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If you are in the business of digital content-and in this day and age, we all are-you have undoubtedly heard the phrase "content strategy" tossed around lately. You've heard how important strategy is to any content endeavor, but you may still be wondering what that means to you.Content strategy defines how a company is going to use content to meet the needs of a business, guides decisions about content from creation to deletion, and sets benchmarks against which to measure success. Deciding to post a YouTube video is not content strategy, nor are the myriad and growing numbers of features that your CMS offers. A strategy sets a vision for the future. Although it can be revised, it is perennial, not seasonal.

Posted Feb 18, 2013

CBS Corporation and Amazon.com, Inc. announced an expanded content licensing agreement to bring classic series and hit TV shows from CBS Television Distribution and Showtime Networks to Amazon's Prime Instant Video service, extending the catalog of CBS content available for Prime members to instantly stream, and enjoy at no additional cost.

Posted Feb 14, 2013

Impelsys, a provider of electronic content delivery solutions, announced the release of iPublishCentral 4.1, the latest version of its digital publishing software for publishers. iPublishCentral is a comprehensive platform that allows publishers to warehouse, deliver, distribute, market, and sell their ebooks without making significant capital or engineering resource investments on their own.

Posted Feb 14, 2013

NoveList, a division of EBSCO Publishing, is introducing a new feature to NoveList Select, its catalog enrichment resource. The new feature adds e-resource recommendations to NoveList Select. The recommendations guide patrons to relevant e-resources directly from catalog records. This new feature will benefit libraries looking to make patrons more aware of the wealth of electronic resources available through the library.

Posted Feb 11, 2013

Five years ago at the inaugural Intelligent Content Conference, there were 35 attendees. The 2013 ICC event, held in San Francisco on February 7 and 8, drew more than three hundred professionals from the disciplines of digital publishing, content management, content marketing, content strategy, mobile communication, and IT. It's as good a sign as any that corporate publishing-that is, businesses outside of traditional publishing using content to drive revenue growth-has moved to center stage.

Posted Feb 11, 2013

John Wiley & Sons, Inc., a provider of content and workflow solutions in areas of scientific, technical, medical, and scholarly research; professional development; and education, launched Labtiva's ReadCube Web Reader on Wiley Online Library. PDFs read with the ReadCube Web Reader feature hyperlinked in-line citations, annotations, clickable author names, and direct access to supplemental content.

Posted Feb 06, 2013

EBSCO Publishing (EBSCO) has released its latest ebook subscription collection focused on the needs of public library patrons. eBook Public Library Collection includes over 25,000 general reference ebook titles in a variety of subjects and topics including social sciences, language, and literature and science and technology.

Posted Feb 05, 2013

As mobile devices proliferated, NBC ND found itself faced with a problem that is familiar to digital publishers across the spectrum. The content management and video delivery solutions those publishers had relied on were not up to the task of delivering and monetizing content across a variety of devices and platforms in a simple, streamlined way. With these new considerations in mind, NBC ND went in search of a new video delivery and monetization solution.

Posted Feb 04, 2013

Macmillan Publishers, announced an agreement to make a collection of popular ebooks available to libraries via OverDrive before the end of the first quarter. Under the pilot program, OverDrive-powered libraries will have access to more than 1,200 titles from Macmillan's Minotaur Books imprint, featuring award-winning authors such as Olen Steinhauser and Julia Spencer-Fleming. OverDrive supplies Next Generation digital library services for more than 22,000 libraries and schools worldwide, with support for all major ereading devices, including Kindle.

Posted Jan 25, 2013

ProQuest, an information company central to global research, has signed a definitive agreement to acquire Ebook Library (EBL), which will expand its ebook delivery and aggregation capabilities with libraries worldwide. The acquisition will enable users to discover content across multiple formats including books, journals, dissertations, newspapers, and video. ProQuest acquired ebook pioneer ebrary in January 2011 and plans to combine the strongest features of ebrary and EBL into a single, comprehensive ebook platform once finalized.

Posted Jan 25, 2013

Guy Kawasaki probably needs no introduction, but just for the record, he is the author of 12 books, a former chief evangelist for Apple, and an entrepreneur. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. And now he is an "artisanal publisher." Kawasaki teamed up with Shawn Welch to write and publish APE: Author, Publisher, Entrepreneur. Kawasaki is now a bit of an evangelist for "artisanal publishing" and took the time to answer some of EContent's questions about his book and trends in publishing.

