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Protected Media, a provider of mobile ad verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimization of mobile attribution campaigns, has been selected by Applift.

Posted Feb 28, 2019

The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. With all that in mind, 2018 saw Facebook—which has encountered intensifying scrutiny over its role in distributing fake news—create a new "war room," which is a team of specialists working to stop the spread of misinformation and propaganda.

Posted Feb 27, 2019

Martech company provides omnichannel campaign performance analytics and AI-driven recommendations to optimize campaigns.

Posted Feb 26, 2019

Verizon says it is rolling out an advanced suite of features within Moments, including some of its most well-known and requested solutions: Carousel, Panorama, Dynamic Product Ads, and Countdown. it will also be adding two entirely new features, Touchpoints and Playable, which add unique e-commerce and gaming functionality, respectively.

Posted Feb 26, 2019

New automated data pipeline process drives better results for marketers.

Posted Feb 21, 2019

Expands testing capabilities to ensure device-level conformance with the General Data Protection Regulation (GDPR) framework for companies worldwide.

Posted Feb 21, 2019

Company releases Q4 2018 QMI report, highlighting key trends in mobile advertising growth.

Posted Feb 21, 2019

Right now, there's nothing hotter than storytelling with data. Attention spans are short. If content doesn't captivate us instantly, then we simply don't pay attention. So, what are companies doing to be heard? They're filling their stories with data and expecting results. But that's not enough.

Posted Feb 21, 2019

New data suggest marketers are shifting who they target and how they do it. See which audiences advertisers are willing to spend big bucks to gain access to.

Posted Feb 21, 2019

The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that automation promises. There are, however, different levels of marketing automation implemented in organizations in terms of capabilities, resources, tools, and internal skills.

Posted Feb 20, 2019

Marketing Intelligence Platform releases cross-device and cross-platform measurement of marketing return on investment.

Posted Feb 19, 2019

Ignite Social Media, the original social media agency, announced a new content planning and media buying approach called Content That Converts.

Posted Feb 19, 2019

Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don't do the same, they are at serious risk of falling behind.

Posted Feb 19, 2019

Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network.

Posted Feb 15, 2019

Series B round led by Advance Venture Partners and Sway Ventures, with participation from MassMutual Ventures, Pear Ventures, and SuccessFactors founder Lars Dalgaard.

Posted Feb 14, 2019

While the second annual In-House Creative Management Report finds challenges with marketing leadership, creative morale, and team alignment, it also Identifies substantive benefits for improving collaboration.

Posted Feb 14, 2019

Fully centralized content management in a single location is difficult to achieve from an organizational, cultural, or functional perspective. That is why setting up content hubs can be a pragmatic option. If you make the decision to adopt a distributed approach, your immediate challenge lies in how to define the scope, role, and responsibility of content hubs.

Posted Feb 13, 2019

The next evolution of programmatic transparency increases advertiser ROI and drives sustainable digital ad growth for publishers.

Posted Feb 12, 2019

As the landscape is rapidly changing, there are a few key issues that all players must consider. But for brands, in particular, marketers must figure out the right balance between in-house teams and agency support to operate most efficiently.

Posted Feb 12, 2019

Omnichannel content is already complex and shows no signs of slowing down. But technology is making it easier to achieve the goals set forth by your omnichannel strategy.

Posted Feb 11, 2019

Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.

Posted Feb 08, 2019

Buyers cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publisher partners.

Posted Feb 07, 2019

Integrated solution offers marketing, customer experiences, and eCommerce teams an automated, closed loop process to efficiently ideate, create, enrich, and deliver content into market.

Posted Feb 07, 2019

Personalization is the key to growing more customers into your best customers by delivering intent-driven experiences to every customer, every time. In order to do this, here are a few best practices to incorporate into your business strategy.

Posted Feb 07, 2019

The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they've also increased in accessibility with the advent of the cloud. But the core promise of CRM—to better understand one's customers—remains unchanged and is vital to organizations of all stripes.

Posted Feb 06, 2019

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