Content Marketing

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Contently has announced its Contently Analytics platform, a new dashboard that provides one centralized intelligence center where you users can track, optimize, and report on their entire content marketing operations. Contently Analytics provides visualizations of three specific kinds of data: production, performance, and distribution.

Posted Jun 30, 2015

OWNZONES, an ad-free, subscription-based digital content aggregator, announced the launch of its partner program for nonprofit organizations. The program offers nonprofit organizations a complimentary channel on the OWNZONES platform to host text, audio, and video content of their choosing. All proceeds stemming from channel subscriptions will go back to the organization.

Posted Jun 30, 2015

If you work in the digital content business there are probably a few terms that are constantly coming up in your world. Among them are "content marketing" and "mobile." But what happens when those terms collide, and you have to start thinking about mobile content marketing? If you haven't already started pondering how to fit this into your content strategy, it's time to start.

Posted Jun 26, 2015

Generation Y is a demographic coveted by retailers and marketers for its purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. Animoto, an online video creation application that empowers anyone to create and share videos, announced new data from the 2015 Animoto Online and Social Video Marketing Study.

Posted Jun 25, 2015

Social event marketing platform Tagkast announced the launch of its new branded video feature which aims to help brands enhance the user experience and boost organic shares on social media. Like Tagkast's branded photo sharing strategy, all branded video content will be consumer-generated, candid, created on site, and integrated with Facebook.

Posted Jun 25, 2015

I have to admit that much of my early SEO success could be attributed to dumb luck. When I started writing for the web, Danny Sullivan had just started his Search Engine Watch website, Google didn't exist, and SEO hadn't even been given a name. It turned out the websites I created were optimized for search because the content was optimized for our readers. In the early years, this wasn't the result of a strategic plan on my part. It was just a result of editorial instinct--years of magazine editing, ad writing, and PR. Without knowing it, I was practicing content marketing in the broadest sense of the word.

Posted Jun 24, 2015

Turner Broadcasting announced the unveiling of Courageous, a branded content studio for marketers utilizing Turner's multi-screen news brands CNN and HLN. First teased at the Turner Upfront event, Courageous will play a key role in the company's overall commitment to producing industry-leading premium branded content. The studio's production capabilities will range from multimedia "super stories" to longer-form flagship series, along with distinct integration opportunities that capitalize on CNN's all-screen global power.

Posted Jun 18, 2015

Although traffic to Total Gym's mobile site is rising, the conversion rate from smartphones is significantly lower than from desktops and tablets. "As mobile is getting to be a bigger piece of traffic, it leads to the challenge of, ‘How do we get that traffic to be as productive as possible for us, and how do we convert more of that traffic to orders?'" says Joe Crowley, American Telecast Products' VP of marketing. Total Gym launched a live chat option in 2013, but months later, the company wondered if another resource would help increase engagement and, ultimately, conversion rates.

Posted Jun 15, 2015

Content marketing has been dubbed a must have for every marketer's playbook. In fact, B2B marketers are creating more content than ever before, according to the Content Marketing Institute. While marketers are persuaded they must have a content marketing strategy, which lays the groundwork for success, there are six reasons why content marketing may not be for everyone.

Posted Jun 11, 2015

A reporter was interviewing me a couple of weeks ago, and he asked if he could "push back" a little on a word that I used. It was a word that, in his mind, was one that we marketers tend to throw around a lot. He said, "Tell me-what is strategy?" The good news is that I didn't have to come up with a great definition all on my own. Michael E. Porter, a professor at Harvard Business School, has a great answer.

Posted Jun 09, 2015

If you have ever doubted the importance of content marketing before, now is the time to put your mind at ease. The phrase "Content is King" is by no means a myth, and now it is more important than ever. However, if by content you're thinking, "I'll have to get more articles out". Stop right there, as contrary to what you may think, a block of text does not sit well with the average user. Many brands have yet to experiment with anything other than written content, but there are alternatives to this that can help companies increase the heat on their content marketing game and fan the flames of consumer engagement.

Posted May 29, 2015

Sure, you need content on your site and channels, but have you thought through everything before you haul off and post a 500 word article? Or a 2 minute video? Well, before that piece of content can spread awareness and build trust, you must first consider four key factors.

