Content Marketing

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As people search for ways to curb internet addiction, business websites must prioritize website features that capture attention, new survey says.

Posted Dec 13, 2018

Join our new Facebook Group, "Ask the EContent Experts." Our columnists and contributors will engage with readers, answer questions, and talk about industry trends.

Posted Dec 04, 2018

The simple solution for producing better content for a global audience is research. No number of internal meetings, roundtables, or workshops can beat talking to your customers, users, audiences, members, or whatever entity you are looking to serve.

Posted Dec 04, 2018

You're used to hearing about user experience and digital experience. But what about content experience? EContent interviewed Randy Frisch, CMO and co-founder of Uberflip, a B2B content experience provider, about what content experience is and how it fits into the overall user experience.

Posted Nov 30, 2018

Content isn't created in a vacuum. Most of us rely on a variety of primary and secondary sources when writing content, using the information and insights of other people to create our best work. Unfortunately, too many content marketers neglect the importance of choosing the right sources, and their work suffers because of it.

Posted Nov 29, 2018

Mediahawk says the Call-To-Action tracking feature is the customer analysis tool marketers have been waiting for.

Posted Nov 27, 2018

As news about data breaches inundated the public in 2017, WhiteHat Security saw a chance to capitalize on it and build a reputation as a trusted source for security-related topics as people searched for answers. The company decided to create a Knowledge Center to help confused information seekers find the answers they needed, but it had to have help making sure its strategy was sound.

Posted Nov 21, 2018

Contently launches a Customer Advisory Board to foster content marketing community collaboration and fuel customer-driven product advancements.

Posted Nov 20, 2018

Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience.

Posted Nov 20, 2018

Heather Whaling, who founded the PR firm Geben at her dining room table in Columbus, Ohio, 9 years ago, is a longtime proponent of public relations (PR) professionals acting as technologists. "The majority of PR happens in and around online now," she says, pointing to how brands successfully leverage social media channels such as Snapchat and Facebook.

Posted Nov 09, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

If you're interested in adding influencer marketing to your strategy this year but have questions about how to separate the real influencers from the frauds, we have five tips to help you vet your partners.

Posted Nov 02, 2018

Automation is everywhere. Whether you're checking out at the grocery store or calling your bank, automating the task is an option. New research from Quark and Information Today, Inc. says as more organizations seek to embrace digital transformation, they are turning to content automation as a way to deliver information quickly and effectively to their customers and employees. We interviewed Gavin Drake, Vice President of Marketing for Quark Software Inc. about the research and what it means for the digital content industry.

Posted Oct 31, 2018

Companies combine analytics with a content marketing platform to power unparalleled content experiences.

Posted Oct 30, 2018

The U.S. midterm elections are nearly upon us, and digital platforms like Google and Facebook are still figuring out how to deal with fake news. Learn more about how Google is addressing the credibility issue.

Posted Oct 29, 2018

Automation has infiltrated almost every area of business, but be wary of incorporating it too heavily into your content marketing efforts. Some tasks and processes need a little more hands-on attention.

Posted Oct 25, 2018

Google ranking factors study highlights big variations in search strategies for different niches.

Posted Oct 18, 2018

Overall, the pumpkin product obsession accounts for $361 million in US sales. So, what exactly can we learn from the success of pumpkin-spiced products and how it can relate to your seasonal strategies?

Posted Oct 18, 2018

Facebook's investment in Stories overall will certainly come at the cost of one platform: Snapchat. The past 10 years of social media analysis tells us that Stories, as a format, won't be appealing forever. Content formats come and go. So, the time is now to invest in Stories.

Posted Oct 12, 2018

Startup marketing can be a very complex endeavor. In order to get the most bang for your buck, you'll need to be patient, plan, revise, and research. There are only so many hours in the day and time management for new companies is extremely important.

Posted Oct 03, 2018

New report from Return Path and The Relevancy Group explores the impact of AI technology on email deliverability and effectiveness.

Posted Oct 02, 2018

Research from Clutch finds content marketing is still working, even when consumers are skeptical.

Posted Sep 28, 2018

Whether your goals are to make money, become internet famous, or spread the word about one of your favorite hobbies or pastimes, your blog can be a tool to accomplish your goals. If you want to be successful, you'll need to analyze things like market demand and your existing competition. But should you also take protective measures, like getting insurance for it?

Posted Sep 27, 2018

From Consumers to Creators: The Digital Lives of Black Consumers is the third in Nielsen's 2018 Diverse Intelligence Series, which has focused on the digital lives of multicultural consumers.

Posted Sep 26, 2018

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