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MarTech decision makers must find solutions that enable them to excite prospects, optimize the online customer journey, differentiate in the market, convert, and easily scale in order to produce the best results and meet desired organizational goals. Here are three key strategies to follow while making MarTech purchase decisions in 2018.

Posted Jan 01, 2018

There are many theories and data sets that should be incorporated into your marketing strategy. But too often, especially in the burgeoning world of big data, it's easy to get bogged down by quantitative information. The type of data marketers should be paying closer attention to is qualitative data, which tend to be based on subjective factors like emotional experience and behavior.

Posted Dec 21, 2017

As "always on" audience-driven engagement further infiltrates marketing consciousness, those brands that want to create high quality content more efficiently-and strategically take into account the diverse interests of their audience-are starting in-house content studios. These operations generate a variety of content forms and types and are led by trailblazing, first-generation content leaders. In 2018 content studios will continue to flourish, but there will be some things to watch out for.

Posted Dec 18, 2017

We all want to believe in happy endings. True love conquers all in the movies, just as every book comes to a logical conclusion. We carry these ideals into our work. This website will be better than the last one. This CMS will centralize our content. We will finally share a united editorial process.

Posted Dec 18, 2017

If I were to ask you to name the movie that contains the lyrics, "Let's start at the very beginning / a very good place to start," I believe that most people would know exactly what movie I was asking about. Naturally, the answer is The Sound of Music. Seriously, I gave it away in the title. You may ask yourself, why am I reading an article about The Sound of Music? Let's focus on content marketing, and it will become clear.

Posted Dec 11, 2017

There has been a lot said about the importance of website content and blog posts. Not only does good content reduce your site's bounce rate, but it also comes in handy for optimization. SEO specialists spend days and nights working to master Google's algorithms trying to rank first. Let's leave aside all the other means for a second, and focus on one very important SEO component: content.

Posted Dec 08, 2017

Efficiently creating compelling content to support broadcast and digital marketing campaigns with cohesive and consistent messages across multiple channels is the new name of the game. A holistic approach to this process, backed by the appropriate expertise, systems and technology is the way to get there. While still in its infancy for even the largest brands, there's one industry that's been at this for a while and has paved the way: Hollywood.

Posted Dec 06, 2017

Many businesses struggle to get their blogs going because they believe their industry doesn't have good potential to craft interesting posts. In reality, it all comes down to how creative you get with your writing. The more unique and compelling your posts are, the more powerful your blog is in growing your brand. Regardless of what line of work you are in, there will always be ways you can use your content to stand out among the competition.

Posted Dec 01, 2017

Content marketing seems simple on the surface; write content that people want to read, and they'll be more likely to visit your site. But what, exactly makes content worth reading? What makes a person interested or motivated enough to click on a link to read an article? To help us understand how the gears of the modern reader's mind turn, we can look to a handful of basic psychological principles.

Posted Nov 17, 2017

Seismic, the global leader in marketing and sales enablement, announced a major update to its content collaboration feature, Seismic WorkSpace. Leveraging Seismic's integration with Salesforce, Seismic WorkSpace can now be powered by Salesforce opportunity data, automatically creating content folders and bringing in the right people to add new layers of intelligence and efficiency to marketing and sales content collaboration and collection.

Posted Nov 09, 2017

We are all aware that consumers increasingly distrust brands—and we all want to find the right path to win our customers' hearts and minds. Without a solid foundation of mutual trust, it can be difficult. To build trust and maximize your ability to gain market share, consider incorporating a customer advocacy program into your sales and marketing activities.

Posted Nov 09, 2017

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves.

Posted Nov 08, 2017

Pressboard, the story marketplace for brands and publishers, released its 2017 Branded Content Benchmarks Report. In it, Pressboard reveals that consumers now spend more time engaging with branded content - the average active reading time for a piece increased from 66 seconds in 2016, to 73 seconds in 2017.

Posted Nov 07, 2017

Seismic, a global leader in marketing and sales enablement, announced a series of major product updates that bolster existing integrations with several Microsoft services. In addition, Seismic is integrating Microsoft AI and search functionalities across the entire Seismic platform.

Posted Nov 02, 2017

So here is a quick question for you: what marketing strategies are you implementing this holiday season to grab a giant slice of the ROI pie? If you are still wondering and looking for answers, we have your back. We asked a number of email marketing pros frequently asked questions about email marketing strategy and Implementation, and we're sharing their answers with you to make your holiday emails stand out in noisy inboxes.

Posted Oct 27, 2017

When you think of content marketing, understandably your first thought may go to marketing to your customers. Yet, no business should overlook fostering better communication (and collaboration) among your own employees. So, why is internal marketing so important?

Posted Oct 26, 2017

Content distribution is a crucial step in any marketing strategy. Content marketing can be highly effective, however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very low payoff.

Posted Oct 25, 2017

Creative teams play a pivotal role in driving the success of digital assets — whether being utilized across content marketing campaigns, ecommerce platforms, or social posts — but they are often hampered by inefficient design, and approval processes.

Posted Oct 20, 2017

The content competition out there is heating up. If you want to be successful, you need to find a way to stand out from all the noise. Your best bet is to funnel your resources toward creating higher quality content, but how can you tell that your content is "high quality" in the first place?It's a difficult question, but not unanswerable.

Posted Oct 19, 2017

Realview announced the launch of Partica, a cloud-based digital content platform that gives publishers a view into their content, unearthing valuable evergreen articles for re-use and monetization. A feature developed over the last 18 months allows publishers to search through thousands of PDF's to find content and extract an article as HTML simply, in just a few clicks. As well as ingesting PDF's, Partica can analyze existing digital content from a website, CMS or RSS feed.

Posted Oct 17, 2017

Acquia released two new products to help accelerate digital marketing initiatives. Acquia debuted Acquia Journey, the company's new solution that makes it possible for every marketing organization to create data-driven customer journeys. Acquia Journey overcomes the false promises of omnichannel engagement, where siloed marketing technologies and disconnected customer data make it impossible for a marketer to automate personalized customer journeys.

Posted Oct 16, 2017

Digital has done a tremendous job of elevating the importance of content, but it has equally devalued its longevity. We often equate week-old data sheets or last year's white paper with yesterday's news. After all, today's latest hot take has already rendered all those thoughtful pieces irrelevant, at least in the eyes of a voracious audience. But we might need to reconsider how we think about that content.

Posted Oct 10, 2017

Bill Gates coined the phrase "content is king," over 20 years ago and even hinted at how big the kingdom was. In sales focused organizations, the concept that good content is crucial has been successfully applied to lead generation, but don't neglect the power of content for every stage of the buyer's journey.

Posted Sep 29, 2017

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