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Linqia, a performance-based influencer marketing platform, released the results of The State of Influencer Marketing 2017, a survey designed to understand how brands and agencies are using influencer marketing today and how they plan to incorporate it into their plans for 2017. As influencer marketing continues to evolve from an emerging channel to a strategic part of the media mix, marketers are demanding more accountability.

Posted Dec 06, 2016

Kentico Software, makers of an all-in-one CMS, e-commerce, and online marketing platform, announced Kentico 10. The company's flagship product features a long list of functional improvements all focused on getting digital marketing jobs done faster and more efficiently.

Posted Dec 01, 2016

Just do it. I'm lovin' it. Diamonds are forever. You know these words in part because they've been very carefully chosen to appeal to audiences. But as Paul Blamire, VP of client experience at Atomic Reach, told an audience at the Gilbane Digital Content Conference, it's about more than the words themselves—it's also about structure, what device people are reading on, and the emotions they evoke when this all works together. According to Blamire, machine learning (ML) and artificial intelligence (AI) can help marketers get the words and their structure right for more people on more devices.

Posted Nov 30, 2016

Working with multiple SSPs can be a challenge. Therefore many publishers decide to focus on one unified platform. The vast number of platforms in the market makes it hard to choose which one is the right one for them. How should publishers evaluate the different platforms? Well, it seems that the best ones out there have a few things in common.

Posted Nov 30, 2016

Watch today's opening keynotes from the Gilbane Digital Content Conference.

Posted Nov 29, 2016

Outbrain unveiled its latest version of Outbrain for Chat and announced partnerships with publishers around the world. Time Inc's People,Variety, Time Inc UK's NME, Sky News, and Nikkei Asian Review will deliver news, information and lifestyle content to readers in a personalized, private message via "Outbrain for Chat."

Posted Nov 29, 2016

It's important that brands recognize who and where their target audience is and how likely they are to adopt their product or services. Let's review why, how, and where you should start.

Posted Nov 24, 2016

Evergage, a real-time personalization platform company, unveiled Evergage Guardian, a solution that utilizes advanced machine learning technology to provide marketers with up-to-the-minute data, performance visualizations, and proactive suggestions for improving digital interactions with customers across websites and mobile apps.

Posted Nov 18, 2016

Email marketing software provider Delivra has unveiled the next step in its platform, which provides users expanded Eventbrite integration, advanced reporting, and more powerful marketing automation. With so many companies utilizing Eventbrite to manage events, Delivra has enhanced its existing integration with the event management software to include the tools necessary to send personalized and compelling event communications.

Posted Nov 18, 2016

SDL announced a new solution to address the adaptation, management, and delivery of global omnichannel content. SDL Marketing Solutions includes services for Transcreation and Copywriting, Web Content Managed Services, and Content Production Services.

Posted Nov 17, 2016

Verint Systems Inc. announced that it has extended its Customer Engagement Optimization portfolio through its acquisition of OpinionLab, a provider of continuous voice of the customer listening solutions that drive smarter, real-time digital engagement. OpinionLab solutions are used by brands to optimize web and mobile customer experiences and engagement.

Posted Nov 17, 2016

Wise Data Media, a data-driven, cloud marketing, and prediction management platform provider, announced the launch of Wise Content, a text to video technology that creates a new medium for your information quickly and efficiently.

Posted Nov 17, 2016

Digital marketers who want to see more green and avoid the red on their sales charts, post-Thanksgiving, need to think less about mass appeal and instead stress better brand experiences via one-on-one engagement. In other words, package more emarketing customization to gift-minded shoppers in the form of personalized digital advertising.

Posted Nov 14, 2016

Perhaps no other industry has undergone as much change as publishing has in recent years. On top of that, the pace of change only seems to be accelerating even more. DXM also has to evolve and be moored to the larger transformation underway in publishing. First, let us discuss the context and some key trends.

Posted Nov 09, 2016

Lexalytics, a provider of cloud and on-premises text analytics solutions, today that it has released Semantria for Excel 5.0, a text analytics add-in for Microsoft Excel to help companies gain better insights from surveys and ultimately improve business outcomes.

Posted Nov 08, 2016

kasitoko has developed a free technology platform that spreads ad messages related to influencer campaigns through social networks to promote products or services. After several months of development, kasitoko's technology is being tested by 15 influencer marketing networks across France, UK, Italy, Switzerland, Holland, Mexico, Colombia, Ecuador, and the United Arab Emirates.

Posted Nov 08, 2016

Kentico Software, a software company, announced Kentico Cloud, its new cloud-first digital experience platform. As companies go through digital transformation, they need more agile tools that shorten time to market.

Posted Nov 08, 2016

InMobi, a mobile advertising and discovery platform, announced the launch of its mobile-first, in-app remarketing platform in the U.S. The platform enables performance marketers and app developers to retarget existing users across InMobi's global platform comprising of 1.5+ billion unique mobile devices.

Posted Nov 08, 2016

Vibrant Media has made its new In-View video, rich media, and static image formats available programmatically. The In-View range joins the In-Text, In-Image, and Adhesion banner formats in Vibrant Media's portfolio of programmatic native ads.

Posted Nov 03, 2016

As the role of data explodes in marketing and advertising, DMA announced that it is rebranding and repositioning to become the Data & Marketing Association. DMA also announced the election of new officers and Board members.

Posted Nov 01, 2016

When Offerpop was founded in 2009, the company says, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and now Offerpop is rebranding accordingly. It is now Wyng.

Posted Oct 31, 2016

InMobi, an independent mobile advertising and discovery platform, announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network.

Posted Oct 31, 2016

Qubit, a provider of context-driven customer experiences, announced the deployment of its machine learning engine as part of its industry-leading digital experience management (DXM) platform, along with several major updates.

Posted Oct 27, 2016

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