Digital Marketing

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TUNE, a provider of mobile marketing technology, announced the launch of a stand alone product, Multiverse. Designed to help marketers quickly determine return on ad spend across all their channels in one platform, the product is already integrated with over 100 advertising partners. During the public beta, TUNE Marketing Console customers that use the Attribution Analytics product will have complete and free access, and in the months following, marketers using other attribution providers will also be able to aggregate their data for free.

Posted Jul 26, 2016

Kenshoo, a provider of agile marketing solutions, announced the launch of its 2016 Holiday Performance Program. The program aims to help retail and e-commerce marketers improve performance according to specific advertising criteria relevant to the client's business. According to Kenshoo, previous program participants saw revenue increases of over 30% during the holiday season.

Posted Jul 26, 2016

When it comes to digital and social media, companies have made tremendous strides. You'd be hard pressed to find a company that doesn't have a corporate website, or even a Twitter handle. Yet CEOs still have a long way to go in becoming truly "social." Given today's consumer-driven, always-on digital landscape, social media usage among CEOs is critical to maintain and govern a brand's reputation, build and deepen relationships with customers and employees, and drive innovation that can lead to rapid business growth.

Posted Jul 20, 2016

Adstream, a provider of creative asset management, delivery, and analytics technology, announced it has signed an agreement to acquire Dubsat, an Omnilab Media company. Dubsat is an advertising content management and distribution company operating in the US, UK, Australia, New Zealand, and South Africa. The acquisition continues Adstream's ongoing investment in driving global scale for its platform and customers.

Posted Jul 19, 2016

Agile CRM, a subscription-based SaaS product, announced an increase in the maximum number of users for its free plan from 2 to 10. Agile is an all-in-one CRM that helps in automating sales, marketing and customer service in one platform.

Posted Jul 19, 2016

Zmags, the shoppable content company, announced that Zmags Creator for Magento now lets retail creative teams to make content instantly shoppable with a single click. While Magento ecommerce platform customers have always been able to use native functionality, Zmags Creator for Magento gives retailers the autonomy to create rich brand experiences for their customers without coding.

Posted Jul 19, 2016

Publishers are finally facing what may kindly be called the "Trumpification" of online advertising. Similar to voter frustration with campaign financing, government gridlock, and political rhetoric, consumers have about had it with the clutter, latency, and intrusiveness of the online experience. Ad blocking is to digital publishing what Trump is to politics: a blunt, perhaps reckless, instrument wielded by consumers because they don't feel as if they have any other recourse.

Posted Jul 19, 2016

Many digital publishers have found that the days of relying solely on static display ads are long gone. Similar to other publishers, Salon was looking for new revenue streams to boost the bottom line. Enter ConvertMedia.

Posted Jul 18, 2016

Understanding the difference between promoting a brand and selling it is critical to your company's success. Blog posts and articles that stagnate on your Facebook page will not entice the consumer to look in more detail at the services you provide. Even worse, once you get a reputation for low engagement, social media will start to restrict your audience, creating a vicious cycle that is hard to break.

Posted Jul 15, 2016

New technology from the native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB. According to the company, this reduction establishes Vibrant Media as one of the internet's lightest scalable native ad providers.

Posted Jul 14, 2016

Clickky, a mobile monetization platform, has launched the Clickky CPI Index, which shows the current state of market demand. Based on Clickky advertising campaign data, the Index is a monthly market analysis that shows the demand dynamics for different countries.

Posted Jul 14, 2016

NetSeer, a provider of visual monetization solutions for publishers and advertisers, announced the introduction of their In-Video Image Overlay + Display ad solution for publishers to drive complementary and incremental video advertising revenue. This new non-linear ad monetization product says it gives publishers all the advantages of overlay ads combined with the ability to be used with publisher-owned video content located anywhere on the internet.

Posted Jul 12, 2016

Mobile content distribution platforms like Facebook Instant Articles and Google AMP are helping publishers bring their content to audiences, especially on mobile platforms. But many publishers are still wary of publishing on third party platforms. Here are the pros, cons, and everything else you need to know about mobile content distribution platforms.

Posted Jul 11, 2016

Ideally, every consumer experience with an organization-regardless of how large it is-should be aligned and seamless. Messaging should be consistent in terms of content and quality. But what about between marketing and sales-two parts of most organizations that are outward-facing? Wouldn't it seem logical to assume that their messaging would be aligned and consistent?

