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Email solutions provider Return Path introduced a new solution exclusively for email service providers (ESPs). The Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.

Posted Mar 29, 2018

At Adobe Summit, Adobe announced innovations in analytics for digital audio, the launch of the Adobe Experience Cloud Device Co-op, a strategic partnership with NVIDIA around AI, and an inside look at Adobe's latest technologies coming with Adobe Sneaks.

Posted Mar 29, 2018

A new study, "Business Transformation and Analytics: Driving Change in a Customer-Centric World," reveals 85% of executives know that data and analytics are critical to informing sales and marketing changes within the business, yet 39% admit to relying too heavily on one data point.

Posted Mar 27, 2018

Concerns about ad blocking rose to new heights when Google announced a native ad blocker for Chrome. EContent interviewed Chris Loretto, EVP of Digital First Media, about the reality of what Google's ad blocker means for advertisers and publishers.

Posted Mar 23, 2018

Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google's evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics' study finds.

Posted Mar 22, 2018

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced updates to its suite of CX products. With these enhancements, Clarabridge will better equip companies with actionable insights from every customer interaction to reduce customer churn, increase ROI and drive sales.

Posted Mar 22, 2018

A new dataset made public by GlobalWebIndex, in partnership with Publicis Media, sets out to improve advertiser, publisher, and agency understanding around the online behaviors, cultural preferences, and linguistic choices of Hispanic Americans, who currently comprise 18% of the US population.

Posted Mar 22, 2018

Jumpshot announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level.

Posted Mar 22, 2018

In a tense environment where a consumer goods giant such as P&G can directly shake the revenues of a large holding agency like WPP, media and marketing consultancy, NewBase has done an industry check-up. The follow-up of the Marketing Priorities research today reveals that most marketers have seen little or no change in the past year.

Posted Mar 22, 2018

There's a power shift happening in the customer journey. This puts customers in the driver's seat—giving them power over which brands sink or swim. Getting to the truth has never mattered more—and customer experiences may be the solution.

Posted Mar 22, 2018

InMobi, an independent mobile advertising platform, announced a partnership with GeoEdge, a provider of ad security and verification solutions for the mobile advertising ecosystem, to ensure high ad quality and a clean marketplace that offers a safe and engaging user experience.

Posted Mar 20, 2018

Lexalytics, a provider of "words-first" machine learning and artificial intelligence, announced support for Emoji 11.0, a set of 157 new emojis from the Unicode Consortium, the governing body that determines the emojis that consumers use worldwide on their devices.

Posted Mar 20, 2018

Integral Ad Science (IAS), the measurement and analytics company, announced the availability of technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected to meet a given viewability goal.

Posted Mar 20, 2018

TVPage, a provider of cloud-based interactive video e-commerce technology, announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing.

Posted Mar 20, 2018

Tapjoy, "the Maximum Impact Platform," for mobile advertisers and app developers, announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies, and performance marketers deliver mobile ad creative optimized for in-app environments.

Posted Mar 15, 2018

To close the marketing gap for small businesses in today's digitally driven economy, Smart1 Marketing unveiled a digital advertising platform that it says will change the way small businesses recruit new customers.

Posted Mar 15, 2018

Smaato, a real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform.

Posted Mar 15, 2018

Meredith Mavrikos leads the vision, development and go-to-market strategy for ownerIQ's CoEx Platform. Her primary focus is working with the engineering team to build out the features and functionality of the platform to make it easier for companies across industries to utilize second-party data for their digital advertising strategies. I had a chance to ask Mavrikos about data transparency, and how it continues to impact digital marketing.

Posted Mar 14, 2018

Munvo, a consulting firm helping Fortune 1000 clients improve their marketing capabilities, and Evergage, the real-time personalization platform company, announced a strategic alliance to bring personalization capabilities to enterprise clients in the retail, financial services, travel, and other industries.

Posted Mar 13, 2018

Episerver announced the launch of Episerver Insight and a new Headless API to help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage.

Posted Mar 13, 2018

Ugam, a global leader in data and analytics, announced its partnership with Qualtrics, a provider of research and experience management. Ugam is now part of the Qualtrics Partner Network (QPN).

Posted Mar 13, 2018

SmartFocus revealed findings that companies trying to reconfirm marketing preferences are at risk of triggering mass unsubscription requests, if they mail in the morning asking customers to make a decision.

Posted Mar 13, 2018

Facebook is changing its News Feed algorithm. This major change means that businesses really need to take a step back and refocus their Facebook strategy to make sure they minimize the impact. The key term to keep in mind when reshaping your Facebook approach is "meaningful interaction", which means that your audience needs to interact with your content, whether it be in the form of comments, likes and other reactions, or shares.

Posted Mar 09, 2018

SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings.

Posted Mar 08, 2018

Adobe introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and artificial intelligence (AI). Part of Adobe Experience Cloud, the offering is designed to save advertisers time and increase ROI.

Posted Mar 08, 2018

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