Content Marketing

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The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. With all that in mind, 2018 saw Facebook—which has encountered intensifying scrutiny over its role in distributing fake news—create a new "war room," which is a team of specialists working to stop the spread of misinformation and propaganda.

Posted Feb 27, 2019

Right now, there's nothing hotter than storytelling with data. Attention spans are short. If content doesn't captivate us instantly, then we simply don't pay attention. So, what are companies doing to be heard? They're filling their stories with data and expecting results. But that's not enough.

Posted Feb 21, 2019

Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network.

Posted Feb 15, 2019

Fully centralized content management in a single location is difficult to achieve from an organizational, cultural, or functional perspective. That is why setting up content hubs can be a pragmatic option. If you make the decision to adopt a distributed approach, your immediate challenge lies in how to define the scope, role, and responsibility of content hubs.

Posted Feb 13, 2019

As the landscape is rapidly changing, there are a few key issues that all players must consider. But for brands, in particular, marketers must figure out the right balance between in-house teams and agency support to operate most efficiently.

Posted Feb 12, 2019

Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.

Posted Feb 08, 2019

Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action.

Posted Feb 05, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Posted Jan 31, 2019

Looking for a hack to make you a better content marketer? Try a timer. It's a simple strategy that you can use in several distinct applications to improve your writing faster or in different ways.

Posted Jan 31, 2019

It's not just the creation and consumption of video content that is impressive; it's also the opportunity it represents. Businesses with a video strategy can grow revenue up to 49% faster than non-video users (Social Media Today). And so it goes: almost everyone and their mother is creating video content.

Posted Jan 24, 2019

How do we best ensure that video delivered via email is reaching our audience? Let's look today at some best practices to adhere to when integrating video and email for customer outreach.

Posted Jan 18, 2019

As a publisher, no matter what type of content you're creating, you need to have a podcast strategy, which contemplates the creation of podcasts as well as a plan for how to get yourself or key members of your organization or company on the podcasts of others.

Posted Jan 17, 2019

Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.

Posted Jan 11, 2019

New Boost Plus offering provides Multi-Location Brands a solution to regain lost organic reach and engagement from localized social content.

Posted Jan 08, 2019

Mastering the art of brand storytelling isn't easy. Here are five best practices, gleaned from one of the world's biggest brands, on how to successfully build an authentic content marketing voice.

Posted Jan 07, 2019

Unless you have a cohesive content marketing strategy in place, all the time and money you are spending on your efforts might be for naught. Here are 3 steps putting together a content marketing strategy.

Posted Jan 04, 2019

Ai may be the buzzword du jour of 2019, but it really does have practical applications. AI can help content marketers improve on the three E's: Enrichment, Execution, and Experience. Find out how technology can help you do your job better.

Posted Jan 02, 2019

Heather Whaling, founder and president of Geben Communication, a public relations firm headquartered in Columbus, Ohio, sees technology as a critical component of effective PR.

Posted Dec 28, 2018

Shares are the holy grail of social engagement. Every content creator hopes that their content will go viral, but it's a rare thing indeed. These 10 tips can help you create content that will drive readers to hit that share button.

Posted Dec 27, 2018

As we reach the end of the year, it's important to review, reflect, and strategize on what's working and what's changing, and begin to plan for the year ahead. Here are some content marketing trends to steer you in the right direction and to help you take a new approach to improve your content marketing in 2019.

Posted Dec 20, 2018

As people search for ways to curb internet addiction, business websites must prioritize website features that capture attention, new survey says.

Posted Dec 13, 2018

Join our new Facebook Group, "Ask the EContent Experts." Our columnists and contributors will engage with readers, answer questions, and talk about industry trends.

Posted Dec 04, 2018

The simple solution for producing better content for a global audience is research. No number of internal meetings, roundtables, or workshops can beat talking to your customers, users, audiences, members, or whatever entity you are looking to serve.

Posted Dec 04, 2018

You're used to hearing about user experience and digital experience. But what about content experience? EContent interviewed Randy Frisch, CMO and co-founder of Uberflip, a B2B content experience provider, about what content experience is and how it fits into the overall user experience.

Posted Nov 30, 2018

Content isn't created in a vacuum. Most of us rely on a variety of primary and secondary sources when writing content, using the information and insights of other people to create our best work. Unfortunately, too many content marketers neglect the importance of choosing the right sources, and their work suffers because of it.

Posted Nov 29, 2018

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