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Newspaper entrepreneur David Montgomery, has partnered his National World business with data management platform, Carbon by Clicksco (Carbon).

Posted Dec 18, 2018

The sight, sound, and motion of television creates a powerful branding experience that cannot be replicated with a digital display ad. That said, the targeting and measurement capabilities in OLV increase the effectiveness and accountability of advertising. The answer is not to choose one or the other; it's combining the best capabilities of both TV and OLV into one holistic approach. 

Posted Dec 17, 2018

The evolution of the spam filter, with increasingly more sophisticated ways for determining which content is contextually relevant to the recipient, has all but eliminated the need to cross-check campaigns against those long lists of words to use and/or avoid. Yet more and more messages get stuck in email purgatory putting the marketer's reputation at risk. What gives? Here we take a closer look at the current state of spam filters.

Posted Dec 14, 2018

The Return Path Partner Platform allows email service providers to proactively monitor deliverability issues across their entire customer base.

Posted Dec 13, 2018

The sales enablement provider adds video coaching, chatbot support, and enriched adaptive intelligence capabilities to the Bigtincan Hub.

Posted Dec 13, 2018

PossibleNOW survey shows many companies are not ready for the upcoming holiday season.

Posted Dec 13, 2018

As people search for ways to curb internet addiction, business websites must prioritize website features that capture attention, new survey says.

Posted Dec 13, 2018

Strategic acquisition expands Infutor's intelligence and segmentation capabilities, enabling marketers to use identities, attributes, and analytics for consumer acquisition, retention, and optimization.

Posted Dec 11, 2018

A guide from FPF and DataGuidance explores GDPR & CCPA, potential federal privacy law.

Posted Dec 11, 2018

The holidays are fast approaching, but it's not too late to make some last minute tweaks to ensure your holiday emails perform as efficiently as Santa's workshop. We all know the holidays are a critical time for email marketers, so every positive change you make can have a real impact on the bottom line.

Posted Dec 07, 2018

More than half (54%) of American consumers consider themselves to be socially conscious shoppers, and nearly two-thirds (63%) of respondents prefer to purchase holiday gifts from brands that support specific social causes.

Posted Dec 06, 2018

Do you want to include video in your marketing strategy but have a limited budget? Here are a few suggestions to spend your time and money wisely.

Posted Dec 05, 2018

Join our new Facebook Group, "Ask the EContent Experts." Our columnists and contributors will engage with readers, answer questions, and talk about industry trends.

Posted Dec 04, 2018

In a post on its blog, Adobe announced the rollout of Trait Exclusion in Algorithmic models and segment-level CPM impression reporting in Audience Manager.

Posted Dec 04, 2018

MessageGears says its new data security feature allows B2C organizations to personalize campaigns based upon any attribute in their database without risking data to exposure either internally or within the cloud. 

Posted Dec 04, 2018

The simple solution for producing better content for a global audience is research. No number of internal meetings, roundtables, or workshops can beat talking to your customers, users, audiences, members, or whatever entity you are looking to serve.

Posted Dec 04, 2018

If your company works with international customers, or plans to, you might be contemplating a website redesign to stay relevant and competitive. This is also an ideal time to localize that redesigned website in your customers' preferred languages. Learn the best practices for a smooth and scalable localized website redesign.

Posted Dec 03, 2018

You're used to hearing about user experience and digital experience. But what about content experience? EContent interviewed Randy Frisch, CMO and co-founder of Uberflip, a B2B content experience provider, about what content experience is and how it fits into the overall user experience.

Posted Nov 30, 2018

Digital marketing agency says it brings cutting-edge solutions to social platform.

Posted Nov 29, 2018

Mediahawk says the Call-To-Action tracking feature is the customer analysis tool marketers have been waiting for.

Posted Nov 27, 2018

New research details how consumer purchase habits are affected by reviews, reputation, and response.

Posted Nov 22, 2018

With Evergage's award-winning customer data platform and UST global's integration services and expertise, retailers can execute cohesive personalization campaigns across online and offline channels.

Posted Nov 20, 2018

Anodot Autonomous Analytics helps AppNexus detect and resolve critical business blind spots to optimize operations and customer service.

Posted Nov 20, 2018

73% of brands believe mobile will be "more important" or "much more important" than desktop for sales this year, while just 10% believe desktop will be the primary device for sales.

Posted Nov 20, 2018

Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience.

Posted Nov 20, 2018

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