Digital Marketing

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Do you have 360º VR Video content and want to launch a marketing campaign? OmniVirt, the VR advertising platform, has introduced OmniVirt Ad Campaigns. OmniVirt says marketers can reach massive audiences anywhere - across the web, throughout social channels, or in VR headsets - with one upload. You can even keep your existing targeting for 2D display ads.

Posted Jul 18, 2017

dinCloud announced the availability of a full-service virtual robot. Dubbed "James", the virtual robot runs in the cloud, as a service, and requires no coding or configuration by customers. James will help organizations deliver a better customer experience to employees and customers.

Posted Jul 18, 2017

With the launch of Audience Insights, eCommerce marketers gain access to a fast and in-depth dashboard for behavioral- and product-based insights for any audience segment they choose to create. Once a marketer creates an audience within Bluecore, they can access Audience Insights to visualize how a particular segment is predicted to engage and convert, and then develop campaigns and strategies to maximize results.

Posted Jul 18, 2017

OneSpot, the Content Sequencing platform that powers cross-channel personalization for branded content marketing, announced it has expanded the lineup of major email service providers (ESPs) with which its solution integrates.

Posted Jul 18, 2017

Data is all the rage in marketing and media. It would be quite difficult to find a single marketing or media-related conference this year that doesn't offer at least one panel in its program on data, and most of them feature two or more. Deterministic data (i.e., data that can be matched to a unique and identifiable individual, such as a name or an email address) is being touted as an untapped precious resource. But in this discussion regarding data, many marketers and media companies are missing the opportunities offered by social media data.

Posted Jul 18, 2017

While affiliate marketing's popularity is on the uptick, it's more important than ever to recognize that there are certain guidelines for publishers to follow to maintain their unique voice while promoting the products they love. To find success with affiliate links, they must blend seamlessly and naturally into your content. Here are six strategies to implement affiliate marketing links into your content while still maintaining your integrity as an author.

Posted Jul 14, 2017

Adjust, an app analytics and attribution company, announced the next generation of its attribution solutions. The new features give advertisers direct control over their campaign logic, with deeper insights into the actual customer lifetime value (LTV) of their user base.

Posted Jul 13, 2017

Krush Media, a full-service digital advertising and media company, announced it launch. For the past several years, Krush has owned and operated popular social apps, including ooVoo. The company says its new, full-service offering will allow advertisers to place highly targeted and effective ads across all screens.

Posted Jul 13, 2017

ProQuest has joined forces with Karger Publishers to offer books from this medical science publisher via the OASIS platform. This partnership is the ninth formed between OASIS and a partner platform since August 2016.

Posted Jul 13, 2017

From the first time a customer or prospect engages with any external-facing facet of a business, that CX is being tested. And while many organizations are laser-focused on making a sale to drive revenue, delivering a positive experience must go far beyond the initial transaction. Read any marketing publication today and you will find information on how to address the customer's needs before an actual purchase is made, but few touch on one of the most important parts of the overall customer journey: the post-purchase customer experience.

Posted Jul 12, 2017

Centro, a provider of enterprise-class software for digital advertising, announced its support for ads.txt, a specification developed within the Interactive Advertising Bureau's (IAB) Tech Lab OpenRTB Working Group. ads.txt, which stands for Authorized Digital Sellers, aims to reduce ad fraud and improve transparency by empowering publishers to declare and publicly list the businesses authorized to sell their digital inventory. After a month-long public comment period, the development of the ads.txt spec has been finalized and is ready for wide implementation.

Posted Jul 11, 2017

Even Financial, a supply-side API and platform for online consumer financial products and services, announced the launch of its Real Time Pricing (RTP) Programmatic Marketplace. Leveraging Even Financial's proprietary data, machine learning, and predictive algorithms, the RTP technology creates a marketplace with a new pricing model for in-app, online advertising, and performance marketing, specifically by financial services institutions and affiliates.

Posted Jul 11, 2017

As a content and campaign manager of .ME, a company that operates the personal domain name .ME, Sanja Gardaševic's varied roles have a single purpose: to share stories of .ME domain names and its users. "As a company that does business in a mostly .com world, explaining what .ME is and why it should be your alternative is a challenge," says Gardaševic.

