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Sponsored content is becoming a bigger part of the content marketing and publishing business. Here are three reasons brands should consider investing in sponsored content in 2016.

Posted Feb 18, 2016

Collective Bias, a provider of shopper-focused influencer marketing, revealed new data from its Time on Content feature, an indicator of the relevancy and quality of influencer content. Through Time on Content, the company found that consumers view their influencer content for an average duration of two minutes and eight seconds, which is almost seven times longer than the digital display ad average of 19.2 seconds based on viewability standards as measured by Moat Analytics. During the holidays, time spent with influencer content increased to two minutes and 21 seconds.

Posted Feb 18, 2016

Akoonu, Inc. announced that it has expanded its strategic marketing platform to include a Content Planning module, which provides collaborative features, frameworks, and workflows enabling B2B marketers to develop strategic content plans from ideation through descriptive briefs. Through integration with the Akoonu Audience and Brand modules, the Content Planning module helps guide marketers to create buyer-centric content plans balanced to address purchaser needs across all personas and journey stages, giving Marketing and Sales the content coverage they need to engage and nurture all buyers throughout the entire funnel.

Posted Feb 16, 2016

A global, cross-industry study released by Mindtree, a digital transformation and technology services company, pinpoints personalization as the key driver that will help "phy-gital" consumers reach their ideal mix of online and offline shopping. It also reveals that while most companies are in transformation mode and consider themselves pioneers in adopting or investing in digital technologies, few are investing in personalization initiatives that consumers say will increase the depth and breadth of their shopping experience.

Posted Feb 16, 2016

Mediabong, a video advertising platform, announced the launch of its Syncroll product, which says it is the only video advertising platform that guarantees 100% attention and viewability standard. Volvo, Wal-Mart, and Chrysler are among the first brands to leverage Syncroll to drive the effectiveness of their respective advertising campaigns.

Posted Feb 11, 2016

Email marketing service provider and strategic campaign consultancy Delivra has unveiled its Drip Campaign Builder with the company's latest platform launch. It says Drip campaigns are key to growing email ROI, with research showing relevant, targeted emails in a drip marketing campaign housing the potential to produce 18 times more revenue than an email blast to all subscribers.

Posted Feb 11, 2016

Retail advertising lead all mobile video advertising in Q4 2015, followed by Technology, Consumer Packaged Goods and Automotive advertising, according to data from outstream native mobile video advertising solution provider Positive Mobile.

Posted Feb 11, 2016

With several obvious trends standing out, determining the direction the digital marketing winds are blowing isn't exactly rocket science. But the work of actually marketing a product or service sure feels as if it is. Despite the light-speed pace of advancing technology, plotting the launch and trajectory of an emarketing missile targeted at consumers is increasingly complicated.

Posted Feb 10, 2016

It's almost time for nachos, hot wings, commercials, and football. It's Super Bowl weekend, a good time for marketers to grab the attention of millions of Americans-even if you don't have $5 million for a 30-second ad. The sheer ubiquity of social media and, more and more, social video, make it possible for DIY marketers to get their fair share of Super Bowl attention.

Posted Feb 05, 2016

App Data Room, which recently formed a partnership with HubSpot, has been certified as a HubSpot Connect featured integration. The HubSpot-App Data Room integration is a connection between the two platforms that helps customers keep their data consistent and in-sync with sales activities that occur offline. By enabling leads to flow automatically from the sales call into HubSpot, contact data stays fresh, relevant, and complete. Follow-up communications can be customized to the specific content sent during face-to-face meetings.

Posted Feb 04, 2016

Retale, a location-based mobile platform that helps shoppers save on purchases from their favorite retailers and brands, announced the results of a commissioned study examining mobile advertising's so-called "fat finger" problem: that many clicks on mobile banner ads may be accidental due to finger scrolling on devices with small screens. The study, polling 500 adult mobile users across the U.S. between January 18-25, 2016, focused on several aspects of mobile banner ad engagement, from accidental clicks to perceived overall value.

Posted Feb 04, 2016

Even Millenials don't like calling themselves Millenials. Take for example this study by Pew Research that found "just 40% of adults ages 18 to 34 consider themselves part of the ‘Millennial generation,' while another 33% - mostly older Millennials - consider themselves part of the next older cohort, Generation X." Guys! You can't just opt out of your generation because you don't like the stigma attached to it. Don't get me wrong, I'm the first to admit that I've had my issues with the label and have had less than stellar opinions regarding young twenty-somethings. But the more I thought and wrote about this current generation and its impact on technology and the digital world, the more my opinion changed.

Posted Feb 04, 2016

Newly-released findings show that the Data-Driven Marketing Economy (DDME) contributed nearly 1 million jobs to the United States in 2014, and added $202 billion in revenue to the U.S. economy. The new research, commissioned by the Direct Marketing Association (DMA) and titled "The Value of Data 2015: Consequences for Insight, Innovation & Efficiency in the U.S. Economy," builds on the Value of Data report released in 2013 and quantifies the growth in the DDME, which saw a 49% increase in jobs and 35% growth in revenue between 2012 and 2014.

