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JUICE Mobile, a mobile advertising and technology firm, and Mediaocean, a software provider for the advertising world, announced a partnership to integrate JUICE Mobile's programmatic direct platform, Nectar, into Mediaocean's Prisma. The companies say the integration puts mobile inventory from premium publishers at scale directly in front of media buyers.
Posted Jan 27, 2015
Shocase announced the first social network designed specifically for marketing professionals. Shocase integrates features of LinkedIn, Pinterest, Facebook, and YouTube into one network. This new social network features, connects, and promotes professionals-from all marketing disciplines.
Posted Jan 27, 2015
Gone are the days of the Mad Men of Madison Avenue. Sad as it is, not only is the midday drinking and smoking gone for good (mostly anyway), but the ads of old are gone as well. Advertising in 1950, 1960, and beyond, was about a cheesy, geo-blanketed, retail-heavy message. And that is where the paradigm shift comes into play. Smart advertisers are now focusing on a different form of advertising. And it looks a lot like its marketing brother from another mother, content marketing.
Posted Jan 22, 2015
Adobe announced the new Digital Publishing Suite for Sales Enablement solution, which allows companies to produce and deploy sales apps quicker using a set of sales enablement features in Digital Publishing Suite (DPS). The solution includes the expertise of Adobe Consulting to help companies swiftly build engaging apps from start to finish-using trusted, enterprise-grade technology that has been field-proven by some of the largest enterprises in the world.
Posted Jan 15, 2015
Kenshoo, a provider of predictive marketing software, released a new infographic, Kenshoo Search and Social Snapshot: Q4 2014, highlighting strong performance of digital marketing during the final quarter of 2014. Advertising spend in search increased 15% quarter-over-quarter (QoQ) and 14% year-over-year (YoY), while ad spend in social increased 32% QoQ and 33% YoY.
Posted Jan 15, 2015
Marketing to busy audiences is increasingly complex. It requires strategies to engage multiple stakeholders throughout multi-stage sales cycles, conducting an intelligent dialogue, and making a well-reasoned case for engagement. Successful marketers take a comprehensive view of their customer by considering their changing industries, job roles, jargon, challenges, threats, pain points, aspirations, and opportunities. What remains eternally true throughout the marketing process is that the customer is at the heart of every business' success.
Posted Jan 15, 2015
eBooks in Motion released its online platform to produce multilingual, multimedia-enhanced e-publications across multiple devices. The United States Distance Learning Association will be among the first customers, in collaboration with the New York chapter of USDLA.
Posted Jan 08, 2015
Cloudwords, a cloud-based platform accelerating content globalization at scale, announced extended translation automation capabilities for customers using Marketo and Oracle Eloqua. Cloudwords' new dynamic content feature builds upon the company's integrations with leading marketing automation platforms.
Posted Jan 08, 2015
Welcome to 2015, and a whole new era in social media marketing on Facebook: the "post promotional post" era. That's because, beginning this month, Facebook will be instituting new content and volume controls for organic posts that are promotional in nature. This includes posts that push users to purchase a product or install an app, reuse the exact same content from ads, or impel people to enter promotions or sweepstakes without context. Facebook is making these modifications in response to results of a survey of its users who reported being unhappy with the amount of promotional posts infiltrating their News Feeds.
Posted Jan 05, 2015
It's time to face facts: Everything is a numbers game. From fantasy football to digital advertising campaigns, we yearn for more numbers and more analytics. Content marketing is no different. On a podcast called ConversionCast (it's a great one if you haven't subscribed), the host Tim Paige and guest Brian Dean (from Backlinko) spent an entire episode talking through the tactics and metrics behind a single post from Dean that garnered more than 5,000 shares on social media.
Posted Dec 30, 2014
Podcasting is all the rage right now. And no, not because Tim Ferriss, Gary Vaynerchuk, Brian Clark, and Pat Flynn are doing it (and have been doing it) it's because of one simple reason: Podcasting is a cross-channel content powerhouse. With pundits and experts dubbing today as the content era, thousands are flocking to the platform for several reasons. Let's examine the "why" behind this phenomenon.
Posted Dec 23, 2014
Developers who want to enable physical objects to communicate with smart phones and other personal gadgets can now order Blesh PW Beacons and the Blesh PW App and participate in the public project called "The Physical Web", an initiative that plans to let people walk up to smart objects and with a single tap interact with them on demand.
Posted Dec 18, 2014
Less than a year after the launch of the new major version of its flagship solution, Digital Factory 7,announced the release of Form Factory, a new tool designed to further free marketing team from IT constraints. Form Factory for Digital Factory 7 can create multi-step, multi-language, multi-conditions and validation-ruled forms super easily through drag-and-drops as well as manage all forms created from a central interface.
