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Innovation never rests, and in the past decade, the way users discover content has continued to change rapidly. First Google and other search engines allowed a user to target specific topics and go right to related content, bypassing a site's homepage. Social media then developed completely new routes for users to discover content. It makes sense that marketers are now focusing on these other channels. But, does that mean they can completely ignore the homepage?

Posted May 13, 2016

GI Insight, the customer insight people, have introduced new standards in multi-channel marketing with their platform, GI Campaign which offers users the ability to identify and capture customer behaviour; segment customers into different behavioral groups; apply a built-in decision engine that delivers personalized messages for each customer; automatically set up programmatic communications that activate email messages in real-time triggered by customer action.

Posted May 12, 2016

Akoonu, Inc., a strategic marketing platform for account-based marketing and selling, announced the expansion of its integration capabilities and Content Planning module. Akoonu says its expanded MA and CRM integrations and new content inventory and mapping features, coupled with its existing capabilities for buyer-centric marketing, empower B2B marketers to understand, attract, and engage all the people involved in making a buying decision in an account so they can effectively execute their ABM strategy.

Posted May 12, 2016

We've been hearing a lot of new titles in and around the digital content space during the past few years: chief content officer, chief digital officer, and so on. We often hear these names associated with upstart brands, but in 2015, Andy Goldberg was named GE's first chief creative officer. "This position was created as the landscape of marketing continues to evolve," says Goldberg. "We, as a company, need to stay ahead and have new perspectives on how to lead our brand." So after serving as the creative director for GE-easily one of the most well-known brands in the country, if not the world-Goldberg made the leap to the C-level suite.

Posted May 11, 2016

Fluent, LLC, an IDI company and a provider of people-based digital marketing and customer acquisition, released a new research report entitled, "Marketing to Women: 2016". The report covers a range of topics of interest to business-to-consumer marketers, spanning everything from which types of media American adult women are most likely to find influential in their shopping decisions, to the growing roles of social media and mobile apps in product discovery, research, and purchasing.

Posted May 10, 2016

Adobe unveiled the first integration between Adobe Sign and Adobe Marketing Cloud, eliminating the cost and frustration of manual, paper-based process for enrollment, onboarding, and servicing across the customer journey. Adobe Sign (formerly Document Cloud eSign services) features an upgraded and modernized mobile app experience, and works seamlessly with Adobe Experience Manager (AEM) Forms--a key part of Adobe Marketing Cloud--helping organizations to go completely digital with anything from credit card applications to government benefit forms or medical forms.

Posted May 10, 2016

Facebook recently announced the newest update to its network, and make no mistake, this is nothing short of a 180 degree shift from its previous position. By completely revamping its Branded Content Policy, Facebook not only opened a door back to influencers who migrated away from the platform following the previous change that limited their reach, but also gave marketers and influencers a clear message about what they need to do in order to flourish on the platform. Along with the policy change, Facebook will be introducing tools for brands and influencers to run successful campaigns together.

Posted May 06, 2016

Working at Localytics, which provides an analytics and marketing platform for mobile and web applications, Matt Kaminski sees his role as senior manager of marketing analytics and operations as threefold. "First, I ensure we have the systems, technologies, and processes in place to measure and analyze our entire marketing funnel," he says. "I also try to make the data and insights we're gleaning from these systems accessible, so insight sharing and good decision making can happen quickly."

Posted May 06, 2016

Publicitas, an international media and advertising services company, has introduced 360 view and 360 video advertising formats to Publicitas Mobile. The company says the immersive formats provide brands with invaluable data, high levels of consumer engagement, as well as visibility and responsiveness to the programmatic world. These interactive formats give brands detailed campaign results through a premium, fully managed service, responding to the industry issue of performance measurement.

Posted May 05, 2016

Tapjoy, a monetization platform for the mobile world, and Rubicon Project, which operates a large advertising marketplace, announced the launch of the Tapjoy Private Exchange, which for the first time opens up Tapjoy's premium in-app, opt-in mobile video inventory to programmatic ad buyers via Rubicon Project's leading Orders platform.

Posted May 05, 2016

Mailjet and Boomtrain announced a partnership that they say will "turn you into Netflix or Amazon." Boomtrain is a marketing recommendation engine that uses artificial intelligence technology, to turn end user's behavior into insights, and action. Now, Mailjet users have access to these capabilities.

Posted May 03, 2016

Liferay, Inc., which makes software for enterprises, announced the Liferay Digital Experience Platform (DXP), designed to help companies create and manage experiences that support the end-to-end customer relationship. With Liferay DXP, digital innovation leaders can enable every business unit in the enterprise to serve the customer consistently, by integrating deeply with business operations and building an understanding of the customer.

