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Briggs & Stratton, similar to all companies, depends on customer satisfaction to succeed. As such, it was looking for a better way to get feedback from the users of its products.

Posted Jun 08, 2016

Bluecore, a customer experience platform empowering marketers to take immediate action on behavioral and product data, announced the company's platform expansion into an array of advertising channels with Bluecore Ads.

Posted Jun 07, 2016

As part of its mission to help retailers drive incremental sales and new customer acquisition, Ibotta, a mobile shopping app that pays consumers cash back on their everyday purchases, announced the launch of Dynamic Segmentation. This capability allows marketers to leverage their Customer Relationship Management (CRM) data to intelligently create segmented campaigns by delivering personalized media content and rebates based entirely on a consumer's relative brand loyalty.

Posted Jun 07, 2016

Amobee, a marketing technology company, announced it is on the market with Twitter pre-roll, Twitter's new expanded VAST compliant video offering that connects brands with audiences across premium publishers using video ad messages in a live digital environment. Amobee's cross channel, cross device digital marketing solutions are used by leading brands including Allstate, Airbnb, and the NBA.

Posted Jun 07, 2016

We are looking for the best agencies in the business for "EContent's Digital Marketing 40." Nominate your favorite digital agency by sending its Twitter handle to @Econtentmag on Twitter -- be sure to include #EC40. Choose from one of the following categories.

Posted Jun 06, 2016

Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply.

Posted Jun 06, 2016

Marketo, Inc., a provider of engagement marketing software and solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners, a leading private equity firm focused on investments in software, data, and technology-enabled businesses. The terms of this all-cash deal provide substantial value to Marketo shareholders. Vista will acquire all outstanding shares of Marketo common stock for a total value of approximately $1.79 billion. Marketo shareholders will receive $35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016.

Posted Jun 02, 2016

Bombora, a provider of B2B demographic and intent based data, and Sales Inside Inc., a B2B lead generation services company specializing in install-based technologies data, announced their formal partnership leveraging each other's strengths to help customers generate higher quality leads than ever before. The partnership will allow Bombora to use Sales Inside Inc.'s proprietary data of install-based technologies to track over 500 technology categories from 10 million global domains.

Posted Jun 02, 2016

When it comes to programmatic advertising, the rules of the game have changed. Late night wine and dine sessions, bargaining over CPMs, crying over insertion orders, and struggling for transparency of advertising performance seem relics of a bygone era as more and more advertisers make the shift to programmatic--well, all except the late night wining and dining. Where digital advertising was once associated with blind networks and distrust, programmatic advertising is becoming a favorite by offering advertisers transparency, efficiency, and control.

Posted Jun 01, 2016

YouAppi, a pioneer in data-driven mobile customer acquisition, announced an updated Matching Algorithm which enables targeting the most relevant mobile prospects from the launch of a mobile user acquisition campaign. Leveraging three years of historical data, YouAppi's updated Matching Algorithm is able to match the right app ad to the right user based on analysis of the advertiser's app DNA and targeted user cohorts.

Posted May 31, 2016

LiveRamp, an Acxiom company, announced an expanded partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The new integration with Google Customer Match enables brands to swiftly activate their first-party data for targeting across YouTube, Search, and Gmail.

Posted May 31, 2016

Email marketing software provider Delivra has unveiled a new software package dedicated to e-commerce marketing automation, and centered on integrations with Magento, Shopify, and WooCommerce. Delivra Commerce represents a robust solution allowing for advanced post-purchase and shopping cart abandonment email marketing campaigns.

Posted May 31, 2016

Today's customers are always on the go, always plugged in, and always a click away from a lift to the airport or an Orange is the New Black marathon. With companies like Uber and Netflix on the rise, consumer expectations are higher than ever. Meanwhile, companies find their customer bases growing across countries and times zones, and they're struggling to deliver the frictionless experience their customers have come to demand. Worse still, many are relying on legacy technologies that can't cope with the layers of complexity built into today's business processes.

