Digital Marketing

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Adobe launches a new suite of tools to give Audience Manager users control over the raw signals from their audiences.

Posted Sep 25, 2018

33Across says it has launched the first open advertising exchange to offer a foundation of only viewable inventory while pioneering new attention targeting products and impact formats.

Posted Sep 25, 2018

Businesses prioritize their online presence, devoting more resources to digital channels that get them in front of customers.

Posted Sep 25, 2018

Kenshoo's new relationship enables marketers to capitalize on Apple Search Ads' continued growth and entrance into more markets at scale.

Posted Sep 25, 2018

A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.

Posted Sep 21, 2018

Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.

Posted Sep 20, 2018

Powr gives publishers an all-inclusive video solution that provides video technology, hyper-relevant video content and video monetization.

Posted Sep 20, 2018

Partnership will provide Taboola's clients with the Unbounce Landing Page Analyzer Tool to improve landing pages and convert more traffic.

Posted Sep 20, 2018

Can you imagine content tailored to hormones? Well, you should, because emotionally triggered marketing strategies are winning the trust of many and is the key to a virtual "buy button" in the brain. Here are a few of strategies to test in your own marketing campaigns.

Posted Sep 20, 2018

Driving that influence will be 900 Million new internet users, according to a new report from BCG. In four years, emerging markets will account for 3 billion online users—three times the number in developed markets.

Posted Sep 18, 2018

Adtaxi unveils data on consumer purchasing habits and influencer marketing.

Posted Sep 18, 2018

Mobile app gives marketers the ability to manage and respond to conversations and reviews at the speed of mobile.

Posted Sep 18, 2018

Augmented reality (AR) is rapidly growing; projections from ARtillry found that AR revenue will reach a staggering $14 billion in 2021, up from $975 million in 2016. One reason for the growth is that brands are starting to see the benefits of AR as an immersive ad format. Here's a closer look at precisely how marketers can start benefiting from augmented reality now.

Posted Sep 17, 2018

New Integrated Marketing Edition unifies marketing organizations to improve cross-functional collaboration and ensure delivery of a consistent, relevant, and measurable content experience across all channels.

Posted Sep 13, 2018

Advertisers now have access to a tool for protecting video advertising and spend across devices. Integral Ad Science (IAS) has expanded video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web.

Posted Sep 13, 2018

It's better to focus on sitewide improvements like site speed, maintaining a responsive site, and keeping design clean first. Once you are ready to look at individual pages, exploring the places users leave your site is a fantastic start.

Posted Sep 10, 2018

SDL, a provider of global content management, translation, and customer experience, announced a strategic partnership with DivvyHQ, a provider of integrated content planning, to help global brands centrally plan, create, translate, and deliver marketing content.

Posted Sep 06, 2018

With the strategic acquisition of Inbox Pros, Trendline Interactive is now the clear leader in providing enterprise organizations with comprehensive, end-to-end email marketing services.

Posted Sep 06, 2018

Publishers have a lot on their plates these days. How are they managing? In some cases, they're outsourcing this aspect of their ad operations (ad ops) to white-glove consultancy services.

Posted Sep 05, 2018

Customer insight experts DataSalon announce new Publisher Dashboard service - empowering sales and marketing teams with insights to drive sales and retain existing customers.

Posted Sep 04, 2018

Vivial announced the launch of The Mobile Optimizer, its new text messaging service for local business.

Posted Sep 04, 2018

Formerly GlobalWide Media's programmatic business unit, Causal IQ is built on a legacy of digital marketing expertise.

Posted Aug 30, 2018

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company's leadership position.

Posted Aug 30, 2018

New Universal Feedback Loop and Return Path Blocklist are among the latest innovations designed to optimize email marketing effectiveness.

Posted Aug 30, 2018

When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.

Posted Aug 30, 2018

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