Content Marketing

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You've invested thousands of dollars worth of time and money in your marketing content. Don't let it go to waste by failing to optimize it across all of your channels and platforms.

Posted Oct 11, 2019

No more judges. No more categories. This year, the EContent 100 list of companies that matter most in the digital content industry was decided by our readers. From web content management to digital experience tools, from content monetization to translation and globalization, you weighed in to determine the 2019 winners.

Posted Oct 02, 2019

Customers love email, which is lucky for brands because this owned channel is also statistically very successful. But to get the best results you need to get personal.

Posted Oct 01, 2019

Publishers that don't own their platform are at the mercy of business owners and investors that aren't incentivized to put publishers first.

Posted Sep 30, 2019

Backlinks provide a number of known benefits, including visibility, branding, and traffic. But not all link building is the same.

Posted Sep 26, 2019

Getting the most out of your content spend is essential in achieving a good ROI on investment. You can maximize your returns by upcycling your content.

Posted Sep 20, 2019

New application enables developers to build content experimentation directly into Contentful's content infrastructure.

Posted Sep 17, 2019

Company expands category-leading CMP with new features to optimize content creation, measure team efficiency, and quantify pipeline impact from generation to closed-won revenue.

Posted Sep 05, 2019

The face of social media is changing, carrying younger generations' attention and dollars with it. Brands will need to shift their strategies in order to reach Gen Z--here's how.

Posted Sep 05, 2019

Riad Hijal, Global Head & VP, Commerce Strategy & Solution Management at SAP addresses the challenges agility-minded companies face in differentiating their offerings in this clip from his presentation at Digital Experience 2019.

Posted Aug 30, 2019

The acquisition merges Influenster's community of everyday consumers with Bazaarvoice's global retail network to provide a holistic user-generated content and word-of-mouth platform.

Posted Aug 29, 2019

Authentic CLO David Roe explains how new trends in content management are weaving together direct-digital experience and traditional content marketing in this clip from his presentation at Digital Experience 2019.

Posted Aug 16, 2019

With as much time and money as your business pours into content marketing, it would be a shame to miss out on value simply because you don't have access to the right insights.

Posted Aug 15, 2019

ConnectiveDX Chief Strategy Officer Jeff Cram discusses three models for organizing around personalization in this clip from his presentation at Digital Experience 2019.

Posted Aug 09, 2019

In her role as senior manager of content and brand at Synopsys, a leader in software security and quality solutions, Cameron Caswell oversees a team of writers, editors, designers, and data analysts to create both online and offline content marketing assets.

Posted Aug 02, 2019

Given the mounting costs of investing in data stack technology, reputation issues, and regulatory concerns that publishers routinely face as a result of behavioral ad-targeting, iis cookie-based ad-targeting worth it?

Posted Jul 31, 2019

AspireIQ's Brand Access Manager enables brands to deliver more authentic and effective paid social ads through influencer content.

Posted Jul 25, 2019

The healthcare industry is evolving rapidly and digital marketers who produce the content that is often included in an RFP response are on the front lines when it comes to securing new customers and locking down important revenue streams.

Posted Jul 12, 2019

Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels.

Posted Jul 11, 2019

How did podcasts go from being relatively obscure types of content to such a powerful medium? And how can you start a successful podcast of your own?

Posted Jul 11, 2019

Link building can be an important part of SEO strategy, but Google frowns on many of the most commonly used link-building techniques. Here, we weigh the pros and cons of the link building marketplace.

Posted Jul 03, 2019

Consider these four key elements to build a dynamic content marketing program. This includes developing your brand voice, understanding your audience and channels, assigning roles within your team, and taking calculated risks.

Posted Jun 28, 2019

After doing some basic research into content performance, most marketers come to the conclusion that they need to do a better job of emphasizing engagement. Here are some specific ways you can make this happen.

Posted Jun 27, 2019

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on.

Posted Jun 20, 2019

What's behind the success of the quietest reality show on TV? This marketer thinks he knows and has advice for how you can use it to your advantage.

Posted Jun 20, 2019

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