Digital Marketing

Directory
Learn more in the Directory!

It is almost a truism that marketing has become highly technology-intensive. A nearly ubiquitous component of any marketing technology portfolio is email marketing. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. A related component is marketing automation. Customers often talk of these in the same breath. In this article, we will look at this distinction in some detail and also summarize what marketers should know when evaluating these technologies.

Posted Jul 01, 2015

Marketers have long relied on third-party data for their data-driven marketing efforts. But the most successful data-driven marketers are using first-party data at a significantly higher rate than other marketers, according to a new report from Econsultancy and Signal.

Posted Jun 25, 2015

Megalytic, an analytics reporting software as a service, announced an integration that allows customers to directly connect Google AdWords accounts for improved paid search reporting capabilities and accuracy. Megalytics says this is an example of its efforts to incorporate all major data sources needed by digital marketers to communicate performance.

Posted Jun 24, 2015

I have to admit that much of my early SEO success could be attributed to dumb luck. When I started writing for the web, Danny Sullivan had just started his Search Engine Watch website, Google didn't exist, and SEO hadn't even been given a name. It turned out the websites I created were optimized for search because the content was optimized for our readers. In the early years, this wasn't the result of a strategic plan on my part. It was just a result of editorial instinct--years of magazine editing, ad writing, and PR. Without knowing it, I was practicing content marketing in the broadest sense of the word.

Posted Jun 24, 2015

Pinterest, the visual bookmarking tool, announced that Adaptly, Inc. has been named an Ads API Marketing Developer Partner (MDP) and has developed software products for purchasing and managing paid media campaigns on Pinterest. Adaptly has integrated Pinterest advertising into its technology which will offer its clients the ability to plan, deploy, optimize, and report on paid media campaigns across Pinterest.

Posted Jun 23, 2015

Simulmedia, an audience-targeting television advertising company, is working with Oracle Data Management Platform (DMP) to give Simulmedia TV campaigns the same level of accountability as other digital marketing initiatives. Through this technology integration, marketers and advertisers who currently use Oracle DMP to synchronize their offline and online customer data can track the performance of their Simulmedia TV campaigns to determine how they influence direct business outcomes.

Posted Jun 23, 2015

Evergage, a provider of real-time personalization, published the results of a new survey that found 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, 49% of marketers surveyed intends to increase their budgets for personalization over the year ahead, with 80% planning to increase them by more than 10%.

Posted Jun 18, 2015

Marketing services company Connexity Inc. announced that it has acquired PriceGrabber a retail lead-generation platform and network. Together the combined company will be a source of high intent shopping leads. PriceGrabber says its expansive shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com.

Posted Jun 16, 2015

Although traffic to Total Gym's mobile site is rising, the conversion rate from smartphones is significantly lower than from desktops and tablets. "As mobile is getting to be a bigger piece of traffic, it leads to the challenge of, ‘How do we get that traffic to be as productive as possible for us, and how do we convert more of that traffic to orders?'" says Joe Crowley, American Telecast Products' VP of marketing. Total Gym launched a live chat option in 2013, but months later, the company wondered if another resource would help increase engagement and, ultimately, conversion rates.

Posted Jun 15, 2015

What happens when five powerful publishers band together to form a programmatic ad network, allowing advertisers to buy advertising space on The Economist, CNN International, The Guardian, Reuters, and Financial Times? The short answer is Pangaea. A longer answer, or at least longer-term one, is that no one is quite sure yet.

Posted Jun 08, 2015

Global data and personalization technology company Cxense ASA has announced its intention to acquire ad optimization company Maxifier from Dentsu Digital Holding, Eurovestech, and Fieldhelm. Maxifier is used by publishers--such as Condé Nast, Forbes, The Atlantic, and Bauer Media--to visualize and optimize all direct-sold premium advertising campaigns. Cxense and Maxifier also have common customers, including GFR Media and Grupo Globo, who currently license both companies' services independently. The acquisition significantly expands the Cxense operations and customer base in the United States, and further strengthens EMEA business.

Posted Jun 04, 2015

Webs, the digital services business of Vistaprint, announced the availability of social ads on its flagship social media marketing tool, Pagemodo. With this new tool, small businesses can design, target, publish, and analyze ad campaigns on Facebook.

Posted Jun 04, 2015

As the one-year anniversary of Canada's Anti-Spam Legislation (CASL) draws near, new research from Constant Contact, Inc. underscores the continued importance of email marketing. Contrary to popular belief, Canadian consumers rate email as their number one method for staying in touch with businesses and by a long shot. Sixty-eight percent prefer email compared to just 12% who prefer staying in touch via telephone, 8% via mail, 7% via in person conversations, and 5% via social media.