Posted Dec 18, 2014
ReachLocal, Inc., which provides online marketing for local businesses, announced that it has added new, third-party campaign result measurement and multi-location alert and reporting capabilities to its ReachEdge total digital marketing system. The new features build on the solution's lead measurement and alert support that give local businesses transparency into ROI from all their online marketing sources, including organic content (SEO), web presence (listings) and social media marketing.
Posted Dec 11, 2014
With Americans now spending more time on mobile devices than on desktops or laptops, brands need a marketing strategy that embraces mobile. And yet, many brands are struggling to find a coherent mobile strategy. One mobile media company says that brands that don't "get mobile" must overhaul their marketing strategy in 2015 or risk becoming as obsolete as a flip phone. Companies can no longer create a responsive website and claim that they have a mobile strategy.
Posted Dec 10, 2014
IF YOU'RE A SENIOR MARKETER, YOU'RE PROBABLY TIRED OF HEARING about anything related to content strategy—multichannel, omnichannel, or otherwise. Chances are good that you may have even been asked about this by a C-level manager—it's become pervasive. As with other digital marketing tactics that have roared onto the scene during the past decade, the content marketing ecosystem has mushroomed in only a couple of years, and the result is more confusion than clarification, with hundreds of vendors vying for your business. And yet, while multichannel content marketing may be the theme du jour rife with players, a few do's and don'ts will help ensure your marketing organization is getting the job done.
Posted Dec 08, 2014
Coull, a video advertising technology company in the UK, has partnered with advertising exchange PubMatic to create a programmatic Private Marketplace (PMP) for in-video overlay advertising. The partnership will enable advertisers to deliver highly-tailored in-video overlay campaigns on a global scale across Coull's established network of media partners in over 180 markets.
Posted Nov 25, 2014
This online content thing is not as hard as everyone thinks. Don't get me wrong...it can, at times, be tough. Tough to get traffic. But I recently learned a universal law from my last post: the more you give, the more you get. In that last column, "8 Things I Learned from Analyzing My Tweets", I learned this incredibly valuable lesson. By simply relaying to the audience what I learned from a basic Twitter analysis (which provided tactical value and actionable content), I was rewarded with over 900 shares. More plainly put, I took the modest information from my head and shared it with an audience hungry for tips and tricks.
Posted Nov 25, 2014
Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."
Posted Nov 21, 2014
JUICE Mobile, a mobile advertising and technology firm, announced the integration of Wikia, and Grandex Inc. into Nectar its programmatic direct platform. Nectar is a programmatic direct solution built specifically for mobile. According to the company, the addition of these two premium publishers-as well as several others-to Nectar increases the platforms available mobile inventory by over one billion new impressions.
Posted Nov 20, 2014
According to data from Flurry, consumers now spend more time on their mobile devices than watching their televisions. With that in mind, Yahoo announced that in-app inventory from Flurry and its Marketplace are now available to Yahoo advertisers. Flurry already serves more than 100 million video ads each month to more than a billion devices across the globe.
Posted Nov 20, 2014
Sentiment analysis is like social media therapy. We attempt to learn how our audience feels about us-what are the complaints, issues, suggestions, and praise? We can also learn what they think of our competition, our industry, and our employees. Perhaps the most valuable data in sentiment analysis is what we don't find. It is alarming if your marketing is trying to highlight price, but there's no mention of it online. That indicates the need for a significant reassessment of your efforts. Sentiment analysis also becomes a powerful benchmark of your marketing programs as you can track the change in overall sentiment over time.
Posted Nov 19, 2014
In a new study from the Chief Marketing Officer (CMO) Council, conducted in partnership with SAS, 61% of marketers surveyed reveal they have deployed some form of mobile engagement. Furthermore, 54% of respondents say the mobile channel has become critical to customer interaction, retention, and brand differentiation.
Posted Nov 11, 2014
A Cxense "Extraordinary Insight" survey of more than 260 publishing executives reveals escalating interest in native ads and their perceived value, but also shows the market remains largely untapped, with just 20% of respondents running native ads today.
Posted Nov 11, 2014
Digital Element, a provider of IP geolocation technology, announced the newest edition to its NetAcuity platform of products with the introduction of Pulse, a mobile-centric IP targeting solution. Pulse is the result of a new collaboration between Digital Element and Skyhook Wireless, a wireless positioning technology and location intelligence provider. The collaboration marries Digital Element's 15-plus years of IP location targeting experience with Skyhook's Context Accelerator Hyperlocal IP data to provide an offering that fills the mobile gap within the IP targeting space.
Posted Nov 06, 2014