Content Marketing

Directory
Learn more in the Directory!

I contacted gen.video's CMO, Jason Katz, to ask him about the importance of influencer marketing this year. Here's what he had to say.

Posted May 30, 2017

With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use mobile for the purchase process. Suffice it to say, if you have a poor search marketing strategy for mobile then you might as well shut down shop and ferry your prospects to your competitors' doors.

Posted May 24, 2017

Video is an increasingly important part of content strategies. Whether you're the editor of a news site or a content marketer, your audience wants video—and there is no place like Streaming Media East to learn about the business and technology of video. But after a day's worth of sessions, I came away with three tips that any publisher can apply to their content.

Posted May 16, 2017

Brainshark, Inc. and Seismic announced a strategic partnership to help organizations improve sales team effectiveness with an end-to-end sales enablement solution.

Posted May 16, 2017

Despite its long history, Mezzetta had not spent much time thinking about marketing. For much of its existence, the company had been focused on manufacturing and sales. But after hiring two new marketing employees, Mezzetta was ready to bring its products to a wider audience. With such a small team, content creation proved to be one of the biggest marketing challenges. Mezzetta needed help creating enough content to get its products in front of the masses—and so it decided working with influencers may be the best bet.

Posted May 15, 2017

In an increasingly competitive and fragmented age for electronic content providers, publishers might want to consider seeking revenue solutions less in the real world than in the virtual world. Rolling out virtual reality (VR) and augmented reality (AR) content is a good start—but especially for those digital content players that lack the resources to provide such immersive digital consumables today, hosting and creating short-form VR and AR ads may prove to be a more winning strategy in the near future.

Posted May 08, 2017

You may have developed a quality piece of content, but if it doesn't reach the right people, it will never have the influence you want. The mark of a great blogger or content manager is knowing where to publish a piece of content for maximum exposure.

Posted May 03, 2017

Posted May 01, 2017

There are many content marketing tools that rely on data or science-backed logic to help you enhance customer retention. This is a list of five such tools that function across different channels and what you can use them to create.  

Posted Apr 28, 2017

I never was any good at Name That Tune. However, I have become quite good at the "Will You Succeed at Content Marketing?" game. It works like this. Just by listening to the "first few notes" of what a prospect has to say about themselves, their business, their company, or their department, I can detect whether or not they have a better than 50-50 chance of succeeding at content marketing.

Posted Apr 27, 2017

Your brand advocates are your secret marketing weapon.Harnessing the people who use and love your products and services—and deliberately inserting them into your marketing and sales process—is the holy grail of business growth.

Posted Apr 20, 2017

Not long ago, I went to a gig at London's Eventim Apollo—the iconic music venue famed for hosting David Bowie's farewell appearance as Ziggy Stardust. But I wasn't there to see a singer or a band. I was there to see DanTDM—the YouTube star and darling of the tween demographic—who was on the final leg of his first live tour.

Posted Apr 18, 2017

In many ways, much of the work of an influencer campaign falls on the shoulders of the influencer—the one actually creating the content—but that doesn't mean there isn't work to be done on the brand's end. Here are five steps to make sure your influencer marketing is a success.

Posted Apr 17, 2017

AEG, a sports and live entertainment company, is launching AEG Studios, an in-house branded content division. The new division will work as an extension to AEG's Global Partnership group and supports the creation, production, and development of innovative, original content for the company as a whole as well as its numerous brand partners. Veteran content strategist, Raymond Leon Roker, will oversee the new initiative as head of the division across music, sports and facilities.

Posted Apr 13, 2017

Linqia, the performance-based influencer marketing platform, released the results of The Value of Influencer Marketing 2017, a survey designed to better understand how B2C marketers are using influencer marketing to fuel their content marketing strategies.

Posted Apr 06, 2017

Research conducted by the Content Marketing Institute and Marketing Profs shows that 85% of manufacturing marketers are now participating in content marketing. At a basic level, best-in-class content marketers know that the most efficient way to get an audience hooked on content is current, relevant, and compelling material. Keeping your content fresh is critical to a successful marketing strategy.

Posted Mar 31, 2017

The failure to succeed in content marketing is quite often due to a crisis in confidence. And this crisis in confidence can lead to giving up too soon on your content marketing strategy and activities. I believe that this happens in large part due to an overall lack of appreciation that producing any content -- text, illustrations, infographics, slide decks, podcasts, photos, and video -- is an art.

Posted Mar 30, 2017

Content marketing is hot, but many companies find that actually producing quality content on a regular basis takes too much time. Similar to those companies, Envoy wanted to give back to its customers by creating engaging, useful content in the form a podcast, but the small 37-person team didn't have the resources to spare for in-depth content marketing efforts.

Posted Mar 20, 2017

In an age where consumers are exposed to more brand messaging and sales tactics than they know what to do with, creating top-notch content is the key to showing the world exactly what makes your brand stand above the rest in conveying your unique selling proposition.

Posted Mar 08, 2017

MediaRadar, an advertising sales intelligence platform, released the results of a study examining native advertising trends in 2016. The study, "Leaders and Lessons in Native Advertising," examined thousands of native ads from 12,965 brands.

Posted Mar 02, 2017

Consistently, the Content Marketing Institute's Benchmarks, Budgets and Trends reports for B2B and B2C have revealed the strong connection between success in content marketing and the existence of a documented content strategy. And the findings completely agree with what we've experienced with clients. In other words, those who have had any degree of success have succeeded because they've had a documented strategy that they've followed.

Posted Feb 23, 2017

For most businesses, organic search traffic is one of the most important sources for sales leads. However, competition is fierce for high-value search terms and it can seem like an almost impossible task to complete with competitors already well-established within your market. Fear not as with a well-structured content strategy there is usually lots of room to target niche search terms that pull potential customers towards your content that can produce almost immediate results.

Posted Feb 22, 2017

The term "content marketing" has become so common in marketing circles that many in the industry may be growing tired of it. For those folks, unfortunately, its prevalence is not likely to diminish any time soon. According to Forrester, "By 2019, marketing leaders will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing—more than they will on broadcast and cable television advertising combined.

Posted Feb 06, 2017

In a survey conducted by top B2B marketing authority Pardot, 59% consumers said that the authenticity of a brand's content influences them to follow the brand. Marketers across industries are focused on creating more authentic brand messaging to connect with their target markets. Micro-influencers have an important role to play in the process.

Posted Feb 03, 2017

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17