Content Marketing

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Brand trust is not a new concept. By using the following best practices, businesses can start building a better foundation for brand trust.

Posted Nov 26, 2019

In order to build a thriving brand, you also need organic content that engages your audience and adds value to their lives. Can you confidently say that your content checks these boxes?

Posted Nov 21, 2019

The Sinch Mobile Consumer Engagement 2020 report uncovers a clear "opportunity gap" between how consumers use messaging today, versus how they would like to use it.

Posted Nov 19, 2019

Ensuring content effectiveness in every country is easier said than done. Yet there are some major best practices to bear in mind to avoid costly and irreversible faux pas.

Posted Nov 13, 2019

One of the main reasons revision cycles are painful is the lack of context we give content reviewers. We assume a content reviewer will parse feedback among technical accuracy, tonality, copy edits, content design, and SEO.

Posted Nov 05, 2019

There's no doubt that Blue Planet II contained incredibly powerful content. But one wonders what made the message resonate so powerfully, and, more importantly, what has made it translate into real behavioral change?

Posted Oct 29, 2019

Content Marketing Institute releases new research on "2020 State of Business-to-Business Content Marketing in North America."

Posted Oct 24, 2019

With podcasting ad revenue projected to reach more than $1 billion by 2021, it's critical that marketers have a deep understanding of who's listening.

Posted Oct 22, 2019

You've invested thousands of dollars worth of time and money in your marketing content. Don't let it go to waste by failing to optimize it across all of your channels and platforms.

Posted Oct 11, 2019

No more judges. No more categories. This year, the EContent 100 list of companies that matter most in the digital content industry was decided by our readers. From web content management to digital experience tools, from content monetization to translation and globalization, you weighed in to determine the 2019 winners.

Posted Oct 02, 2019

Customers love email, which is lucky for brands because this owned channel is also statistically very successful. But to get the best results you need to get personal.

Posted Oct 01, 2019

Publishers that don't own their platform are at the mercy of business owners and investors that aren't incentivized to put publishers first.

Posted Sep 30, 2019

Backlinks provide a number of known benefits, including visibility, branding, and traffic. But not all link building is the same.

Posted Sep 26, 2019

Getting the most out of your content spend is essential in achieving a good ROI on investment. You can maximize your returns by upcycling your content.

Posted Sep 20, 2019

New application enables developers to build content experimentation directly into Contentful's content infrastructure.

Posted Sep 17, 2019

Company expands category-leading CMP with new features to optimize content creation, measure team efficiency, and quantify pipeline impact from generation to closed-won revenue.

Posted Sep 05, 2019

The face of social media is changing, carrying younger generations' attention and dollars with it. Brands will need to shift their strategies in order to reach Gen Z--here's how.

Posted Sep 05, 2019

Riad Hijal, Global Head & VP, Commerce Strategy & Solution Management at SAP addresses the challenges agility-minded companies face in differentiating their offerings in this clip from his presentation at Digital Experience 2019.

Posted Aug 30, 2019

The acquisition merges Influenster's community of everyday consumers with Bazaarvoice's global retail network to provide a holistic user-generated content and word-of-mouth platform.

Posted Aug 29, 2019

Authentic CLO David Roe explains how new trends in content management are weaving together direct-digital experience and traditional content marketing in this clip from his presentation at Digital Experience 2019.

Posted Aug 16, 2019

With as much time and money as your business pours into content marketing, it would be a shame to miss out on value simply because you don't have access to the right insights.

Posted Aug 15, 2019

ConnectiveDX Chief Strategy Officer Jeff Cram discusses three models for organizing around personalization in this clip from his presentation at Digital Experience 2019.

Posted Aug 09, 2019

In her role as senior manager of content and brand at Synopsys, a leader in software security and quality solutions, Cameron Caswell oversees a team of writers, editors, designers, and data analysts to create both online and offline content marketing assets.

Posted Aug 02, 2019

Given the mounting costs of investing in data stack technology, reputation issues, and regulatory concerns that publishers routinely face as a result of behavioral ad-targeting, iis cookie-based ad-targeting worth it?

Posted Jul 31, 2019

AspireIQ's Brand Access Manager enables brands to deliver more authentic and effective paid social ads through influencer content.

Posted Jul 25, 2019

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