Digital Marketing

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Centro, a provider of enterprise-class software for digital advertising, announced that it has been awarded with the "Certified Against Fraud" seal from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain. Its Certified Against Fraud program is designed to combat fraudulent non-human traffic.

Posted Oct 26, 2017

MediaRadar, an advertising intelligence company, announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc., Business Insider, Madison Logic, and Nativo. This is the first offering from the company specifically for agencies, helping them drive growth and maximize revenue.

Posted Oct 26, 2017

When you think of content marketing, understandably your first thought may go to marketing to your customers. Yet, no business should overlook fostering better communication (and collaboration) among your own employees. So, why is internal marketing so important?

Posted Oct 26, 2017

Content distribution is a crucial step in any marketing strategy. Content marketing can be highly effective, however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very low payoff.

Posted Oct 25, 2017

Data Gran, an artificial intelligence and machine learning-based toolkit designed to optimize digital advertising spend, announced the official release of AdOptimizer. The artificial intelligence-based technology aims to reduce cost-per-customer acquisition by optimizing advertising campaigns on Facebook and Instagram through real-time predictive analysis that identifies, and ultimately funnels advertising dollars to, the top performing campaign variety.

Posted Oct 24, 2017

A.I. startup adNomus is making its proprietary A.I. technology available for production use. According to adNomus, its suite of REST APIs solve the real-time content targeting and matching challenges needed to disrupt the online advertising, content recommendation, and contextual search industries.

Posted Oct 24, 2017

Socialbakers, a social media marketing platform, announced an advertising performance benchmark for social networks. The benchmark, powered by data from billions of dollars in ad spend, provides marketers with a continuous view into how their ad spend performs against their industry, country, or region.

Posted Oct 24, 2017

PushSpring, an independent app-based mobile audience platform, announced a new data offering from Pinsight, the leading first-party mobile data and insights provider. Marketers will now be able to leverage Pinsight's carrier-level demographic, interest, and intent data via PushSpring's self-serve Audience Console.

Posted Oct 24, 2017

Compared to other marketing activities, personalization is unique because it can help you improve both short-term and long-term business goals. For example, it can increase short-term goals such as email open rates and conversion rates, but it can also increase customer loyalty and lifetime value in the long term. Not surprisingly, digital marketers have pursued the holy grail of personalization for many years, but they face many challenges, particularly when trying to scale personalization globally.

Posted Oct 23, 2017

Creative teams play a pivotal role in driving the success of digital assets — whether being utilized across content marketing campaigns, ecommerce platforms, or social posts — but they are often hampered by inefficient design, and approval processes.

Posted Oct 20, 2017

true[X], an engagement advertising platform for on-demand, interactive media, and Innovid, a video marketing platform, announced their first-to-market strategic partnership that powers Engagement Ads for living room TV devices. This partnership has debuted with the launch of engagement-powered viewing for FX Network's Fall 2017 content on the Roku platform and is now available to all true[X] long-form video partners. Over the coming months, choice-driven ads will be rolled out across all Fox Network Groups living room apps via many streaming devices.

Posted Oct 19, 2017

Tapjoy, a platform for mobile advertisers and app developers, launched a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, the industry's leading vehicle for in-game rewarded advertising. Interactive End Cards turn traditional video ads into interactive, rich media ad experiences.

Posted Oct 19, 2017

Flow.ai launches the Flow.ai Conversational AI Toolkit. Flow.ai takes conversational AI design a step further by offering the tools for professional teams to easily collaborate on building chatbots or other conversational applications. Flow.ai takes a unique approach by dividing the chatbot development process into separate apps.

Posted Oct 19, 2017

At Adobe MAX, the Creativity Conference, Adobe unveiled the next generation of Creative Cloud, including four brand new applications, Adobe XD CC for experience design, Adobe Dimension CC for 2D to 3D compositing, Character Animator CC for 2D animation, and an all-new cloud-based photography service, Adobe Photoshop Lightroom CC. In addition, Adobe announced feature updates to its flagship applications including Photoshop CC, InDesign CC, Illustrator CC, and Premiere Pro CC, and ongoing expansion of its Adobe Stock service.

