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Few things seem more quintessentially English than the Wimbledon tennis championship. Run since 1877 by the All England Lawn Tennis Club, it insists that players still play in all-white outfits and refers to the competitors as ladies and gentlemen. But its traditional trappings have frequently been accompanied by a focus on technological innovation.

Posted Dec 22, 2017

Finding ways to boost your email click rate is key to generating more leads and increasing sales. To get your emails read this year, there are a few ways retailers can optimize their email strategies to, not only increase click rates, but conversion rates as well. It all starts with striking a good initial impression and cultivating the relationship from there in a series of welcome emails that tell a new customer or subscriber everything they need to know about your brand.

Posted Dec 20, 2017

Fyber, a programmatic trading technology platform, has partnered with Innovid, a video marketing platform, to scale programmatic supply of VPAID video ads on mobile and in-app on its Video Advertising Monetization Platform (VAMP). Fyber's proprietary in-app video player can now respond to the growing programmatic dollars going to mobile apps .

Posted Dec 19, 2017

We all want to believe in happy endings. True love conquers all in the movies, just as every book comes to a logical conclusion. We carry these ideals into our work. This website will be better than the last one. This CMS will centralize our content. We will finally share a united editorial process.

Posted Dec 18, 2017

Bidalgo, a provider of ad creative automation software and services for app marketers, and AppsFlyer, the provider of mobile attribution and marketing analytics, unveiled a Full-Funnel Attribution solution for Apple Search Ads.

Posted Dec 15, 2017

Not all online shopping experiences are created equal. Poor web and mobile experiences like load time delays, error messages and lost shopping carts can damage a company's reputation and turn customers away. Here are four strategies e-retailers can use to optimize their websites to meet peak demand not only during the holidays, but throughout the entire year.

Posted Dec 15, 2017

Social media is not only transforming the investigative abilities of those who are researching brands, it has changed the entire sales funnel—turning nearly every aspect of the customer experience on its head. No longer just about conversations, social media is now also about commerce.

Posted Dec 14, 2017

"Is it Time for the Digital Advertising Industry to Adopt a More Financially Sophisticated Model for its Transactions?" That is the primary question explored in the latest original research from The 614 Group as the independent group surveyed and met with 60 key executives at the nation's top media buying and selling organizations. If the opinions and plans of those surveyed are indicative, pressure for a new model will only intensify as today's digital environment and programmatic options remain lacking.

Posted Dec 14, 2017

The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user group, we dove into the data across 140 mobile apps

Posted Dec 13, 2017

Heartbeat, a two-way brand endorsement platform, announced the close of a $1 million seed round of equity funding, led by Sinai Ventures, backers of Pinterest and Compass, along with Firebrand Ventures. With total funding of $2.9 million to date, Heartbeat's existing investors, including Right Side Capital Management also contributed to this seed round.

Posted Dec 12, 2017

Socialbakers, an AI-powered social media marketing platform, announced the addition of performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries, and regions.

Posted Dec 07, 2017

LoopMe conducted cross-Atlantic research with Censuswide to look at US and UK consumers views on their data, ahead of the GDPR implementation in May 2018. US consumers believe that their data is worth $244 per year. Despite a high price tag, many consumers feel uninformed about their data - 31% of US respondents and 51% of their UK counterparts did not feel informed enough to give a value on their data.

Posted Dec 07, 2017

Blis, a provider of advanced location data technology, announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyze consumer behavior--from audience profiling, to exposure, to attribution--by capturing and activating mobile movement data.

Posted Dec 07, 2017

dataxu, a software provider for marketing professionals, announced the launch of Open AI for Ads, an industry-first initiative that enables users of its Touchpoint DSP to dramatically improve campaign performance by utilizing artificial intelligence powered by high-quality, proprietary data sets. The first algorithm included in Open AI for Ads is powered by data from Oracle Data Cloud.

Posted Dec 07, 2017

Quark Software announced it has acquired Docurated, the creators of enterprise sales enablement solutions. Since its inception in 2012, Docurated has worked on SaaS-based enterprise sales and marketing software. Quark will integrate Docurated with Quark's content automation platform to enable sales teams to easily identify and deliver meaningful content to customer prospects.

Posted Dec 07, 2017

Everyone has heard the cliché, "every company is a technology company". While we know that's not true, it is true that every company is powered by technology. It used to be that an internet connection and a Microsoft office subscription was good enough for small companies, and for larger companies, same thing but add some servers. Now, though, with the influx of data that needs to be managed, a solid IT infrastructure is more than necessary.

Posted Dec 06, 2017

Efficiently creating compelling content to support broadcast and digital marketing campaigns with cohesive and consistent messages across multiple channels is the new name of the game. A holistic approach to this process, backed by the appropriate expertise, systems and technology is the way to get there. While still in its infancy for even the largest brands, there's one industry that's been at this for a while and has paved the way: Hollywood.

Posted Dec 06, 2017

Amobee, a global digital marketing technology company serving brands and agencies, announced the launch of the Amobee Inventory Accountability Program, its comprehensive brand safety offering that ensures marketers have access to a safe, transparent buying ecosystem with high quality inventory to more effectively reach target consumers.

Posted Dec 05, 2017

Many businesses struggle to get their blogs going because they believe their industry doesn't have good potential to craft interesting posts. In reality, it all comes down to how creative you get with your writing. The more unique and compelling your posts are, the more powerful your blog is in growing your brand. Regardless of what line of work you are in, there will always be ways you can use your content to stand out among the competition.

Posted Dec 01, 2017

Apple's latest version of Safari in macOS High Sierra includes Intelligent Tracking Prevention, which prevents first-party cookies from being used in a third-party context beyond one day, and purges them completely after 30 days. No matter your industry, attracting return visitors through increased engagement will ultimately build your revenue stream. Here are three engagement strategies to keep visitors on your site and draw them back in after they've exited.

Posted Dec 01, 2017

The Gilbane Digital Content Conference kicked off with a deep dive into the customer psyche with back-to-back keynote presentations. One thing is clear: the future is here and it knows what you're thinking and doing.

Posted Nov 28, 2017

Hold the phone, Mr. and Mrs. Marketer, and not so fast, John Q. Publisher: That mobile video content you're preparing to post better be future-proofed beyond just the message and branding. Viewable convenience and an amenable aspect ratio are also key criteria today and likely will be for the foreseeable future—which means that your video better be vertical.

Posted Nov 27, 2017

For years, marketers have been inundated with calls, emails, and advertising from marketing technology companies whose offerings promise to solve our most vexing problems. Indeed, this year's Marketing Technology Landscape Supergraphic is nicknamed Martech 5000, which reflects how crowded the landscape has become. It contained about 100 companies in 2011.

Posted Nov 23, 2017

It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO. In short, it's not just about keywords; it's about creating a cohesive and appealing user experience. This is known as organic optimization. A strong linking structure and other internal SEO best practices can provide that. Here are four considerations to keep in mind when optimizing the internal SEO of your website.

Posted Nov 22, 2017

Aprimo, a provider of marketing operations and digital asset management technology, announced new features to its Marketing Productivity solution. The enhancements represent Aprimo's latest advancements to take manual work out of the modern marketer's job to drive intelligent marketing work management.

Posted Nov 21, 2017

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