Content Marketing

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Three companies stood out at The Voice of the Car Summit as having innovative approaches to providing new types of content in the car, and are worth learning about.

Posted Apr 11, 2019

Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.

Posted Apr 03, 2019

Many small businesses still not convinced social media is a valuable way to reach their audiences, but some are reconsidering that position: 22% plan to invest in social media in the future.

Posted Apr 02, 2019

Report combines insights from Google Lighthouse and Searchmetrics, using each customer's keywords to compare search performance in individual market against thousands of direct competitors.

Posted Mar 28, 2019

Marketing is all about delivering the right message at the right time to the right people. Unfortunately, there are a lot of subjective opinions about what "right" means. In order for marketing to be more effective, strategies must be rooted in objective data.

Posted Mar 28, 2019

IEEE GlobalSpec Catalyst will provide industrial marketers with a platform designed to simplify and improve marketing strategy and outcomes.

Posted Mar 26, 2019

The demands that Millennials have for brands have also changed—and it's reshaping the way consumers experience technology and marketing. Four trends in Millennial marketing and why you should factor them into your marketing strategy for 2019.

Posted Mar 21, 2019

How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).

Posted Mar 20, 2019

Podcasters work hard, often for very little--or no--pay. They need good guests that make their jobs easier. Here are three tips to keep in mind before you go on a podcast.

Posted Mar 14, 2019

Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.

Posted Mar 11, 2019

Year after year, we see numerous Google algorithm updates that improve the way users search for content on the web and the results they find. 2018 saw eight big changes, and this article explores what they mean for you.

Posted Mar 06, 2019

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.

Posted Mar 04, 2019

Yes, it's more expensive to hire an expert copywriter in terms of payroll, but you'll generate measurable ROI from hiring an expert. Here are three reasons to increase your content budget and invest in professional copywriting.

Posted Feb 28, 2019

The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. With all that in mind, 2018 saw Facebook—which has encountered intensifying scrutiny over its role in distributing fake news—create a new "war room," which is a team of specialists working to stop the spread of misinformation and propaganda.

Posted Feb 27, 2019

Right now, there's nothing hotter than storytelling with data. Attention spans are short. If content doesn't captivate us instantly, then we simply don't pay attention. So, what are companies doing to be heard? They're filling their stories with data and expecting results. But that's not enough.

Posted Feb 21, 2019

Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network.

Posted Feb 15, 2019

Fully centralized content management in a single location is difficult to achieve from an organizational, cultural, or functional perspective. That is why setting up content hubs can be a pragmatic option. If you make the decision to adopt a distributed approach, your immediate challenge lies in how to define the scope, role, and responsibility of content hubs.

Posted Feb 13, 2019

As the landscape is rapidly changing, there are a few key issues that all players must consider. But for brands, in particular, marketers must figure out the right balance between in-house teams and agency support to operate most efficiently.

Posted Feb 12, 2019

Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.

Posted Feb 08, 2019

Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action.

Posted Feb 05, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Posted Jan 31, 2019

Looking for a hack to make you a better content marketer? Try a timer. It's a simple strategy that you can use in several distinct applications to improve your writing faster or in different ways.

Posted Jan 31, 2019

It's not just the creation and consumption of video content that is impressive; it's also the opportunity it represents. Businesses with a video strategy can grow revenue up to 49% faster than non-video users (Social Media Today). And so it goes: almost everyone and their mother is creating video content.

Posted Jan 24, 2019

How do we best ensure that video delivered via email is reaching our audience? Let's look today at some best practices to adhere to when integrating video and email for customer outreach.

Posted Jan 18, 2019

As a publisher, no matter what type of content you're creating, you need to have a podcast strategy, which contemplates the creation of podcasts as well as a plan for how to get yourself or key members of your organization or company on the podcasts of others.

Posted Jan 17, 2019

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