ProofHQ, the leading provider of cloud-based content review and approval software, has released Automated Workflow, a feature which provides marketing project managers with a simple way to automate the time-consuming, manual tasks required to complete their projects. Independent studies show that using ProofHQ cuts project delivery time by 56%, and the number of revisions by 29%.
Posted Apr 07, 2014
Macmillan Distribution (MDL), an international book distributor, is launching a new subscriptions platform to be delivered via Publishing Technology's advance enterprise system. MDL will implement the digitally-native Order to Cash module of advance, to expand into the journals fulfillment market, offering publishers an increasing number of subscription-based models for both digital and physical content.
Posted Apr 03, 2014
Findaway World, a provider of technology for the delivery of digital audiobook and ebook content, announced the release of AudioEngine-a new audiobook distribution platform that enables access to Findaway's library of audiobooks through a flexible API and SDK. AudioEngine enables partners to deliver over 50,000 professionally engineered digital audiobook titles directly to their users.
Posted Apr 01, 2014
Online publishers can now provide readers with advanced subscription opportunities by using the SpecificFeeds RSS syndication service that now lets publishers provide readers with a customizable RSS feed from their own website. Previously, online publishers could only provide a link for their readers to register at SpecificFeeds.com for RSS subscriptions.
Posted Mar 11, 2014
OverDrive announced that it has acquired TeachersNotebook.com, an online marketplace for teacher-created curriculum materials for K-12 education. TeachersNotebook enables teachers to browse free and low-cost instructional resources, and to create their own shop where others may purchase original materials. The website operates with a "teachers helping teachers" mentality of engaging and educating students of all ages and optimizing the classroom experience.
Posted Mar 04, 2014
Selling ebooks the old fashioned way-offering a fixed price for one digital tome that the reader owns for eternity-is the tried-and-true approach most publishers take. But just as some consumers prefer to lease a car, prepay for a set amount of mobile minutes, or sign up for movies streamed monthly, there is a niche audience that's interested in an unconventional approach to the conventional acquisition of electronic books-and an array of providers capable of catering to this demand.
By Erik J. Martin
Posted Jan 02, 2014
As content providers, it's critical to find a balance between making your presence known on a myriad of channels and spamming already drowning consumers to the point of annoyance (and possible brand detriment). It's also vital that the quality of the content produced doesn't suffer in the race to make it seen.
By Michelle L. Cramer
Posted Sep 20, 2013
Any international enterprise knows that, in the global market, translation capabilities are integral to continued success. While many businesses have grasped the importance of translating their products and services for non-English markets, they have often ignored the flip-side of that task: translating content produced by their non-English speaking customers.
By Bree Brouwer
Posted Jun 21, 2013
As organizations and individuals work to build their Twitter followers they eagerly watch for mentions and RTs (retweets). And then they spot something like this: "XYZ E-publication is out today! Top stories by @thisperson @thatperson @YOU!" Your first inclination is to quickly RT the tweet to all of your followers and respond to the poster with a heart-felt "gee, thanks so much for including me!" But, wait a minute, is there any real value in this kind of exposure?
By Lin Grensing-Pophal
Posted Jun 19, 2013
Content Delivery Networks (CDNs) have long been quietly working behind the scenes to make sure content producers can get their products to consumers. But just like everyone else in the content business, CDNs are facing changes. EContent talked to Charles White, chief revenue officer for Mirror Image about the changes facing his industry.
Posted Apr 05, 2013
As the internet exploded and more and more sites have constant streams of news and commentary on everything from world politics to which celebrities are dead (dead-celeb.com), the importance placed on content curation was, perhaps, inevitable. Separating the wheat from the chaff is sometimes so important to people, they're willing to pay for it.
If you are in the business of digital content-and in this day and age, we all are-you have undoubtedly heard the phrase "content strategy" tossed around lately. You've heard how important strategy is to any content endeavor, but you may still be wondering what that means to you.Content strategy defines how a company is going to use content to meet the needs of a business, guides decisions about content from creation to deletion, and sets benchmarks against which to measure success. Deciding to post a YouTube video is not content strategy, nor are the myriad and growing numbers of features that your CMS offers. A strategy sets a vision for the future. Although it can be revised, it is perennial, not seasonal.
Few, if any, would argue that the internet has dramatically and permanently changed the publishing industry. As print publishers have scrambled to find ways to compete with and, ultimately, embrace the digital world, some are excelling through a combination of traditional and online options. Others, new to publishing, are operating in the online-only world, but everyone is dealing with the age-old problem of circulation building and audience development.
While some speculate that the web unearths more news sources than ever before, research into the actual sources of online news point to a virtual duopoly of wire agency news sources, which some media analysts find alarming. Is the marked decline in original reporting a threat to the business model of online news sites or a necessary part of their financial survival?
As digitized content disperses, publishing brands and content wares splinter across countless platforms, devices, feeds, and syndication venues; the business and editorial infrastructure beneath it all, is fragmenting and reassembling just as quickly. The business models, like the content, are flying everywhere and the trick is to keep the overall vision on target, not just cope with content shrapnel.
By Steve Smith
- April 2007 Issue
Posted Mar 23, 2007
Over the past few months, regular listeners of Marc Maron's WTF podcast have heard the comedian rail about a patent troll that is threatening the livelihood of many podcasters. For those of you who don't listen, Maron has also written about it on his blog. In a recent episode of WTF Maron interviewed Moon Zappa, and we all found out that Frank Zappa may just be the savior that podcasters needed.
By Theresa Cramer
Posted Oct 31, 2013
Lately, I've been listening to a lot of Marc Maron's WTF. It makes for fascinating conversations, but it's also interesting from an econtent perspective. Maron has used this podcast to reach a whole new generation of fans; he has parlayed this connection into new opportunities in TV and beyond. More importantly, he's not the only comedian taking his act straight to fans.
By Theresa Cramer
- March 2013 Issue
Posted Mar 07, 2013
The web: It's everywhere. It's a modern miracle. An amazing technological advancement that, when combined with mobile devices and wireless broadband, provides humanity with the promise of a more equitable dispersement of information and wealth...err, hypothetically. Despite the ubiquity of technology and the widespread availability of the mobile web, there are many places in the world where information critical to survival isn't available in a way that's relevant to those who need it. But it doesn't have to be that way. All that's needed is an understanding of the actual problems in need of solving.
Column/Flexing Your Content
By Scott Abel
Posted Jul 05, 2012
I'm in the process of reading Walter Isaacson's excellent biography of the contradictory and unpredictable man that was Steve Jobs. Isaacson wrote that in 2010, wracked with cancer, Jobs was on a mission to accomplish as much as he could before he died-and to that end he turned his keen attention to journalism.
By Ron Miller
- June 2012 Issue
Posted Jun 05, 2012
Being the owner of two of the most important e-readers on the market puts me in a unique position to speak to the best and the worst of what e-readers have to offer. In my view, the Kindle - iPad comparisons I have read are usually based on a rather arrogant assumption: that reading books is, somehow, a more worthwhile intellectual pursuit than magazines, newspapers, or other content sources.
By Jeff Pemberton
Posted Jul 08, 2010