Posted Jan 21, 2013

Talis announced the launch of its new software service -- Talis Aspire Digitised Content. Developed with the collaboration of university library partners, The Copyright Licensing Agency (CLA), and using data supplied via the OCLC xISBN service, the new software service will help universities and colleges in the United Kingdom manage complex digitization workflows, and help ensure they are compliant with copyright legislation.

Posted Jan 15, 2013

Barnes & Noble is kicking off the new year by selling a five percent stake in Nook Media to Person, according to Fierce Content Management. For $89.5 million, Pearson now has the right to publish its education content on the Nook and perhaps even distribute devices.

Posted Jan 02, 2013

Ping.it, an Oslo-based web startup, introduces an alternative to information overload and mass content sharing. The new technology lets people send "pings" - relevant content recommendations - straight to designated recipients instead of sharing to a public stream, as in traditional social networks. And unlike e-mail accounts, the Ping.it inbox has no address that can be reached by unsolicited content.

Posted Dec 13, 2012

John Wiley & Sons, Inc., announced a new collaboration with TED, the non-profit devoted to Ideas Worth Spreading, to create and supply instructor materials for its recently launched series of "TED Studies." To support the demand for integrating TEDTalks into classroom coursework, TED created TED Studies - 21 collections of curated talks, organized into popular academic subject areas. Wiley will commission instructor materials to accompany TED's offering to educators. These materials will be offered at no cost with TED's video content on iTunesU, Wiley.com, and other platforms.

Posted Nov 12, 2012

It's been a bad start to the week for Amazon. One Kindle owner is alleging that Amazon deleted her Kindle library and basically said "too bad" when she asked what happened. The story originated on a Norwegian blog, where Amazon UK's response to the Kindle owner's inquiries was posted.

Posted Oct 23, 2012

ProQuest announced The Globe and Mail will be accessible in the ProQuest digital research environment. As part of ProQuest's Historical Newspaper collection, the archive of The Globe and Mail will be cross-searchable with a worldwide selection of both major and specialty newspapers - from The New York Times and The Guardian to the Chicago Defender and the Jerusalem Post.

Posted Oct 22, 2012

In addition to using scholarly journals for active research projects, business faculty rely on materials that share insights and ideas ahead of publication, according to a new study from ProQuest. Business faculty members are using working papers, printed books, pre-prints, conference proceedings, and dissertations to explore,specific research topics. When asked about passive forms of research -- such as staying up-to-date in the field or identifying ideas for further research -- newspapers join books at the top of most-used resources.

Posted Oct 18, 2012

Flowsee is based on an entirely open and democratic design concept, users have the chance to interact, not only with each other, but to prioritize their choice of content. Users of the website are invited to create pages on any topic that interests them or that they wish to publicize.

Posted Oct 15, 2012

The digital age has given way to an open access renaissance - allowing for the free flow of information traditionally bound up in scholarly journals and academic publications. But when an influential analyst said that a European push toward open access could significantly hurt academic publisher Reed Elsevier's bottom line, many STM publishers took a second look at this model.

Posted Oct 12, 2012

Apress, a publisher of technology books, announced the launch of ApressOpen, a program that offers technology companies and professionals the opportunity to publish technical and business content under an open access model. With ApressOpen, content will be freely available through online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community.

Posted Oct 09, 2012

Google and book publishers have come to an understanding of sorts, ending a lawsuit that has been ongoing since 2005 when publishers first took legal action against the search engine which had begun scanning print copies of books from libraries and making them findable and searchable online.

Posted Oct 08, 2012

OwnZones, which gathers premium subscription multimedia content tailored to user interests into a convenient ad-free site, has launched beta of the service. OwnZones is now open to anyone and registration is free. Consumers and potential media partners are invited to check out the site and provide valuable feedback that will help shape OwnZones for a full launch.

Posted Oct 04, 2012

OverDrive, a distributor of ebooks for libraries and schools, announced the release of the free OverDrive Media Console app for NOOK, making it easier for users to borrow ebooks and audiobooks from libraries and schools. With the new OverDrive app, users of NOOK HD, NOOK HD+, NOOK Tablet and NOOK Color can wirelessly borrow ebooks and MP3 audiobooks from the library.

Posted Oct 02, 2012

Springer will begin migrating its global library customers to the new version of its platform, SpringerLink. The platform was re-engineered with a focus on improving the user experience based on three principles: speed, simplicity and optimization.

Posted Oct 01, 2012

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