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Coull, a video advertising technology company in the UK, has partnered with advertising exchange PubMatic to create a programmatic Private Marketplace (PMP) for in-video overlay advertising. The partnership will enable advertisers to deliver highly-tailored in-video overlay campaigns on a global scale across Coull's established network of media partners in over 180 markets.

Posted Nov 25, 2014

This online content thing is not as hard as everyone thinks. Don't get me wrong...it can, at times, be tough. Tough to get traffic. But I recently learned a universal law from my last post: the more you give, the more you get. In that last column, "8 Things I Learned from Analyzing My Tweets", I learned this incredibly valuable lesson. By simply relaying to the audience what I learned from a basic Twitter analysis (which provided tactical value and actionable content), I was rewarded with over 900 shares. More plainly put, I took the modest information from my head and shared it with an audience hungry for tips and tricks.

Posted Nov 25, 2014

Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."

Posted Nov 21, 2014

JUICE Mobile, a mobile advertising and technology firm, announced the integration of Wikia, and Grandex Inc. into Nectar its programmatic direct platform. Nectar is a programmatic direct solution built specifically for mobile. According to the company, the addition of these two premium publishers-as well as several others-to Nectar increases the platforms available mobile inventory by over one billion new impressions.

Posted Nov 20, 2014

According to data from Flurry, consumers now spend more time on their mobile devices than watching their televisions. With that in mind, Yahoo announced that in-app inventory from Flurry and its Marketplace are now available to Yahoo advertisers. Flurry already serves more than 100 million video ads each month to more than a billion devices across the globe.

Posted Nov 20, 2014

Sentiment analysis is like social media therapy. We attempt to learn how our audience feels about us-what are the complaints, issues, suggestions, and praise? We can also learn what they think of our competition, our industry, and our employees. Perhaps the most valuable data in sentiment analysis is what we don't find. It is alarming if your marketing is trying to highlight price, but there's no mention of it online. That indicates the need for a significant reassessment of your efforts. Sentiment analysis also becomes a powerful benchmark of your marketing programs as you can track the change in overall sentiment over time.

Posted Nov 19, 2014

In a new study from the Chief Marketing Officer (CMO) Council, conducted in partnership with SAS, 61% of marketers surveyed reveal they have deployed some form of mobile engagement. Furthermore, 54% of respondents say the mobile channel has become critical to customer interaction, retention, and brand differentiation.

Posted Nov 11, 2014

A Cxense "Extraordinary Insight" survey of more than 260 publishing executives reveals escalating interest in native ads and their perceived value, but also shows the market remains largely untapped, with just 20% of respondents running native ads today.

Posted Nov 11, 2014

Digital Element, a provider of IP geolocation technology, announced the newest edition to its NetAcuity platform of products with the introduction of Pulse, a mobile-centric IP targeting solution. Pulse is the result of a new collaboration between Digital Element and Skyhook Wireless, a wireless positioning technology and location intelligence provider. The collaboration marries Digital Element's 15-plus years of IP location targeting experience with Skyhook's Context Accelerator Hyperlocal IP data to provide an offering that fills the mobile gap within the IP targeting space.

Posted Nov 06, 2014

A panel of the world's leading advertisers and marketers affirmed the tremendous importance of data to their efforts, kicking off the premier edition of a study. More than 80% of its worldwide research panel (including over 3,000 advertisers, marketers, service providers and technology developers across 17 countries) said that data plays an affirmatively important role in supporting their respective efforts. Nearly all (92.2%) said they expect data to contribute in a more substantial manner to their advertising and marketing efforts over the coming years.

Posted Nov 06, 2014

Kenshoo, a provider of predictive marketing software, and DataPop, a product advertising company focused on helping retailers better merchandise products, announced a new partnership. The partnership helps retailers drive sales by bridging data between search engine marketing and social media programs. The offering brings together Pinterest and Google Product Listing Ads (PLAs) data, capturing unique signals on consumer intent and identifying which products retailers should further promote across the two channels.

Posted Nov 06, 2014

Yesterday morning I jumped on Facebook to see what my friends had been up to over the weekend. There were a few fun posts, some pictures of autumn foliage and apple picking, a couple inspirational quotes or article links. And then, with little warning, I scrolled through at least six or seven ads in my newsfeed, one after the other. I had been shopping online the day before, and it seemed that everything I'd searched for was now showing up on my favorite social media site. A 15% off coupon for a yoga mat, a buy one get one free promotion for shoes, etc. When did Facebook turn into a giant billboard?

