Digital Marketing

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Blis, a provider of location data technology, has partnered with some of the world's leading third-party data and analytics companies to provide brands with a comprehensive understanding of consumer behavior both on and offline. These collaborations with Oracle DataCloud, RSi's Ansa, IRI, and PushSpring are helping brands across North America craft hyper-targeted and highly effective campaigns.

Posted Oct 31, 2017

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced the first-ever, full-service solution designed specifically for brands to easily create and implement social media crisis plans across all departments within their organization. This new CX Social feature allows companies to safeguard their planned promotional campaigns against the possibility of an emergency situation, ensuring that they maintain their reputation during trying times that demand quick action and sensitivity.

Posted Oct 31, 2017

Grapeshot, the contextual prebid brand safety and predictive audience provider, has announced a global integration with technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot's full suite of prebid products now available globally on the MediaMath platform.

Posted Oct 31, 2017

So here is a quick question for you: what marketing strategies are you implementing this holiday season to grab a giant slice of the ROI pie? If you are still wondering and looking for answers, we have your back. We asked a number of email marketing pros frequently asked questions about email marketing strategy and Implementation, and we're sharing their answers with you to make your holiday emails stand out in noisy inboxes.

Posted Oct 27, 2017

Chatmeter, a provider of local search marketing and review management, announced strong momentum at Brand Marketing Summit NYC. As part of this growth, the company launched a new service, ChatExec, along with its relocated headquarters in San Diego to accommodate seven new hires and a growing bench of senior talent as the company.

Posted Oct 26, 2017

Centro, a provider of enterprise-class software for digital advertising, announced that it has been awarded with the "Certified Against Fraud" seal from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain. Its Certified Against Fraud program is designed to combat fraudulent non-human traffic.

Posted Oct 26, 2017

MediaRadar, an advertising intelligence company, announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc., Business Insider, Madison Logic, and Nativo. This is the first offering from the company specifically for agencies, helping them drive growth and maximize revenue.

Posted Oct 26, 2017

When you think of content marketing, understandably your first thought may go to marketing to your customers. Yet, no business should overlook fostering better communication (and collaboration) among your own employees. So, why is internal marketing so important?

Posted Oct 26, 2017

Content distribution is a crucial step in any marketing strategy. Content marketing can be highly effective, however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very low payoff.

Posted Oct 25, 2017

Data Gran, an artificial intelligence and machine learning-based toolkit designed to optimize digital advertising spend, announced the official release of AdOptimizer. The artificial intelligence-based technology aims to reduce cost-per-customer acquisition by optimizing advertising campaigns on Facebook and Instagram through real-time predictive analysis that identifies, and ultimately funnels advertising dollars to, the top performing campaign variety.

Posted Oct 24, 2017

A.I. startup adNomus is making its proprietary A.I. technology available for production use. According to adNomus, its suite of REST APIs solve the real-time content targeting and matching challenges needed to disrupt the online advertising, content recommendation, and contextual search industries.

Posted Oct 24, 2017

Socialbakers, a social media marketing platform, announced an advertising performance benchmark for social networks. The benchmark, powered by data from billions of dollars in ad spend, provides marketers with a continuous view into how their ad spend performs against their industry, country, or region.

Posted Oct 24, 2017

PushSpring, an independent app-based mobile audience platform, announced a new data offering from Pinsight, the leading first-party mobile data and insights provider. Marketers will now be able to leverage Pinsight's carrier-level demographic, interest, and intent data via PushSpring's self-serve Audience Console.

Posted Oct 24, 2017

Compared to other marketing activities, personalization is unique because it can help you improve both short-term and long-term business goals. For example, it can increase short-term goals such as email open rates and conversion rates, but it can also increase customer loyalty and lifetime value in the long term. Not surprisingly, digital marketers have pursued the holy grail of personalization for many years, but they face many challenges, particularly when trying to scale personalization globally.

Posted Oct 23, 2017

Creative teams play a pivotal role in driving the success of digital assets — whether being utilized across content marketing campaigns, ecommerce platforms, or social posts — but they are often hampered by inefficient design, and approval processes.

Posted Oct 20, 2017

true[X], an engagement advertising platform for on-demand, interactive media, and Innovid, a video marketing platform, announced their first-to-market strategic partnership that powers Engagement Ads for living room TV devices. This partnership has debuted with the launch of engagement-powered viewing for FX Network's Fall 2017 content on the Roku platform and is now available to all true[X] long-form video partners. Over the coming months, choice-driven ads will be rolled out across all Fox Network Groups living room apps via many streaming devices.

Posted Oct 19, 2017

Tapjoy, a platform for mobile advertisers and app developers, launched a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, the industry's leading vehicle for in-game rewarded advertising. Interactive End Cards turn traditional video ads into interactive, rich media ad experiences.

Posted Oct 19, 2017

Flow.ai launches the Flow.ai Conversational AI Toolkit. Flow.ai takes conversational AI design a step further by offering the tools for professional teams to easily collaborate on building chatbots or other conversational applications. Flow.ai takes a unique approach by dividing the chatbot development process into separate apps.

Posted Oct 19, 2017

At Adobe MAX, the Creativity Conference, Adobe unveiled the next generation of Creative Cloud, including four brand new applications, Adobe XD CC for experience design, Adobe Dimension CC for 2D to 3D compositing, Character Animator CC for 2D animation, and an all-new cloud-based photography service, Adobe Photoshop Lightroom CC. In addition, Adobe announced feature updates to its flagship applications including Photoshop CC, InDesign CC, Illustrator CC, and Premiere Pro CC, and ongoing expansion of its Adobe Stock service.

Posted Oct 19, 2017

To ensure brand marketers are still able to get the same or better ROI out of their online rankings, here are three very important but not-so-well-known factors that can positively impact a brand's online reputation.

Posted Oct 18, 2017

Higher Logic, a provider of cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies. This acquisition accelerates Higher Logic's plans to use broader customer and member interactions as the cornerstone of a lifecycle engagement platform. Integrating the strength of these two marketing automation solutions with Higher Logic's leading engagement and community platform will result in more effective, targeted marketing and better customer interactions. From the initial web visit to renewal and ongoing engagement, the Higher Logic platform will track and manage interactions along each stage of the digital customer experience.

Posted Oct 17, 2017

QuanticMind, the data platform for intelligent marketing, unveiled a new way for retailers to lift their e-commerce performance by leveraging the power of intent. Bringing its data-driven approach to Google Shopping with soon-to-be-released support for additional e-commerce channels, QuanticMind Shopping maximizes retail efficiency and overall profits.

Posted Oct 17, 2017

Realview announced the launch of Partica, a cloud-based digital content platform that gives publishers a view into their content, unearthing valuable evergreen articles for re-use and monetization. A feature developed over the last 18 months allows publishers to search through thousands of PDF's to find content and extract an article as HTML simply, in just a few clicks. As well as ingesting PDF's, Partica can analyze existing digital content from a website, CMS or RSS feed.

Posted Oct 17, 2017

Aprimo, a provider of digital asset management and marketing operations solutions, announced its Aprimo Digital Asset Management (ADAM) offers enhanced AI-powered auto-tagging to improve consistency, scalability, and ease of use among digital content creation.

Posted Oct 16, 2017

Acquia released two new products to help accelerate digital marketing initiatives. Acquia debuted Acquia Journey, the company's new solution that makes it possible for every marketing organization to create data-driven customer journeys. Acquia Journey overcomes the false promises of omnichannel engagement, where siloed marketing technologies and disconnected customer data make it impossible for a marketer to automate personalized customer journeys.

Posted Oct 16, 2017

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