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Appboy, a provider of mobile marketing automation, announced the launch of Appboy Open Access, allowing marketers to manage a reciprocal exchange of customer data and campaign analytics with other platforms via API. In addition, it announced the launch of personalization, letting marketers customize any part of a message from subject line to sign-off to reflect any data stored on the user profile and send it across all messaging channels.

Posted Mar 26, 2015

Zenterio, which provides an independent software platform for interactive TV, and AdScribe, an agency working with brands and content owners to exploit opportunities on digital distribution platforms, have signed a wide-ranging partnership agreement whereby Zenterio has also become a strategic investor in AdScribe. This deal allows Zenterio to offer more value added services to their current pay TV operator customers and beyond by combining the power of the Zenterio OS with AdScribe's technology, know-how, and relationships.

Posted Mar 24, 2015

In early March, Google announced its was breaking its Google+ social media platform into two separate products, Photos and Streams. Social media and digital marketers weren't surprised, many experts in that field say. "The effect of the breakup is it's making real what people have been talking about for a while, the lack of passion amongst the masses," said Lee Odden, chief executive officer at TopRank marketing, a digital marketing agency.

Posted Mar 20, 2015

Several publishers have come together to form an ad alliance, pooling audiences to combat the like of Google and Facebook, whose massive audiences often draw ad dollars away from content providers. The Economist, CNN, The Guardian, Reuters, and The Financial Times have formed a programmatic ad network in order to pool their audiences and allow advertisers to buy up space across all of these audiences. That audience is about 110 million readers, according to the alliance's website.

Posted Mar 19, 2015

Ensighten, an omni-channel data and tag management provider--and the company behind the Open Marketing Platform--published new research alongside Econsultancy, finding that customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing. The study found 96% of companies deem customer experience optimization as "important," with more than 41% claiming that this is now a "high priority" for their organization.

Posted Mar 19, 2015

Progress announced the latest advancements in the Telerik Sitefinity platform. The company is combining the Telerik Sitefinity CMS and the newly available Telerik Sitefinity Digital Experience Cloud to create a Digital Marketing Command Center, enabling marketing teams to orchestrate a guided customer journey across devices and digital channels.

Posted Mar 19, 2015

Content Marketing is not about production. High level executives hell bent on production over substance constantly ask, "What else are we doing?" Then they want you to draw up some elaborate content calendar that "says" that you are going to do something every day. This is wrong and should stop.

Posted Mar 19, 2015

In the digital age marketing and communications leaders cannot escape challenges put out by customers who are more diverse and demanding than ever. While they are aware digital is global in nature they also know that ensuring a global footprint is not an achievement anymore. Global excellence is. This is translated into efficiency and effectiveness across geographies from a strategic perspective. There is good news for global and local players as they can leverage digital globalization to enable and boost their own efforts as well, whether they have to initiate or accelerate digital evolution. These considerations are equally important to help them avoid being insulated when dealing with tactics on global scale. Let's have a look at some of these common imperatives and how to increase value for the sake of the whole business. These focal points are articulated around simplicity, innovation and growth as components of the foundation shared by all digital strategies.

Posted Mar 18, 2015

Meltwater, a provider of media intelligence solutions, announced the launch of a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog, and social media conversations. This product is the latest in a series of technology innovations built on the promise of delivering insights from data on the outside in order to help organizations make better, more informed decisions.

Posted Mar 17, 2015

Kenshoo, a provider of agile marketing software, announced an update to its Kenshoo Anywhere mobile app, which it says makes Kenshoo Anywhere the industry's first app that enables marketers to manage and adjust advertising campaigns from their mobile devices. Now, with Kenshoo Anywhere, advertisers can access and control their advertising programs while away from their computers.

Posted Mar 12, 2015

About 10 years ago, in June 2005, Apple began supporting podcasts through iTunes and the rest, as they say, is history. The popularity of podcasts has ebbed and flowed since then-most recently flowing as popular programs like Serial, NPRs Fresh Air and the TED Radio Hour attracting masses of listeners on a regular basis. Marketers haven't been immune to the trend. While audio has, perhaps, been overshadowed by a rush to the development of video content over the past several years, savvy marketers haven't overlooked the opportunities that podcasts present-both for spreading their messages to large audiences to promote products, services and cause, and for sponsorships (ads placed within the podcasts).

Posted Mar 11, 2015

Over half (54%) of chief marketing officers (CMOs) surveyed said they use digital video to supplement TV as a holistic strategy, but only 31% align their budgets for TV and digital advertising spend. This separation leads to a disconnect between the value of each medium, as just over half (52%) claim that they have different expectations across the platforms. In addition, three quarters of CMOs say that they measure reach the same way for both TV and digital video but only one-third see Nielsen as the ongoing foundation of their reach metrics.

