Digital Marketing

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Rightpoint, a technology and design services agency, and SessionM, a provider of real-time personalization and loyalty technology, have partnered to provide clients with integrated marketing automation and data management capabilities based on customer behaviors and preferences. The partnership will serve enterprise clients across industries and platforms including iOs, Android, and Win8.

Posted Aug 23, 2016

More than 75% of DMA members surveyed said their organizations lack a clear enough understanding of cross-device marketing and media technologies to implement these capabilities with confidence. To tackle this challenge and improve the cross-device marketing ecosystem, DMA's Cross-Device ID (XDID) Structured Innovation Program has brought together marketers, media buyers, ad sellers and XDID solution providers, with the goal of elevating the market's XDID "IQ", reducing implementation barriers, and ultimately making it easier for XDID buyers and sellers to do business with confidence.

Posted Aug 23, 2016

Mobile video platform LoopMe has announced new optimization and reporting technology, PurchaseLoop. The new self-learning technology will use AI to continuously optimize mobile video campaigns toward brand metrics such as purchase intent, brand affinity, or product recall, helping deliver ads to the users most likely to change opinion and move along the path to purchase.

Posted Aug 23, 2016

YouAppi, a mobile growth platform for premium mobile brands has incorporated anti-fraud measures into the OneRun Growth Marketing Platform to detect and prevent illicit activity. With the cost of ad fraud (including both mobile and desktop) rising from $7.2 billion now to at least $50 billion by 2025, according to a report by The World Federation of Advertisers, YouAppi is releasing the following capabilities in its OneRun Platform to identify and block fraud protection solutions:

Posted Aug 23, 2016

General Mobile Corporation (GMobi) announced the purchase of MassiveImpact, a performance advertising platform specializing in social media promotion of mobile applications. With this latest acquisition, GMobi now provides app developers with a comprehensive advertising platform, encompassing a variety of web, mobile, and social channels.

Posted Aug 23, 2016

Amobee, a provider of marketing technology, announced the launch of Amobee Triggers, a solution it says provides marketers the ability to target and deliver digital campaigns at key consumer mindset moments, based on online and offline data signals. Amobee also introduced a refreshed brand identity and website.

Posted Aug 23, 2016

Google has been a major player in digital advertising since the industry's inception, and along with Facebook, it is one of the sector's two giants, combining to account for 85% of the market in Q1 2016. The company has made a big push lately to improve its suite of digital marketing tools: Google Analytics (GA), Google AdWords, Google Search Console (previously Webmaster Tools), and Google Tag Manager (GTM). Often referred to as the Google marketing stack, these mostly free applications provide marketing organizations with most of the functionality and intelligence necessary to manage sophisticated digital marketing operations.

Posted Aug 23, 2016

Email marketing software provider Delivra has unveiled the next evolution of its platform, which now boasts advanced lead alerts and browse tracking features. Digital marketing continues to move away from demographic targeting and toward behavioral targeting, which is why Delivra's latest platform allows users to utilize behavioral data like never before. New lead alerts provide real-time notifications when a drip campaign recipient takes a particular action.

Posted Aug 18, 2016

Native advertising has become a chosen favorite over traditional advertising due to the ability to reach consumers through branded storytelling. Syracuse University's Online Masters of Science in Communication has created a detailed infographic that explores the essence of native advertising by addressing key elements such as growth, market landscape, and the impact on publications as well as readers.

Posted Aug 18, 2016

Whether you're with Clinton's campaign or on Trump's campaign, it's impossible to ignore the fact that the 2016 presidential race is a game-changer, in more ways than one. And it's not just because of the candidates--it's about how these candidates are connecting with their audiences. Email marketing is, once again, playing a big role.

Posted Aug 17, 2016

Brightcom, an ad tech and multi-channel media company, announced its newest integrations with partners GeoEdge and Forensiq to improve the quality and efficacy of its programmatic advertising offerings. Brightcom says it is now better equipped to offer enhanced viewability measurement and cross-platform advertising fraud detection.

Posted Aug 16, 2016

Digital experience management (DXM) refers to the marshaling of strategy, process, and technology to provide highly satisfying digital interactions to customers. DXM is relevant across industries, but it has a special place in the healthcare industry--so much so that I'd like to think of it as the digital equivalent of the mandate to "wash your hands." In other industries serving to enhance customer interactions, DXM is the icing on the cake. But in the healthcare realm, DXM can play an even more crucial role in helping achieve better health outcomes for customers. This article focuses on DXM for organizations in the healthcare industry-hospital systems and other healthcare providers, pharmaceutical companies, and medical device makers.

