Digital Marketing

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The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.

Posted Apr 26, 2019

Instagram Stories and video ads become branding staples in social; investment in Apple Search Ads accelerates.

Posted Apr 25, 2019

Partnership empowers small- and mid-size brands to scale high-performance native advertising campaigns.

Posted Apr 25, 2019

Inbound and outbound marketing solution features step-by-step process for generating leads and driving sales.

Posted Apr 25, 2019

Spring ‘19 release, co-developed by current customers, showcases new commercial value of customer insights.

Posted Apr 25, 2019

Conversational ABM for Marketo Engage Empowers B2B Marketers to Advance Personalization Beyond Content, Powering Real-time Conversations with Target Accounts at Every Stage of a Brand's Digital Journey.

Posted Apr 23, 2019

Global CRM provider, Marketpoint, will preview the relaunch of its signature solution, Marketpoint CRM 3.0, during the 2019 CRM Evolution Conference and Expo.

Posted Apr 23, 2019

In beta since May 2018, Wove for Email is a new approach to partnership marketing that gives brands fully automated, AI-powered access to a community of complementary partners, allowing marketers to place and promote their targeted messages within emails potential partners are already sending.

Posted Apr 23, 2019

Much of the content that airs on Nat Geo is visually stunning, and the network is always finding new ways to showcase this content. And, certainly, the brand is no stranger to trying out new, cutting-edge technology to tell stories in the most compelling way possible. The marketing team knew the original show MARS was ripe for a very special campaign to promote the premiere of its second season.

Posted Apr 22, 2019

Annual Shopper Experience Index shows the influence of user-generated content on omnichannel shopping and cites mobile and social commerce as areas of focus.

Posted Apr 18, 2019

PossibleNOW survey shows many companies have increased consent collection, yet lack understanding of regulations that govern consent.

Posted Apr 18, 2019

WhatsApp Business API added to Freshworks Omniroute, its patent-pending routing technology, allowing businesses to easily manage WhatsApp inquiries.

Posted Apr 17, 2019

Google says it hopes to level the playing field for businesses big and small and make AI available no matter what industry you're in.

Posted Apr 16, 2019

As of January 2019, Netflix counted 139 million subscribers, while Amazon reported 100 million Prime subscribers in April 2018. The subscription model extends to the realm of digital media, where long-standing publications such as The New York Times, as well as newer players such as The Information, have built strong subscriber bases. Nevertheless, many companies may be wondering how to build a strong subscriber base or how to retain those subscribers once they have them.

Posted Apr 15, 2019

Bid shading solution says it helps programmatic buyers reduce media costs by 15% to 30%.

Posted Apr 11, 2019

Looker unveils purpose-built, end-to-end sales analytics application to maximize pipeline and boost conversions releases and a suite of developer tools for building data applications.

Posted Apr 11, 2019

Seamless integration across platforms helps global teams build consistent, automated customer experiences from creative ideation to campaign optimization.

Posted Apr 09, 2019

In-depth data and consulting engagements help customers become better senders and increase return on investment for their email programs. Customers of all sizes can now leverage Twilio SendGrid's email expertise to drive engagement and business growth. 

Posted Apr 09, 2019

Apple targeting single, millennial, and middle-aged men for new service. 

Posted Apr 04, 2019

New enhancements also provide ESPs with unparalleled insights into blocklist, spam trap, and complaint issues.

Posted Apr 04, 2019

Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.

Posted Apr 03, 2019

Many small businesses still not convinced social media is a valuable way to reach their audiences, but some are reconsidering that position: 22% plan to invest in social media in the future.

Posted Apr 02, 2019

With the growth of mobile commerce and direct-to-consumer brands, Appreciate analyzed its 2018 holiday e-commerce app user acquisition campaigns and found that more creative on more app publishers and categories generated the greatest engagement and conversion rates for Appreciate's e-commerce app clients.

Posted Apr 02, 2019

Additional investment from strategic partners primes Satisfi Labs for significant growth in 2019.

Posted Apr 02, 2019

On the heels of its acquisition by Urban Airship, Accengage continues to invest in new platform capabilities that enable broader customer engagement for business clients.

Posted Mar 28, 2019

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