Digital Marketing

Combined offering delivers transparency, frictionless ability to leverage analytics in real-time.

Posted Oct 31, 2019

G Adventures will be using Crowdriff to showcase its brand and the small group travel adventures it offers, which connect everyone to the world, its people, culture, and way of life.

Posted Oct 29, 2019

There's no doubt that Blue Planet II contained incredibly powerful content. But one wonders what made the message resonate so powerfully, and, more importantly, what has made it translate into real behavioral change?

Posted Oct 29, 2019

There are hundreds of digital accessibility best practices, but we'll focus on a few of the most basic ones that even the most non-technical content creators can make part of their accessibility strategy.

Posted Oct 25, 2019

According to the Mobile Campaign Management Platform Market the global mobile campaign management platform market is projected to reach a value of $4.2 billion by 2027.

Posted Oct 24, 2019

Applause, a provider of digital quality and crowdsourced testing, unveiled Applause Labs, an innovation engine focused on the rapid development and iteration of ideas that will bring next-generation testing concepts to life.

Posted Oct 24, 2019

Up to 60% of the results returned by search engines in the study offer consumers access to counterfeit and possibly dangerous goods.

Posted Oct 24, 2019

Outside of public use, public records are being compiled into online databases and used by businesses to segment and target potential customers. Are these records right for your strategy?

Posted Oct 23, 2019

With podcasting ad revenue projected to reach more than $1 billion by 2021, it's critical that marketers have a deep understanding of who's listening.

Posted Oct 22, 2019

The popularity of podcasts is soaring but whether you're into true crime, comedy, or culture podcasts you probably hear the same ads over and over again. We talked to Lynn Brown and Mollie Kehoe, co-founders of BrandVerge, about how podcast advertising is changing.

Posted Oct 18, 2019

In my homeland of Australia, there's been a recent crackdown on SEOs and digital marketing agencies that have been ripping off businesses. And in the near future, I believe this will be a global issue that all SEO consultants will have to contend with I call this SEO-Darwinism.

Posted Oct 18, 2019

The company's Living Audience Platform simplifies and humanizes complex data tied to billions of devices.

Posted Oct 17, 2019

Return Path uses deliverability reporting to track improvements in inbox placement and gain more extensive coverage of B2B email campaigns.

Posted Oct 17, 2019

harmon.ie, a provider of user experience solutions for Microsoft 365 enterprises, announced the launch of SmartAssistant, a product to link an organization's internal staff conversations and external communications in Office 365.

Posted Oct 17, 2019

Consumer identity management expert's new digital onboarding, crosswalk, and personalization solutions empower offline-online digitization, cross-device linking and privacy-compliant device personalization.

Posted Oct 17, 2019

New feature instantly turns any image on your device into an augmented reality experience.

Posted Oct 17, 2019

BrandVerge launch centralized on-demand marketplace with over 100 podcast sponsorships including NPR, Vox Media Podcast Network, WarnerMedia Podcast Network, and Wonder Media Network.

Posted Oct 16, 2019

Xillio, a specialist in content migration and integration software, launched new LocHub connectors for WordPress Multilingual Plugin (WPML) and Salesforce Knowledge.

Posted Oct 15, 2019

Enhanced solution combines intuitive wizard, detailed visual reports, and built-in rules for improved data stewardship.

Posted Oct 15, 2019

Webinfinity is formally launching its Engagement Automation Engine. Webinfinity's engine is purpose-built to drive engagement with less cost and faster time-to-engagement.

Posted Oct 15, 2019

Company expands its CMP with an integrated solution to help marketers triage and intelligently route ad-hoc work requests.

Posted Oct 15, 2019

When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive.

Posted Oct 15, 2019

Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey.

Posted Oct 14, 2019

You've invested thousands of dollars worth of time and money in your marketing content. Don't let it go to waste by failing to optimize it across all of your channels and platforms.

Posted Oct 11, 2019

The following points can give you some ideas of how effective localization can get you out of trouble, whether it relates to your content, products or customers in and outside your company.

Posted Oct 10, 2019

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