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Marketing Intelligence Platform releases cross-device and cross-platform measurement of marketing return on investment.
Posted Feb 19, 2019
Ignite Social Media, the original social media agency, announced a new content planning and media buying approach called Content That Converts.
Posted Feb 19, 2019
Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don't do the same, they are at serious risk of falling behind.
Posted Feb 19, 2019
Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network.
Posted Feb 15, 2019
Series B round led by Advance Venture Partners and Sway Ventures, with participation from MassMutual Ventures, Pear Ventures, and SuccessFactors founder Lars Dalgaard.
Posted Feb 14, 2019
While the second annual In-House Creative Management Report finds challenges with marketing leadership, creative morale, and team alignment, it also Identifies substantive benefits for improving collaboration.
Posted Feb 14, 2019
Fully centralized content management in a single location is difficult to achieve from an organizational, cultural, or functional perspective. That is why setting up content hubs can be a pragmatic option. If you make the decision to adopt a distributed approach, your immediate challenge lies in how to define the scope, role, and responsibility of content hubs.
Posted Feb 13, 2019
The next evolution of programmatic transparency increases advertiser ROI and drives sustainable digital ad growth for publishers.
Posted Feb 12, 2019
As the landscape is rapidly changing, there are a few key issues that all players must consider. But for brands, in particular, marketers must figure out the right balance between in-house teams and agency support to operate most efficiently.
Posted Feb 12, 2019
Omnichannel content is already complex and shows no signs of slowing down. But technology is making it easier to achieve the goals set forth by your omnichannel strategy.
Posted Feb 11, 2019
Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.
Posted Feb 08, 2019
Buyers cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publisher partners.
Posted Feb 07, 2019
Integrated solution offers marketing, customer experiences, and eCommerce teams an automated, closed loop process to efficiently ideate, create, enrich, and deliver content into market.
Posted Feb 07, 2019
Personalization is the key to growing more customers into your best customers by delivering intent-driven experiences to every customer, every time. In order to do this, here are a few best practices to incorporate into your business strategy.
Posted Feb 07, 2019
The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they've also increased in accessibility with the advent of the cloud. But the core promise of CRM—to better understand one's customers—remains unchanged and is vital to organizations of all stripes.
Posted Feb 06, 2019
Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action.
Posted Feb 05, 2019
Omnisend research shows that ecommerce marketers adopting an omnichannel strategy with three or more channels are seeing a 90% higher customer retention rate than those who are not.
Posted Feb 05, 2019
When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. Organizations across all industries need to work on personalizing content in order to be competitive going forward, as experts say its gaining in importance.
Posted Feb 04, 2019
Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.
Posted Jan 31, 2019
If we examine ourselves like an archaeologist trying to piece together the habits, beliefs, and norms of a distant culture, we can better understand our ourselves. Why do we create this content the way we do? Perhaps we can reverse engineer the unspoken ideas that shape our work today.
Posted Jan 30, 2019
As more consumers use ad blockers, businesses must diversify their online advertising strategies and maintain their website's user experience (UX) in the face of this disruptive technology.
Posted Jan 29, 2019
France's Supervisory Authority (CNIL) has fined Google $56.8 millions Euros for what the data protection watchdog believes is a violation by the multinational tech company on EU's General Data Protection Regulation (GDPR).
Posted Jan 29, 2019
2019 presents new B2B marketing challenges, from generational shifts in key decision makers to buying cycles that are more collaborative and customer-centric. To successfully execute campaigns that truly resonate with today's B2B buyer, it's critical for marketers to understand three key elements.
Posted Jan 28, 2019
Email bombing can hurt your brand, but how do you protect yourself from being tricked by malicious bots? Combines these nine steps to protect your brand and your customers from email flooding attacks.
Posted Jan 25, 2019
It's not just the creation and consumption of video content that is impressive; it's also the opportunity it represents. Businesses with a video strategy can grow revenue up to 49% faster than non-video users (Social Media Today). And so it goes: almost everyone and their mother is creating video content.
Posted Jan 24, 2019