Posted Jul 07, 2017

Darius For Retail collaborated with Sapio Research to gain insight into how U.S. retail decision makers approach customer engagement, data and in-store technologies. The data sheds light on the critical issues endangering the retail industry, including how businesses are failing to be "retail ready" for their shoppers by not strategizing beyond traditional retail holidays and store planning.

Posted Jul 06, 2017

Qubit, a provider of marketing personalization technology, has joined the Shopify Plus Technology Partner Program to provide high-growth, high-volume companies with the opportunity to leverage the latest in personalization and ecommerce technology and build scalable online offerings.

Posted Jul 06, 2017

On the web series Royal Crush, sophisticated teens fall in love with each other on cruise ships that bring them to some of the world's most majestic destinations and have playful onboard attractions such as a rock climbing wall, a spa, and a teen lounge. It's perfectly delightful entertainment, but that's not all. It's also a grand marketing effort from Royal Caribbean International. Royal Caribbean is one of many brands that have embraced episodic content, which refers to a single narrative developed over multiple segments. It's an elaborate content marketing play that employs the power of compelling stories to build stronger brand connections with viewers.

Posted Jul 05, 2017

Outbrain, a premium discovery platform, announced it is expanding its mobile app offering to marketers globally and launches unified dashboard engagement tracking and app measurement. The service targets customers across Outbrain's network of premium publisher sites and gives mobile app marketers globally the opportunity to drive cost effective User Acquisition among a highly qualified mobile audience.

Posted Jun 27, 2017

The Data & Marketing Association (DMA) announced the formation of the Structured Innovation Identity Council to address the growing challenge of cross-channel identity and attribution in marketing. The program brings together marketers, agents, and data professionals from the full spectrum of the advertising ecosystem to address common issues related to measuring and tracking consumer behavior and interaction.

Posted Jun 27, 2017

Want to ensure you're generating profits from your marketing spend? Here are five online marketing integrations your business must start using.

Posted Jun 26, 2017

Revenue contribution from email marketing is the highest ever — up 18% to over 20% of overall revenue in 2017 as compared to 2016 — according to "The Return on Email Personalization," a new study released by market research firm The Relevancy Group in collaboration with OneSpot, a content personalization and intelligence platform. The survey of executive marketers examined how they are capitalizing on email as a meaningful component of their overall business, including the effectiveness of email personalization across industry sectors.

Posted Jun 22, 2017

Return Path released its Sender Score Benchmark Report. Using data from Sender Score and Return Path's Reputation Network, the new report analyzes a sample of more than 4 trillion email messages to investigate and measure the impact of reputation on inbox placement.

Posted Jun 22, 2017

Marketers are often dubious about the accuracy of advertising metrics when they put their trust in a major digital ad platform like Google, Facebook, Instagram, Snapchat, or Twitter. They want to be sure, of course, that they're being billed for the right clicks, ad impressions are correctly tallied, and calculation methods are verified by third parties.

Posted Jun 21, 2017

Bidalgo, a provider of ad automation software and services for app marketers, announced it has been named a Snapchat Licensed Ads Partner. Advertisers can now use Bidalgo's Artificial Intelligence-based SaaS platform and expert consulting services to optimize their Snapchat advertising campaigns as part of a multi-channel program.

Posted Jun 20, 2017

Integral Ad Science (IAS), the measurement and analytics company that serves the advertising industry, announced it has expanded its partnership with Facebook to address growing concerns around transparency and viewability in the digital advertising industry. Marketers can now access expanded measurement and reporting across Facebook, Instagram, and Facebook's Audience Network, adding to video measurement capabilities first introduced in 2016.

Posted Jun 15, 2017

Digital transformation has impacted nearly every part of the business world. Executives in all industries are leveraging emerging technologies to reshape their company's operations, business models, products, marketing, and goals for future growth. Some companies are progressing better than others in the pursuit, while many are only beginning to embark on the journey. But, many industries and departments are finding it difficult to navigate through the digital marketplace.

Posted Jun 15, 2017

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