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As a thought leader in the content industry, I'm provided with many opportunities to wax poetic on the virtues of starting a content project with a strategy. From conferences, to webinars, to columns in magazines such as this one, I've spent the past decade evangelizing the methods, standards, and tools required to help organizations efficiently and effectively deliver the right content to the right audience, anywhere, anytime, on any device.

Posted May 13, 2014

Cloudwords, a cloud-based marketing globalization platform, announced the availability of machine translation as part of its newest product release. With machine translation, Cloudwords now enables customers to globalize marketing campaigns and content using whichever localization method and model is suited for their content and budget needs. The options include translation by preferred external vendors; in-house translation; translation by vendors in the Cloudwords marketplace; or machine translation. The Machine Translation feature enables customers to translate marketing content that requires short turnaround times or extremely low costs.

Posted Apr 24, 2014

Adobe announced a major new release of Adobe Primetime, a TV delivery and monetization platform for programmers and pay-TV service providers. Primetime 2.0 includes a new cloud ad insertion service that lets customers insert ads into live, linear, and on-demand content across any platform. Adobe also unveiled Concurrency Monitoring as an extension to the Emmy award-winning Primetime PayTV Pass service allowing customers to manage the number of streams accessed across each device.

Posted Apr 08, 2014

Big Data is all about a relatively simple idea--an idea with profound impacts for publishers: "Big Data is the ability to customize and personalize a user experience based on what you know about that user," says Gordon McLeod, president of Krux, producers of a data management platform that can help businesses collect, analyze, and make Big Data actionable. "So there are many other ways to use it beyond the core advertising technology. It's all the same data. It's what you know about your users and about people like them and taking action against it in real time."

Posted Mar 31, 2014

In February Scott Abel and Rahel Bailie released a book they co-edited, The Language of Content Strategy. Bringing together 52 content experts to define the important terms that content strategists often toss around -- such as content quality assurance, content flow, and transclusion -- and why they are important, Abel and Bailie created a much-needed guide for the industry. As a relative newbie to the field of content strategy this book was a great resource, but this will be valuable to industry veterans as well. Perhaps even more interesting is the story behind the book.

Posted Mar 21, 2014

In a move that does not lack for irony, Flipboard says it is aiming to make the reading experience better by (get this!) copying magazines. According to Gigaom, Flipboard launched new features on January 29, and will continue to roll them out to all its users over the coming weeks. These features are designed to make it easier for readers to scan the day's big headlines in the categories that most interest them. These features can be found in the "Cover Stories" stream.

Posted Jan 30, 2014

The amount of data produced each day is staggering. In fact, the Harvard Business Review points out that "more data cross the internet every second than were stored in the entire internet just 20 years ago." Because of this, internet users experience "information overload," where they become overwhelmed with the bevy of information available -- even pushed on them -- through multiple technologies.

Posted Jan 24, 2014

Adobe announced the availability of Adobe Technical Communication Suite 5, the next generation of its single-source authoring and multi-device publishing toolkit for technical writers, help and policy authors, and instructional designers. This latest version aims to streamline the creation of standards-compliant technical content by leveraging XML/DITA authoring with complete Document Type Definition (DTD) support and enables authors to expand the outreach and adoption of their content by seamlessly disseminating it on a range of platforms and in a variety of formats.

Posted Jan 14, 2014

An Android-based TV stick aimed at enabling families to communicate, share content, interact and play via the TV -- no matter where each individual may be located -- is to be launched at CES, Las Vegas. The new HDMI TV stick called Bob -- and developed by Meet-Bob Ltd. -- is designed to provide families with intuitive and exciting interactive communication options.

Posted Jan 07, 2014

Accenture announced that it has built and will operate an end-to-end e-commerce and direct to consumer distribution solution for HarperCollins Publishers ebooks globally. The project will commence with the launch of HarperCollins' CSLewis.com and Narnia.com.

Posted Oct 31, 2013

Following the release of Amazon Cloud Player for PC earlier this year, Amazon.com, Inc. announced the availability of Amazon Cloud Player for Mac. The new app provides Mac users with a way to manage their entire music library - whether saved on their computer or in the cloud - and shop from the Amazon MP3 Store with a catalog of more than 25 million songs.

