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It is a mistake to assume that content development is an assumed talent, or that it can be an afterthought in the digital marketing realm. Content strategy is more than writing for the web. There is a science and strategy behind developing quality content for web pages, blogs, advertisements and social media. And although every successful copywriter must have a foundation of basics writing skills, such as subject matter expertise, an engaging style and tone, and basic grammar usage, there is much more to being a content king.

Posted Jun 29, 2016

Accengage, a European push notification technology for mobile apps, websites, and Facebook Messenger has released the 2016 edition of its annual Push Notification Benchmark. Accengage analyzed the performance metrics of 38 billion Push Notifications sent by its customers via its SaaS technology over the full year of 2015. These thousands of campaigns, categorized in 10 industries, were launched by hundreds of advertisers who targeted over 750 million consumers, in 70 countries, on all continents.

Posted Jun 28, 2016

PebblePost Inc., the inventor of Programmatic Direct Mail, announced the launch of the PebblePost Ad Server, the industry's first ad server connecting the power of digitally-determined intent data with the effectiveness of mail sent to the home. The innovative, patent-pending Ad Server allows marketers to transform data from online behaviors, audience attributes, and campaign objectives into dynamically rendered, personalized mail pieces to existing or prospective customers.

Posted Jun 28, 2016

The divide between the physical and digital world is diminishing very quickly. Consumers are constantly mobile and have various devices to cater to a "live-in-the-moment" type of world. As people become more mobile, the channels and ways of interactions are multiplying quickly. E-commerce capabilities available on third-party platforms such as Snapchat, Google, Pinterest and more allow brands to more easily have conversations in the consumers' own environment. It is no surprise that social platforms have become common marketing tools to reach the connected customer. But, not all social media platforms are alike, and neither should the marketing campaigns be that utilize them.

Posted Jun 24, 2016

ConvertMedia, the video ad solution for publishers and an outstream video SSP, announced that 11 DSP and RTB companies are new partners. The partnerships will provide access to ConvertMedia's outstream video portfolio of over 10 formats for desktop and mobile including the Inline, Interstitial, Slider, Coffee Break, and Slideshow. The list of recent of partners includes: Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology.

Posted Jun 23, 2016

Trapit, a platform for authentic social selling and employee advocacy, announced the launch of an all-new account-based sales offering for their social selling platform. The account-based sales package allows salespeople to create custom dashboards to track content relevant to target accounts including individual decision makers, products, trends, industries, policy, and more. Trapit's artificial intelligence (AI) is then able to surface relevant content--including social media updates, insights, trends, analysis and news from over 100,000 curated sources--that will help salespeople tailor their approach to the specific account they're targeting without any manual research.

Posted Jun 23, 2016

People are natural storytellers. For centuries, storytelling was the primary way that cultures around the world preserved their traditions and kept their customs alive. Over the last few years, B2B marketers have strayed from one of the most natural, easy ways to influence an audience-the art of storytelling. It is as though metric-packed case studies have replaced the purposeful narrative. Many marketers have been so focused on metrics, proof points, efficiency, and buzzwords that they've lost sight of the fact that customers are human beings who crave a good story. It is no surprise when they stop reading.

Posted Jun 23, 2016

Boomtrain announced an integration with Segment that will allow marketers to implement AI-powered personalization with virtually no hassle. Modern digital marketing teams demand efficiency, but using different technologies often adds complexity. Segment, however, says it empowers marketers to easily leverage multiple data and event flows to deliver great customer experiences.

Posted Jun 21, 2016

HIRO Media, a programmatic video ecosystem, announced a new ad filtering solution designed to prevent malvertising by cleaning a publisher's ad channels in real time. HIRO's ad filtering product works on a white list approach by filtering in real-time any code object that may reach the users--for example JavaScript, Flash, and IFrame. Once the system detects an unapproved vendor, HIRO's ad filtering solution will either remove the malicious code and deliver a clean ad or reject the ad completely. Currently in the U.S., HIRO says it is serving 5% of all ads, which accounts to 2 billion ads per month.

Posted Jun 21, 2016

In theory, marketing in 2016 should be a breeze, as companies have access to an unprecedented amount of data about customers, both current and future. But using the data to improve the customer experience requires the right tools. Enter marketing cloud software vendors, which offer solutions that promise marketers a more comprehensive way to reach customers. And yet, companies of all sizes are finding that choosing and using a marketing cloud platform is not a trivial matter, and obtaining and successfully implementing the right one could mean the difference between marketing success and marketing mediocrity.

Posted Jun 20, 2016

SmarterHQ, a contextual marketing technology company, announced its integration with Yesmail, an email and cross-channel marketing software provider. The integration represents a logical partnership between two technologies that use data and customer context to fuel automated, personalized customer experiences.

