Digital Marketing

Directory
Learn more in the Directory!

You may think that translating your content or products opens the door to new markets wherever that language is spoken. Don't get ahead of yourself. Translation is the first milestone in your efforts to engage with local audiences. Your customers are part of an audience, but they expect to be delighted according to where they are, what they do, and how they react. Both collective and individual satisfaction are equally important. Multifaceted customer profiles require a multifaceted adaptation of content based on linguistic, cultural, and functional effectiveness. This is called localization effectiveness.

Posted Aug 08, 2018

An update to RedLink's popular Publisher Dashboard provides new insights into content usage at theproduct level to help editors, managers, and sales teams alike.

Posted Aug 07, 2018

Today, I want to talk to you about Instagram dogs (#dogstagram). "But this is the global content issue," you'll say. You're right; it is. But what is more globally beloved than pets on social media? "Nothing" is the only acceptable answer.

Posted Aug 07, 2018

Think about how you would react if you had to use a product or install your favorite application in a language you do not understand. You'd be confused, right? So it is essential to position and root translation in global content value chains rather than isolating or diluting it in product roadmaps. It is also a sensible approach to transform translation into a key enabler of digital content globalization.

Posted Aug 06, 2018

New solution empowers businesses using Clarabridge CX Social to connect with customers quickly and easily.

Posted Aug 02, 2018

Partnership aims to provide publishers with a global solution to measure premium video inventory against viewability, brand safety, and fraud.

Posted Aug 02, 2018

BanterX invites advertisers, content publishers, and chatbot owners to sign up for the Beta Program.

Posted Aug 02, 2018

Searchmetrics Study finds 27% of finance-related Google searches trigger Direct Answers boxes, giving finance brands a valuable branding and traffic opportunity.

Posted Aug 02, 2018

Upgrades include direct access to programmatic advertising inventory and industry's highest fraud protection measures, providing mobile marketers unfettered access to premium automation, analytics and data protection.

Posted Jul 31, 2018

Machine Learning, video and image recognition helps advertisers produce the highest performing ad creative.

Posted Jul 31, 2018

Statistics, dashboards, and tools for campaign optimization are at everyone's disposal. The problem is, the picture of measured KPI and ROI they provide can be far from the true state of things. Today, advertisers and publishers should be well-informed and prepared in order to raise the brand in ever-changing ad tech reality.

Posted Jul 30, 2018

Top executives look to curated channels to find content that helps them do their jobs, according to new survey.

Posted Jul 26, 2018

Taboola, a discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web.

Posted Jul 26, 2018

GlobalWebIndex, a supplier of digital consumer insight to the global marketing industry, secures $40 million investment from Stripes Group in first round of funding.

Posted Jul 26, 2018

Intelligent Content Marketing Platform learns to harness trait and behavioral data to predict and deliver targeted experiences at scale.

Posted Jul 26, 2018

GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state.

Posted Jul 25, 2018

Integration enables users to search for content from the Widen Collective within Hootsuite.

Posted Jul 24, 2018

Friendz says it is taking advantage of the most powerful marketing tool--word of mouth on social media--to connect brands with their target audience based on peer-to-peer communication.

Posted Jul 24, 2018

Salesforce has signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence, and analytics platform for enterprises, agencies, and publishers.

Posted Jul 24, 2018

New Magisto study examines the market forces upending the balance of online commerce and social media.

Posted Jul 24, 2018

Asset managers' profitability and asset inflows set global records in 2017, as total assets under management rose to $79.2 trillion. Firms should use this windfall to fund adoption of advanced digital and analytics, says a new report by BCG.

Posted Jul 24, 2018

If you ask any person with a mobile device when the last time they booked a vacation through a travel agent was, they may give back a strange, are-you-serious glare. However, they will probably recall last year's two-day Joshua Tree camping trip inspired by an Instagram post, or how they openly sourced Hawaii vacation itineraries on Facebook.

Posted Jul 23, 2018

Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.

Posted Jul 20, 2018

Digital Experience Platforms allow you to unify your many and varied departments (sales, marketing, IT, etc.) to create a consistent consumer experience.

Posted Jul 20, 2018

Machines think faster than we do. Well, some of them do. And even then, it depends on our definitions of "think." But machines can recognize faster than humans do, and process quicker than humans, and this is where they can be useful in your marketing strategy.

Posted Jul 20, 2018

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72