inPowered, a company that discovers and amplifies trusted content to help brands educate consumers and drive sales, announced that it is opening its content discovery and amplification platform and making it free for all organizations. Anyone can start using inPowered's platform for free, beginning today.
Posted Mar 06, 2014
According to Curata, Inc.'s fourth annual benchmarks study, 2014 Content Marketing Tactics Planner: Creation, Curation and Syndication, 71% of marketers are increasing their content marketing investment in 2014, and 39% are increasing spend on curation.
Posted Jan 28, 2014
Chipotle Mexican Grill is pulling out all the stops, blurring the lines between entertinament content and advertising in new ways with a show on Hulu called Farmed and Dangerous. It's a satirical show that takes a look at agri-business and factory farming, which brings attention to Chipotle's commitment to sustainable, humane farming practices while--hopefully--entertaining you.
Posted Jan 27, 2014
OneSpot, a content advertising company that combines content marketing with online advertising, announced it has completed a $5.3 million Series A round of financing. Mohr Davidow Ventures led the investment round with participation from existing and new investors Mack Capital, RSL Ventures, Capital Factory, and Bazaarvoice co-founder Brett Hurt. The investment brings OneSpot's total funding to $6.8 million and will help the company aggressively expand its sales and marketing efforts, as well as broaden and accelerate product development.
Posted Nov 14, 2013
From on-boarding through the closing of your deals, content is an integral part of your sales and business strategy. Explore the sales enablement content path with this infographic.
Posted Oct 09, 2013
Content marketing is big business and predicted to get even bigger in the months and years ahead. While "content farms" drove content development for some time, consumers are becoming more discerning and more demanding about the information they consume. Readers have become attuned to and weary of content that amounts to "dreck," says Rachel Parker, founder and CEO of Resonance Content Marketing in Houston. "It's not that audiences are becoming more demanding," she says; "it's that they're on to the practice of buying dreck from content farms, slapping it into a blog post and expecting your audience to thank you for it."
By Lin Grensing-Pophal
Posted Jan 29, 2014
Everyone has to have a mobile strategy, right? Any company worth its salt knows that to reach its customers it has to have a mobile presence, and as a result there is, in fact, an app for almost everything. Many of those apps will barely ever get taken off of the app store shelf, but the ingenuity, creativity, and downright boldness of some app creators is nothing to be scoffed at. And no matter what content you're selling, you can stand to learn a lesson or two from some of these apps.
By Theresa Cramer
Posted Jan 13, 2014
The Average Joe may have already forgotten the "Great Gmail Tabs Panic of 2013," but if you're a digital marketer the lingering effects are still impacting the way you get your job done-or don't get the job done, in this case. The introduction of the tabbed email inbox threw the marketing world into a tizzy, but Silverpop-an email and marketing automation company--decided to dig deeper. In its report, "Gmail Tabs: Impact on Email Marketing and Strategies to Respond" looks at how people are actually interacting with the tabs and how marketers can work around this new obstacle.
Posted Jan 08, 2014
Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably the most relevant results in the report are regarding how Millennials respond to news media through social media channels.
Remember the days when the white paper was the go-to (if not only) content marketing tool? Those days are such a distant memory that the term "content marketing" didn't even exist during the white paper's heyday in the 1990s. In its place have emerged a whole array of content channels-blogs, magazines, videos, social networking campaigns, and so on-and a new collective term for them, that delivers dynamic and engaging branded information, the ultimate intention of which is to drive sales.
The DVR just made it so easy. Push advertising was already losing its dominance by the time the DVR came around. Once consumers were given a simple tool with which to skip past traditional advertising, marketers had to start thinking about how to create strategies for motivating customers to want to interact with brands, by offering information to make customers' lives better. And thus was the seed for content marketing planted.
Your company has a blog that publishes several posts a week? Excellent. You have hundreds of people signed up for RSS subscriptions and frequent comments? Superb. You've got this content marketing thing down? Well, not quite."A lot of times the blog is sort of synonymous with content marketing," says Brendan Cournoyer, content marketing manager for Brainshark. "This rings true with companies that don't have an understanding of it. Even the blog itself is just a tool. The concept behind content marketing is really answering questions and communicating with potential and current customers."
Content marketing is becoming an increasingly important part of the marketing strategy for companies across a wide variety of industries. Establishing yourself as a source of authoritative content is more important than ever on the web, but each industry has its own challenges, concerns, and potential benefits when it comes to content marketing. Jessica Davis of Godot Media has addressed these issues in an ongoing series of posts on econtentmag.com. In this article, we have highlighted some of Davis' best advice for four of the most prominent industries in content marketing, but no matter your industry, many of these tips will help make you a better marketer.
By Jessica Davis
Posted Oct 18, 2013
In June, EContent announced it was accepting votes for a new list recognizing the best and brightest in the content marketing industry. We asked for your nominations, and you obliged. With just under a week left in the nominating process, we had received 123 submissions and 53 nominees via Twitter. By the time the nomination process finally closed we had received several more names. Now, your votes have been counted, sorted through, and double-checked.
Posted Jul 03, 2013
If you are in the business of digital content-and in this day and age, we all are-you have undoubtedly heard the phrase "content strategy" tossed around lately. You've heard how important strategy is to any content endeavor, but you may still be wondering what that means to you.Content strategy defines how a company is going to use content to meet the needs of a business, guides decisions about content from creation to deletion, and sets benchmarks against which to measure success. Deciding to post a YouTube video is not content strategy, nor are the myriad and growing numbers of features that your CMS offers. A strategy sets a vision for the future. Although it can be revised, it is perennial, not seasonal.
Trouble: That's what most businesses are in these days because of declining sales and eroding brands. Twenty-first century challenges have left marketing departments wondering what the fix is or where their solution lies. Providing value is nothing new. However, today's economic conditions and the rapid rise of a more finicky consumer has the buzzword of the day, content, in the mainstream marketing conversation.
Column/The Digital Race
By Drew Bedard
Posted Feb 27, 2014
How often have you heard, "We're not in charge of that" or "We don't own that content" from people within your organization? In today's ever-changing global marketplace, digital strategy teams across the globe struggle to manage projects using the right resources and talent. Too often, they are stuck in silos and cannot effect any change, while others without important first-line knowledge about what customers really want are making important strategic decisions.
By Ahava Leibtag
- December 2013 Issue
Posted Dec 27, 2013
While no one may be waiting for the business version of West Side Story with the Sharks played by the marketing department and IT as the Jets, it's definitely no secret that these two groups are often at odds. Artists and engineers are at opposite ends of the spectrum. These business divisions will never see eye-to-eye. But are they really that different? At this year's Gilbane Conference in Boston, Massachusetts one of the prominent ideas raised was the concept of a marketing technologist. This hybrid individual is on the rise in organizations big and small. But is your company ready for someone to bridge the digital divide? And are companies really ready for this shift in business? Basically, do we need a marketing technologist?
By Jose Castillo
Posted Dec 19, 2013
Email marketing is on everyone's mind these days. But when it comes to open rates, it isn't so much of a content discussion as it is a context discussion. From corporate marketers to internet gurus, the term "email marketing" appears in articles and podcasts about as often as the term "content marketing."
Column/The Digital Race
By Drew Bedard
Posted Nov 26, 2013
I recently spent an afternoon going down a podcast rabbit hole. It started with the DoubleX podcast from Slate, which led me to an episode of Dan Savage's Savage Love podcast, which pointed me to--of all things--the OkCupid blog. I was more surprised than anybody when I discovered we could all learn something from OkCupid about analytics and all the very scary things websites know about us.
By Theresa Cramer
Posted Nov 19, 2013