Content Marketing

Directory
Learn more in the Directory!

Authentic CLO David Roe explains how new trends in content management are weaving together direct-digital experience and traditional content marketing in this clip from his presentation at Digital Experience 2019.

Posted Aug 16, 2019

With as much time and money as your business pours into content marketing, it would be a shame to miss out on value simply because you don't have access to the right insights.

Posted Aug 15, 2019

ConnectiveDX Chief Strategy Officer Jeff Cram discusses three models for organizing around personalization in this clip from his presentation at Digital Experience 2019.

Posted Aug 09, 2019

In her role as senior manager of content and brand at Synopsys, a leader in software security and quality solutions, Cameron Caswell oversees a team of writers, editors, designers, and data analysts to create both online and offline content marketing assets.

Posted Aug 02, 2019

Given the mounting costs of investing in data stack technology, reputation issues, and regulatory concerns that publishers routinely face as a result of behavioral ad-targeting, iis cookie-based ad-targeting worth it?

Posted Jul 31, 2019

AspireIQ's Brand Access Manager enables brands to deliver more authentic and effective paid social ads through influencer content.

Posted Jul 25, 2019

The healthcare industry is evolving rapidly and digital marketers who produce the content that is often included in an RFP response are on the front lines when it comes to securing new customers and locking down important revenue streams.

Posted Jul 12, 2019

Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels.

Posted Jul 11, 2019

How did podcasts go from being relatively obscure types of content to such a powerful medium? And how can you start a successful podcast of your own?

Posted Jul 11, 2019

Link building can be an important part of SEO strategy, but Google frowns on many of the most commonly used link-building techniques. Here, we weigh the pros and cons of the link building marketplace.

Posted Jul 03, 2019

Consider these four key elements to build a dynamic content marketing program. This includes developing your brand voice, understanding your audience and channels, assigning roles within your team, and taking calculated risks.

Posted Jun 28, 2019

After doing some basic research into content performance, most marketers come to the conclusion that they need to do a better job of emphasizing engagement. Here are some specific ways you can make this happen.

Posted Jun 27, 2019

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on.

Posted Jun 20, 2019

What's behind the success of the quietest reality show on TV? This marketer thinks he knows and has advice for how you can use it to your advantage.

Posted Jun 20, 2019

Taking a content-driven approach differentiates you from your competitors. Here are three examples of companies that took a content-driven approach, which resulted in increased revenue and improved the customer experience.

Posted Jun 19, 2019

This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.

Posted Jun 13, 2019

The greatest area of growth in publishing isn't what most would consider publishing at all. It lies within companies of almost every size, operating in all sorts of other sectors from automotive to healthcare to banking and beyond.

Posted Jun 13, 2019

It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

Posted May 24, 2019

Live-streaming video has grown more popular than ever. The opportunity for engagement exists, but if you're going to invest in live streaming video, you'll need certain things … including a studio. Here are four essentials for creating quality video content.

Posted May 23, 2019

If you are looking for a way to take your B2B company to the next level, chances are that international expansion has crossed your mind once or twice. So, how can you ensure that you are able to not only connect with international customers but truly impress them by standing out from your global competition?

Posted May 22, 2019

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.

Posted May 16, 2019

Now that we know how important B2B influencer marketing is and that you should be doing it, the question is "How?" We've developed a seven-step guide to creating an influencer program using data and research-driven content strategy that will help you get started.

Posted May 16, 2019

Report highlights higher campaign spend, deeper engagement rates, and overall strong advertiser returns for influencer marketing campaigns.

Posted May 16, 2019

Seamless content orchestration drives LTV and new revenue.

Posted May 09, 2019

New visualization shows marketers what their content really says.

Posted May 09, 2019

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26