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New AI technology streamlines process to help national brands and businesses protect their brand, manage sensitive or inaccurate posts faster, improve the customer experience, and drive greater revenue.

Posted Nov 06, 2018

BrightTALK, a content and demand marketing platform, announced that it has joined HubSpot as a Connect Partner with a certified integration. HubSpot, a growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers.

Posted Nov 06, 2018

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

If you're interested in adding influencer marketing to your strategy this year but have questions about how to separate the real influencers from the frauds, we have five tips to help you vet your partners.

Posted Nov 02, 2018

Majority of companies still don't realize true impact customer consent has on their bottom line.

Posted Nov 01, 2018

New Data Science Workbench provides data scientists with direct access to all the rich data in Evergage, along with analysis, modeling, and visualization tools.

Posted Nov 01, 2018

Dynamic Optimization uses advanced analytics techniques to provide unique, customized solutions to specific email issues.

Posted Nov 01, 2018

Automation is everywhere. Whether you're checking out at the grocery store or calling your bank, automating the task is an option. New research from Quark and Information Today, Inc. says as more organizations seek to embrace digital transformation, they are turning to content automation as a way to deliver information quickly and effectively to their customers and employees. We interviewed Gavin Drake, Vice President of Marketing for Quark Software Inc. about the research and what it means for the digital content industry.

Posted Oct 31, 2018

Investors double down on AI-driven results at LoopMe .

Posted Oct 30, 2018

New features, strategic partnerships, and scale simplify product sampling.

Posted Oct 30, 2018

Majority of respondents say using an extra 25% of the data their companies throw away would result in increased revenues.

Posted Oct 25, 2018

Never before has there been so much honest competition in the e-commerce space from competing retailers and online publishers that you are keenly aware of. And now there's a new form of competition-the type that lurks in the shadows, visible only to your most prized possession-potential customers.

Posted Oct 24, 2018

Company sees biggest video growth across shopping, lifestyle, entertainment, gaming, streaming, and on-demand apps; Expects an ongoing increase in video engagement during the run-up to holidays.

Posted Oct 23, 2018

Deal punctuates a year of revenue growth and innovation with launch of Data Co-Op

Posted Oct 23, 2018

Google ranking factors study highlights big variations in search strategies for different niches.

Posted Oct 18, 2018

GetResponse announced enhancements to its all-in-one marketing platform for SMBs and enterprises.

Posted Oct 18, 2018

Agency helps mid-market brands explore enterprise-class martech.

Posted Oct 18, 2018

The company will use real-time viewability detection to drive additional demand for quality impressions via header bidding.

Posted Oct 18, 2018

Overall, the pumpkin product obsession accounts for $361 million in US sales. So, what exactly can we learn from the success of pumpkin-spiced products and how it can relate to your seasonal strategies?

Posted Oct 18, 2018

Integrating new technologies into a customer engagement/marketing plan needs to be carefully measured to maintain consumer trust and ensure they feel comfortable adopting a new platform. This plan should include strategies for transitioning consumers from one channel to another, alleviating fears about the risks of new technology and, most importantly, helping to define the unique value of devices like a digital assistant for their day-to-day needs.

Posted Oct 15, 2018

Facebook's investment in Stories overall will certainly come at the cost of one platform: Snapchat. The past 10 years of social media analysis tells us that Stories, as a format, won't be appealing forever. Content formats come and go. So, the time is now to invest in Stories.

Posted Oct 12, 2018

Sitecore, a provider of digital experience management software, announced at its annual Sitecore Symposium the acquisition of Stylelabs--creator of the Marketing Content Hub--platform and revealed significant new capabilities in their Sitecore Experience Cloud platform.

Posted Oct 11, 2018

Content operations self-assessment and workshop facilitation cards provide solutions for marketers in the "Age of the Customer."

Posted Oct 11, 2018

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