Posted Jul 08, 2016

Kenshoo, a provider of agile marketing solutions, now offers full support for Google's Expanded Text Ads (ETAs). Since its initial launch in May, Kenshoo says more than 45 advertisers in the Internet Retailer Top 1000 have deployed ETAs through Kenshoo, with over 3.5 million ETAs served and as much as 40% of weekly keyword ad spend being used for testing and optimizing this new ad format.

Posted Jul 07, 2016

ConvertMedia, a breakthrough video ad solution for publishers and an outstream video SSP, announced the launch of ConvertMedia Studio, a DIY platform giving publishers an easy hands-on tool to manage and customize every facet of audience experience for each video ad format. Publishers choose from a full range of units with multiple size and location options. Appearance, behavior and ad settings can be quickly tailored from a list of options such as auto-play, sound, detachability, and skippability.

Posted Jul 07, 2016

In the early days of influencer marketing, PR owned the space and its relationships. Agencies and their practitioners negotiated compensation and campaigns directly with individual influencers. But as technology evolved, so did influencer marketing. Today marketers are tapping into influencer programs that are equally, if not more, accountable than traditional media buys. By running a program that activates multiple influencers for a price that previously afforded a single individual, brands and marketers are able to reach their targeted audiences using trusted sources without breaking the bank.

Posted Jul 06, 2016

What is the value of a social media follower? This question has been asked countless times and the answer keeps getting smaller and smaller. With an explosion of branded content being pushed on social channels, individuals are receiving too much noise. Even though you may have a large list of Followers fewer people may be seeing your content than ever before.

Posted Jul 01, 2016

Digital Experience Management platform provider Jahia launched Commerce Factory, an e-commerce solution that says it extends a brand through product presence and sales by delivering intelligent, personalized customer experiences throughout the entire customer buying journey.

Posted Jun 30, 2016

SAP SE announced SAP Hybris Service Engagement Center, a new omnichannel cloud customer engagement solution that says it allows organizations to deliver convenient, contextual, and relevant service experiences regardless of channel or device throughout the customer journey. This solution is now available in the United States.

Posted Jun 30, 2016

It is a mistake to assume that content development is an assumed talent, or that it can be an afterthought in the digital marketing realm. Content strategy is more than writing for the web. There is a science and strategy behind developing quality content for web pages, blogs, advertisements and social media. And although every successful copywriter must have a foundation of basics writing skills, such as subject matter expertise, an engaging style and tone, and basic grammar usage, there is much more to being a content king.

Posted Jun 29, 2016

Accengage, a European push notification technology for mobile apps, websites, and Facebook Messenger has released the 2016 edition of its annual Push Notification Benchmark. Accengage analyzed the performance metrics of 38 billion Push Notifications sent by its customers via its SaaS technology over the full year of 2015. These thousands of campaigns, categorized in 10 industries, were launched by hundreds of advertisers who targeted over 750 million consumers, in 70 countries, on all continents.

Posted Jun 28, 2016

PebblePost Inc., the inventor of Programmatic Direct Mail, announced the launch of the PebblePost Ad Server, the industry's first ad server connecting the power of digitally-determined intent data with the effectiveness of mail sent to the home. The innovative, patent-pending Ad Server allows marketers to transform data from online behaviors, audience attributes, and campaign objectives into dynamically rendered, personalized mail pieces to existing or prospective customers.

Posted Jun 28, 2016

The divide between the physical and digital world is diminishing very quickly. Consumers are constantly mobile and have various devices to cater to a "live-in-the-moment" type of world. As people become more mobile, the channels and ways of interactions are multiplying quickly. E-commerce capabilities available on third-party platforms such as Snapchat, Google, Pinterest and more allow brands to more easily have conversations in the consumers' own environment. It is no surprise that social platforms have become common marketing tools to reach the connected customer. But, not all social media platforms are alike, and neither should the marketing campaigns be that utilize them.

Posted Jun 24, 2016

ConvertMedia, the video ad solution for publishers and an outstream video SSP, announced that 11 DSP and RTB companies are new partners. The partnerships will provide access to ConvertMedia's outstream video portfolio of over 10 formats for desktop and mobile including the Inline, Interstitial, Slider, Coffee Break, and Slideshow. The list of recent of partners includes: Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology.

Posted Jun 23, 2016

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