Content Marketing

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New Integrated Marketing Edition unifies marketing organizations to improve cross-functional collaboration and ensure delivery of a consistent, relevant, and measurable content experience across all channels.

Posted Sep 13, 2018

A good creative brief is an integral part of any marketing campaign--that includes content marketing. Follow these rules to deliver a useful creative brief to your content team.

Posted Sep 12, 2018

SDL, a provider of global content management, translation, and customer experience, announced a strategic partnership with DivvyHQ, a provider of integrated content planning, to help global brands centrally plan, create, translate, and deliver marketing content.

Posted Sep 06, 2018

With the strategic acquisition of Inbox Pros, Trendline Interactive is now the clear leader in providing enterprise organizations with comprehensive, end-to-end email marketing services.

Posted Sep 06, 2018

The DISCO platform provides access to a diverse range of premium, hand-curated content sources in Arabic, English, and French.

Posted Sep 04, 2018

Rivet Works' platform allows direct-to-consumer businesses to easily generate and organize visual content for immediate use in commerce and digital marketing.

Posted Sep 04, 2018

Content marketing is about showing people that your products or services are better than those of competitors. Incorporating psychology into your messaging is perhaps the best way to do this while making people more confident in their decisions. The most successful brands on the planet use a number of psychological tactics to compel people to buy. Ultimately, this is the difference between outstanding marketing and mediocre marketing.

Posted Sep 03, 2018

Expansion of enterprise content marketing platform aggregates SEO, social trend, rank tracking, and share of voice data to help marketers optimize content for search.

Posted Aug 30, 2018

When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.

Posted Aug 30, 2018

Most people (67%) consider content marketing 'useful and valuable,' which is why when they interact with content published by a company online, they are more likely to purchase its products or services.

Posted Aug 28, 2018

When fake news threatens real news, the origin of content begins to matter more. It's no longer a question of how you can use content to enhance consumers' perception of your brand and their trust in it—it's a necessity.

Posted Aug 23, 2018

What does it take to reach the top of the SEO chart around the world?

Posted Aug 22, 2018

Content marketing is the engine that drives online marketing success. It's the linchpin that impacts most aspects of internet marketing: SEO, social media promotion, enewsletters, and online conversions. And it's why many companies spend 25% or more of total marketing budgets on the tactic.

Posted Aug 21, 2018

Return Path's 2018 Deliverability Benchmark report finds global inbox placement has increased by five percentage points year over year.

Posted Aug 16, 2018

The partnership builds upon a long-standing relationship with Marketo, adding email creation and analytics integrations to the offering.

Posted Aug 14, 2018

Grow or die. We hear it so much that it has become normal. Every day, and every minute, organizations across the world are being snapped up or are snapping up entities. Often, domestic companies are looking to grow globally, which dramatically affects the information we provide our audiences.

Posted Aug 09, 2018

An update to RedLink's popular Publisher Dashboard provides new insights into content usage at theproduct level to help editors, managers, and sales teams alike.

Posted Aug 07, 2018

Today, I want to talk to you about Instagram dogs (#dogstagram). "But this is the global content issue," you'll say. You're right; it is. But what is more globally beloved than pets on social media? "Nothing" is the only acceptable answer.

Posted Aug 07, 2018

Taboola, a discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web.

Posted Jul 26, 2018

Given all the time and creative energy that goes into brainstorming, crafting, editing, publishing, and sharing content, you'd probably love to have a direct finger on the pulse of how it's doing with readers. Fortunately, you have everything you need, right at your fingertips.

Posted Jul 26, 2018

If you ask any person with a mobile device when the last time they booked a vacation through a travel agent was, they may give back a strange, are-you-serious glare. However, they will probably recall last year's two-day Joshua Tree camping trip inspired by an Instagram post, or how they openly sourced Hawaii vacation itineraries on Facebook.

Posted Jul 23, 2018

Digital Experience Platforms allow you to unify your many and varied departments (sales, marketing, IT, etc.) to create a consistent consumer experience.

Posted Jul 20, 2018

Today, stories have gone far beyond the campsite. They are at the core of memorable marketing campaigns. Companies now use content marketing as a powerful relationship tool for creating authentic connections and engaging and building stronger customer relationships.

Posted Jul 19, 2018

People in service-based businesses have always struggled with using Instagram to advance their enterprises. It doesn't need to be that way.

Posted Jul 18, 2018

Cedato, a programmatic operating system for video, announced the launch of IntentView, a truly engagement-driven video unit.

Posted Jul 05, 2018

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