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Return Path's 2018 Deliverability Benchmark report finds global inbox placement has increased by five percentage points year over year.

Posted Aug 16, 2018

The partnership builds upon a long-standing relationship with Marketo, adding email creation and analytics integrations to the offering.

Posted Aug 14, 2018

Grow or die. We hear it so much that it has become normal. Every day, and every minute, organizations across the world are being snapped up or are snapping up entities. Often, domestic companies are looking to grow globally, which dramatically affects the information we provide our audiences.

Posted Aug 09, 2018

An update to RedLink's popular Publisher Dashboard provides new insights into content usage at theproduct level to help editors, managers, and sales teams alike.

Posted Aug 07, 2018

Today, I want to talk to you about Instagram dogs (#dogstagram). "But this is the global content issue," you'll say. You're right; it is. But what is more globally beloved than pets on social media? "Nothing" is the only acceptable answer.

Posted Aug 07, 2018

Taboola, a discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web.

Posted Jul 26, 2018

Given all the time and creative energy that goes into brainstorming, crafting, editing, publishing, and sharing content, you'd probably love to have a direct finger on the pulse of how it's doing with readers. Fortunately, you have everything you need, right at your fingertips.

Posted Jul 26, 2018

If you ask any person with a mobile device when the last time they booked a vacation through a travel agent was, they may give back a strange, are-you-serious glare. However, they will probably recall last year's two-day Joshua Tree camping trip inspired by an Instagram post, or how they openly sourced Hawaii vacation itineraries on Facebook.

Posted Jul 23, 2018

Digital Experience Platforms allow you to unify your many and varied departments (sales, marketing, IT, etc.) to create a consistent consumer experience.

Posted Jul 20, 2018

Today, stories have gone far beyond the campsite. They are at the core of memorable marketing campaigns. Companies now use content marketing as a powerful relationship tool for creating authentic connections and engaging and building stronger customer relationships.

Posted Jul 19, 2018

People in service-based businesses have always struggled with using Instagram to advance their enterprises. It doesn't need to be that way.

Posted Jul 18, 2018

Cedato, a programmatic operating system for video, announced the launch of IntentView, a truly engagement-driven video unit.

Posted Jul 05, 2018

Yotpo, a complete customer content marketing platform, has unveiled a new suite of eCommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) meant to drive higher conversions based on past performance.

Posted Jul 03, 2018

According to new data from BrightTALK, a content and demand marketing platform, webinars are increasingly important for companies looking to influence their buyers and are evolving into a wider format of professional talks.

Posted Jul 03, 2018

Industry data shows that Netflix, Amazon, and Hulu spent $6B, $4.5B and $2.5B respectively on proprietary content in 2017.

Posted Jun 28, 2018

Most content written for the web only scratches the surface of a given subject. Even experts - people who should have a wealth of knowledge - end up scratching the surface because they write from a limited viewpoint. If you want to gain a deeper understanding of your subject, you have to understand it from all angles, including the angles you don't agree with.

Posted Jun 28, 2018

To truly engage with your audiences, there's a need for both short-form and long-form content. Each has its own benefit. That being said, neither will serve your company (or the reader) if not planned and executed properly, or if it feels like it wastes the reader's time. A brand must earn and re-earn customer loyalty throughout the buying journey—staying relentlessly relevant at every turn. Below is a brief overview of when to use short-form vs long-form and considerations of why.

Posted Jun 21, 2018

Media planning and buying were once considered two separate functions. Then over time, planning, and buying began to more tightly collaborate as agencies saw the benefits of increased efficiency and enhanced performance stemming from merging planning and buying, including the optimization of campaigns mid-flight. Now some agencies are also merging creative with media to promote increased cost efficiency, faster time to market, and the ability for planning, buying and creative to work together in order to optimize messaging in real time.

Posted Jun 13, 2018

Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication management that marketers have been using for years? Is this a term just used to apply to what is also known as digital marketing, or does it have an analog component as well?

Posted Jun 11, 2018

As Scott Cook, CEO of Intuit said, "A brand is no longer what we tell our customers it is--it is what consumers tell each other it is." Social media has disintermediated the way marketers and publishers communicate with their audiences. The role of the gatekeeper gave way to the community manager, relinquishing some control to the audience in exchange for dialogue and engagement. And as authority has moved further away from brands so has the ability to shape brand perception.

Posted Jun 08, 2018

You might be surprised to learn that there's no super-secret, newfangled technology that's enabling this miracle of cross-channel personalization. In fact, there's a somewhat unexpected, yet tried-and-true staple of audience engagement at the heart of this convergence: email.

Posted Jun 06, 2018

Facebook events, seminars, group meetings, and more can all take place online, but these event platforms are still fairly new. For that reason, marketing can be somewhat challenging for event organizers. Without excellent tactics and an understanding of your audience, you'll have a hard time getting people to attend.

Posted May 24, 2018

#paid—a provider in the influencer marketing space whose platform leverages AI to match marketers and content creators for integrated influencer marketing programs, content creation, and native amplification—announced it has raised $9 million USD in Series A financing led by ScaleUP Ventures.

Posted May 17, 2018

Global content creation and localization processes are undergoing constant evolution in the digital age. Established ways of doing things are challenged by the need to meet increasingly demanding speed, quantity, and quality requirements. Storytellers will also find themselves changing with the times.

Posted May 15, 2018

If you're a marketer, you've probably been fretting about the mysterious Gen Z. They're digitally savvy and immune to your attempts to advertise to them. They're less interested in what your brand can do for them than they are in what your brand is willing to do to make the world a better place. And according to new research from MNI Targeted Media, Gen Z will account for 40% of all consumers by 2020. So now what?

Posted May 09, 2018

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