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For years, marketers have been inundated with calls, emails, and advertising from marketing technology companies whose offerings promise to solve our most vexing problems. Indeed, this year's Marketing Technology Landscape Supergraphic is nicknamed Martech 5000, which reflects how crowded the landscape has become. It contained about 100 companies in 2011.

Posted Nov 23, 2017

It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO. In short, it's not just about keywords; it's about creating a cohesive and appealing user experience. This is known as organic optimization. A strong linking structure and other internal SEO best practices can provide that. Here are four considerations to keep in mind when optimizing the internal SEO of your website.

Posted Nov 22, 2017

Aprimo, a provider of marketing operations and digital asset management technology, announced new features to its Marketing Productivity solution. The enhancements represent Aprimo's latest advancements to take manual work out of the modern marketer's job to drive intelligent marketing work management.

Posted Nov 21, 2017

Jumpshot, the only company that unlocks walled-garden data to reach customers more effectively, released its Jump the Garden Walls Data Report, revealing that the growth of eCommerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50% of their retail purchases.

Posted Nov 16, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

Attendify, a provider of self-service event apps and lead retrieval solutions, has released Attendify Audiences, a data management platform for the event industry. Attendify Audiences enables marketers who produce live events to turn their data into an asset, leveraging it to personalize marketing campaigns and deliver positive event ROI.

Posted Nov 14, 2017

"What is a customer journey map?" would seem to be a fairly self-explanatory question. It's a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or gather information. Simple, right? Not so fast.

Posted Nov 13, 2017

LiveWorld, Inc. released the findings of a study in its new whitepaper Messaging Apps and Chatbots for Brand Marketing. The report examines the advantages of branded conversations, the challenges companies face within messaging apps, and how conversational marketing will impact the future of brand engagement. LiveWorld partnered with Brand Innovators to conduct the survey of more than 200 Fortune 500 marketers across business-to-consumer industries in 2017.

Posted Nov 09, 2017

We are all aware that consumers increasingly distrust brands—and we all want to find the right path to win our customers' hearts and minds. Without a solid foundation of mutual trust, it can be difficult. To build trust and maximize your ability to gain market share, consider incorporating a customer advocacy program into your sales and marketing activities.

Posted Nov 09, 2017

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves.

Posted Nov 08, 2017

AppLift, a mobile ad tech company, announced the launch of a powerful new reporting dashboard on its unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time. The new reporting dashboard comes shortly after AppLift announced its fraud-fighting suite, Fraud Buster.

Posted Nov 07, 2017

They turned to the advice of professionals and trusted friends to make their transitions easier. We try to approximate that on the web. It's what user reviews are all about, and it's why so many brands are turning to influencers and content marketing to reach audiences. We love the convenience of Google and the ability to use our smartphones to do just about anything. But even the tiny computers in our pockets have their limits. They can only do so much. Sometimes, you need human expertise.

Posted Nov 07, 2017

Recently, Facebook announced they will eliminate "dark posts" (a post that has been published for advertising use that is seen by select members of the public) in an effort to offer greater transparency in its advertising offerings, largely in response to Russian meddling in the 2016 U.S. presidential election. As this is a global initiative (many countries have encountered similar election meddling), rollout begins in Canada in mid-November as part of the Facebook Canadian Election Integrity Initiative, before implementation in America in the summer of 2018 (ahead of mid-term elections). While all political advertisers will be required to disclose their identities for their ads to run, this change impacts all advertisers, politically-focused or not.

Posted Nov 06, 2017

It's a company's worst nightmare: Disgruntled clients pull back due to dissatisfaction with the company's business practices and do so publicly, with government officials urging them on. But when the company being targeted by clients' ire is the video and search behemoth YouTube—and the business practice is the airing of revenue-generating advertisements for creators of extremist content with dangerous real-world implications—both the impact and the stakes are especially high.

Posted Nov 06, 2017

Siteimprove, a technology firm that provides services to help audit, optimize, and manage websites, has unveiled a new component to the company's services — the Digital Certainty Index (DCI). The DCI Score gives users a comprehensive gauge to determine how websites are performing as it relates to quality assurance, SEO, and accessibility.

Posted Nov 02, 2017

Socialbakers, a social media marketing platform, announced its AI-powered performance prediction and optimization for Instagram. This new addition helps marketers get the most out of their paid and organic activities. Socialbakers is the leading platform to provide marketers with measurement, management, and optimization for Instagram and Facebook in a single integrated suite.

Posted Nov 02, 2017

Seismic, a global leader in marketing and sales enablement, announced a series of major product updates that bolster existing integrations with several Microsoft services. In addition, Seismic is integrating Microsoft AI and search functionalities across the entire Seismic platform.

Posted Nov 02, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

I bet Facebook is a really stressful place to work these days. Last week, Facebook announced the latest step it's taking to combat "fake news." This time Facebook is focusing on transparency in advertising. But what is Google doing to solve this issue before the next election?

Posted Oct 31, 2017

Global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017, as growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital and alternative media channels, according to a new PQ Media report. Worldwide advertising and marketing revenues rose at a faster 4.9% in 2016, benefiting from the biennial influx of media spending related to the Summer Olympics and political campaigns.

Posted Oct 31, 2017

Blis, a provider of location data technology, has partnered with some of the world's leading third-party data and analytics companies to provide brands with a comprehensive understanding of consumer behavior both on and offline. These collaborations with Oracle DataCloud, RSi's Ansa, IRI, and PushSpring are helping brands across North America craft hyper-targeted and highly effective campaigns.

Posted Oct 31, 2017

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced the first-ever, full-service solution designed specifically for brands to easily create and implement social media crisis plans across all departments within their organization. This new CX Social feature allows companies to safeguard their planned promotional campaigns against the possibility of an emergency situation, ensuring that they maintain their reputation during trying times that demand quick action and sensitivity.

Posted Oct 31, 2017

Grapeshot, the contextual prebid brand safety and predictive audience provider, has announced a global integration with technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot's full suite of prebid products now available globally on the MediaMath platform.

Posted Oct 31, 2017

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