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IDM Group expands its advertising and header bidding technology and services, with new integrated real-time reporting and anonymous audience profiling.

Posted Apr 05, 2018

An overwhelming majority of email marketers (97%) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to "The Email Individualization Imperative," a new study released by market research firm The Relevancy Group in collaboration with OneSpot, a content individualization and intelligence platform.

Posted Apr 05, 2018

Consumers are changing—and so too must marketing strategies. Research from Blis exposed new "conscious consumers," and shares data-informed insights and recommendations about how to build loyalty with them. EContent interviewed Alex Wright, head of insights at Blis, about these consumers and what marketers need to know to reach them.

Posted Apr 05, 2018

Technology has evolved to use a different power of suggestion: intelligently analyzing our behavior, and suggesting next-best actions we might like to take. Just about all of us have found ourselves drawn into the vortex of Netflix recommendations, for instance. But what if these tools not only recommended movies and songs and books, but actively helped us become more effective at our jobs?

Posted Apr 04, 2018

SendGrid, Inc., a digital communication platform that drives engagement and growth, announced enhancements to its API sending experience, providing customers with a comprehensive and longer, historical view of their email delivery and engagement data.

Posted Apr 03, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

How can you improve the effectiveness of your email program without a huge outlay of resources? One simple way is to include triggered messages in your repertoire of email campaigns. In this article, we'll explore one specific kind of triggered message that can have a direct impact on your bottom line: abandoned cart messages.

Posted Mar 30, 2018

In a blog post, Facebook's vice president of partnerships, Ime Archibong, wrote, "We paused app review last week while we implement new changes to our platform." It seems like a fairly innocuous announcement--an obvious step, even--but imagine what that really means for brands that have built their audience on Facebook's rented land.

Posted Mar 29, 2018

Email solutions provider Return Path introduced a new solution exclusively for email service providers (ESPs). The Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.

Posted Mar 29, 2018

At Adobe Summit, Adobe announced innovations in analytics for digital audio, the launch of the Adobe Experience Cloud Device Co-op, a strategic partnership with NVIDIA around AI, and an inside look at Adobe's latest technologies coming with Adobe Sneaks.

Posted Mar 29, 2018

A new study, "Business Transformation and Analytics: Driving Change in a Customer-Centric World," reveals 85% of executives know that data and analytics are critical to informing sales and marketing changes within the business, yet 39% admit to relying too heavily on one data point.

Posted Mar 27, 2018

Concerns about ad blocking rose to new heights when Google announced a native ad blocker for Chrome. EContent interviewed Chris Loretto, EVP of Digital First Media, about the reality of what Google's ad blocker means for advertisers and publishers.

Posted Mar 23, 2018

Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google's evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics' study finds.

Posted Mar 22, 2018

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced updates to its suite of CX products. With these enhancements, Clarabridge will better equip companies with actionable insights from every customer interaction to reduce customer churn, increase ROI and drive sales.

Posted Mar 22, 2018

A new dataset made public by GlobalWebIndex, in partnership with Publicis Media, sets out to improve advertiser, publisher, and agency understanding around the online behaviors, cultural preferences, and linguistic choices of Hispanic Americans, who currently comprise 18% of the US population.

Posted Mar 22, 2018

Jumpshot announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level.

Posted Mar 22, 2018

In a tense environment where a consumer goods giant such as P&G can directly shake the revenues of a large holding agency like WPP, media and marketing consultancy, NewBase has done an industry check-up. The follow-up of the Marketing Priorities research today reveals that most marketers have seen little or no change in the past year.

Posted Mar 22, 2018

There's a power shift happening in the customer journey. This puts customers in the driver's seat—giving them power over which brands sink or swim. Getting to the truth has never mattered more—and customer experiences may be the solution.

Posted Mar 22, 2018

InMobi, an independent mobile advertising platform, announced a partnership with GeoEdge, a provider of ad security and verification solutions for the mobile advertising ecosystem, to ensure high ad quality and a clean marketplace that offers a safe and engaging user experience.

Posted Mar 20, 2018

Lexalytics, a provider of "words-first" machine learning and artificial intelligence, announced support for Emoji 11.0, a set of 157 new emojis from the Unicode Consortium, the governing body that determines the emojis that consumers use worldwide on their devices.

Posted Mar 20, 2018

Integral Ad Science (IAS), the measurement and analytics company, announced the availability of technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected to meet a given viewability goal.

Posted Mar 20, 2018

TVPage, a provider of cloud-based interactive video e-commerce technology, announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing.

Posted Mar 20, 2018

Tapjoy, "the Maximum Impact Platform," for mobile advertisers and app developers, announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies, and performance marketers deliver mobile ad creative optimized for in-app environments.

Posted Mar 15, 2018

To close the marketing gap for small businesses in today's digitally driven economy, Smart1 Marketing unveiled a digital advertising platform that it says will change the way small businesses recruit new customers.

Posted Mar 15, 2018

Smaato, a real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform.

Posted Mar 15, 2018

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