Posted Nov 06, 2014

Social media content can influence purchase decisions, but its role often goes uncredited since posts and tweets aren't usually the last click before a sale. "That's like only recognizing the pro basketball player who makes a shot, and completely disregarding the guy who's part of the assist," says Jason Cormier, co-founder of the digital marketing agency Room 214. New tools and strategies are changing the game, however, by enabling strong social content to more directly impact commerce.

Posted Nov 05, 2014

Appnext released its Self-Serve Advertising Platform with the aim of providing a transparent marketplace that operates on a Cost-Per-Install (CPI) bidding basis, allowing app advertisers to place direct CPI bids on specific publisher sources. The Appnext Self-Serve Platform enables advertisers to know where their apps are being promoted, and which publishers and app categories perform best, etc.

Posted Nov 04, 2014

With companies and sensitive consumer information increasingly targeted by cyber attacks, the Direct Marketing Association (DMA) and Venable LLP released a new guide to state laws on data breach notification. The Essential Guide to Data Breach Notification is being distributed at DMA2014.

Posted Oct 28, 2014

Jay Izso, a psychological business consultant known as the Internet Doctor, has a new book on the way called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Izso says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Izso about his approach to social media marketing.

Posted Oct 24, 2014

I recently took a look at my Twitter analytics to understand what's working and what's not. I don't do this as much as I should.It turned out to be an extremely helpful exercise, and I learned a few things. Now I am sharing what I learned with you in the eight findings below.

Posted Oct 23, 2014

Social media monitoring really took off about five years ago with many companies hiring chief listening officers to bring the social media discussions into the boardroom. The job description was simple: monitor all forms of social media to see what the buzz was about the company and pass on any complaints, product ideas, or tips to various departments within the organization. However, as we get ready to turn the corner to 2015, some believe a CLO is too passive to be effective.

Posted Oct 22, 2014

A new study published by the Chief Marketing Officer (CMO) Council and Tealium, a provider of real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquisition, integration, and data unification. The online research is based on Q3 2014 interactions with 150 senior marketers in North America.

Posted Oct 21, 2014

Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time--content designed to convert prospects into customers. And, for the most part, marketers have absolutely no idea how to do this.

Posted Oct 21, 2014

Snap Skout, a media technology startup that intelligently connects businesses and consumers through relevant online content, announced it is changing the company name to Tack. The name change is effective immediately and reflects the company's mission to help local businesses stay firmly on the map.

Posted Oct 16, 2014

Cloudwords is now the first marketing globalization platform to integrate with Oracle Marketing Cloud and other key Oracle technologies. Moving beyond its integration with Oracle Eloqua, Cloudwords is adding support for Oracle's newest Marketing Cloud technologies. The new integrations include Oracle Reponsys and Oracle Content Marketing, as well as Oracle Web Center Sites and Oracle Web Center Content.

Posted Oct 16, 2014

Retale, a permission-based mobile and digital company connecting shoppers with retailers, and Placed, a provider of location insights and mobile ad intelligence, announced the results of a study examining shopping behaviors of more than 11,000 mobile users. The study by Retale and Placed probed a wide range of shopping behaviors to better understand the impact of retailers' ad circulars on purchasing decisions among mobile users.

Posted Oct 16, 2014

Ensighten, an omni-channel data and tag management provider and the company behind the Agile Marketing Platform, announced it acquired Anametrix,. Anametrix enables marketers to unify and analyze data across paid, owned, and earned media to optimize marketing decisions.

Posted Oct 16, 2014

A surprising 54% of businesses spent less than $1 million on digital marketing in 2013, per the results of a recent study by SEMPO and Econsultancy; additionally, the study revealed that almost half of digital marketing budgets were spent on search-with 31% on paid search and 18% on SEO. Other top areas where digital marketing dollars were allocated included email (18%), digital display (13%t), and social media (11%). Many industry professionals, like Michael Baliber, senior vice president and director of media strategy for ID Media, are surprised by the SEMPO survey results.

Posted Oct 15, 2014

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