Posted Oct 29, 2013

Earlier this year we heard about Amazon's plan to provide free or low cost ebooks to buyers who purchase a hard copy, and now it is a reality. Amazon launched Kindle MatchBook on Tuesday, October 29, which gives customers the option to buy--for $2.99, $1.99, $0.99, or free--the Kindle edition of print books they have purchased new from Amazon. Over 70,000 books are enrolled in Kindle MatchBook.

Posted Oct 29, 2013

Do you miss the days when MTV actually showed music videos? Do you spend have your day searching for your favorite artists' videos on YouTube? Well, then we have some good news for you. Billboard is reporting that YouTube is introducing a subscription music service that includes video.

Posted Oct 24, 2013

An analysis of U.S. ISBN data by ProQuest affiliate Bowker revealed that the number of self-published titles in 2012 jumped to more than 391,000, up 59% over 2011 and 422% over 2007. Ebooks continue to gain on print, comprising 40% of the ISBNs that were self-published in 2012, up from just 11% in 2007.

Posted Oct 10, 2013

Emily Books is an independent digital bookstore that focuses on bringing "transgressive memoir and fiction" that has never appeared in digital form before to its readers. Customers can subscribe to Emily Books for $13.99 a month, or $159.99 for a years. Until now, users would receive and email with a link to download that month's book in a variety of DRM free formats, and now there is another option: the iOS7 app.

Posted Oct 03, 2013

Vital Source Technologies, Inc., Ingram Content Group's e-textbook solution, announced the international expansion of its VitalSource Bookshelf platform with a new digital store in the U.K. The store offers tens of thousands of e-textbooks from leaders in academic publishing.

Posted Sep 26, 2013

OverDrive announced that more than 17,000 Penguin ebooks are now live and available for purchase in OverDrive Marketplace. Penguin's ebooks are available for public and college libraries, including consortium, in the U.S. in the one copy/one user lending model for a one year term. Availability of the Penguin ebooks to libraries outside the U.S. is coming soon.

Posted Sep 26, 2013

Knovel unveiled a fully redesigned platform offering more precise search results, a simplified user interface, enhanced navigation capabilities and more. Knovel offers a cloud-based application that integrates technical information from more than 100 engineering publishers and societies with analytical and search tools.

Posted Sep 09, 2013

Amazon launched the Mexico Kindle Store), offering Mexican customers a vast selection of popular ebooks, Spanish-language best sellers, over 1,500 free books in Spanish, and a broad selection of titles from leading Mexican authors and publishers. In total, the Kindle Store offers over 2 million titles, hundreds of thousands of which are exclusive, and more than 70,000 in Spanish. In addition, Amazon announced that Kindle and Kindle Paperwhite are now on sale locally in Mexico at Gandhi stores.

Posted Aug 29, 2013

Publishing Technology and CNPIEC, the China National Publications Import and Export (Group) Corporation, announced the CNP e-reading platform at the Beijing International Book Fair this week. At launch, the site carries over 200,000 titles from more than 300 international publishers.

Posted Aug 29, 2013

If you weren't able to tune into the first ever EContent Live Google Hangout, you can still watch. Listen to EContent columnists, and content experts Jose Castillo, Scott Abel, and Drew Bedard discuss whether or not Facebook makes you sad, if Gmail is killing e-mail marketing, the importance of context, and the truth about responsive design.

Posted Aug 16, 2013

With the launch of the iPad in 2010, the leaders at Design Central knew that the world of digital publishing was on the verge of a major technological revolution. Before long, both its internal and external clients would expect to use tablets and other emerging digital publishing platforms to the full extent of their capabilities. This meant interactivity, ease of publishing, integration into smartphone apps, and more. The folks at Design Central understood the task in front of them and wanted to choose the right suite of digital publishing tools to integrate into their production process.

Posted Aug 12, 2013

If you haven't yet made the switch from cable to internet based television, Google may have just delivered the device to change your mind. Announced on July 24 at Google headquarters, the Chromecast dongle costs just $35 - but comes with $24 worth of Netflix subscriptions - and plugs into an HDMI port on your TV. It's the size of a thumb drive.

Posted Jul 25, 2013

Following the launch of its browser-based sharing service, Cloudup announced free native applications for Windows and Mac users. Available immediately these new apps enable the streaming of any type of media directly from the desktop.

Posted Jul 25, 2013

PTC announced it has acquired Enigma, a developer of software that aggregates and delivers technical content in aftermarket service environments. The acquisition enhances PTC's existing portfolio of service lifecycle management (SLM).

Posted Jul 17, 2013

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