Digital Marketing

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Today's businesses face a new reality: customers now communicate via numerous digital self-service channels such as web, chat, and text. While 93% percent of organizations agree that providing a seamless quality experience across all channels is important, less than half actually think they're very effective in meeting that goal.

Posted Oct 10, 2018

Relationship intelligence tool delivers real-time insight into users' networks to help identify the best sources of warm introductions.

Posted Oct 09, 2018

Enterprises that deploy Reltio Customer 360 solutions will be able to benefit from both initiatives as they evolve.

Posted Oct 09, 2018

Small business and enterprise customers alike have shared a common frustration with Google's overly complex interface and left many marketers scratching their heads. Compared to the newer, sexier advertising platforms like Facebook which branded itself as the "easiest to use online advertising platform," Adwords has been described as complicated, outdated, and expensive.

Posted Oct 05, 2018

Startup marketing can be a very complex endeavor. In order to get the most bang for your buck, you'll need to be patient, plan, revise, and research. There are only so many hours in the day and time management for new companies is extremely important.

Posted Oct 03, 2018

New report from Return Path and The Relevancy Group explores the impact of AI technology on email deliverability and effectiveness.

Posted Oct 02, 2018

By getting back to the basics of email marketing, you can bring a new level of sophistication to your program. Here are four simple steps to take that can have an immediate impact on your email campaigns.

Posted Oct 01, 2018

The H1 2018 IAS Media Quality Report Offers an updated industry snapshot of viewability, fraud, brand safety, and new time-in-view benchmarks.

Posted Sep 27, 2018

From Consumers to Creators: The Digital Lives of Black Consumers is the third in Nielsen's 2018 Diverse Intelligence Series, which has focused on the digital lives of multicultural consumers.

Posted Sep 26, 2018

Adobe launches a new suite of tools to give Audience Manager users control over the raw signals from their audiences.

Posted Sep 25, 2018

33Across says it has launched the first open advertising exchange to offer a foundation of only viewable inventory while pioneering new attention targeting products and impact formats.

Posted Sep 25, 2018

Businesses prioritize their online presence, devoting more resources to digital channels that get them in front of customers.

Posted Sep 25, 2018

Kenshoo's new relationship enables marketers to capitalize on Apple Search Ads' continued growth and entrance into more markets at scale.

Posted Sep 25, 2018

A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.

Posted Sep 21, 2018

Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.

Posted Sep 20, 2018

Powr gives publishers an all-inclusive video solution that provides video technology, hyper-relevant video content and video monetization.

Posted Sep 20, 2018

Partnership will provide Taboola's clients with the Unbounce Landing Page Analyzer Tool to improve landing pages and convert more traffic.

Posted Sep 20, 2018

Can you imagine content tailored to hormones? Well, you should, because emotionally triggered marketing strategies are winning the trust of many and is the key to a virtual "buy button" in the brain. Here are a few of strategies to test in your own marketing campaigns.

Posted Sep 20, 2018

Driving that influence will be 900 Million new internet users, according to a new report from BCG. In four years, emerging markets will account for 3 billion online users—three times the number in developed markets.

Posted Sep 18, 2018

Adtaxi unveils data on consumer purchasing habits and influencer marketing.

Posted Sep 18, 2018

Mobile app gives marketers the ability to manage and respond to conversations and reviews at the speed of mobile.

Posted Sep 18, 2018

Augmented reality (AR) is rapidly growing; projections from ARtillry found that AR revenue will reach a staggering $14 billion in 2021, up from $975 million in 2016. One reason for the growth is that brands are starting to see the benefits of AR as an immersive ad format. Here's a closer look at precisely how marketers can start benefiting from augmented reality now.

Posted Sep 17, 2018

New Integrated Marketing Edition unifies marketing organizations to improve cross-functional collaboration and ensure delivery of a consistent, relevant, and measurable content experience across all channels.

Posted Sep 13, 2018

Advertisers now have access to a tool for protecting video advertising and spend across devices. Integral Ad Science (IAS) has expanded video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web.

Posted Sep 13, 2018

It's better to focus on sitewide improvements like site speed, maintaining a responsive site, and keeping design clean first. Once you are ready to look at individual pages, exploring the places users leave your site is a fantastic start.

Posted Sep 10, 2018

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