Posted May 28, 2015

Akoonu, Inc. announced the general availability of its cloud-based content marketing platform, a solution empowering B2B marketers to drive an integrated, data-driven content marketing strategy. Akoonu's built-in best practices and customizable frameworks enable marketers to develop and integrate buyer personas and journey maps.

Posted May 21, 2015

The fact is, Google ranking directly impacts businesses' ability to attract customers and make money - that's real. According to a 2014 Advanced Web Ranking study, more than 71 percent of searched lead to an organic click for sites on Google's first page of search results. That was only true for 5.59 percent of searches on the second and third results pages. Additionally, and even more compelling, the first five results on a search page account for more than 67 percent of all clicks. That's even more real.Here's the good news. Even sites behind on mobile-optimization will have an opportunity to take action and make the necessary upgrades without any permanent damage. There are five things Vokal recommends that you do right now to navigate the changes and improve your site's performance. Read on to learn more...,

Posted May 15, 2015

Content marketing is quickly becoming a cornerstone of corporate marketing programs. In fact, 70% of B2B marketers are creating more content this year than the previous year, and 77% of B2C marketers have implemented a content marketing strategy. A marketing outsider who has deep expertise in the subjects that interest your customers can be a significant asset to a content team, even if they don't have any experience in the marketing, sales, or communications fields. Outsiders are often the very best people to turn to when you need to communicate without selling.

Posted May 14, 2015

Animoto, an online video creation application that empowers users to create and share extraordinary videos, reported new survey results that detail the continuing evolution and growth of video marketing. The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers and revealed that fourtimes as many consumers would rather watch a video about a product than read about it.

Posted May 11, 2015

Right now, the last thing I want to be reminded of are early twenty-somethings. I know I sound like a curmudgeon, but I'm sick of young Millenials. It's not that I have anything against them in particular; it's just that I am so tired of thinking about them, and more specifically, how to engage with them, and I can't be the only one. It seems that for years the biggest question in boardrooms, conferences, and department meetings throughout the media industry has been: how do we connect with the Millenial generation? It's exhausting.

Posted May 07, 2015

Having helped Digiday launch its Content Studio, Deanna Zammit knows better than anyone what it takes to create a successful native advertising department. After starting her career in journalism--complete with a stint at Adweek--and a turn at freelancing, Zammit happened to see a post on Facebook that announced Digiday was looking to find someone to head up its new Content Studio and said, "I can do that!"

Posted May 06, 2015

But the concept of "Europe" is so frequently bandied about that it bears closer scrutiny. In an age when companies and brands are promoting themselves globally, it's a significant issue. Is there such a thing as "Europe?" Of course, European countries are united by many ?cultural norms and practices. At the same time, there are clear, practical distinctions that challenge cross-European campaigns. Content that works in one national market will not necessarily have the same impact in a different country.

Posted May 05, 2015

Content Marketing Institute's 2015 "Small Business Marketing Trends-North America" study, sponsored by Copyblogger Media's Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy.

Posted Apr 27, 2015

Freelancer.com, a freelancing and crowdsourcing marketplace, announced the release of Showcase -- a cross-platform design gallery of millions of portfolio items in a browsable format, allowing freelancers to show off their work to employers.

Posted Apr 23, 2015

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's "Predictions 2015: Marketing Leaders Mix Data, Content, and Insight To Craft Brand Experiences," written by Luca S. Paderni and Shar VanBoskirk, branded communities will enjoy a resurgence in 2015.

Posted Apr 15, 2015

Even brands that have a ready supply of customer advocates sometimes fail to make the most of them. Sales people are connecting with prospects, and prospects are connecting with each other in more ways than ever, so marketing teams must provide advocacy and reference content to best showcase the customer and their successes. Ready to shake up your customer advocacy programs? Here are 10 new rules that every marketer should follow.

Posted Apr 09, 2015

Content Marketing is not about production. High level executives hell bent on production over substance constantly ask, "What else are we doing?" Then they want you to draw up some elaborate content calendar that "says" that you are going to do something every day. This is wrong and should stop.

Posted Mar 19, 2015

The latest research from Constant Contact, Inc. says it has identified the ideal number of images and lines of text small businesses should include in email marketing campaigns to optimize click-through rates. Compiled from the analysis of over 2.1 million Constant Contact customer emails sent to more than 100 recipients over the course of 13 weeks, the research finds that-with some industry-specific exceptions-emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates from email subscribers.

Posted Mar 05, 2015

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