Posted Jun 02, 2015

Constratus, LLC introduced the Constratus Consent Engine, the first in a suite of software products Constratus is developing to help network service providers integrate into the digital ecosystem. The Constratus Consent Engine leverages the Apigee Edge intelligent API platform, including Apigee's backend-as-a-service (BaaS) technology, to allow subscribers to share information about their location and preferences, as well as to enable applications to send push notifications and monitor online behavior.

Posted Jun 02, 2015

Marketers are predicted to spend $11.5 billion on data and related solutions across the three most prominent channels (email, direct mail, and display advertising) in 2015, according to recent research by Winterberry Group and DMA - demonstrating data's increasing value in today's marketplace. This expected spending represents a growth of more than one billion dollars over five years, driven by advances in technology. This finding is one of many in DMA's 2015 Statistical Fact Book.

Posted May 28, 2015

TouchCommerce, a provider of omni-channel engagement solutions, announced its newest solution, TouchMedia, which enables large advertisers to transform their brand's media message into a rich, interactive conversation using personalized engagement tools. Designed to boost conversion and improve advertising attribution, TouchMedia provides brands with a means to seamlessly integrate live chat and personalized self-service options into their advertising efforts.

Posted May 26, 2015

A recent poll found that smartphone users are increasingly using shopping applications. In 2013, overall app usage grew by 115%, but the rate of growth slowed in 2014 to 76%. However, the opposite was true for shopping and lifestyle apps. Usage grew by 77% in 2013 and jumped in 2014 with a 174% increase, according to data from Flurry. With in-store beacons becoming more prevalent and engaging shoppers in new ways, this mobile growth trend seems set to continue in 2015.

Posted May 25, 2015

Monetate, a provider of multi-channel personalization to, announced at its fifth annual Monetate Summit the launch of a new solution that fuels customer-centric, data-driven marketing. Now available, the Monetate Customer Intelligence Layer reveals valuable insights from big data. As a result, marketers can deliver personalized experiences by recognizing customers as they journey across devices and channels.

Posted May 21, 2015

ReachLocal Inc., which powera online marketing for local businesses, announced ReachDisplay InApp, a new solution that delivers location-based dynamic advertisements to consumer smartphones. ReachDisplay InApp is able to reach new consumers within a geo-fenced radius, targeting users on iOS and Android devices.

Posted May 21, 2015

Rhiza, an online platform that helps marketers and salespeople make Big Data actionable, announced the launch of Rhiza for Marketing, a new tool designed to sort through large datasets and pinpoint actionable insights. Using the product, marketers can discover granular characteristics on existing and prospective customers.

Posted May 21, 2015

Gamut, a digital media services company owned by Cox Media Group that serves agencies and publishers, programmatically and direct, announced the launch of GamutHD. The new feature, which is already available on Gamut's exchange, aims to provide more transparency and rich data around impressions bought and sold on the open exchange. Gamut says the feature has improved existing impression data 70% of the time, while adding net-new fields 40% of the time.

Posted May 19, 2015

Sure, using video for brand content has been around for a while. Short films, ads, and brand videos have been part of our lexicon for some time--but I believe we are coming into a video revolution, the likes of which we have not yet seen. Access to the tools necessary to create a kick-butt video campaign are getting cheaper, better, and more accessible by the day.

Posted May 19, 2015

The fact is, Google ranking directly impacts businesses' ability to attract customers and make money - that's real. According to a 2014 Advanced Web Ranking study, more than 71 percent of searched lead to an organic click for sites on Google's first page of search results. That was only true for 5.59 percent of searches on the second and third results pages. Additionally, and even more compelling, the first five results on a search page account for more than 67 percent of all clicks. That's even more real.Here's the good news. Even sites behind on mobile-optimization will have an opportunity to take action and make the necessary upgrades without any permanent damage. There are five things Vokal recommends that you do right now to navigate the changes and improve your site's performance. Read on to learn more...,

Posted May 15, 2015

Mediabong, a European network for contextual video advertising solutions, announced it has accepted $5 million in Series B funding in order to expand to the United States. Entrepreneur Venture and Conegliano Venture, two European funds who both have active businesses in the U.S., led the investment round.

Posted May 14, 2015

Animoto, an online video creation application that empowers users to create and share extraordinary videos, reported new survey results that detail the continuing evolution and growth of video marketing. The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers and revealed that fourtimes as many consumers would rather watch a video about a product than read about it.

Posted May 11, 2015

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19