Posted Mar 10, 2015

Kenshoo announced the launch of the Kenshoo Infinity Suite as part of its transition from provider of advertising technology point solutions to holistic enterprise marketing software. With the Kenshoo Infinity Suite, brands can become agile marketers and maximize customer lifetime value through search, social, mobile and display advertising.

Posted Mar 05, 2015

The latest research from Constant Contact, Inc. says it has identified the ideal number of images and lines of text small businesses should include in email marketing campaigns to optimize click-through rates. Compiled from the analysis of over 2.1 million Constant Contact customer emails sent to more than 100 recipients over the course of 13 weeks, the research finds that-with some industry-specific exceptions-emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers.

Posted Mar 05, 2015

It's no secret that spending on digital advertising is on the rise. In 2014, it accounted for 24% of total ad activity, according to Forrester Research, and will overtake television in 2016. These are meaningful data points and statistically support the notion that a massive shift is underway in the advertising business.

Posted Mar 03, 2015

Burst Media, a provider of integrated advertising programs for U.S. brands, released the results from its first Influencer Marketing Benchmarks Report, which looked at the performance of dozens of Influencer Marketing programs across 15 key advertising verticals in 2014. The study found that advertisers who implemented Influencer Marketing programs received an average $6.85 in earned media value (EMV) for every $1.00 of paid media spent.

Posted Mar 03, 2015

Marketing and data automation provider adaptiv.io announced the official beta launch date of its software for March 16. Customers of adaptiv.io's partner Apsalar will have early access to the cross-channel and cross-platform data automation system for online and mobile marketing. Additionally, the beta launch of adaptiv.io will include the availability of Google Analytics, Adobe Analytics, Localytics, Kahuna, and MixPanel integrations as add-on options to its system.

Posted Mar 03, 2015

Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Posted Mar 02, 2015

Monetate, a provider of multichannel personalization, announced the release of its latest global Ecommerce Quarterly report (EQ4 2014). The data shows that personalized customer experiences helped power the industry to a record-breaking holiday shopping season, with more than $51 billion in revenue, a 7.7% year-over-year growth, according to the National Retail Federation.

Posted Feb 19, 2015

Jimmy Fallon, host of The Tonight Show, did something recently that I never thought I would see again in my lifetime. This moment gave me such joy that it was almost embarrassing. What made this magical eight minutes of late night TV so amazing was that Jimmy Fallon made a dream come true for all of us kids who were glued to every episode of Saved By the Bell in the late 80's and early 90's. Fallon, who is notorious for his YouTube gems, amazed and fascinated me. I watched the video three or four times.

Posted Feb 19, 2015

Global marketing and commercial leaders are under more pressure than ever to make the right balance and choices when it comes to positioning and strengthening brands. What's more is they have to do this across a number of diverse markets and multiple channels for consumers. Shaping budgets and justifying investments in each country and on every screen are challenges in the advertising world where the digital evolution has been fast and strong over the past years. This is an ideal framework to leverage digital globalization and proven localization practices and to make marketers profit from value they can add to their own efforts.

Posted Feb 13, 2015

Vistaprint, an online provider of professional marketing products and services to micro business owners, announced the launch of "Social Postcards," an online tool that enables small businesses to turn their print materials into Facebook ads, target the right audience, and analyze campaign results. Vistaprint and its digital services business, Webs, worked with Facebook to create this small business-focused tool for its customers.

Posted Feb 12, 2015

Virtual reality isn't a new concept, but it is quickly becoming a new reality. Just under five years after the release of the Microsoft Kinect, and amidst growing buzz around Oculus Rift, Microsoft announced the release of the HoloLens in conjunction with Windows 10. While HoloLens, Google Glass, Oculus Rift, and other wearable technologies are often discussed in the context of gaming and social media, it's important for marketers to consider these devices and their implications customers and on content strategy.

Posted Feb 12, 2015

Ask 10 consumers to define "digital marketing" today, and you'll likely get 10 different answers. Some consumers may reference irritating browser pop-ups and spam, while others will cite YouTube tutorials and email newsletters. No matter what form it takes, digital marketing is only going to increase--especially in a world where ad-supported free apps and content are more popular than ever.

Posted Feb 11, 2015

hybris software, an SAP company, launched a new marketing solution that unifies customer data into one centralized hub. According to hybris, having real-time context-based data about individual customers and anonymous visitors enables brands to deliver contextual, consistent, and relevant experiences throughout a customer journey, regardless of the marketing channel or device. Leveraging the SAP hybris Marketing solution can improve marketers' current marketing programs and opening up new approaches to serving customers with relevant contextual marketing.

Posted Feb 10, 2015

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