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The emerging field of AI-driven market research is putting marketing's holy grail within reach--with market research available more broadly at a fraction of its former cost and time commitment.
Posted Aug 21, 2019
Vennli has announced the release of its latest content intelligence (CI) platform for marketers that want to increase the effectiveness of their content.
Posted Aug 15, 2019
PathFactory, the Content Insight & Activation platform, announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory's stronghold as leaders in the content engagement space.
Posted Aug 15, 2019
Despite this, over half (53%) said online ads have become more relevant to their lives in the last three years.
Posted Aug 15, 2019
ConsumerAcquisition.com, a Google Creative Partner and Premier Partner, announced that its AdRules self-service platform now supports Google App Campaigns new features.
Posted Aug 15, 2019
New Partnerships with tourism and travel brands expand Clicktivated's reach and increase user engagement.
Posted Aug 13, 2019
A global leader in next-generation digital services and consulting announced that it is teaming up to provide 100% cloud-based CCM solutions.
Posted Aug 13, 2019
Brands are flocking to LinkedIn with 30% of brands increasing activity on the platform in 2018 and more than 50% this year.
Posted Aug 13, 2019
Explore what happens when chatbots go wrong--and what you can do to make sure they are a help and not a hindrance to your customer relationships.
Posted Aug 13, 2019
Brands gain the ability to act on user-generated responses at scale, while improving customer experience, local rankings and voice search.
Posted Aug 08, 2019
Vennli's smart content planning tool includes artificial intelligence to help suggest content topics and organizes content briefs based on a marketer's business objective.
Posted Aug 08, 2019
Luminoso Daylight now features advanced sentiment analysis in a no-code application for customer analytics.
Posted Aug 08, 2019
The new integrated offering identifies key accounts and personas to drive ABM revenue.
Posted Aug 08, 2019
Lotame continues its unstacked push, launching TV and digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns.
Posted Aug 06, 2019
Streamlined RFP process enables Adweek to connect faster and at scale for impactful and creative premium partnerships.
Posted Aug 06, 2019
eyeo commissioned YouGov to run a survey; finds users understand that ad filtering keeps free content available on the internet.
Posted Aug 06, 2019
Philo launched its national streaming service in November 2017. Like any new company, growth is a big challenge. Getting the word out and converting potential customers into subscribers are especially important for this subscription-based OTT service. Philo knew influencers were going to be a big factor in acquiring new users, but as an analytics-focused company, it wanted to be sure it was getting the best bang for its buck. How could Philo be sure it was targeting the right influencers?
Posted Aug 05, 2019
The GetResponse/Demand Metric 2019 Funnel Friction Benchmark Study identifies which marketing channels and tactics are most effective at each stage in the marketing and sales cycle.
Posted Aug 01, 2019
The new version of Adblock Plus provides more comfort for users around the world that are consuming content in multiple languages.
Posted Aug 01, 2019
Centro's Basis prevents buying from fraudulent and questionable ad sellers representing mobile applications.
Posted Aug 01, 2019
The Adthena Search Intelligence Index evaluates the leading players and challengers across the search landscape.
Posted Aug 01, 2019
Given the mounting costs of investing in data stack technology, reputation issues, and regulatory concerns that publishers routinely face as a result of behavioral ad-targeting, iis cookie-based ad-targeting worth it?
Posted Jul 31, 2019
New list validation feature leverages a proprietary multi-step system and brings marketers more accurate insights to optimize their email campaigns.
Posted Jul 30, 2019
Web usability company TryMyUI Inc., studied the websites of the leading 2020 Democratic nominee candidates. The study measured how usable the websites are and how well they convert new visitors.
Posted Jul 30, 2019
New CMO Council Study reveals that regardless of generation, region, or gender, omnichannel is the critical channel of choice. But brands are struggling to deliver.
Posted Jul 30, 2019