mobile engagement, revealed the results of its new global chatbots report. The company polled 1,500 mobile users in the U.S. and U.K. on their current experiences with, and preferences for, engaging with businesses via chatbots and SMS text messaging. The results reveal that across the board, there's a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction and ultimately evoke better overall customer loyalty.

Posted Jan 31, 2017

Evergage, the real-time personalization platform company, revealed new enhancements to its machine learning personalization solution, Evergage Recommend. Since its introduction, Evergage Recommend has provided digital marketers with flexibility in building, deploying, testing, and optimizing 1:1 product or content recommendations across websites, mobile apps, emails, and onsite search.

Posted Jan 31, 2017

AOL announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control.

Posted Jan 31, 2017

MediaRadar, an advertising sales intelligence platform, announced the results of its latest "MediaRadar Trend Report," examining programmatic native advertising spending in 2016. For the report, MediaRadar analyzed programmatic native adoption over the last 12 months, identifying the number of brands buying programmatic native ads through popular exchanges, such as Nativo, TripleLift, Sharethrough, Unruly, and Bidtellect.

Posted Jan 26, 2017

Outward Inc., which has been operating in stealth mode since its founding in 2012, has developed a 3D-based platform that enables its customers to rapidly create and manage photorealistic, interactive, digital experiences covering a wide range of product categories and across all of their digital channels. The scale and versatility of the Outward platform allows retailers to build a solid digital foundation to address ever increasing consumer expectations for service and personalization.

Posted Jan 26, 2017

The Amsterdam based Twitter targeting company My Social Database-daily analyzing data of 320 million Twitter accounts-recently developed a nifty new tool that exactly shows you which influencers on Twitter are of major importance to you, your product, brand or company. This Twitter data analyst now provides you with a free listing of your personal influencer Top 500, if requested before February 1, 2017.

Posted Jan 24, 2017

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced a full-service solution designed specifically for the retail banking industry. This new offering will help companies collect customer feedback for a better, more accurate understanding of the complete customer journey.

Posted Jan 19, 2017

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