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Amobee, a global digital marketing technology company serving brands and agencies, announced the launch of the Amobee Inventory Accountability Program, its comprehensive brand safety offering that ensures marketers have access to a safe, transparent buying ecosystem with high quality inventory to more effectively reach target consumers.

Posted Dec 05, 2017

Many businesses struggle to get their blogs going because they believe their industry doesn't have good potential to craft interesting posts. In reality, it all comes down to how creative you get with your writing. The more unique and compelling your posts are, the more powerful your blog is in growing your brand. Regardless of what line of work you are in, there will always be ways you can use your content to stand out among the competition.

Posted Dec 01, 2017

Apple's latest version of Safari in macOS High Sierra includes Intelligent Tracking Prevention, which prevents first-party cookies from being used in a third-party context beyond one day, and purges them completely after 30 days. No matter your industry, attracting return visitors through increased engagement will ultimately build your revenue stream. Here are three engagement strategies to keep visitors on your site and draw them back in after they've exited.

Posted Dec 01, 2017

The Gilbane Digital Content Conference kicked off with a deep dive into the customer psyche with back-to-back keynote presentations. One thing is clear: the future is here and it knows what you're thinking and doing.

Posted Nov 28, 2017

Hold the phone, Mr. and Mrs. Marketer, and not so fast, John Q. Publisher: That mobile video content you're preparing to post better be future-proofed beyond just the message and branding. Viewable convenience and an amenable aspect ratio are also key criteria today and likely will be for the foreseeable future—which means that your video better be vertical.

Posted Nov 27, 2017

For years, marketers have been inundated with calls, emails, and advertising from marketing technology companies whose offerings promise to solve our most vexing problems. Indeed, this year's Marketing Technology Landscape Supergraphic is nicknamed Martech 5000, which reflects how crowded the landscape has become. It contained about 100 companies in 2011.

Posted Nov 23, 2017

It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO. In short, it's not just about keywords; it's about creating a cohesive and appealing user experience. This is known as organic optimization. A strong linking structure and other internal SEO best practices can provide that. Here are four considerations to keep in mind when optimizing the internal SEO of your website.

Posted Nov 22, 2017

Aprimo, a provider of marketing operations and digital asset management technology, announced new features to its Marketing Productivity solution. The enhancements represent Aprimo's latest advancements to take manual work out of the modern marketer's job to drive intelligent marketing work management.

Posted Nov 21, 2017

Jumpshot, the only company that unlocks walled-garden data to reach customers more effectively, released its Jump the Garden Walls Data Report, revealing that the growth of eCommerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50% of their retail purchases.

Posted Nov 16, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

Attendify, a provider of self-service event apps and lead retrieval solutions, has released Attendify Audiences, a data management platform for the event industry. Attendify Audiences enables marketers who produce live events to turn their data into an asset, leveraging it to personalize marketing campaigns and deliver positive event ROI.

Posted Nov 14, 2017

"What is a customer journey map?" would seem to be a fairly self-explanatory question. It's a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or gather information. Simple, right? Not so fast.

Posted Nov 13, 2017

LiveWorld, Inc. released the findings of a study in its new whitepaper Messaging Apps and Chatbots for Brand Marketing. The report examines the advantages of branded conversations, the challenges companies face within messaging apps, and how conversational marketing will impact the future of brand engagement. LiveWorld partnered with Brand Innovators to conduct the survey of more than 200 Fortune 500 marketers across business-to-consumer industries in 2017.

Posted Nov 09, 2017

We are all aware that consumers increasingly distrust brands—and we all want to find the right path to win our customers' hearts and minds. Without a solid foundation of mutual trust, it can be difficult. To build trust and maximize your ability to gain market share, consider incorporating a customer advocacy program into your sales and marketing activities.

Posted Nov 09, 2017

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves.

Posted Nov 08, 2017

AppLift, a mobile ad tech company, announced the launch of a powerful new reporting dashboard on its unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time. The new reporting dashboard comes shortly after AppLift announced its fraud-fighting suite, Fraud Buster.

Posted Nov 07, 2017

They turned to the advice of professionals and trusted friends to make their transitions easier. We try to approximate that on the web. It's what user reviews are all about, and it's why so many brands are turning to influencers and content marketing to reach audiences. We love the convenience of Google and the ability to use our smartphones to do just about anything. But even the tiny computers in our pockets have their limits. They can only do so much. Sometimes, you need human expertise.

Posted Nov 07, 2017

Recently, Facebook announced they will eliminate "dark posts" (a post that has been published for advertising use that is seen by select members of the public) in an effort to offer greater transparency in its advertising offerings, largely in response to Russian meddling in the 2016 U.S. presidential election. As this is a global initiative (many countries have encountered similar election meddling), rollout begins in Canada in mid-November as part of the Facebook Canadian Election Integrity Initiative, before implementation in America in the summer of 2018 (ahead of mid-term elections). While all political advertisers will be required to disclose their identities for their ads to run, this change impacts all advertisers, politically-focused or not.

Posted Nov 06, 2017

It's a company's worst nightmare: Disgruntled clients pull back due to dissatisfaction with the company's business practices and do so publicly, with government officials urging them on. But when the company being targeted by clients' ire is the video and search behemoth YouTube—and the business practice is the airing of revenue-generating advertisements for creators of extremist content with dangerous real-world implications—both the impact and the stakes are especially high.

Posted Nov 06, 2017

Siteimprove, a technology firm that provides services to help audit, optimize, and manage websites, has unveiled a new component to the company's services — the Digital Certainty Index (DCI). The DCI Score gives users a comprehensive gauge to determine how websites are performing as it relates to quality assurance, SEO, and accessibility.

Posted Nov 02, 2017

Socialbakers, a social media marketing platform, announced its AI-powered performance prediction and optimization for Instagram. This new addition helps marketers get the most out of their paid and organic activities. Socialbakers is the leading platform to provide marketers with measurement, management, and optimization for Instagram and Facebook in a single integrated suite.

Posted Nov 02, 2017

Seismic, a global leader in marketing and sales enablement, announced a series of major product updates that bolster existing integrations with several Microsoft services. In addition, Seismic is integrating Microsoft AI and search functionalities across the entire Seismic platform.

Posted Nov 02, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

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