Posted Jun 16, 2016

LiveRamp, an Acxiom company, announced a new integration with Facebook that allows clients to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations. Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis.

Posted Jun 16, 2016

Amobee, a global marketing technology company, specializing in cross channel, cross device solutions for display, video, mobile, email, and social, was announced a Snapchat Partner. Later this year Amobee will be able to provide brands with full-screen vertical Snap Ads, adding to the company's already robust social offering that includes existing ads API integrations with Facebook, Instagram, Pinterest and Twitter. As a Snapchat Partner, Amobee will be able to deliver mobile, 100% viewable, full-screen vertical Snap Ads to help brands target and reach active Snapchatters who generate more than 10 billion video views every day.

Posted Jun 14, 2016

Evergage, a real-time personalization platform company, published its annual research report on the state of personalization, "2016 Trends in Personalization." The study, conducted with Researchscape International, found that 85% of the marketers surveyed are using personalization. However, most companies' initiatives barely make the grade, with the majority of marketers giving their own (55%)--and their competitors' (63%)--campaigns a grade of "C" or lower.

Posted Jun 14, 2016

Savvy marketers realize that content marketing and personalization are two keys to engaging their target audience. A pair of recent surveys suggests that marketers know this, and yet also believe that measuring the results of their content marketing and personalization efforts is very challenging. Rapt Media's survey, "The Future of Content, Part II: Measuring Content Performance," shows that marketers have significant challenges gaining insights and measuring the ROI of their content marketing efforts.

Posted Jun 13, 2016

AOL has announced its intent to partner with Rogers Media to launch a programmatic private marketplace for television. This initiative will allow advertisers to access linear television audiences with transparency and control through data and automation.

Posted Jun 09, 2016

HookLogic, the company that built an ad exchange for product brands to buy sponsored listings on retail ecommerce sites, announced its wider ambitions with the launch of HookLogic Drive to Retail. The new HookLogic Drive to Retail program promises to vastly expand the HookLogic Exchange by now enabling brands to buy media across the internet, no longer confined to media on retail sites. The company also unveiled two technologies that make the program possible, HookLogic Fusion and HookLogic 360.

Posted Jun 09, 2016

With new business tools and technology popping up on an almost daily basis, many are asking whether it can truly help brands to deliver the perfect shopping experience and if technology for technology's sake delivers any real value to the consumer. While some tools and features may be a little over-the-top, here are five things you should definitely consider to assist your customers and ensure you don't get left behind.

Posted Jun 09, 2016

Briggs & Stratton, similar to all companies, depends on customer satisfaction to succeed. As such, it was looking for a better way to get feedback from the users of its products.

Posted Jun 08, 2016

Bluecore, a customer experience platform empowering marketers to take immediate action on behavioral and product data, announced the company's platform expansion into an array of advertising channels with Bluecore Ads.

Posted Jun 07, 2016

As part of its mission to help retailers drive incremental sales and new customer acquisition, Ibotta, a mobile shopping app that pays consumers cash back on their everyday purchases, announced the launch of Dynamic Segmentation. This capability allows marketers to leverage their Customer Relationship Management (CRM) data to intelligently create segmented campaigns by delivering personalized media content and rebates based entirely on a consumer's relative brand loyalty.

Posted Jun 07, 2016

Amobee, a marketing technology company, announced it is on the market with Twitter pre-roll, Twitter's new expanded VAST compliant video offering that connects brands with audiences across premium publishers using video ad messages in a live digital environment. Amobee's cross channel, cross device digital marketing solutions are used by leading brands including Allstate, Airbnb, and the NBA.

Posted Jun 07, 2016

We are looking for the best agencies in the business for "EContent's Digital Marketing 40." Nominate your favorite digital agency by sending its Twitter handle to @Econtentmag on Twitter -- be sure to include #EC40. Choose from one of the following categories.

Posted Jun 06, 2016

Just a few short years ago, it seemed as if the bottom had fallen out for marketing talent-including writers, graphic designers, videographers, and more. In a declining economy, marketing budgets are often the first to feel the pain. But companies have actively looked for less expensive and more cost-effective ways to get the word out about their products and services. Additionally, Google has tinkered with its algorithms to provide SEO rewards to those who can supply rich, varied, and original content on a regular basis. And so, demand for talent has outstripped supply.

Posted Jun 06, 2016

Marketo, Inc., a provider of engagement marketing software and solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners, a leading private equity firm focused on investments in software, data, and technology-enabled businesses. The terms of this all-cash deal provide substantial value to Marketo shareholders. Vista will acquire all outstanding shares of Marketo common stock for a total value of approximately $1.79 billion. Marketo shareholders will receive $35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016.

Posted Jun 02, 2016

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