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Attitudes about chatbots play out in how digital strategists and implementation firms look at chatbots in the user experience mix.

Posted Aug 15, 2018

The partnership builds upon a long-standing relationship with Marketo, adding email creation and analytics integrations to the offering.

Posted Aug 14, 2018

Minute.ly AI live stream technology analyzed 2018 World Cup games, resulting in double-digit growth for live stream consumption.

Posted Aug 14, 2018

For content creators who leverage the regulatory requirements of the GDPR to refine their customer data-gathering processes and create—or rebuild—trust that such data will be used only to the customer's benefit, the byproduct should be more satisfied, more trusting, and more engaged customers. And that's a worthy goal on either side of the Atlantic.

Posted Aug 13, 2018

You might think that globalization simply means going global. While that's not exactly wrong, it is drastically oversimplified as it does not reflect many challenges tied to thinking globally and acting locally. Leading globally, executing locally, and delighting personally is more accurate. The digital age makes globalization more relevant and sensitive than ever before. Digital success stories are gold mines—in which digital channels are the mines and digital content is the gold. Therefore, globalizing content is imperative in all markets that your company does business. Minimizing or overlooking globalization requirements up front is actually one of the major pitfalls global businesses face. Here's how to avoid that mistake.

Posted Aug 10, 2018

Conversational marketing leader unveils new technology that gives businesses all of the information they need to provide a world-class buying experience to every website visitor -- without relying on lead forms.

Posted Aug 09, 2018

Grow or die. We hear it so much that it has become normal. Every day, and every minute, organizations across the world are being snapped up or are snapping up entities. Often, domestic companies are looking to grow globally, which dramatically affects the information we provide our audiences.

Posted Aug 09, 2018

You may think that translating your content or products opens the door to new markets wherever that language is spoken. Don't get ahead of yourself. Translation is the first milestone in your efforts to engage with local audiences. Your customers are part of an audience, but they expect to be delighted according to where they are, what they do, and how they react. Both collective and individual satisfaction are equally important. Multifaceted customer profiles require a multifaceted adaptation of content based on linguistic, cultural, and functional effectiveness. This is called localization effectiveness.

Posted Aug 08, 2018

An update to RedLink's popular Publisher Dashboard provides new insights into content usage at theproduct level to help editors, managers, and sales teams alike.

Posted Aug 07, 2018

Today, I want to talk to you about Instagram dogs (#dogstagram). "But this is the global content issue," you'll say. You're right; it is. But what is more globally beloved than pets on social media? "Nothing" is the only acceptable answer.

Posted Aug 07, 2018

Think about how you would react if you had to use a product or install your favorite application in a language you do not understand. You'd be confused, right? So it is essential to position and root translation in global content value chains rather than isolating or diluting it in product roadmaps. It is also a sensible approach to transform translation into a key enabler of digital content globalization.

Posted Aug 06, 2018

New solution empowers businesses using Clarabridge CX Social to connect with customers quickly and easily.

Posted Aug 02, 2018

Partnership aims to provide publishers with a global solution to measure premium video inventory against viewability, brand safety, and fraud.

Posted Aug 02, 2018

BanterX invites advertisers, content publishers, and chatbot owners to sign up for the Beta Program.

Posted Aug 02, 2018

Searchmetrics Study finds 27% of finance-related Google searches trigger Direct Answers boxes, giving finance brands a valuable branding and traffic opportunity.

Posted Aug 02, 2018

Upgrades include direct access to programmatic advertising inventory and industry's highest fraud protection measures, providing mobile marketers unfettered access to premium automation, analytics and data protection.

Posted Jul 31, 2018

Machine Learning, video and image recognition helps advertisers produce the highest performing ad creative.

Posted Jul 31, 2018

Statistics, dashboards, and tools for campaign optimization are at everyone's disposal. The problem is, the picture of measured KPI and ROI they provide can be far from the true state of things. Today, advertisers and publishers should be well-informed and prepared in order to raise the brand in ever-changing ad tech reality.

Posted Jul 30, 2018

Top executives look to curated channels to find content that helps them do their jobs, according to new survey.

Posted Jul 26, 2018

Taboola, a discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web.

Posted Jul 26, 2018

GlobalWebIndex, a supplier of digital consumer insight to the global marketing industry, secures $40 million investment from Stripes Group in first round of funding.

Posted Jul 26, 2018

Intelligent Content Marketing Platform learns to harness trait and behavioral data to predict and deliver targeted experiences at scale.

Posted Jul 26, 2018

GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state.

Posted Jul 25, 2018

Integration enables users to search for content from the Widen Collective within Hootsuite.

Posted Jul 24, 2018

Friendz says it is taking advantage of the most powerful marketing tool--word of mouth on social media--to connect brands with their target audience based on peer-to-peer communication.

Posted Jul 24, 2018

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