Posted May 03, 2016

Did you know that One Direction star Harry Styles is the happiest celebrity on Twitter? I have to confess that was news to me too. Data scientists at the semantics analytics firm Adoreboard used the text analysis methodology Toneapi ?to detect and interpret emotions in tweets from 100 celebrities, highlighting feelings such as joy, anger, surprise, trust, and annoyance. It found that Styles was the most chipper during an 8-month period.

Posted May 03, 2016

Posted May 02, 2016

Publishers are making the investment in native ads and sponsored content because the engagement metrics show a favorable reader experience. While the signs point to native ads being here to stay, publishers still have a lot of room to improve and optimize the native ad experience before it has long-lasting appeal. One opportunity that publishers can take to enhance their native ad program is by delivering a custom site search experience that helps advertisers reach their target audience while also showing fast and relevant results to readers. Here are three ways to successfully incorporate native ads into your reader's search experience.

Posted Apr 29, 2016

Qubit, a pioneer in delivering data-first customer experiences, has launched a comprehensive upgrade to its premium digital experience management platform that promises to mark a major evolution in the way marketers understand, segment, and target online customers. In a challenging ecommerce landscape where customers expect increasingly better experiences, exceeding expectations has become business-critical. Qubit says its updated Digital Experience Management (DXM) platform will enable companies in any industry to put customer insights to work faster and more effectively.

Posted Apr 28, 2016

PushSpring, an independent app-based mobile audience platform, announced a partnership with MediaMath to make PushSpring's proprietary, mobile app data actionable on one of the industry's largest programmatic Demand Side Platforms (DSPs). The MediaMath partnership expands the availability PushSpring's mobile originated data assets for activation, in addition to recent partnership announcements with LiveRamp, Google's DoubleClick, Lotame, and Centro.

Posted Apr 28, 2016

In today's shifting consumer landscape, emerging technologies and mobile and web applications are rapidly changing the way brands reach their customers. The industry has evolved from a pre-internet world of attracting customers with aesthetically pleasing, well-organized storefronts in the right location, to a whole new strategy. Consumers are now available every second they are looking at a screen. The new, "always-on" user has forced brands to refocus their strategies to cater to the new digital experience age.

Posted Apr 27, 2016

LiveRamp, an Acxiom company, announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp's data connectivity services to link data from multiple first and third party data sources within DigitasLBi's IDIOM platform, an insight tool to generate better media decisions and smarter content and creative strategy.

Posted Apr 26, 2016

Retailer Web Services (RWS) announced the release of WebFronts Level 4, the latest version of RWS's proprietary digital marketing software developed exclusively for independent durable goods retailers. WebFronts Level 4 says it combines the compelling web design and robust e-commerce functionality RWS retailer customers have come to expect with enhanced end-to-end security, prospect and customer profiling, and sophisticated marketing automation features.

Posted Apr 26, 2016

JUICE Mobile announced the launch of Nectar Futures, which it says is the industry's first futures market designed for mobile advertising. The goal is to allow advertisers to secure premium, guaranteed mobile inventory for the future. With Nectar Futures, advertisers are guaranteed premium mobile inventory across multiple formats, and publishers gain new revenue from upfront buys and control over their sales. Nectar Futures complements Real Time Buying (RTB), individual guaranteed Programmatic Direct (PD) buys (available through Nectar Direct) and traditional Direct Sales. JUICE Mobile says Nectar allows buyers to minimize cost, delivery and quality risks inherent in the real-time exchanges.

Posted Apr 26, 2016

At a recent Demandbase event, an audience member defined account-based marketing as "marketing... if sales was in charge." As I thought about this statement, it dawned on me just how true it is. Traditionally, marketing's purpose was to generate high-level awareness of a company and its products or services. With aircover by marketing, the thought was that sales could be more effective and close deals faster. Today, with many B2B companies focused on their top thousand or so accounts, marketing is becoming a closer sales ally, able to work in lock-step to drive the accounts to close--all the way from awareness to purchase.

Posted Apr 20, 2016

HookLogic, a provider of performance marketing for brands, announced that it received an investment from LUMA Capital Partners, the recently formed venture capital fund of LUMA Partners, an investment bank known for its strategic industry maps known as LUMAscapes. HookLogic is one of the first investments of the fund.

Posted Apr 19, 2016

Do you have an ad blocker installed on your web browser? According to the 2015 report, "The Cost of Ad Blocking," from Adobe and PageFair, there are "198 million active adblock users around the world." In the U.S., ad blocking grew by 48% last year. At this point, though, only 16% of ad block traffic is mobile. That may sound as if it's good news, but it could also mean that there is a lot of room for mobile ad blocking growth.

Posted Apr 19, 2016

The automotive industry has staked a strong claim on innovative marketing tactics--and the proof is in the sales. High consideration purchases like a vehicle often require different strategies than smaller, one-off purchases, but the trends seen in automotive are starting to turn up in other industries. With that in mind, it's important to understand what automotive marketing is doing that's keeping it ahead of the curve (and keeping other industries in a hurry to catch up).

Posted Apr 15, 2016

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