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Mastering the art of brand storytelling isn't easy. Here are five best practices, gleaned from one of the world's biggest brands, on how to successfully build an authentic content marketing voice.

Posted Jan 07, 2019

Heather Whaling, founder and president of Geben Communication, a public relations firm headquartered in Columbus, Ohio, sees technology as a critical component of effective PR.

Posted Dec 28, 2018

With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for experiments or tests to improve our understanding and improve the strategy.

Posted Dec 21, 2018

Small business owners and enterprises benefit from a curated collection of high-quality images for digital marketing campaigns.

Posted Dec 20, 2018

Oracle Cloud customers can use the low code Neptune DX Platform - Planet 9 to increase the speed of enterprise app development.

Posted Dec 20, 2018

A new report from the multi-location social media and reputation management expert uncovers how localization is redefining meaningful social media engagement.

Posted Dec 20, 2018

As we reach the end of the year, it's important to review, reflect, and strategize on what's working and what's changing, and begin to plan for the year ahead. Here are some content marketing trends to steer you in the right direction and to help you take a new approach to improve your content marketing in 2019.

Posted Dec 20, 2018

According to Verint, the combination will create the most comprehensive omnichannel cloud VoC portfolio to help organizations deliver exceptional customer experiences.

Posted Dec 19, 2018

Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?

Posted Dec 19, 2018

Newspaper entrepreneur David Montgomery, has partnered his National World business with data management platform, Carbon by Clicksco (Carbon).

Posted Dec 18, 2018

The sight, sound, and motion of television creates a powerful branding experience that cannot be replicated with a digital display ad. That said, the targeting and measurement capabilities in OLV increase the effectiveness and accountability of advertising. The answer is not to choose one or the other; it's combining the best capabilities of both TV and OLV into one holistic approach. 

Posted Dec 17, 2018

The evolution of the spam filter, with increasingly more sophisticated ways for determining which content is contextually relevant to the recipient, has all but eliminated the need to cross-check campaigns against those long lists of words to use and/or avoid. Yet more and more messages get stuck in email purgatory putting the marketer's reputation at risk. What gives? Here we take a closer look at the current state of spam filters.

Posted Dec 14, 2018

The Return Path Partner Platform allows email service providers to proactively monitor deliverability issues across their entire customer base.

Posted Dec 13, 2018

The sales enablement provider adds video coaching, chatbot support, and enriched adaptive intelligence capabilities to the Bigtincan Hub.

Posted Dec 13, 2018

PossibleNOW survey shows many companies are not ready for the upcoming holiday season.

Posted Dec 13, 2018

As people search for ways to curb internet addiction, business websites must prioritize website features that capture attention, new survey says.

Posted Dec 13, 2018

Strategic acquisition expands Infutor's intelligence and segmentation capabilities, enabling marketers to use identities, attributes, and analytics for consumer acquisition, retention, and optimization.

Posted Dec 11, 2018

A guide from FPF and DataGuidance explores GDPR & CCPA, potential federal privacy law.

Posted Dec 11, 2018

The holidays are fast approaching, but it's not too late to make some last minute tweaks to ensure your holiday emails perform as efficiently as Santa's workshop. We all know the holidays are a critical time for email marketers, so every positive change you make can have a real impact on the bottom line.

Posted Dec 07, 2018

More than half (54%) of American consumers consider themselves to be socially conscious shoppers, and nearly two-thirds (63%) of respondents prefer to purchase holiday gifts from brands that support specific social causes.

Posted Dec 06, 2018

Do you want to include video in your marketing strategy but have a limited budget? Here are a few suggestions to spend your time and money wisely.

Posted Dec 05, 2018

Join our new Facebook Group, "Ask the EContent Experts." Our columnists and contributors will engage with readers, answer questions, and talk about industry trends.

Posted Dec 04, 2018

In a post on its blog, Adobe announced the rollout of Trait Exclusion in Algorithmic models and segment-level CPM impression reporting in Audience Manager.

Posted Dec 04, 2018

MessageGears says its new data security feature allows B2C organizations to personalize campaigns based upon any attribute in their database without risking data to exposure either internally or within the cloud. 

Posted Dec 04, 2018

The simple solution for producing better content for a global audience is research. No number of internal meetings, roundtables, or workshops can beat talking to your customers, users, audiences, members, or whatever entity you are looking to serve.

Posted Dec 04, 2018

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