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The idea of using celebrities as a means to promote a product isn't anything new. Remember the Wheaties box? Thirty years ago, getting on the Wheaties box was the pinnacle of celebrity endorsements. I still remember sitting at the kitchen table when I was eight or nine years old, eating my cereal and staring at a cardboard box with Michael Jordan's picture staring back at me. Later, when I was a teenager, the celebrity "Got Milk" ads became my favorite part of flipping through any teen magazine. Do you remember the Backstreet Boys milk ad? I do, and so do thousands of other digital natives. From TV, to radio, to print, celebrities ruled the marketing world.
Posted Sep 03, 2015
Two weeks after its 2013 launch date, Electronic Arts, Inc. sold 1.1 million copies of its "SimCity 5" game, with digital downloads representing half of all sales. President Barack Obama's 2012 campaign website increased donation conversions by 49% and, ultimately, raised an additional $500 million. And Amazon famously changed its checkout button 6 years ago, increasing site revenue by $300 million. What's the common denominator in all three success stories and in countless other case studies across the internet? Each conducted A/B tests, which produced phenomenal results. And they're far from the fringe minority: 75% of strategic phase marketers rely on A/B testing to learn about customer behavior, per MarketingSherpa's 2012 "Website Optimization Benchmark Report."
Posted Sep 02, 2015
Wistia, an online video marketing and analytics platform, is expanding its offering with a new Enterprise plan, designed for larger companies that will benefit from integrations with marketing automation platforms and unlimited video hosting. The Enterprise service is the Boston-based company's fourth price tier, and encompasses all existing features within the Free, Basic, and Pro offerings, including advanced video analytics, video management tools, and customizable video players.
Posted Aug 31, 2015
Technorati, which provides publisher side solutions to bring parity to programmatic advertising, revealed that almost half of publishers (45.45 %) say they are frustrated by not being able to have demand partners compete with each other on each impression. As a result they are forced to use tactics they don't like to try and maximize yield.
Posted Aug 31, 2015
SparkPost announced that an Add-on version of its cloud-based SparkPost email delivery service is now available with up to 10,000 emails per month at no cost to developers using the Heroku cloud platform-as-a-service (PaaS) offering. The SparkPost email delivery service is designed specifically for developers who need to build transactional or marketing email, reminders, receipts, updates, or notifications into their apps or web offerings.
Posted Aug 27, 2015
Adaptly, Inc., a media technology company which enables advertising on autonomous marketing platforms, announced it has been selected as a Facebook Marketing Partner with early Instagram Ads API access and has released software products for purchasing and managing paid media campaigns on Instagram. Adaptly is one of a small number of technology companies to have early access to the Instagram Ads API, an invite-only program designed to advance the availability of Instagram media buying.
Posted Aug 27, 2015
Salesforce has gotten a much-needed facelift. Originally launched in 1999, the well-known CRM tool used by about 150,00 customers announced Salesforce Lightning in a blog post, saying "It's a re-imagined platform designed to maximize sales rep productivity, complete with analytics and in-line intelligence that will drive sales precision."
Posted Aug 25, 2015
Get Smart Content, a multi-channel personalization platform, announced that it has raised a round of funding worth $3.5 million. The round was led by Origin Ventures with participation by Chicago Ventures and Virgo Capital.
Posted Aug 25, 2015
Reelio, an influencer marketing platform that connects global brands with digital stars, announced that it has raised $5 million in Series A funding. The round was led by a global syndicate of investors in strategically important markets.
Posted Aug 20, 2015
While marketing automation is a hot topic across industries, many marketers are daunted by the complexities of combining customer journeys, content strategies, and dense technologies. Marketing automation technology allows marketers to generate and nurture leads with sequenced, segmented, and automated campaigns that deliver content at scale, with minimal intervention. Automation can be used to dynamically change content; test messaging; and sequence messages and notifications. As with any marketing initiative, the goal should always be focused on providing content that benefits your customers. Here are some of the simplest ways to use automation to generate and nurture leads now.
Posted Aug 20, 2015
Many companies have no idea where their leads come from or how sales are finalized. They also go through periods when leads are higher or lower than normal, but they don't know what's causing these peaks and troughs. If someone has discovered you and become interested enough to inquire about your product or service, don't you want to know what led them to you and proactively make sales surges happen again? By taking control of your data analysis and taking on the challenge of measuring your marketing efforts, you'll improve the quantity and quality of sales leads while allocating your budget based on true performance and ROI.
Posted Aug 19, 2015
As content marketing has grown, so has the availability of content recommendation tools that help social media managers keep their feeds full. Recently, Buffer and Swayy, two popular content recommendation tools, announced that they will be closing down their content recommendations. Users of those tools need not fear, there are others that can help keep your Twitter feed overflowing with helpful content.
Posted Aug 12, 2015
Evergage, a provider of real-time personalization, unveiled Evergage Recommend, an integrated recommendation system that is a native part of a full testing, targeting, and personalization solution. This new offering builds on the foundational real-time personalization capabilities of the Evergage Platform, incorporating dynamic suggestions of pertinent products or pieces of content that will resonate with individual visitors.
