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Annual Shopper Experience Index shows the influence of user-generated content on omnichannel shopping and cites mobile and social commerce as areas of focus.
Posted Apr 18, 2019
PossibleNOW survey shows many companies have increased consent collection, yet lack understanding of regulations that govern consent.
Posted Apr 18, 2019
WhatsApp Business API added to Freshworks Omniroute, its patent-pending routing technology, allowing businesses to easily manage WhatsApp inquiries.
Posted Apr 17, 2019
Google says it hopes to level the playing field for businesses big and small and make AI available no matter what industry you're in.
Posted Apr 16, 2019
As of January 2019, Netflix counted 139 million subscribers, while Amazon reported 100 million Prime subscribers in April 2018. The subscription model extends to the realm of digital media, where long-standing publications such as The New York Times, as well as newer players such as The Information, have built strong subscriber bases. Nevertheless, many companies may be wondering how to build a strong subscriber base or how to retain those subscribers once they have them.
Posted Apr 15, 2019
Bid shading solution says it helps programmatic buyers reduce media costs by 15% to 30%.
Posted Apr 11, 2019
Looker unveils purpose-built, end-to-end sales analytics application to maximize pipeline and boost conversions releases and a suite of developer tools for building data applications.
Posted Apr 11, 2019
Seamless integration across platforms helps global teams build consistent, automated customer experiences from creative ideation to campaign optimization.
Posted Apr 09, 2019
In-depth data and consulting engagements help customers become better senders and increase return on investment for their email programs. Customers of all sizes can now leverage Twilio SendGrid's email expertise to drive engagement and business growth.
Posted Apr 09, 2019
Apple targeting single, millennial, and middle-aged men for new service.
Posted Apr 04, 2019
New enhancements also provide ESPs with unparalleled insights into blocklist, spam trap, and complaint issues.
Posted Apr 04, 2019
Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.
Posted Apr 03, 2019
Many small businesses still not convinced social media is a valuable way to reach their audiences, but some are reconsidering that position: 22% plan to invest in social media in the future.
Posted Apr 02, 2019
With the growth of mobile commerce and direct-to-consumer brands, Appreciate analyzed its 2018 holiday e-commerce app user acquisition campaigns and found that more creative on more app publishers and categories generated the greatest engagement and conversion rates for Appreciate's e-commerce app clients.
Posted Apr 02, 2019
Additional investment from strategic partners primes Satisfi Labs for significant growth in 2019.
Posted Apr 02, 2019
On the heels of its acquisition by Urban Airship, Accengage continues to invest in new platform capabilities that enable broader customer engagement for business clients.
Posted Mar 28, 2019
Report combines insights from Google Lighthouse and Searchmetrics, using each customer's keywords to compare search performance in individual market against thousands of direct competitors.
Posted Mar 28, 2019
Highly requested software enhancement promises to improve collaboration between in-house creative agencies and marketing departments.
Posted Mar 28, 2019
This new source of deliverability data uses advanced analytics and machine learning to mimic how real users interact with their inbox.
Posted Mar 28, 2019
New research study lays out steps brands should take to respond.
Posted Mar 28, 2019
Partnerships will provide Taboola's advertising clients with additional solutions to analyze landing page performance and drive better acquisition results.
Posted Mar 28, 2019
Omnisend's annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing workflows overall.
Posted Mar 28, 2019
Marketing is all about delivering the right message at the right time to the right people. Unfortunately, there are a lot of subjective opinions about what "right" means. In order for marketing to be more effective, strategies must be rooted in objective data.
Posted Mar 28, 2019
AI integrated offering enables marketers to gain actionable insights for account-based marketing (ABM).
Posted Mar 26, 2019
Continuing to set the bar for data quality, measurement and optimization in marketing, company will extend into new geographies and energy markets.
Posted Mar 26, 2019