Digital Marketing

Directory
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Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer's principal analyst Jillian Ryan, "transparency and control" have been "major concerns for brands" as agency and vendor relationships can often look like a "black box."

Posted Dec 02, 2019

Pinterest Launches Pinterest Shop — a brand new shopping profile — as part of Small Business Saturday (Nov. 30). You'll find hundreds of shoppable Product Pins from 17 different small businesses.

Posted Nov 26, 2019

It was only a few short years ago that we were exclaiming the importance of a mobile-first content strategy. While those devices are still at the heart of most marketing strategies Voice is becoming an increasingly important part of the marketing mix.

Posted Nov 25, 2019

LiveIntent data suggests these political ad campaigns are performing best on mobile devices.

Posted Nov 21, 2019

In order to build a thriving brand, you also need organic content that engages your audience and adds value to their lives. Can you confidently say that your content checks these boxes?

Posted Nov 21, 2019

The world has gone vertical (at least when it comes to video). This is not just a cliche, but a true fact of life. Just look at the "Stories" taking over platforms like Instagram and Facebook.

Posted Nov 20, 2019

Award winning social analytics solution redefines social listening with advanced capabilities that marry earned sentiment with organic and paid performance.

Posted Nov 19, 2019

The Sinch Mobile Consumer Engagement 2020 report uncovers a clear "opportunity gap" between how consumers use messaging today, versus how they would like to use it.

Posted Nov 19, 2019

inRiver, a provider of SaaS-based product information management (PIM) solutions, announced it is now available on Salesforce AppExchange.

Posted Nov 19, 2019

New technology uses multi-touch attribution to predict and maximize conversions.

Posted Nov 19, 2019

Reporting is easy when the issues surrounding the information are basically straightforward. But recent extenuating circumstances—in particular, the conflicting viewpoints surrounding hate crimes, climate change, and vaccinations—have flipped the script.

Posted Nov 19, 2019

Ensuring content effectiveness in every country is easier said than done. Yet there are some major best practices to bear in mind to avoid costly and irreversible faux pas.

Posted Nov 13, 2019

DoubeVerify says the combination creates a powerful data platform across sell-side & buy-side ecosystem.

Posted Nov 12, 2019

Latest strategic acquisition expands Infutor's TruthSet Identity Graph; increasing authoritative identities and affinity intelligence.

Posted Nov 12, 2019

Of the more than 450 billion emails sent out every day, over 85% are considered spam. Don't be alarmed or discouraged-there are proactive measures you can take to boost your deliverability.

Posted Nov 08, 2019

New enhancements to BrandXM provide opportunities for businesses to monitor key touchpoints along the consumer journey, integrate online study panels for faster insights, and access complementary data sets to maximize marketing investments.

Posted Nov 07, 2019

Data gathered also reveals insights on social media use, ad preferences, and website browsing habits.

Posted Nov 05, 2019

Adlucent's survey of 900 U.S. consumers aged 18-64 revealed online shopping habits and gauged the importance of personalization across generations.

Posted Nov 05, 2019

The 20th anniversary marks record revenue year fueled by 50% growth.

Posted Nov 05, 2019

With in-app chat, the airline enables customers to reach them right where they are and anticipates 20% shift from phone conversations to digital channels.

Posted Nov 05, 2019

Funding and addition of industry leaders to executive and advisory boards will fuel vision to personalize every touchpoint in the customer journey.

Posted Nov 05, 2019

The iconic sports brand revolutionized their workflow with collaborative virtual reality.

Posted Nov 01, 2019

Mobile continued to grow in 2019. From ad spend to mobile traffic, the numbers are on the rise--and users are willing to pay for the apps they find most useful. Learn more in this season's infographic.

Posted Nov 01, 2019

Intent Marketing Cloud will help brands to more effectively engage and win local customers at every stage of the buyer journey across key digital and voice search media.

Posted Oct 31, 2019

Funding and addition of industry leaders to executive and advisory boards will fuel vision to personalize every touchpoint in the customer journey.

Posted Oct 31, 2019

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