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Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.
Posted Mar 02, 2015
Monetate, a provider of multichannel personalization, announced the release of its latest global Ecommerce Quarterly report (EQ4 2014). The data shows that personalized customer experiences helped power the industry to a record-breaking holiday shopping season, with more than $51 billion in revenue, a 7.7% year-over-year growth, according to the National Retail Federation.
Posted Feb 19, 2015
Jimmy Fallon, host of The Tonight Show, did something recently that I never thought I would see again in my lifetime. This moment gave me such joy that it was almost embarrassing. What made this magical eight minutes of late night TV so amazing was that Jimmy Fallon made a dream come true for all of us kids who were glued to every episode of Saved By the Bell in the late 80's and early 90's. Fallon, who is notorious for his YouTube gems, amazed and fascinated me. I watched the video three or four times.
Posted Feb 19, 2015
Global marketing and commercial leaders are under more pressure than ever to make the right balance and choices when it comes to positioning and strengthening brands. What's more is they have to do this across a number of diverse markets and multiple channels for consumers. Shaping budgets and justifying investments in each country and on every screen are challenges in the advertising world where the digital evolution has been fast and strong over the past years. This is an ideal framework to leverage digital globalization and proven localization practices and to make marketers profit from value they can add to their own efforts.
Posted Feb 13, 2015
Vistaprint, an online provider of professional marketing products and services to micro business owners, announced the launch of "Social Postcards," an online tool that enables small businesses to turn their print materials into Facebook ads, target the right audience, and analyze campaign results. Vistaprint and its digital services business, Webs, worked with Facebook to create this small business-focused tool for its customers.
Posted Feb 12, 2015
Virtual reality isn't a new concept, but it is quickly becoming a new reality. Just under five years after the release of the Microsoft Kinect, and amidst growing buzz around Oculus Rift, Microsoft announced the release of the HoloLens in conjunction with Windows 10. While HoloLens, Google Glass, Oculus Rift, and other wearable technologies are often discussed in the context of gaming and social media, it's important for marketers to consider these devices and their implications customers and on content strategy.
Posted Feb 12, 2015
Ask 10 consumers to define "digital marketing" today, and you'll likely get 10 different answers. Some consumers may reference irritating browser pop-ups and spam, while others will cite YouTube tutorials and email newsletters. No matter what form it takes, digital marketing is only going to increase--especially in a world where ad-supported free apps and content are more popular than ever.
Posted Feb 11, 2015
hybris software, an SAP company, launched a new marketing solution that unifies customer data into one centralized hub. According to hybris, having real-time context-based data about individual customers and anonymous visitors enables brands to deliver contextual, consistent, and relevant experiences throughout a customer journey, regardless of the marketing channel or device. Leveraging the SAP hybris Marketing solution can improve marketers' current marketing programs and opening up new approaches to serving customers with relevant contextual marketing.
Posted Feb 10, 2015
Oban Digital, a UK-based global digital marketing agency specializing in leveraging the local cultural nuances of digital audiences and ad platforms, launched in the United States. Already active in 80 markets in more than 30 countries helping brands and retailers leverage its local knowledge and cultural insights to create campaigns, Oban syas it helps drive traffic and generate a better client ROI anywhere in the world.
Posted Feb 10, 2015
If you were one of the record 114.4 million viewers who tuned in to the Super Bowl earlier this month, you were likely inundated with ads, each of which cost a cool $4.5 million. But while you may have chuckled at spots like Esurance's featuring Lindsey Lohan poking fun at her DUI-checkered reputation or Budweiser's lost puppy tug-on-the-heartstrings pitch, ask yourself: How motivated were you to act on those ads and purchase these products/services, and, if you were that company, could your ad dollars have been better spent in other channels, including digital?
Posted Feb 06, 2015
JUICE Mobile, a mobile advertising and technology firm, and Mediaocean, a software provider for the advertising world, announced a partnership to integrate JUICE Mobile's programmatic direct platform, Nectar, into Mediaocean's Prisma. The companies say the integration puts mobile inventory from premium publishers at scale directly in front of media buyers.
Posted Jan 27, 2015
Shocase announced the first social network designed specifically for marketing professionals. Shocase integrates features of LinkedIn, Pinterest, Facebook, and YouTube into one network. This new social network features, connects, and promotes professionals-from all marketing disciplines.
Posted Jan 27, 2015
Gone are the days of the Mad Men of Madison Avenue. Sad as it is, not only is the midday drinking and smoking gone for good (mostly anyway), but the ads of old are gone as well. Advertising in 1950, 1960, and beyond, was about a cheesy, geo-blanketed, retail-heavy message. And that is where the paradigm shift comes into play. Smart advertisers are now focusing on a different form of advertising. And it looks a lot like its marketing brother from another mother, content marketing.
