Digital Marketing

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Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company's story, and give voice to their brand.

Posted Jul 19, 2018

QuanticMind, a platform built for smarter advertising, announced it has made a significant expansion to the Bidding Optimization Capabilities of its platform.

Posted Jul 19, 2018

Integration with Qubit will allow retailers to achieve customer experience goals, enabling ecommerce businesses to deliver personalization at scale.

Posted Jul 19, 2018

Today, stories have gone far beyond the campsite. They are at the core of memorable marketing campaigns. Companies now use content marketing as a powerful relationship tool for creating authentic connections and engaging and building stronger customer relationships.

Posted Jul 19, 2018

People in service-based businesses have always struggled with using Instagram to advance their enterprises. It doesn't need to be that way.

Posted Jul 18, 2018

ColdFusion has announced the 2018 release of Adobe ColdFusion.

Posted Jul 17, 2018

Launch of PurchaseLoop Sales Optimization promises to drive incremental purchases for a new era in advertising.

Posted Jul 17, 2018

18 hours after blocking malicious ad attacks, GeoEdge's publisher clients experienced a 70-80% reduction in malicious ad campaigns according to company reports.

Posted Jul 17, 2018

The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google's qualifications.

Posted Jul 17, 2018

New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance.

Posted Jul 17, 2018

Small- to mid-sized companies can now gain access to "most powerful programmatic advertising tool."

Posted Jul 17, 2018

Amazon Prime Day is almost upon us. Shoppers have their credit cards ready to score the best deals, and Amazon merchants are poised to rake in the cash. While web traffic spikes, and millions of dollars are made, is there a way for publishers to capitalize on this e-commerce frenzy? According to some experts, the answer is yes!

Posted Jul 13, 2018

5 Steps for publishers to protect their inventory and reputation.

Posted Jul 13, 2018

Here's how Facebook's algorithm and AI-backed technology is changing the game for advertising, and how you can take advantage of these tools.

Posted Jul 11, 2018

Every day, ethical and well-meaning publishers receive emails from industry vendors, promising a 500% revenue lift if we enlist them as a partner. They may even cite a specific case study from a publisher who achieved these miraculous results. Of course, they'll neglect to mention that this publisher was only targeting a specific niche audience segment - or that they doubled the number ads on a page. They'll never provide the full picture behind the story, much like that 50-pound weight loss tale. We'll never see that "results not typical" disclaimer.

Posted Jul 09, 2018

Google "rewards" sites that it believes have implemented best practices for a solid consumer experience, and penalizes those that are not completely optimized. While they are promoting sites that do it well, they are also looking for reasons to decrease rankings when some of these basic recommendations have not been met. Here are five keys to ensure your site is fully optimized for mobile.

Posted Jul 06, 2018

Like any sports tournament, the World Cup has launched a host of technology innovation, the most hotly debated is the first deployment of the Video Assistant Referee (VAR) designed to correct "clear and obvious" refereeing errors.

Posted Jul 05, 2018

Blis, a provider of advanced location data technology, launched the findings of an in-depth study exploring consumer behaviors leading up to and during the point of purchase.

Posted Jul 03, 2018

According to new data from BrightTALK, a content and demand marketing platform, webinars are increasingly important for companies looking to influence their buyers and are evolving into a wider format of professional talks.

Posted Jul 03, 2018

Bazaarvoice, Inc. announced that brands can now reach more than a billion shoppers each month by distributing ratings and reviews into the Bazaarvoice Network, no matter who their review collection provider is.

Posted Jul 03, 2018

Ad fraud technology is helpful until it isn't. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure shortcomings. All of these problems are solvable. They require solution-providers to stop pouring money into marketing activities and instead invest in their product. They also require the industry to band together to define ad fraud measurement standards and rethink MRC accreditation.

Posted Jul 02, 2018

In today's modern B2B organizations we collect data on all areas of the business from your website's form submits to customer service calls. The good news is that with a simple data quality reporting you can identify and pinpoint when data cleaning is needed using five simple signs.

Posted Jun 29, 2018

In Loco, a location-intelligence software provider born in Brazil, intends to be a major global player. Founded in 2014, In Loco is a location-technology pioneer across several segments such as mobile apps and fraud prevention.

Posted Jun 28, 2018

Industry data shows that Netflix, Amazon, and Hulu spent $6B, $4.5B and $2.5B respectively on proprietary content in 2017.

Posted Jun 28, 2018

Acrolinx, the creator of a platform for strategy-aligned content creation, and MarketMuse, the provider of the AI-powered platform for building content strategies, have partnered to offer a combined solution to further improve content ROI.

Posted Jun 28, 2018

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