Posted Oct 19, 2017

To ensure brand marketers are still able to get the same or better ROI out of their online rankings, here are three very important but not-so-well-known factors that can positively impact a brand's online reputation.

Posted Oct 18, 2017

Higher Logic, a provider of cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies. This acquisition accelerates Higher Logic's plans to use broader customer and member interactions as the cornerstone of a lifecycle engagement platform. Integrating the strength of these two marketing automation solutions with Higher Logic's leading engagement and community platform will result in more effective, targeted marketing and better customer interactions. From the initial web visit to renewal and ongoing engagement, the Higher Logic platform will track and manage interactions along each stage of the digital customer experience.

Posted Oct 17, 2017

QuanticMind, the data platform for intelligent marketing, unveiled a new way for retailers to lift their e-commerce performance by leveraging the power of intent. Bringing its data-driven approach to Google Shopping with soon-to-be-released support for additional e-commerce channels, QuanticMind Shopping maximizes retail efficiency and overall profits.

Posted Oct 17, 2017

Realview announced the launch of Partica, a cloud-based digital content platform that gives publishers a view into their content, unearthing valuable evergreen articles for re-use and monetization. A feature developed over the last 18 months allows publishers to search through thousands of PDF's to find content and extract an article as HTML simply, in just a few clicks. As well as ingesting PDF's, Partica can analyze existing digital content from a website, CMS or RSS feed.

Posted Oct 17, 2017

Aprimo, a provider of digital asset management and marketing operations solutions, announced its Aprimo Digital Asset Management (ADAM) offers enhanced AI-powered auto-tagging to improve consistency, scalability, and ease of use among digital content creation.

Posted Oct 16, 2017

Acquia released two new products to help accelerate digital marketing initiatives. Acquia debuted Acquia Journey, the company's new solution that makes it possible for every marketing organization to create data-driven customer journeys. Acquia Journey overcomes the false promises of omnichannel engagement, where siloed marketing technologies and disconnected customer data make it impossible for a marketer to automate personalized customer journeys.

Posted Oct 16, 2017

Successful social media marketing requires a lot of time and effort, unlike what many business owners and social media managers first assume, and if you are like most people, your workload leaves you with no room for social media marketing tasks. How do you overcome this hurdle? You could use social media tools to improve your efficiency and boost your results.

Posted Oct 13, 2017

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of the 2017 State of People-Based Measurement Report, conducted by Wakefield Research. The study, which surveyed 500 marketing and advertising senior professionals across the U.S., examines the industry's current perception and implementation of "people-based" measurement, defined as the use of anonymized consumer identity data to better measure the omnichannel impact of marketing.

Posted Oct 11, 2017

The Data & Marketing Association (DMA) released an update to its self-regulatory rules governing responsible marketing. DMA's Guidelines for Ethical Business Practice have been in place and enforced for more than 60 years. This update is the product of DMA's Data Standards 2.0 initiative, which brought member companies together to collectively review and update the standards that guide the marketing industry in the responsible use of data.

Posted Oct 11, 2017

10Fold, an agency focused on B2B brand elevation, announced survey findings that revealed marketing executives focus a substantial portion of their budget on creating and delivering new content at an ever-increasing frequency. According to the research findings, nearly one-third of respondents are now producing content daily or hourly.

Posted Oct 05, 2017

AdRoll, a performance marketing platform, published its 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand marketers and agencies across Europe, North America, Japan, and Asia-Pacific, the report provides detailed insight into a marketer's perspective on the changing dynamics of attribution. Now in its second installment, this year's report provides a global comparison, expanded from the European report released in 2016.

Posted Oct 05, 2017

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