Posted Jan 22, 2015
Adobe announced the new Digital Publishing Suite for Sales Enablement solution, which allows companies to produce and deploy sales apps quicker using a set of sales enablement features in Digital Publishing Suite (DPS). The solution includes the expertise of Adobe Consulting to help companies swiftly build engaging apps from start to finish-using trusted, enterprise-grade technology that has been field-proven by some of the largest enterprises in the world.
Posted Jan 15, 2015
Kenshoo, a provider of predictive marketing software, released a new infographic, Kenshoo Search and Social Snapshot: Q4 2014, highlighting strong performance of digital marketing during the final quarter of 2014. Advertising spend in search increased 15% quarter-over-quarter (QoQ) and 14% year-over-year (YoY), while ad spend in social increased 32% QoQ and 33% YoY.
Posted Jan 15, 2015
Marketing to busy audiences is increasingly complex. It requires strategies to engage multiple stakeholders throughout multi-stage sales cycles, conducting an intelligent dialogue, and making a well-reasoned case for engagement. Successful marketers take a comprehensive view of their customer by considering their changing industries, job roles, jargon, challenges, threats, pain points, aspirations, and opportunities. What remains eternally true throughout the marketing process is that the customer is at the heart of every business' success.
Posted Jan 15, 2015
eBooks in Motion released its online platform to produce multilingual, multimedia-enhanced e-publications across multiple devices. The United States Distance Learning Association will be among the first customers, in collaboration with the New York chapter of USDLA.
Posted Jan 08, 2015
Cloudwords, a cloud-based platform accelerating content globalization at scale, announced extended translation automation capabilities for customers using Marketo and Oracle Eloqua. Cloudwords' new dynamic content feature builds upon the company's integrations with leading marketing automation platforms.
Posted Jan 08, 2015
Welcome to 2015, and a whole new era in social media marketing on Facebook: the "post promotional post" era. That's because, beginning this month, Facebook will be instituting new content and volume controls for organic posts that are promotional in nature. This includes posts that push users to purchase a product or install an app, reuse the exact same content from ads, or impel people to enter promotions or sweepstakes without context. Facebook is making these modifications in response to results of a survey of its users who reported being unhappy with the amount of promotional posts infiltrating their News Feeds.
Posted Jan 05, 2015
It's time to face facts: Everything is a numbers game. From fantasy football to digital advertising campaigns, we yearn for more numbers and more analytics. Content marketing is no different. On a podcast called ConversionCast (it's a great one if you haven't subscribed), the host Tim Paige and guest Brian Dean (from Backlinko) spent an entire episode talking through the tactics and metrics behind a single post from Dean that garnered more than 5,000 shares on social media.
Posted Dec 30, 2014
Podcasting is all the rage right now. And no, not because Tim Ferriss, Gary Vaynerchuk, Brian Clark, and Pat Flynn are doing it (and have been doing it) it's because of one simple reason: Podcasting is a cross-channel content powerhouse. With pundits and experts dubbing today as the content era, thousands are flocking to the platform for several reasons. Let's examine the "why" behind this phenomenon.
Posted Dec 23, 2014
Developers who want to enable physical objects to communicate with smart phones and other personal gadgets can now order Blesh PW Beacons and the Blesh PW App and participate in the public project called "The Physical Web", an initiative that plans to let people walk up to smart objects and with a single tap interact with them on demand.
Posted Dec 18, 2014
Less than a year after the launch of the new major version of its flagship solution, Digital Factory 7,announced the release of Form Factory, a new tool designed to further free marketing team from IT constraints. Form Factory for Digital Factory 7 can create multi-step, multi-language, multi-conditions and validation-ruled forms super easily through drag-and-drops as well as manage all forms created from a central interface.
Posted Dec 18, 2014
ReachLocal, Inc., which provides online marketing for local businesses, announced that it has added new, third-party campaign result measurement and multi-location alert and reporting capabilities to its ReachEdge total digital marketing system. The new features build on the solution's lead measurement and alert support that give local businesses transparency into ROI from all their online marketing sources, including organic content (SEO), web presence (listings) and social media marketing.
Posted Dec 11, 2014
With Americans now spending more time on mobile devices than on desktops or laptops, brands need a marketing strategy that embraces mobile. And yet, many brands are struggling to find a coherent mobile strategy. One mobile media company says that brands that don't "get mobile" must overhaul their marketing strategy in 2015 or risk becoming as obsolete as a flip phone. Companies can no longer create a responsive website and claim that they have a mobile strategy.
Posted Dec 10, 2014