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Google ranking factors study highlights big variations in search strategies for different niches.

Posted Oct 18, 2018

GetResponse announced enhancements to its all-in-one marketing platform for SMBs and enterprises.

Posted Oct 18, 2018

Agency helps mid-market brands explore enterprise-class martech.

Posted Oct 18, 2018

The company will use real-time viewability detection to drive additional demand for quality impressions via header bidding.

Posted Oct 18, 2018

Overall, the pumpkin product obsession accounts for $361 million in US sales. So, what exactly can we learn from the success of pumpkin-spiced products and how it can relate to your seasonal strategies?

Posted Oct 18, 2018

Integrating new technologies into a customer engagement/marketing plan needs to be carefully measured to maintain consumer trust and ensure they feel comfortable adopting a new platform. This plan should include strategies for transitioning consumers from one channel to another, alleviating fears about the risks of new technology and, most importantly, helping to define the unique value of devices like a digital assistant for their day-to-day needs.

Posted Oct 15, 2018

Facebook's investment in Stories overall will certainly come at the cost of one platform: Snapchat. The past 10 years of social media analysis tells us that Stories, as a format, won't be appealing forever. Content formats come and go. So, the time is now to invest in Stories.

Posted Oct 12, 2018

Sitecore, a provider of digital experience management software, announced at its annual Sitecore Symposium the acquisition of Stylelabs--creator of the Marketing Content Hub--platform and revealed significant new capabilities in their Sitecore Experience Cloud platform.

Posted Oct 11, 2018

Content operations self-assessment and workshop facilitation cards provide solutions for marketers in the "Age of the Customer."

Posted Oct 11, 2018

Today's businesses face a new reality: customers now communicate via numerous digital self-service channels such as web, chat, and text. While 93% percent of organizations agree that providing a seamless quality experience across all channels is important, less than half actually think they're very effective in meeting that goal.

Posted Oct 10, 2018

Relationship intelligence tool delivers real-time insight into users' networks to help identify the best sources of warm introductions.

Posted Oct 09, 2018

Enterprises that deploy Reltio Customer 360 solutions will be able to benefit from both initiatives as they evolve.

Posted Oct 09, 2018

Small business and enterprise customers alike have shared a common frustration with Google's overly complex interface and left many marketers scratching their heads. Compared to the newer, sexier advertising platforms like Facebook which branded itself as the "easiest to use online advertising platform," Adwords has been described as complicated, outdated, and expensive.

Posted Oct 05, 2018

Startup marketing can be a very complex endeavor. In order to get the most bang for your buck, you'll need to be patient, plan, revise, and research. There are only so many hours in the day and time management for new companies is extremely important.

Posted Oct 03, 2018

New report from Return Path and The Relevancy Group explores the impact of AI technology on email deliverability and effectiveness.

Posted Oct 02, 2018

By getting back to the basics of email marketing, you can bring a new level of sophistication to your program. Here are four simple steps to take that can have an immediate impact on your email campaigns.

Posted Oct 01, 2018

The H1 2018 IAS Media Quality Report Offers an updated industry snapshot of viewability, fraud, brand safety, and new time-in-view benchmarks.

Posted Sep 27, 2018

From Consumers to Creators: The Digital Lives of Black Consumers is the third in Nielsen's 2018 Diverse Intelligence Series, which has focused on the digital lives of multicultural consumers.

Posted Sep 26, 2018

Adobe launches a new suite of tools to give Audience Manager users control over the raw signals from their audiences.

Posted Sep 25, 2018

33Across says it has launched the first open advertising exchange to offer a foundation of only viewable inventory while pioneering new attention targeting products and impact formats.

Posted Sep 25, 2018

Businesses prioritize their online presence, devoting more resources to digital channels that get them in front of customers.

Posted Sep 25, 2018

Kenshoo's new relationship enables marketers to capitalize on Apple Search Ads' continued growth and entrance into more markets at scale.

Posted Sep 25, 2018

A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.

Posted Sep 21, 2018

Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.

Posted Sep 20, 2018

Powr gives publishers an all-inclusive video solution that provides video technology, hyper-relevant video content and video monetization.

Posted Sep 20, 2018

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