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Jay Iszo, a psychological business consultant known as the Internet Doctor, has a new book out called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Iszo says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Iszo about his approach to social media marketing.
Posted Oct 24, 2014
I recently took a look at my Twitter analytics to understand what's working and what's not. I don't do this as much as I should.It turned out to be an extremely helpful exercise, and I learned a few things. Now I am sharing what I learned with you in the eight findings below.
Posted Oct 23, 2014
Social media monitoring really took off about five years ago with many companies hiring chief listening officers to bring the social media discussions into the boardroom. The job description was simple: monitor all forms of social media to see what the buzz was about the company and pass on any complaints, product ideas, or tips to various departments within the organization. However, as we get ready to turn the corner to 2015, some believe a CLO is too passive to be effective.
Posted Oct 22, 2014
A new study published by the Chief Marketing Officer (CMO) Council and Tealium, a provider of real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquisition, integration, and data unification. The online research is based on Q3 2014 interactions with 150 senior marketers in North America.
Posted Oct 21, 2014
Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time--content designed to convert prospects into customers. And, for the most part, marketers have absolutely no idea how to do this.
Posted Oct 21, 2014
Snap Skout, a media technology startup that intelligently connects businesses and consumers through relevant online content, announced it is changing the company name to Tack. The name change is effective immediately and reflects the company's mission to help local businesses stay firmly on the map.
Posted Oct 16, 2014
Cloudwords is now the first marketing globalization platform to integrate with Oracle Marketing Cloud and other key Oracle technologies. Moving beyond its integration with Oracle Eloqua, Cloudwords is adding support for Oracle's newest Marketing Cloud technologies. The new integrations include Oracle Reponsys and Oracle Content Marketing, as well as Oracle Web Center Sites and Oracle Web Center Content.
Posted Oct 16, 2014
Retale, a permission-based mobile and digital company connecting shoppers with retailers, and Placed, a provider of location insights and mobile ad intelligence, announced the results of a study examining shopping behaviors of more than 11,000 mobile users. The study by Retale and Placed probed a wide range of shopping behaviors to better understand the impact of retailers' ad circulars on purchasing decisions among mobile users.
Posted Oct 16, 2014
Ensighten, an omni-channel data and tag management provider and the company behind the Agile Marketing Platform, announced it acquired Anametrix,. Anametrix enables marketers to unify and analyze data across paid, owned, and earned media to optimize marketing decisions.
Posted Oct 16, 2014
A surprising 54% of businesses spent less than $1 million on digital marketing in 2013, per the results of a recent study by SEMPO and Econsultancy; additionally, the study revealed that almost half of digital marketing budgets were spent on search-with 31% on paid search and 18% on SEO. Other top areas where digital marketing dollars were allocated included email (18%), digital display (13%t), and social media (11%). Many industry professionals, like Michael Baliber, senior vice president and director of media strategy for ID Media, are surprised by the SEMPO survey results.
Posted Oct 15, 2014
The word "tribe" has become all the rage in marketing circles. Let's first start with the technical definition according to Google Dictionary: A social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture and dialect, typically having a recognized leader.
Posted Oct 14, 2014
Sematext Group, Inc., a Brooklyn-based performance monitoring and log management solution provider, announced the first dedicated monitoring support for Apache Spark in the latest releases of its SPM performance monitoring solution.
Posted Oct 09, 2014
Sendible, a social media management software provider, announced the launch of Sendible 360, an all-in-one social media marketing platform. Sendible 360, the latest upgrade to the platform, enables organizations to engage with customers across multiple social media channels from a single dashboard.
Posted Oct 07, 2014
CoxReps announced the launch of Gamut, a new company that combines the assets and strengths of what were formerly Cox Digital Solutions and Cox Cross Media. The new company, which is comprised of four distinct channels of solutions, was formed to offer publishers and advertisers a full spectrum of support and media solutions.
Posted Oct 02, 2014
Kenshoo, a provider of predictive marketing software, announced a new commissioned study conducted by Forrester Consulting on behalf of Kenshoo titled "Cross-Channel Attribution Must Convert Insights Into Action." The study includes a survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe, and outlines challenges marketers face when implementing cross-channel attribution, the benefits they reap from doing so, and the importance of connecting attribution modeling to bid management platforms in an automated manner.
Posted Sep 30, 2014
There is large chasm between the people we know, like, and trust in this world versus everyone else. This is the same with brands. Let's look at a couple examples to expound upon these important human emotions, ones that drive not only our affection for each other, but for the people and brands we follow. Take our families for instance. Our families are people we trust. If I wander out into traffic, my brother will jump in front of the car to save me. I trust that. We know them, and their darkest secrets. Their hopes and dreams. And in most cases, we like them. We enjoy their humor, their hugs, and their smiles. Brands fight for this same sort of neurological real estate.
Posted Sep 25, 2014
Kenshoo, a provider of predictive marketing software, announced it has acquired Facebook Preferred Marketing Developer (PMD) Adquant, a software-as-a-service (SaaS) platform powering social campaigns for many top grossing mobile apps and games. Kenshoo and Adquant share an engineering-driven approach to innovation, and the combined offering provides solutions for advertisers, agencies, and developers around the world.
Posted Sep 17, 2014
Anametrix, a cloud-based, real-time marketing analytics platform, launched Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. Introduced at the Tableau Conference, the solution gives marketers the ability to unify multichannel data, perform drill-down analytics, and share insights using the full functionality of Tableau.
Posted Sep 09, 2014
Megalytic, a SaaS tool used by digital agencies, marketers, and small business owners to build and deliver digital marketing analytics reports, announced a major upgrade aimed at faster and easier customized reporting.
Posted Sep 04, 2014
The results of a commissioned study conducted by Forrester Consulting on behalf of Conversant were announced. The study, entitled "The Personalization Imperative," found that marketers have great belief in the power and benefits of personalized marketing but need additional help to overcome internal challenges as they work to deliver on their visions.
Posted Sep 04, 2014
Location-based marketing is nothing new, and it is not solely a digital responsibility, as mobile application developers and marketing agencies may have told you. Since lithography was invented in 1796, large and small businesses have placed posters and billboards along high-traffic roads and pathways in hopes of influencing a passerby to visit a store or buy a product. Direct mail has been proven as a superior location-based tool since the United States Postal Service (USPS) initiated the Zone Improvement Plan (ZIP codes) in 1963.
Posted Sep 03, 2014
Have you ever wondered how many people really see your tweets? Then Twitter has the tool for you, a new publicly available analytics board. The tool isn't entirely new. It's been around for awhile but was only available to verified users and advertisers. Now, anyone can use it.
Posted Aug 28, 2014
Monetate, a provider of testing and targeting, email optimization and personalization solutions, announced the launch of Monetate for Testing & Targeting -- an enterprise-grade, self-serve A/B/n and MVT testing solution.
Posted Aug 21, 2014
Lotame, a global independent data management platform (DMP), announced a strategic partnership with Nasmedia, a Korean digital media agency and media network. Through the exclusive partnership, Lotame's DMP will be integrated within Nasmedia's tech stack, and will give the agency's publisher and brand clients the ability to enhance their digital advertising strategies across multiple screens.
Posted Aug 14, 2014
More than 75% of global marketing leaders surveyed say content creation is their top priority for 2014, according to research by Ektron, a provider of content management and web experience management software. The research, in infographic format, "Digital Trends in 2014," identifies key trends and priorities for marketers, IT professionals, developers, and content authors based on a survey of over 400 global marketing, website, and digital agency professionals.
Posted Aug 07, 2014