Posted Aug 11, 2015
If you were born between 1982 and 2000, congratulations, you are a millennial. There are 83 million of you in the U.S. alone, making up 26% of the population and spending about $600 billion a year, with this expected to grow to at least $1.4 trillion by 2020. A marketer's dream, right? Not so fast. Unfortunately, "narcissistic," "lazy," "indecisive," and "immature" have been some of the words used to describe millennials. Not exactly the easiest people to deal with and convince to buy your product.
Posted Aug 10, 2015
NUVI, a solution for real-time social media listening and reporting, announced the release of Audiences, a product that provides access to Facebook's complete stream of anonymous and aggregated topic data. Data availability recently expanded from two countries and numerous languages to 55 countries in 121 different languages made accessible through NUVI. Before Facebook topic data, insights were drawn from limited public posts and focused on the volume of posts, what was being said and who was saying it, rather than why an audience was posting.
Posted Aug 06, 2015
Leanplum announced it has successfully closed a $11.6 million Series B funding round, with new investment from Kleiner Perkins Caufield & Byers (KPCB), along with additional investment from Shasta Ventures. The new funding accompanies the launch of the Lifecycle Engine, a campaign planning tool specifically designed for mobile that enables marketers to easily build hyper-personalized campaigns on a visual timeline. With the Lifecycle Engine, marketers can trigger a series of orchestrated messages based on time and user behavior, ensuring that the right message is sent to the right person, at the right time.
Posted Aug 06, 2015
Kenshoo, a provider of agile marketing software, says the response of clients leveraging its support for Instagram advertising has been positive. Kenshoo's solution for Instagram enables marketers to reach more than 300 million monthly active mobile consumers via Facebook's popular photo sharing service. Kenshoo is among a select few Facebook Marketing Partners granted initial access to the Instagram Ads API.
Posted Aug 04, 2015
DVEO, a supplier to Telcos, cable TV, IPTV, and OTT operators, will introduce their multi-criteria targeted ad insertion platform at the International Broadcasting Convention (IBC) in Amsterdam, September 11-15. Designed for broadcasters and multi-screen pay-TV operators, the SPOTTER is DVEO's new multi-criteria advertising platform that uses content and viewer information to make decisions about the actual ads played out to any viewer. It combines content type, consumer profile, and geolocation data by mining multiple data bases in real time.
Posted Jul 30, 2015
Content personalization is on all content creators' minds. That takes many different forms, but one element of targeting the right audience and delivering the right content to them is as simple as catering to their age group. Each age demographic has a unique psychology and world view that influences the decisions they make-including what content they consume. What attracts one demographic will not necessarily attract them all. So how do you get your content in front of the right audience?
Posted Jul 29, 2015
One panelist quoted a popular statistic that says 90 seconds is the sweet spot for videos aimed at Millennials. Not everyone was buying that, though. It's not that Millennials don't have an attention span-it's that they won't put up with your terrible content. If you don't capture their attention within 90 seconds, Millennials are going to bounce. Another panelist told an anecdote about the CEO of a large cable company saying something to the effect of, "I'm so sick of Millennials!"
Posted Jul 28, 2015
According to new research from BI Intelligence native ad spending will hit $7.9 billion in 2015. That may sound like a lot of money, but that spending is expected to almost triple by 2018, to $21 billion.
Posted Jul 23, 2015
For a long time, I have argued that online users have a sense memory for publishers that abuse their attention. I think we reserve a special bit of grey matter for the sites that give us trouble. On some level, we recall that site X loads slowly because ad or design bloat drags down its page loads. We record somewhere in our brains that site Y is too reliant on intrusive pop-ups and full-page interstitials. Without a whiff of proof beyond my own surfing experience, I contend that many of us curtail our use of these sites, even if it is by a couple of visits a month or a few video clips not launched. Sites do an immeasurable level of damage to themselves by stretching the bounds of visitor tolerance.
Posted Jul 21, 2015
Gamut, a digital media services company owned by Cox Media Group that serves agencies and publishers, programmatically and direct, announced the launch of Gamut Navigator. The new feature enables publishers to exert more control over the ads served on their property through a browser plug-in that exposes to site managers the full range of details behind any ad delivered by Gamut to their site.
Posted Jul 16, 2015
Marketers have long been plagued by problems related to attribution and accurately calculating ROI. How do umbrella marketers know if their ad worked, or it just happened to rain that day, creating a spike in sales? AOL hopes to help with that. In a blog post, AOL announced, "Using our one-of-a-kind machine-learning model, the platform considers thousands of variables to accurately assign credit across every touch point - online, TV, mobile, catalog, direct mail, and more - that might ultimately lead to a desired customer action." This will be available as part of ONE by AOL: Attribution or standalone in Convertro.
Posted Jul 14, 2015
The BMF Media Group, an experiential marketing agency, announced the debut of its new Digital Department focusing on digital media and influencer marketing services. The company, which was founded in 2003, has appointed Jake Spencer Hammel as its director of digital marketing, making BMF now one of the first agencies of its kind to advance these services in addition to its core offerings.
Posted Jul 09, 2015