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Qordoba, a platform enabling product development teams to manage the words in their applications, announced a new capability for scoring emotional tone in product and marketing content.

Posted Apr 10, 2018

Facebook has made a number of changes recently to its news feed, driven by issues ranging from Russian intervention in the 2016 elections, the proliferation of "fake news," and consumers' increasing frustration with spam and click bait. In January, Facebook founder Mark Zuckerberg announced that Facebook users would be seeing more posts from friends and family and less from businesses and brands. The exception: business pages that generated discussion among users.

Posted Apr 09, 2018

Technology has evolved to use a different power of suggestion: intelligently analyzing our behavior, and suggesting next-best actions we might like to take. Just about all of us have found ourselves drawn into the vortex of Netflix recommendations, for instance. But what if these tools not only recommended movies and songs and books, but actively helped us become more effective at our jobs?

Posted Apr 04, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

I don't have to tell you how popular online video has become. Hopefully, you've already added it to your digital marketing strategy, because video can be the star of your content marketing plan, but only if you do it right. Here are six ways to make your videos work for you and take your marketing game to the next level!

Posted Apr 02, 2018

Everyone has bad habits, and they're extraordinarily hard to break once they've manifested. The same is true in the blogging world, where habits can be especially damaging. Here are five bad blogging habits to break today.

Posted Mar 29, 2018

Aprimo, a provider of global marketing operations and digital asset management (DAM) technology, announced new capabilities that help content marketers solve the planning and collaboration process challenges they're faced with.

Posted Mar 22, 2018

There's a power shift happening in the customer journey. This puts customers in the driver's seat—giving them power over which brands sink or swim. Getting to the truth has never mattered more—and customer experiences may be the solution.

Posted Mar 22, 2018

Tapjoy, "the Maximum Impact Platform," for mobile advertisers and app developers, announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies, and performance marketers deliver mobile ad creative optimized for in-app environments.

Posted Mar 15, 2018

Facebook is changing its News Feed algorithm. This major change means that businesses really need to take a step back and refocus their Facebook strategy to make sure they minimize the impact. The key term to keep in mind when reshaping your Facebook approach is "meaningful interaction", which means that your audience needs to interact with your content, whether it be in the form of comments, likes and other reactions, or shares.

Posted Mar 09, 2018

SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings.

Posted Mar 08, 2018

The sooner you start producing visual content and sharing it with your audience, the better. Why? The answer is simple—it drives traffic, leads, and sales to your business. 21118

Posted Mar 07, 2018

A great mobile audio content opportunity for 2018, is the small yet mighty Podcast. Podcasts are one of the key of-the-moment content formats consistently rising in popularity particularly among millennials. According to Apple, there are more than 500,000 active podcasts, with content in more than 100 languages. Podcast listeners are educated, affluent, loyal, and are more likely to be active on social media with brands.

Posted Mar 07, 2018

Grayson Kemper is senior content developer for Clutch, a B2B research and reviews firm based in Washington, DC. Clutch and Ignite Visibility published a joint research report titled "How Organic and Paid Search Inform SEO Strategy." The report examines trends and the state of SEO among U.S. businesses in 2018. I interviewed Kemper about the report's findings and what it means for the future of SEO marketing.

Posted Mar 06, 2018

A landing page is the gateway to your brand online. Whether it's your homepage, or a specific page users land on after clicking from a search engine results page (SERP), this is your first opportunity to convert visitors into customers. It behooves you to design this page thoughtfully and to maximize its effectiveness.

Posted Mar 02, 2018

If you ask Elon Musk, artificial intelligence (AI) should be feared. "I don't think most people understand just how quickly machine intelligence is advancing," Musk said on stage at Vanity Fair's New Establishment Summit: The Age of Innovation. He also sponsors open AI, "a non-profit AI research company, discovering and enacting the path to safe artificial general intelligence." Despite Musk's misgivings, AI is infiltrating just about every corner of our lives and the digital content industry.

Posted Feb 28, 2018

Data solutions provider Return Path released its annual email engagement benchmark report, The Hidden Metrics of Email Deliverability. The report provides sector-specific results for email marketing metrics including read rate, reply rate, forward rate, and complaint rate, which collectively provide critical insights about subscriber engagement and play a role in determining whether email reaches the inbox.

Posted Feb 27, 2018

Google's Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture. Marketers can learn a lot from the app's sudden success, from how to create marketing campaigns that stand a chance of going viral to planning ahead for the future. But first, let's back up a minute.

Posted Feb 27, 2018

Another year is gone, and both B2C and B2B marketers still continue to be increasingly focused on content marketing. Despite new technology that may take the content production world by storm, movement has been somewhat slow among the masses of marketers in terms of really leveraging things such as artificial intelligence (AI) and machine learning, despite the predictions of experts in last year's Sourcebook that content would become far more interactive and sophisticated as tools such as IBM's Watson came into play.

Posted Feb 26, 2018

If you're like 72% of businesses, you already have a content marketing plan in place—and that number grows bigger every year as more and more businesses discover the benefits and cost-effectiveness of the strategy. As more businesses engage in content marketing, readers are bombarded with more and more content--making it harder and harder to stand out in the oversaturated market. So how can you find new topic ideas without turning your audience away?

Posted Feb 15, 2018

Many organizations have begun planning their editorial calendars and content strategies for the year. This is a perfect opportunity to consider refreshing your approach. If your content marketing is in danger of becoming stale, take time to increase the quality of what you're distributing.

Posted Feb 15, 2018

Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, announced the launch of "El 12" ("The 12th"), a new, bilingual digital initiative to search for the next generation of top soccer influencers in partnership with the global soccer media company COPA90.

Posted Feb 08, 2018

With YouTubers uploading videos at the rate of 60 hrs of video content per minute, being noticed on YouTube is easy task. Social media managers who work hard to get views for brand videos, sometimes fall short because of the sheer competition on the platform. This post describes five marketing tools and how you can use them to get your brand to shine on YouTube.

Posted Feb 02, 2018

Twenty Over Ten, a website-builder for financial advisors, announced the launch of its new content solution — Content Assist — to provide financial advisors with a fast and scalable way to create blog content.

Posted Feb 01, 2018

A survey created by DCL and DITA Strategies polled training and learning professionals and the results show that while the demand for training content is rising, the pace of updating the format for that content in order to best drive business is lagging behind.

Posted Feb 01, 2018

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