Digital Marketing

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Mintigo, a provider of predictive marketing and sales technology, has partnered with Madison Logic, a company dedicated to solving the digital needs of B2B marketers, to create a predictive Account Based Marketing powerhouse. Mintigo says it has cultivated the deepest data pool in the B2B industry, with access to over 287 million known facts across 11 million organizations; Madison Logic crafted its own technology to utilize data intelligence to serve businesses with highly targeted content on the most effective channels with speed and precision.

Posted May 26, 2016

33Across, a global publisher monetization platform, is providing a new way for publishers to drive incremental mobile web revenue through in-feed video ad units. The company says its new "Mobile In-Feed" offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.

Posted May 26, 2016

Bluecore, a customer experience platform, announced Predictive Audiences, enabling predictive insights and actions that are currently unavailable to marketers. Unlike other complex, predictive, and machine learning tools, this new application effortlessly ingests and analyzes more customer data, and is directly integrated into campaign workflows across all channels.

Posted May 26, 2016

It's no secret that one of today's top marketing directives is to deliver engaging content experiences across multiple digital channels. Content marketing is increasingly seen as an effective way to turn prospects into customers. To do this successfully, you must have an intimate understanding of your customer. They need to be a part of your DNA. You'll want to identify, fingerprint, and guide the journey to know each of your customers.

Posted May 26, 2016

Evergage, the real-time personalization platform company, announced the general availability of its newest solution, Evergage for Email. The offering extends the company's real-time personalization capabilities to email, empowering marketers to deliver relevant, one-to-one experiences to customers wherever they engage with a brand.

Posted May 24, 2016

For marketers who place strong trust in advertising and rely heavily on high click-through rates, these findings can be downright deflating. But many believe there are smarter ways to engage mobile users, including old-school strategies that can be adapted to digital and that aim squarely at consumers' wallets-literally: the coupon and the loyalty card.

Posted May 23, 2016

According to The Future of Content: Rethinking Content Consumption, a national survey report, consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels. Rapt Media, a provider of interactive video technology, recently surveyed an audience of more than 1,000 consumers to understand how content discovery is driving the content personalization trend.

Posted May 19, 2016

Digital experience management (DXM) refers to the combination of strategies, technologies, and business processes to provide highly engaging and satisfying digital services to customers. Across industries, DXM increasingly holds the keys to competitive differentiation and customer retention. DXM has a particular urgency for the financial services sector with the entry of new digital native rivals. This article focuses on retail banks, insurers, credit card companies, and other business-to-consumer (B2C) financial services organizations.

Posted May 18, 2016

Digital marketing company Connexity, Inc. announced the launch of an enhanced AudienceView audience segmentation and analytics platform with new granular audience-based metrics and reporting. AudienceView combines deep online behavior data collected by Hitwise with thousands of survey-based audience attributes from Simmons Research. The result is a comprehensive view of where people go on-line, who they are, and what they like.

Posted May 17, 2016

Adobe unveiled new advertising capabilities in Adobe Media Optimizer that it says enable brands to deliver creative ad content with deep data insights and engage users with highly personalized messages and offers. This includes advanced analytics that better leverage a prospect's journey online as well as new tools to help serve the most relevant content at scale and in real-time. Support for video ads and mobile audience and location data allows brands to reach customers through highly effective ad formats across devices. New integrations within Adobe Marketing Cloud let advertisers tap into a wider set of consumer data to reach audiences across channels.

Posted May 17, 2016

Acxiom, an enterprise data, analytics, and software-as-a-service company, announced the Acxiom Marketing Analytics Environment, a privacy-safe, closed-loop marketing analytics solution that allows clients to leverage the power of data science and analytics to drive improved customer experiences and higher return on marketing investment. In order to transform data into action, marketers must integrate both online and offline campaigns as well as transactional data.

Posted May 17, 2016

Gasp. Your new columnist comes out of the gate writing as frisky as all get-out. Bear with me. We'll keep our hands to ourselves. I simply want us all to commune on the idea behind The Touch Factor. When we write copy or create content of any kind with the intention of getting people to act, we're only going to succeed when we make them feel something.

Posted May 17, 2016

Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push" marketing rather than leveraging emerging content creation technologies that could help them customize content at the point of creation.

Posted May 13, 2016

Innovation never rests, and in the past decade, the way users discover content has continued to change rapidly. First Google and other search engines allowed a user to target specific topics and go right to related content, bypassing a site's homepage. Social media then developed completely new routes for users to discover content. It makes sense that marketers are now focusing on these other channels. But, does that mean they can completely ignore the homepage?