Posted Aug 15, 2016

As Olympic athletes and spectators unite, representing more than 200 countries and speaking 180+ languages, the games become more than an athletic competition--they are a celebration of the world's cultures and heritages. This can create challenges for Olympic brands and marketers alike who must create and distribute content that resonates equally with an incredibly diverse audience. As a result, brands are looking to translation strategies and solutions to help facilitate unity at the summer games and create camaraderie and shared experiences around this special event.

Posted Aug 12, 2016

Boomtrain, a provider of marketing platforms powered by artificial intelligence (AI), unveiled Boomtrain Messenger for B2C brands. Boomtrain Messenger is the first to integrate intelligent messaging into the entire marketing platform, enabling personalized conversations through multiple channels with one master control.

Posted Aug 11, 2016

Facebook is striking a blow against ad blockers-and hoping to improve your ad experience in the process. The social media platform announced on its blog that it will override ad blockers, while also giving users more control over their ad experiences.

Posted Aug 10, 2016

Engagio announced that it has raised $22 million in Series B funding led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to expand customer success, scale sales and marketing, and accelerate product innovation in the Account Based Marketing (ABM) category.

Posted Aug 09, 2016

Sizmek Inc., a global open ad management company that delivers omnichannel campaigns, announced that it has entered into a definitive agreement with affiliates of Vector Capital, a technology-focused private equity firm, under which an affiliate of Vector will acquire all of the outstanding shares of Sizmek common stock for $3.90 per share in an all-cash tender offer.

Posted Aug 09, 2016

Just 79% of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that a full 21% are diverted to spam folders or blocked entirely. These global numbers remain unchanged from the company's 2015 benchmark report.

Posted Aug 04, 2016

Taboola, a content discovery platform, has announced the acquisition of ConvertMedia, an outstream video SSP. According to the announcement, there are three main reasons for the purchase, but one stands out: "We have an important goal in common with ConvertMedia: to become one of the top video/TV companies in the world."

Posted Aug 02, 2016

Ingenta, a software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. The purchase will allow Ingenta to strengthen its product portfolio and strategically build on its existing plans to diversify its client base, extending its offering into the media industry, in addition to trade and academic publishing markets.

Posted Aug 02, 2016

A new digital consumer satisfaction index offers a global tool to understand how consumers make connections with a brand leading up to their final decision to either engage and purchase something or go elsewhere. This Digital Satisfaction Index (DSI) originated in the Intent Lab, a new research partnership between Northwestern University Medill School of Journalism, Media and Integrated Marketing Communications and Performics Worldwide.

Posted Jul 28, 2016

Reelio, a data-driven platform that aims to simplify and optimize influencer marketing, announced the launch of Reelio Greenlight, a new product that allows brands to sponsor premium creative projects, produced by today's digital stars. Marketers can browse through a library of original content ranging from a motorcycle race between rivals that ends with a parachute jump off a cliff; to an honest and refreshing web series that sheds light on what it's like to live with a mental health disorder; to a music producer who creates music out of everyday objects.

Posted Jul 28, 2016

TUNE, a provider of mobile marketing technology, announced the launch of a stand alone product, Multiverse. Designed to help marketers quickly determine return on ad spend across all their channels in one platform, the product is already integrated with over 100 advertising partners. During the public beta, TUNE Marketing Console customers that use the Attribution Analytics product will have complete and free access, and in the months following, marketers using other attribution providers will also be able to aggregate their data for free.

Posted Jul 26, 2016

Kenshoo, a provider of agile marketing solutions, announced the launch of its 2016 Holiday Performance Program. The program aims to help retail and e-commerce marketers improve performance according to specific advertising criteria relevant to the client's business. According to Kenshoo, previous program participants saw revenue increases of over 30% during the holiday season.

Posted Jul 26, 2016

When it comes to digital and social media, companies have made tremendous strides. You'd be hard pressed to find a company that doesn't have a corporate website, or even a Twitter handle. Yet CEOs still have a long way to go in becoming truly "social." Given today's consumer-driven, always-on digital landscape, social media usage among CEOs is critical to maintain and govern a brand's reputation, build and deepen relationships with customers and employees, and drive innovation that can lead to rapid business growth.

Posted Jul 20, 2016

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