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Intent data is becoming a holy grail in B2B marketing, but we use it in a notably different way. I'll talk about how intent data is redefining B2B marketing and how you might capitalize on this technique.

Posted May 25, 2018

We've all seen the changes in our Facebook newsfeeds recently— more stories and posts from our friends and fewer from brands. Highly engaged fans can help salvage your Facebook presence, and the Latino audience might be the key.

Posted May 25, 2018

Email data solutions provider Return Path released its 2018 Sender Score Benchmark Report. Since 2012, this annual report has provided expert analysis and insights on how reputation impacts inbox placement for commercial email senders, using comprehensive data from Sender Score and Return Path's Reputation Network.

Posted May 24, 2018

Facebook events, seminars, group meetings, and more can all take place online, but these event platforms are still fairly new. For that reason, marketing can be somewhat challenging for event organizers. Without excellent tactics and an understanding of your audience, you'll have a hard time getting people to attend.

Posted May 24, 2018

Bedrock Data has announced the release of a new wave of connectors for its Fusion software, expanding its library beyond CRM, marketing automation, and support categories into project management, finance, subscriptions, and billing.

Posted May 22, 2018

As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I'm encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for tips and tricks marketers of non-gaming apps can adopt.

Posted May 22, 2018

While advertisers were initially lured to the online digital marketplace by low cost and easy reach, those dreams of efficiency have been significantly dashed as scammers have increasingly entered the marketplace, making it difficult for marketers (and consumers) to discern what's real and what's not. Did that click come from a real consumer or a bot? Are messages being delivered to the right audience? Is information accurate and reliable or fake?

Posted May 21, 2018

#paid—a provider in the influencer marketing space whose platform leverages AI to match marketers and content creators for integrated influencer marketing programs, content creation, and native amplification—announced it has raised $9 million USD in Series A financing led by ScaleUP Ventures.

Posted May 17, 2018

Adobe announced the launch of Advertising Analytics for Paid Search, a way for brands to accurately generate precise ROI for paid search behavior, compared to simple vanity metrics.

Posted May 17, 2018

Influ2, a person-based marketing (PBM) solution, launched its platform, powered by machine learning, that generates and sends personalized advertising on behalf of B2B marketers to decision makers at enterprises on an individualized basis.

Posted May 17, 2018

In this new frontier of branded marketing, marketers are asking themselves, "How can we ensure a presence on voice assistants and drive outcomes at scale?" Here are a few considerations marketers will need to keep in mind to incorporate artificial intelligence (AI) into their content efforts.

Posted May 17, 2018

The GDPR may raise an awkward issue for the voice tech industry: it requires reminding customers that you're recording, analyzing, and storing their conversations in the first place. As Richard Brown, director at activereach, a provider of internet, networking, voice, and security solutions, points out, "Most customers assume that their email communication with a company may be stored long term, but they don't necessarily think that's the case for a voice conversation."

Posted May 16, 2018

Bidalgo, a provider of ad creative automation software and services for app marketers, announced the launch of a new suite of products and services to support playable ads on Facebook and other leading ad platforms.

Posted May 15, 2018

Progress, a provider of application development and deployment technologies, announced the addition of conversational UI components for Telerik and Kendo UI, a packaged set of user interface (UI) components built specifically for chatbots.

Posted May 10, 2018

The second purchase is pivotal for businesses. For example, in apparel, a one-time customer only has a 14% chance of buying again, while a second-time customer has a 27% chance of buying again. Nearly double the chances! Here are five insights that help brands generate the next purchase and build long-term customer relationships.

Posted May 10, 2018

If you're a marketer, you've probably been fretting about the mysterious Gen Z. They're digitally savvy and immune to your attempts to advertise to them. They're less interested in what your brand can do for them than they are in what your brand is willing to do to make the world a better place. And according to new research from MNI Targeted Media, Gen Z will account for 40% of all consumers by 2020. So now what?

Posted May 09, 2018

It goes without saying that reputation matters. The impact is more readily apparent in some areas—healthcare, restaurants—than others, but the issue impacts all of us on some level (if not on a daily basis, then during particularly important times, such as during a job interview or leading up to a date). And reputation is also a sword that cuts both ways. As Warren Buffet famously mused, "It takes 20 years to build a reputation, and five minutes to ruin it." In the internet age, when news—good and bad—is disseminated at light speed, those 5 minutes have arguably been compressed to 50 seconds.

Posted May 09, 2018

YouTube has had a rough year thanks to the adpocalypse, but it recently announced a new offering to its ad line-up. YouTube is going to begin selling ads in its live TV stream.

Posted May 08, 2018

LookBookHQ announced the launch of PathFactory, what it says is the first Content Insight and Activation Engine. This Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need, wherever they engage.

Posted May 08, 2018

It almost sounds too good to be true: a means of making the mobile web experience easier for customers—wherever they are in the world—while reducing development and maintenance costs for native apps and obviating the marketing spend required to make an app stand out. But in the past 2 years, there's been a groundswell of interest in progressive web apps (PWAs), a combination of technologies that proponents say can do all those things and more.

Posted May 07, 2018

CrossInstall, a provider of programmatic interactive mobile ads, unveiled Creatives as a Service (CaaS), a new unit dedicated to producing high-quality playable ad units across major networks like Facebook, Google UAC, Snap, and others.

Posted May 03, 2018

QuanticMind announced its newly revamped user interface for its Search and Shopping solution. The latest generation of the QuanticMind platform gives marketers powerful reporting, enhanced collaboration features, and a frictionless experience, enabling Search and Shopping performance optimization with unprecedented control and precision.

Posted May 03, 2018

International one-to-one marketing specialist, Clicksco Group, has joined the NVIDIA Inception program to further the capabilities of its Carbon by Clicksco technology.

Posted May 03, 2018

AppLift, a mobile ad tech company, announced AppLift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class playable ad performance.

Posted May 03, 2018

Any marketing campaign worth its salt needs to carefully optimize its visual content. Brands want an image that will attract the attention of potential customers and that will make their product or service stand out from the crowd. But more than that, brands want to select images that generate the right kind of emotional response, keying into the appropriate brand values. It's no good advertising the latest running shoes with images that make the viewer feel restful and relaxed.

Posted May 03, 2018

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