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Recently, Facebook announced they will eliminate "dark posts" (a post that has been published for advertising use that is seen by select members of the public) in an effort to offer greater transparency in its advertising offerings, largely in response to Russian meddling in the 2016 U.S. presidential election. As this is a global initiative (many countries have encountered similar election meddling), rollout begins in Canada in mid-November as part of the Facebook Canadian Election Integrity Initiative, before implementation in America in the summer of 2018 (ahead of mid-term elections). While all political advertisers will be required to disclose their identities for their ads to run, this change impacts all advertisers, politically-focused or not.

Posted Nov 06, 2017

It's a company's worst nightmare: Disgruntled clients pull back due to dissatisfaction with the company's business practices and do so publicly, with government officials urging them on. But when the company being targeted by clients' ire is the video and search behemoth YouTube—and the business practice is the airing of revenue-generating advertisements for creators of extremist content with dangerous real-world implications—both the impact and the stakes are especially high.

Posted Nov 06, 2017

Siteimprove, a technology firm that provides services to help audit, optimize, and manage websites, has unveiled a new component to the company's services — the Digital Certainty Index (DCI). The DCI Score gives users a comprehensive gauge to determine how websites are performing as it relates to quality assurance, SEO, and accessibility.

Posted Nov 02, 2017

Socialbakers, a social media marketing platform, announced its AI-powered performance prediction and optimization for Instagram. This new addition helps marketers get the most out of their paid and organic activities. Socialbakers is the leading platform to provide marketers with measurement, management, and optimization for Instagram and Facebook in a single integrated suite.

Posted Nov 02, 2017

Seismic, a global leader in marketing and sales enablement, announced a series of major product updates that bolster existing integrations with several Microsoft services. In addition, Seismic is integrating Microsoft AI and search functionalities across the entire Seismic platform.

Posted Nov 02, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

I bet Facebook is a really stressful place to work these days. Last week, Facebook announced the latest step it's taking to combat "fake news." This time Facebook is focusing on transparency in advertising. But what is Google doing to solve this issue before the next election?

Posted Oct 31, 2017

Global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017, as growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital and alternative media channels, according to a new PQ Media report. Worldwide advertising and marketing revenues rose at a faster 4.9% in 2016, benefiting from the biennial influx of media spending related to the Summer Olympics and political campaigns.

Posted Oct 31, 2017

Blis, a provider of location data technology, has partnered with some of the world's leading third-party data and analytics companies to provide brands with a comprehensive understanding of consumer behavior both on and offline. These collaborations with Oracle DataCloud, RSi's Ansa, IRI, and PushSpring are helping brands across North America craft hyper-targeted and highly effective campaigns.

Posted Oct 31, 2017

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced the first-ever, full-service solution designed specifically for brands to easily create and implement social media crisis plans across all departments within their organization. This new CX Social feature allows companies to safeguard their planned promotional campaigns against the possibility of an emergency situation, ensuring that they maintain their reputation during trying times that demand quick action and sensitivity.

Posted Oct 31, 2017

Grapeshot, the contextual prebid brand safety and predictive audience provider, has announced a global integration with technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot's full suite of prebid products now available globally on the MediaMath platform.

Posted Oct 31, 2017

So here is a quick question for you: what marketing strategies are you implementing this holiday season to grab a giant slice of the ROI pie? If you are still wondering and looking for answers, we have your back. We asked a number of email marketing pros frequently asked questions about email marketing strategy and Implementation, and we're sharing their answers with you to make your holiday emails stand out in noisy inboxes.

Posted Oct 27, 2017

Chatmeter, a provider of local search marketing and review management, announced strong momentum at Brand Marketing Summit NYC. As part of this growth, the company launched a new service, ChatExec, along with its relocated headquarters in San Diego to accommodate seven new hires and a growing bench of senior talent as the company.

Posted Oct 26, 2017

Centro, a provider of enterprise-class software for digital advertising, announced that it has been awarded with the "Certified Against Fraud" seal from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain. Its Certified Against Fraud program is designed to combat fraudulent non-human traffic.

Posted Oct 26, 2017

MediaRadar, an advertising intelligence company, announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc., Business Insider, Madison Logic, and Nativo. This is the first offering from the company specifically for agencies, helping them drive growth and maximize revenue.

Posted Oct 26, 2017

When you think of content marketing, understandably your first thought may go to marketing to your customers. Yet, no business should overlook fostering better communication (and collaboration) among your own employees. So, why is internal marketing so important?

Posted Oct 26, 2017

Content distribution is a crucial step in any marketing strategy. Content marketing can be highly effective, however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very low payoff.

Posted Oct 25, 2017

Data Gran, an artificial intelligence and machine learning-based toolkit designed to optimize digital advertising spend, announced the official release of AdOptimizer. The artificial intelligence-based technology aims to reduce cost-per-customer acquisition by optimizing advertising campaigns on Facebook and Instagram through real-time predictive analysis that identifies, and ultimately funnels advertising dollars to, the top performing campaign variety.

Posted Oct 24, 2017

A.I. startup adNomus is making its proprietary A.I. technology available for production use. According to adNomus, its suite of REST APIs solve the real-time content targeting and matching challenges needed to disrupt the online advertising, content recommendation, and contextual search industries.

Posted Oct 24, 2017

Socialbakers, a social media marketing platform, announced an advertising performance benchmark for social networks. The benchmark, powered by data from billions of dollars in ad spend, provides marketers with a continuous view into how their ad spend performs against their industry, country, or region.

Posted Oct 24, 2017

PushSpring, an independent app-based mobile audience platform, announced a new data offering from Pinsight, the leading first-party mobile data and insights provider. Marketers will now be able to leverage Pinsight's carrier-level demographic, interest, and intent data via PushSpring's self-serve Audience Console.

Posted Oct 24, 2017

Compared to other marketing activities, personalization is unique because it can help you improve both short-term and long-term business goals. For example, it can increase short-term goals such as email open rates and conversion rates, but it can also increase customer loyalty and lifetime value in the long term. Not surprisingly, digital marketers have pursued the holy grail of personalization for many years, but they face many challenges, particularly when trying to scale personalization globally.

Posted Oct 23, 2017

Creative teams play a pivotal role in driving the success of digital assets — whether being utilized across content marketing campaigns, ecommerce platforms, or social posts — but they are often hampered by inefficient design, and approval processes.

Posted Oct 20, 2017

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