Content Marketing

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If you are looking for a way to take your B2B company to the next level, chances are that international expansion has crossed your mind once or twice. So, how can you ensure that you are able to not only connect with international customers but truly impress them by standing out from your global competition?

Posted May 22, 2019

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.

Posted May 16, 2019

Now that we know how important B2B influencer marketing is and that you should be doing it, the question is "How?" We've developed a seven-step guide to creating an influencer program using data and research-driven content strategy that will help you get started.

Posted May 16, 2019

Report highlights higher campaign spend, deeper engagement rates, and overall strong advertiser returns for influencer marketing campaigns.

Posted May 16, 2019

Seamless content orchestration drives LTV and new revenue.

Posted May 09, 2019

New visualization shows marketers what their content really says.

Posted May 09, 2019

Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. Unfortunately, more reviews required means more costs and sometimes what some would argue is a process designed to squeeze the life out of content that has been carefully crafted.

Posted May 08, 2019

BrightEdge, a provider of organic search and content performance, unveiled BrightEdge Instant, a set of innovations that transforms how search marketers drive performance at scale

Posted May 07, 2019

Partnership empowers small- and mid-size brands to scale high-performance native advertising campaigns.

Posted Apr 25, 2019

The challenge with niche content is that it requires more research and preparation than your standard run-of-the-mill content that you can write with your eyes closed. But don't confuse challenging with impossible. If you find a way to consistently produce high-level content no matter the subject matter, you'll be a star in this industry. Here's what it takes to be successful.

Posted Apr 25, 2019

In an increasingly competitive quest to rank ever higher in Google SERP (search engine results page), some content marketers may go a bit overboard when it comes to chasing the numbers.

Posted Apr 24, 2019

The enterprise information management landscape is changing rapidly, driven by the need for business agility and scalability in the emerging digital economy. Effective information management is pivotal in properly managing input and output of information on a day-to-day basis.

Posted Apr 17, 2019

Three companies stood out at The Voice of the Car Summit as having innovative approaches to providing new types of content in the car, and are worth learning about.

Posted Apr 11, 2019

Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.

Posted Apr 03, 2019

Many small businesses still not convinced social media is a valuable way to reach their audiences, but some are reconsidering that position: 22% plan to invest in social media in the future.

Posted Apr 02, 2019

Report combines insights from Google Lighthouse and Searchmetrics, using each customer's keywords to compare search performance in individual market against thousands of direct competitors.

Posted Mar 28, 2019

Marketing is all about delivering the right message at the right time to the right people. Unfortunately, there are a lot of subjective opinions about what "right" means. In order for marketing to be more effective, strategies must be rooted in objective data.

Posted Mar 28, 2019

IEEE GlobalSpec Catalyst will provide industrial marketers with a platform designed to simplify and improve marketing strategy and outcomes.

Posted Mar 26, 2019

The demands that Millennials have for brands have also changed—and it's reshaping the way consumers experience technology and marketing. Four trends in Millennial marketing and why you should factor them into your marketing strategy for 2019.

Posted Mar 21, 2019

How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).

Posted Mar 20, 2019

Podcasters work hard, often for very little--or no--pay. They need good guests that make their jobs easier. Here are three tips to keep in mind before you go on a podcast.

Posted Mar 14, 2019

Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.

Posted Mar 11, 2019

Year after year, we see numerous Google algorithm updates that improve the way users search for content on the web and the results they find. 2018 saw eight big changes, and this article explores what they mean for you.

Posted Mar 06, 2019

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.

Posted Mar 04, 2019

Yes, it's more expensive to hire an expert copywriter in terms of payroll, but you'll generate measurable ROI from hiring an expert. Here are three reasons to increase your content budget and invest in professional copywriting.

Posted Feb 28, 2019

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