Posted May 31, 2016

Mintigo, a provider of predictive marketing and sales technology, has partnered with Madison Logic, a company dedicated to solving the digital needs of B2B marketers, to create a predictive Account Based Marketing powerhouse. Mintigo says it has cultivated the deepest data pool in the B2B industry, with access to over 287 million known facts across 11 million organizations; Madison Logic crafted its own technology to utilize data intelligence to serve businesses with highly targeted content on the most effective channels with speed and precision.

Posted May 26, 2016

33Across, a global publisher monetization platform, is providing a new way for publishers to drive incremental mobile web revenue through in-feed video ad units. The company says its new "Mobile In-Feed" offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.

Posted May 26, 2016

Bluecore, a customer experience platform, announced Predictive Audiences, enabling predictive insights and actions that are currently unavailable to marketers. Unlike other complex, predictive, and machine learning tools, this new application effortlessly ingests and analyzes more customer data, and is directly integrated into campaign workflows across all channels.

Posted May 26, 2016

It's no secret that one of today's top marketing directives is to deliver engaging content experiences across multiple digital channels. Content marketing is increasingly seen as an effective way to turn prospects into customers. To do this successfully, you must have an intimate understanding of your customer. They need to be a part of your DNA. You'll want to identify, fingerprint, and guide the journey to know each of your customers.

Posted May 26, 2016

Evergage, the real-time personalization platform company, announced the general availability of its newest solution, Evergage for Email. The offering extends the company's real-time personalization capabilities to email, empowering marketers to deliver relevant, one-to-one experiences to customers wherever they engage with a brand.

Posted May 24, 2016

For marketers who place strong trust in advertising and rely heavily on high click-through rates, these findings can be downright deflating. But many believe there are smarter ways to engage mobile users, including old-school strategies that can be adapted to digital and that aim squarely at consumers' wallets-literally: the coupon and the loyalty card.

Posted May 23, 2016

According to The Future of Content: Rethinking Content Consumption, a national survey report, consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels. Rapt Media, a provider of interactive video technology, recently surveyed an audience of more than 1,000 consumers to understand how content discovery is driving the content personalization trend.

Posted May 19, 2016

Digital experience management (DXM) refers to the combination of strategies, technologies, and business processes to provide highly engaging and satisfying digital services to customers. Across industries, DXM increasingly holds the keys to competitive differentiation and customer retention. DXM has a particular urgency for the financial services sector with the entry of new digital native rivals. This article focuses on retail banks, insurers, credit card companies, and other business-to-consumer (B2C) financial services organizations.

Posted May 18, 2016

Digital marketing company Connexity, Inc. announced the launch of an enhanced AudienceView audience segmentation and analytics platform with new granular audience-based metrics and reporting. AudienceView combines deep online behavior data collected by Hitwise with thousands of survey-based audience attributes from Simmons Research. The result is a comprehensive view of where people go on-line, who they are, and what they like.

Posted May 17, 2016

Adobe unveiled new advertising capabilities in Adobe Media Optimizer that it says enable brands to deliver creative ad content with deep data insights and engage users with highly personalized messages and offers. This includes advanced analytics that better leverage a prospect's journey online as well as new tools to help serve the most relevant content at scale and in real-time. Support for video ads and mobile audience and location data allows brands to reach customers through highly effective ad formats across devices. New integrations within Adobe Marketing Cloud let advertisers tap into a wider set of consumer data to reach audiences across channels.

Posted May 17, 2016

Acxiom, an enterprise data, analytics, and software-as-a-service company, announced the Acxiom Marketing Analytics Environment, a privacy-safe, closed-loop marketing analytics solution that allows clients to leverage the power of data science and analytics to drive improved customer experiences and higher return on marketing investment. In order to transform data into action, marketers must integrate both online and offline campaigns as well as transactional data.

Posted May 17, 2016

Gasp. Your new columnist comes out of the gate writing as frisky as all get-out. Bear with me. We'll keep our hands to ourselves. I simply want us all to commune on the idea behind The Touch Factor. When we write copy or create content of any kind with the intention of getting people to act, we're only going to succeed when we make them feel something.

Posted May 17, 2016

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