Digital Marketing

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Mobile app gives marketers the ability to manage and respond to conversations and reviews at the speed of mobile.

Posted Sep 18, 2018

Augmented reality (AR) is rapidly growing; projections from ARtillry found that AR revenue will reach a staggering $14 billion in 2021, up from $975 million in 2016. One reason for the growth is that brands are starting to see the benefits of AR as an immersive ad format. Here's a closer look at precisely how marketers can start benefiting from augmented reality now.

Posted Sep 17, 2018

New Integrated Marketing Edition unifies marketing organizations to improve cross-functional collaboration and ensure delivery of a consistent, relevant, and measurable content experience across all channels.

Posted Sep 13, 2018

Advertisers now have access to a tool for protecting video advertising and spend across devices. Integral Ad Science (IAS) has expanded video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web.

Posted Sep 13, 2018

It's better to focus on sitewide improvements like site speed, maintaining a responsive site, and keeping design clean first. Once you are ready to look at individual pages, exploring the places users leave your site is a fantastic start.

Posted Sep 10, 2018

SDL, a provider of global content management, translation, and customer experience, announced a strategic partnership with DivvyHQ, a provider of integrated content planning, to help global brands centrally plan, create, translate, and deliver marketing content.

Posted Sep 06, 2018

With the strategic acquisition of Inbox Pros, Trendline Interactive is now the clear leader in providing enterprise organizations with comprehensive, end-to-end email marketing services.

Posted Sep 06, 2018

Publishers have a lot on their plates these days. How are they managing? In some cases, they're outsourcing this aspect of their ad operations (ad ops) to white-glove consultancy services.

Posted Sep 05, 2018

Customer insight experts DataSalon announce new Publisher Dashboard service - empowering sales and marketing teams with insights to drive sales and retain existing customers.

Posted Sep 04, 2018

Vivial announced the launch of The Mobile Optimizer, its new text messaging service for local business.

Posted Sep 04, 2018

Formerly GlobalWide Media's programmatic business unit, Causal IQ is built on a legacy of digital marketing expertise.

Posted Aug 30, 2018

Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company's leadership position.

Posted Aug 30, 2018

New Universal Feedback Loop and Return Path Blocklist are among the latest innovations designed to optimize email marketing effectiveness.

Posted Aug 30, 2018

When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.

Posted Aug 30, 2018

Although Master Lock has done a majority of its business within the U.S., its market was growing in Europe, Latin America, and Japan. Similar to most global brands, Master Lock found that if it wanted to continue growing its market share internationally, it needed to start catering to non-English speakers on the web. And the more the brand grows, the more complex that task becomes. The company needed a partner that could help it translate and localize massive amounts of web content on an ongoing basis. Enter MotionPoint.

Posted Aug 27, 2018

Can we localize without translating? This question may sound provocative, or even silly, if you have been involved in global and product management for some time.

Posted Aug 23, 2018

Mars Media Group Implements Protected Media Pre-Bid Solution to eliminate fraud accurately and precisely, before marketers budgets are impacted by fake traffic.

Posted Aug 23, 2018

What does it take to reach the top of the SEO chart around the world?

Posted Aug 22, 2018

Globalizing your mobile content often involves more heavy lifting than many companies realize. Customizing your digital content for foreign audiences and localizing your app or site requires careful planning. Cutting corners, ignoring the preferences of a given country, and making insular assumptions can backfire. But the right strategies can pay major dividends.

Posted Aug 20, 2018

Yotpo to offer the first consolidated, AI-Driven solution for user-generated marketing, visual marketing, referrals, loyalty, and customer data/insights.

Posted Aug 16, 2018

Return Path's 2018 Deliverability Benchmark report finds global inbox placement has increased by five percentage points year over year.

Posted Aug 16, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

Posted Aug 16, 2018

Global content is at the threshold of a Cambrian explosion—aided by artificial intelligence (AI).

Posted Aug 16, 2018

Attitudes about chatbots play out in how digital strategists and implementation firms look at chatbots in the user experience mix.

Posted Aug 15, 2018

The partnership builds upon a long-standing relationship with Marketo, adding email creation and analytics integrations to the offering.

Posted Aug 14, 2018

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