Posted May 13, 2016

GI Insight, the customer insight people, have introduced new standards in multi-channel marketing with their platform, GI Campaign which offers users the ability to identify and capture customer behaviour; segment customers into different behavioral groups; apply a built-in decision engine that delivers personalized messages for each customer; automatically set up programmatic communications that activate email messages in real-time triggered by customer action.

Posted May 12, 2016

Akoonu, Inc., a strategic marketing platform for account-based marketing and selling, announced the expansion of its integration capabilities and Content Planning module. Akoonu says its expanded MA and CRM integrations and new content inventory and mapping features, coupled with its existing capabilities for buyer-centric marketing, empower B2B marketers to understand, attract, and engage all the people involved in making a buying decision in an account so they can effectively execute their ABM strategy.

Posted May 12, 2016

We've been hearing a lot of new titles in and around the digital content space during the past few years: chief content officer, chief digital officer, and so on. We often hear these names associated with upstart brands, but in 2015, Andy Goldberg was named GE's first chief creative officer. "This position was created as the landscape of marketing continues to evolve," says Goldberg. "We, as a company, need to stay ahead and have new perspectives on how to lead our brand." So after serving as the creative director for GE-easily one of the most well-known brands in the country, if not the world-Goldberg made the leap to the C-level suite.

Posted May 11, 2016

Fluent, LLC, an IDI company and a provider of people-based digital marketing and customer acquisition, released a new research report entitled, "Marketing to Women: 2016". The report covers a range of topics of interest to business-to-consumer marketers, spanning everything from which types of media American adult women are most likely to find influential in their shopping decisions, to the growing roles of social media and mobile apps in product discovery, research, and purchasing.

Posted May 10, 2016

Adobe unveiled the first integration between Adobe Sign and Adobe Marketing Cloud, eliminating the cost and frustration of manual, paper-based process for enrollment, onboarding, and servicing across the customer journey. Adobe Sign (formerly Document Cloud eSign services) features an upgraded and modernized mobile app experience, and works seamlessly with Adobe Experience Manager (AEM) Forms--a key part of Adobe Marketing Cloud--helping organizations to go completely digital with anything from credit card applications to government benefit forms or medical forms.

Posted May 10, 2016

Facebook recently announced the newest update to its network, and make no mistake, this is nothing short of a 180 degree shift from its previous position. By completely revamping its Branded Content Policy, Facebook not only opened a door back to influencers who migrated away from the platform following the previous change that limited their reach, but also gave marketers and influencers a clear message about what they need to do in order to flourish on the platform. Along with the policy change, Facebook will be introducing tools for brands and influencers to run successful campaigns together.

Posted May 06, 2016

Working at Localytics, which provides an analytics and marketing platform for mobile and web applications, Matt Kaminski sees his role as senior manager of marketing analytics and operations as threefold. "First, I ensure we have the systems, technologies, and processes in place to measure and analyze our entire marketing funnel," he says. "I also try to make the data and insights we're gleaning from these systems accessible, so insight sharing and good decision making can happen quickly."

Posted May 06, 2016

Publicitas, an international media and advertising services company, has introduced 360 view and 360 video advertising formats to Publicitas Mobile. The company says the immersive formats provide brands with invaluable data, high levels of consumer engagement, as well as visibility and responsiveness to the programmatic world. These interactive formats give brands detailed campaign results through a premium, fully managed service, responding to the industry issue of performance measurement.

Posted May 05, 2016

Tapjoy, a monetization platform for the mobile world, and Rubicon Project, which operates a large advertising marketplace, announced the launch of the Tapjoy Private Exchange, which for the first time opens up Tapjoy's premium in-app, opt-in mobile video inventory to programmatic ad buyers via Rubicon Project's leading Orders platform.

Posted May 05, 2016

Mailjet and Boomtrain announced a partnership that they say will "turn you into Netflix or Amazon." Boomtrain is a marketing recommendation engine that uses artificial intelligence technology, to turn end user's behavior into insights, and action. Now, Mailjet users have access to these capabilities.

Posted May 03, 2016

Liferay, Inc., which makes software for enterprises, announced the Liferay Digital Experience Platform (DXP), designed to help companies create and manage experiences that support the end-to-end customer relationship. With Liferay DXP, digital innovation leaders can enable every business unit in the enterprise to serve the customer consistently, by integrating deeply with business operations and building an understanding of the customer.

Posted May 03, 2016

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