Posted Feb 03, 2016

According to PubMatic's Quarterly Mobile Index for Q4 2015 "advertisers are directing spending to higher-quality inventory, especially through more transparent mobile private marketplaces (PMPs)." This is, in part, a reaction to the problem of questionable ad impressions, and the effort by premium publishers to eradicate the problem. Subsequently, premium publishers are able to command higher prices for their ad inventory, according to PubMatic, and attract "more mobile ad spend, effectively closing the mobile gap between mobile ad spending and mobile media consumption."

Posted Jan 27, 2016

At the Interactive Advertising Bureau's Annual Leadership Meeting, AOL launched ONE by AOL: Publishers to simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers. Over the past six years, AOL says it has invested more than $1 billion in publisher-first technologies, and has developed and expanded those solutions globally. By bringing the businesses and platforms together with ONE by AOL: Publishers, AOL is helping publishers with audience engagement and analytics, content distribution and revenue management.

Posted Jan 26, 2016

CloudEngage introduced its latest website engagement tool, ActionPop. ActionPop is a form of virtual scratch-card for website visitors. Advanced layering technology allows customers to interact more deeply with promotions on a retail or dealer website by scratching or wiping the promo to reveal a hidden offer or other message. According to the company, because ActionPop requires interaction, customers engage with the content more than a normal promotion, and feel greater ownership of the content. CloudEngage calls this "Compulsion Marketing."

Posted Jan 26, 2016

According to The New Mobile Mantra, a report from Millward Brown Digital, over half (55%) of mobile users access news on their smartphones every day. That's a lot, but desktop use is still holding on, with 50% of users accessing news every day. When Millward Brown asked respondents, "How often, if at all, do you read, watch, news using each of the following mediums?" smartphones and desktops continued to lead the pack with 93% and 92% respectively. Tablets came in behind TV and radio with just 71% of respondents choosing that option.

Posted Jan 25, 2016

Kenshoo, a provider of agile marketing technology, released a new infographic, Kenshoo Digital Marketing Snapshot: Q4 2015, highlighting the changing landscape of social and search advertising as new social ad types move to the front lines and search spend continues to shift performance for marketers.

Posted Jan 21, 2016

AOL announced a strategic partnership with Taboola with the goal of delivering better content and advertising experiences for users. Taboola's discovery platform will be integrated across all premium brands under the AOL umbrella including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail, and MapQuest in the United States, United Kingdom, and Canada. This will enable major brands and content marketers to reach consumers across AOL properties through sponsored content recommendations. The partnership includes desktop, tablet, mobile web, and mobile apps.

Posted Jan 21, 2016

Kenshoo, a provider of agile marketing, announced its new Infinity Tag, an upgraded conversion pixel enabling marketers to better understand the role their digital campaigns played in customer transactions. Marketers using Kenshoo's Infinity Suite can now optimize their digital marketing campaigns with a level of insight unparalleled from other industry solutions. Infinity Tag helps elevate campaign performance by moving beyond currently accepted key performance indicators (KPIs) like total revenue to more granular conversion and attribution insights that inform optimization strategies.

Posted Jan 19, 2016

Verint Systems Inc. and Telligent, a Verint Company, announced the new release of its Telligent Community solution. Among the latest advancements to Telligent Community are new community management tools and user experience capabilities, workflow enhancements, new content management and moderation functionality, and ongoing API investments, as well as solution availability in a Community as a Service (CaaS) model.

Posted Jan 19, 2016

Short and sweet tweets have been a constant over the last decade - a cyberspace certainty as reliable as the sun rising every morning in the east. But ever since Twitter CEO Jack Dorsey hinted in early January at possibly expanding the 140-character limit on tweets over 71-fold--up to a whopping 10,000 characters--experts have been speculating on why, how and when this prospective social media game changer will happen and how it would affect digital publishers and marketers alike.

Posted Jan 18, 2016

Viewability is a simple concept. Digiday defines it this way: "Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users." Using Viewability as the standard means that advertisers only have to pay for ads that are actually seen.

Posted Jan 16, 2016

In an effort to refine the linear TV and digital video ad experience for both consumers and advertisers, Turner announced today Turner Ad Lab, a new joint initiative between the company and the industry. Turner Ad Lab will be led by an advisory board made up of representatives from industry trade organizations, research companies, ad tech start-ups and the advertising community. Turner Ad Lab will lead to better consumer experiences on all platforms, while strengthening advertising effectiveness for brands. The composition of the advisory board will be announced later this month.

Posted Jan 14, 2016

Email marketing campaigns are essential to any marketing strategy. An email is a powerful tool to communicate and build relationships with your clients and prospects. They provide important insights, generate leads, and (most importantly) convert sales. In order to get the most ROI out of email campaigns, the email design should be cohesive with corporate brand elements such as the website, advertising campaigns, and collateral to make it resonate with customers.

Posted Jan 14, 2016

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