Digital Marketing

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The holidays are fast approaching, but it's not too late to make some last minute tweaks to ensure your holiday emails perform as efficiently as Santa's workshop. We all know the holidays are a critical time for email marketers, so every positive change you make can have a real impact on the bottom line.

Posted Dec 07, 2018

More than half (54%) of American consumers consider themselves to be socially conscious shoppers, and nearly two-thirds (63%) of respondents prefer to purchase holiday gifts from brands that support specific social causes.

Posted Dec 06, 2018

Do you want to include video in your marketing strategy but have a limited budget? Here are a few suggestions to spend your time and money wisely.

Posted Dec 05, 2018

Join our new Facebook Group, "Ask the EContent Experts." Our columnists and contributors will engage with readers, answer questions, and talk about industry trends.

Posted Dec 04, 2018

In a post on its blog, Adobe announced the rollout of Trait Exclusion in Algorithmic models and segment-level CPM impression reporting in Audience Manager.

Posted Dec 04, 2018

MessageGears says its new data security feature allows B2C organizations to personalize campaigns based upon any attribute in their database without risking data to exposure either internally or within the cloud. 

Posted Dec 04, 2018

The simple solution for producing better content for a global audience is research. No number of internal meetings, roundtables, or workshops can beat talking to your customers, users, audiences, members, or whatever entity you are looking to serve.

Posted Dec 04, 2018

If your company works with international customers, or plans to, you might be contemplating a website redesign to stay relevant and competitive. This is also an ideal time to localize that redesigned website in your customers' preferred languages. Learn the best practices for a smooth and scalable localized website redesign.

Posted Dec 03, 2018

You're used to hearing about user experience and digital experience. But what about content experience? EContent interviewed Randy Frisch, CMO and co-founder of Uberflip, a B2B content experience provider, about what content experience is and how it fits into the overall user experience.

Posted Nov 30, 2018

Digital marketing agency says it brings cutting-edge solutions to social platform.

Posted Nov 29, 2018

Mediahawk says the Call-To-Action tracking feature is the customer analysis tool marketers have been waiting for.

Posted Nov 27, 2018

New research details how consumer purchase habits are affected by reviews, reputation, and response.

Posted Nov 22, 2018

With Evergage's award-winning customer data platform and UST global's integration services and expertise, retailers can execute cohesive personalization campaigns across online and offline channels.

Posted Nov 20, 2018

Anodot Autonomous Analytics helps AppNexus detect and resolve critical business blind spots to optimize operations and customer service.

Posted Nov 20, 2018

73% of brands believe mobile will be "more important" or "much more important" than desktop for sales this year, while just 10% believe desktop will be the primary device for sales.

Posted Nov 20, 2018

Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience.

Posted Nov 20, 2018

Steganography - the practice of concealing a file, message, image or video within another file, message, image or video - is a growing trend this year, being implemented by malicious advertisers who insert their malicious codes into ad images

Posted Nov 16, 2018

Update to 250ok's email intelligence platform seeks to solve consumer email design woes through the guidance of real deliverability insight.

Posted Nov 16, 2018

Qubit, a provider of marketing personalization technology, announced the availability of three new solutions designed for beauty, fashion, and luxury retailers.

Posted Nov 16, 2018

Global mobile advertising company releases a compliance solution after successful beta period.

Posted Nov 15, 2018

New research from Return Path provides insight into subscriber behavior during the first year after joining an email program.

Posted Nov 15, 2018

New functionalities help enterprises measure, understand, and optimize customer experience operations.

Posted Nov 15, 2018

PubMatic releases Q3 2018 QMI report, highlighting key trends that impact mobile advertising growth.

Posted Nov 13, 2018

Cloud Spectator, the authoritative Cloud benchmarking and consulting firm, launched a global Cloud Transparency Platform.

Posted Nov 13, 2018

Omnisend research shows that despite smaller email lists providing better open and click-through rates, larger lists tend to gain more orders for online sellers.

Posted Nov 13, 2018

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