Digital Marketing

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With the growth of mobile commerce and direct-to-consumer brands, Appreciate analyzed its 2018 holiday e-commerce app user acquisition campaigns and found that more creative on more app publishers and categories generated the greatest engagement and conversion rates for Appreciate's e-commerce app clients.

Posted Apr 02, 2019

Additional investment from strategic partners primes Satisfi Labs for significant growth in 2019.

Posted Apr 02, 2019

On the heels of its acquisition by Urban Airship, Accengage continues to invest in new platform capabilities that enable broader customer engagement for business clients.

Posted Mar 28, 2019

Report combines insights from Google Lighthouse and Searchmetrics, using each customer's keywords to compare search performance in individual market against thousands of direct competitors.

Posted Mar 28, 2019

Highly requested software enhancement promises to improve collaboration between in-house creative agencies and marketing departments.

Posted Mar 28, 2019

This new source of deliverability data uses advanced analytics and machine learning to mimic how real users interact with their inbox.

Posted Mar 28, 2019

New research study lays out steps brands should take to respond.

Posted Mar 28, 2019

Partnerships will provide Taboola's advertising clients with additional solutions to analyze landing page performance and drive better acquisition results.

Posted Mar 28, 2019

Omnisend's annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing workflows overall.

Posted Mar 28, 2019

Marketing is all about delivering the right message at the right time to the right people. Unfortunately, there are a lot of subjective opinions about what "right" means. In order for marketing to be more effective, strategies must be rooted in objective data.

Posted Mar 28, 2019

AI integrated offering enables marketers to gain actionable insights for account-based marketing (ABM).

Posted Mar 26, 2019

Continuing to set the bar for data quality, measurement and optimization in marketing, company will extend into new geographies and energy markets.

Posted Mar 26, 2019

Two companies will jointly develop research, employee training and accreditation programs in EMEA region to optimize client results across three key digital advertising channels: search, social and ecommerce.

Posted Mar 26, 2019

The demands that Millennials have for brands have also changed—and it's reshaping the way consumers experience technology and marketing. Four trends in Millennial marketing and why you should factor them into your marketing strategy for 2019.

Posted Mar 21, 2019

How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).

Posted Mar 20, 2019

Marketers can now easily utilize the combination of Kenshoo with Google Cloud and Data Studio for immediate migration and unification of all business and marketing data to the cloud; removing barriers to actionable insights and business decisioning.

Posted Mar 19, 2019

Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market.

Posted Mar 19, 2019

Already one of the web's most popular destinations for DIY desktop designers, Placeit by Envato has today expanded its design library to include a new video maker tool with thousands of template combinations available.

Posted Mar 19, 2019

aqfer, the data-centric marketing architecture for next-generation solutions, announced the launch of aqfer Marketplace. ShareThis and AirDXP join as inaugural partners.

Posted Mar 19, 2019

Studying more than 60 characteristics of ads, the authors found that the most highly shared ads are emotional, generating specific positive emotions like inspiration, warmth, excitement, and amusement. Just as important, these emotionally-evocative ads were story-like.

Posted Mar 19, 2019

Updata Partners joins the Adthena board to accelerate Adthena's US Growth in addition to product developments and improvements.

Posted Mar 14, 2019

Podcasters work hard, often for very little--or no--pay. They need good guests that make their jobs easier. Here are three tips to keep in mind before you go on a podcast.

Posted Mar 14, 2019

Ignite Social Media is proud to announce that it is a Snapchat Certified Partner. The in-house media buyers have gone through the seven-course training that focuses on topics such as ad units, targeting, pixels, and custom audience.

Posted Mar 12, 2019

A Tealium-commissioned global survey reveals the majority of customer data strategies do not support the achievement of key business objectives.

Posted Mar 12, 2019

Offerings enable intelligent decision-making with Edge Computing and real-time connectivity to Google Cloud.

Posted Mar 12, 2019

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