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e-Spirit Inc. announced the FirstSpirit Intelligent Content Engine, a new core component of the FirstSpirit Digital Experience Hub. The FirstSpirit Intelligent Content Engine enables marketers to provide personalized, content-rich digital experiences via any channel to increase engagement and compel users to action throughout the buyer's journey.

Posted Sep 13, 2017

Demco Software highlighted the far-reaching capabilities of DiscoverLocal, its latest offering that gives libraries priority in local search results. Launched in June 2017, the new product is a comprehensive discoverability tool that promotes libraries' events and resources on the open web without requiring a library name to be mentioned in the search query.

Posted Sep 13, 2017

my6sense, a white label programmatic native ad platform and exchange, is enhancing its Artificial Intelligence (AI) technology, enabling over 100 ad serving and media group clients to better optimize, relevance, and personalization. Specifically, Digital Intuition, the company's advanced machine learning algorithms and optimization engine, learns user behaviors, publisher patterns, and context in order to best match the right content to the right users.

Posted Sep 12, 2017

I should cop to my bias at the outset. I have been on the podcasting bandwagon since shortly after Apple added the format to its iTunes player in 2005. Personalization and portability, along with the seamless continuity of media experiences across different contexts, was the magic for me. And it is not surprising that the same recipe is at the heart of the most successful digital media brand of our era: Netflix.

Posted Sep 12, 2017

It seems there's hardly a job a machine can't do. You go to the grocery store, and your cashier has been replaced by a computer. Your travel agent was replaced by Expedia years ago. The car in your driveway was mostly built, not by an assembly line of workers, but by advanced robots. Artificial intelligence (AI) can drive your car and clean your floor. Honestly, what doesn't your smartphone do for you? And if you happen to work in a marketing department, you may be wondering if you're going to come in one morning to find some form of AI sitting at your desk.

Posted Sep 11, 2017

Evergage, a real-time personalization platform company, announced several new services partners. These agencies and consultancies - including Brooks Bell, Demand Spring, Harte Hanks, The Plum Tree Group, Sophelle, SFCG, WiderFunnel and Yes Lifecycle Marketing - will work with Evergage to help clients apply personalization strategies and tactics to boost customer loyalty and conversion rates.

Posted Sep 07, 2017

Chatmeter, a provider of search marketing and review management, unveiled major enhancements to its social media features that allow brands to better compete with local competitors. The new technology enables major national retail brands and chains to publish, monitor, and respond to social activity and customer feedback in real-time at the local store level.

Posted Sep 07, 2017

SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, and measure interactive content, announced that it is among the first set of partners to be named a member of the newly launched Marketo Accelerate program.

Posted Sep 07, 2017

Location3, a digital marketing agency that delivers enterprise-level strategy with local market activation, announced the launch of LOCALACT, the premier platform built to power and scale local digital marketing for franchise systems and multi-location businesses. ?LOCALACT unifies localized digital advertising with organic listing and search management to provide a complete digital marketing solution that drives measurable results for brands with a large brick-and-mortar footprint.

Posted Sep 07, 2017

It will be no surprise to regular readers of this column that I can be a bit of a skeptic when it comes to new technology. I don't stand in line for the new iPhone. In fact, I'm usually a few generations behind, preferring to wait until the reviews are in on new features. I like to know exactly what I want and need in a device before I buy one—and I keep the gadgets to a minimum. But lately, I've been thinking about bringing a robot into my house.

Posted Sep 05, 2017

We've all been there: followed a bit too long, and a bit too closely. Hopefully not in the real world, but it certainly happens during our digital travels, as advertisements clued in to our search and browsing behavior dog us for hours, days, and weeks on unrelated sites—and well past the point of purchase decision. "In the world of digital ads, the consumer is disenfranchised—they're being stalked or else they're turning on ad blockers," says John Snyder, co-founder and CEO of Grapeshot, which uses adaptive machine learning algorithms to improve ad targeting, creating a more contextual experience.

Posted Sep 01, 2017

Ness Digital Engineering announced a new Personalization Accelerator that applies machine learning principles to existing data to help companies get customer experience personalization improvements to market faster.

Posted Aug 31, 2017

Aprimo, a provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a Service) offering of its Digital Asset Management (DAM) software. The company says its cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth, and a significantly lower total cost of ownership.

Posted Aug 31, 2017

MediaRadar, the leading intelligence platform for ad sales teams, announced the launch of their newest tool for publishers, Power Prospecting Report. The new capability gives ad sales teams a powerful and intelligent new solution for pursuing the best potential clients for their media. With a range of precise filters and search functionality, identifying, and connecting with the right prospects is easier than ever.

Posted Aug 31, 2017

When done right, brands can use customer data to build relationships with individuals and offer concierge-level experiences. The "State of the Connected Customer" report found that 57% of consumers are willing to give up personal information and data, but there has to be a return. Ultimately, consumers must feel that they're giving marketers their data, not that marketers are creepily stalking and taking their information behind the scenes.

Posted Aug 30, 2017

My Webinar, the newest offering from TSN Communications, has launched its new website to provide customers with one-time webinar hosting. This online webinar service provides the platform to hold a single webinar without purchasing additional products or software — or signing long-term contracts.

Posted Aug 29, 2017

Adtaxi, a digital marketing agency, has been awarded Facebook's Small Business Solutions Partner Badge, a distinction earned by companies that meet Facebook's highest standard for capability and performance, providing a solid track record of success. This badge was fortified with Adtaxi for building Magellan for Facebook, a differentiator and extension of their existing Magellan for RTB platform using the Facebook API.

Posted Aug 29, 2017

It's no surprise that influencer marketing -- or, modern day word of mouth -- has come into its own as a primary method of marketing for merchants, brands, networks, and the entire performance marketing ecosystem. These influencers, celebrity or otherwise, have built up huge followings on Twitter, Facebook, Instagram, Pinterest, Snapchat and elsewhere and have become an important tool for merchants to leverage to move product.

Posted Aug 28, 2017

AppLift, a mobile advertising technology company, has expanded its fraud prevention suite with the Fraud Buster, which it says combats app install fraud in real time to ensure higher lifetime value per user and increased return on advertising spending (ROAS).

Posted Aug 24, 2017

UnsubCentral, a PostUp company and performance-marketing veteran, announced the launch of Opt-in Central, a tool that captures email contact, behavioral, and demographic information of unique website visitors, enabling marketers to grow their email lists and enhance customer data through intelligent on-site capture widgets.

Posted Aug 24, 2017

According to a recent study from IndustryARC, the location intelligence (LI) Market & Location Analytics (LA) Market is forecast to reach $16.43 billion by 2021 and is estimated to grow at a CAGR of 23.4% during 2016-2021.

Posted Aug 22, 2017

Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors.

Posted Aug 22, 2017

Whether you're Kim Kardashian or a mommy-blogger, you're looking to turn the online following you've built into cash. And as influencer marketing gains more steam, this has become increasingly easy for many people. Maybe too easy. In the quest for authenticity, some brands are being taken in by fake influencers, and Mediakix set out to prove it by building its own fake Instagram accounts.

Posted Aug 22, 2017

Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at the best labels for native advertising, and the content formats marketers turn to most for their campaigns.

Posted Aug 22, 2017

Google announced a change that will impact app creators. According to a post on its site, "[W]e'll be focusing our efforts and moving all AdWords app install campaigns to UAC later this year. Starting on October 16th, all new app install campaigns created in AdWords will run on UAC."

Posted Aug 17, 2017

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