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Blow up everything you know about content. Today, it's different. Looking back at the last decade and ahead to the next, there are three game-changing opportunities and challenges that, from our perspective at Common Sense Advisory, product planners and marketing managers must engage.

Posted Nov 22, 2010

In August, The Wall Street Journal covered Seth Godin's decision that, going forward, he would solely self-publish. Godin, a best-selling author of marketing books such as Tribes and Permission Marketing, felt he no longer needed his traditional publisher. Notably, Godin defined "publishing" far more broadly than did Penguin Group. He plans on distributing his content in a number of media—audio books, apps, podcasts, print on demand, etc. This may be the beginning of a disintermediation between the content creator and the content user, similar to the old one between library users and high-end digital information.

Posted Nov 22, 2010

Zmags launched Zmags Professional Edition, which the company says will solve three key issues for marketers and ecommerce brands trying to deliver content to their mobile audience: integration between mobile and online shopping, security risks associated with mobile shopping, and delivering rich video.

Posted Nov 18, 2010

It is the very breadth, depth, and possibility inherent in semantic technology that can prevent content companies from experimenting with a technology that may be one of the most useful commercial innovations of the past decade. The murkiness of the word itself—not to mention the standards, acronyms, and jargon that can dominate the discussion of semantics—only adds to the confusion.

Posted Nov 12, 2010

Adeptol, a developer of document viewing technology, released a new mobile viewer based on HTML5 technology that lets users view documents on iPhone, iPad, Android, Blackberry, Windows Mobile, and other mobile phones and tablet devices. Adeptol's Mobile Viewer is a high-speed mobile and smart phone document viewing program built with HTML5 technology, which lets users send a document link to anyone and let them view the document on their phone or tablet device without the need to download a client or application.

Posted Nov 11, 2010

Sony announced that its wireless Reader Daily Edition is now available in select retail outlets and online at SonyStyle.com. The new Reader Daily Edition can take advantage of both wi-fi in addition to AT&T's 3G network and will give users the ability to browse, purchase, and download books, as well as select newspapers and magazines. The Reader Daily Edition also features optical touch screen technology, which improves reading clarity.

Posted Nov 11, 2010

Adobe Systems launched two new Adobe.com cloud services: Adobe SendNow and Adobe CreatePDF. SendNow is a file sharing service which allows users to send large files to one or many recipients, view files that were sent in the past, and keep track of files that have been sent to them.

Posted Nov 09, 2010

Safari Books Online released a free global iPad app called Safari To Go. The app allows Safari Books online subscribers to view book content on their iPad. While the app is similar in function to the Safari Books Online app currently available for the iPhone, iPod touch, BlackBerry, and Android mobile devices, the company reports that it built the iPad app from the ground up.

Posted Nov 09, 2010

NewsGator introduced a new software module for its social computing suite, designed to improve information sharing and business results. News Stream for Social Sites 2010 is an optional extension to NewsGator Social Sites 2010 designed to help paid users more effectively collaborate with colleagues.

Posted Nov 04, 2010

Knovel, a provider of Web-based application integration for technical information and analytical tools, announced that members of the American Society of Mechanical Engineers (ASME) now have access to Knovel. Notable functionality includes simplified navigation, improved browsing and user interface, as well as the ability to save and organize frequent searches, titles, and content. ASME is also offering free access to a collection of Knovel's content and interactive tools.

Posted Nov 04, 2010

SDL released SDL BeGlobal, a cloud-based platform that allows the management and delivery of real-time automated translations of multilingual interactions in all sorts of corporate communications. Combined with SDL TrustScore, the company says, SDL BeGlobal allows content managers and business users to communicate more easily with their global customers.

Posted Nov 02, 2010

Adobe Systems made several announcements at its annual MAX conference, which is being held from Oct. 23-37 in Los Angeles. Among these were several new components for AIR 2.5, the latest iteration of its Flash platform.

Posted Oct 26, 2010

Adobe Systems introduced the new Adobe Acrobat X software family, which includes such products as Acrobat X, Reader X, the Acrobat X suite, and new document exchange services available through Acrobat.com. Acrobat X comes equipped with several new features, such as guided "Actions," which allow users to automate routine, multistep tasks.

Posted Oct 19, 2010

Overdrive announced that Insight Venture Partners has made a major investment in the company. The investment, subject to regulatory approval, will help Overdrive to expand its resources and capital.

Posted Oct 19, 2010

Versita announced the launch of Versita Open, a portal that lets publishers of scholarly journals choose an open access model and services that best serve their needs. According to the company, Versita Open has already attracted over 200 journals across numerous disciplines and expects to publish 500 journals in the near future.

Posted Oct 01, 2010

With the proliferation of search-oriented online content providers such as AOL, Yahoo!, Demand Media, and About.com, internet users are increasingly likely to find that most of the general searches they do return results from these SEO-oriented content creators and so-called "content farms". Whether this is a good or a bad thing from the user perspective remains to be seen—and opinions vary. But from general tactics, to long tail search and universal search strategies, SEO remains critical to web publishers.

Posted Sep 29, 2010

Safari Books Online has added mobile functionality to its portal features, compatible with iPhone, BlackBerry, and other browser-capable phones. Features of the Safari Books Online portal, such as the ability to take notes and tag content, have been optimized for mobile use.

Posted Sep 28, 2010

ebrary announced a new program to support the digital content needs of pharmaceutical companies throughout the entire lifecycle of their product. Some notable features of ebrary's program include a choice of different models for acquiring ebooks from publishers such as Springer, Elsevier, and CRC Press; access to DASH!, ebrary's epublishing tool; and access to InfoTools and other research technologies.

Posted Sep 28, 2010

K-NFB Reading Technology announced the release of its free Blio reader. Blio, which is free to download, will be launching Sept. 28 for all Windows-based devices, with applications for iOS and Android operating systems following shortly thereafter. In the coming months, Blio will be rolled out worldwide through device manufacturers, retailers, mobile carriers, and educational institutions, and supported by fully-customized digital media storefronts.

Posted Sep 16, 2010

Project MUSE, a provider of humanities and social science periodical content for libraries, announced a new initiative to incorporate scholarly book content into its research platform and product offerings. Called Project MUSE Editions, the initiative will allow ebook collections to be purchased alongside MUSE journal collections beginning next year.

Posted Sep 14, 2010

Several companies are teaming up with the Royal Mail to issue the world's first interactive postage stamp. The Royal Mail`s Great British Railway Special Stamp issue will use the Royal Mail channel in the junaio augmented reality platform to provide online content through users' iPhones and Android smartphones.

Posted Sep 09, 2010

MyNewsVu announced a new technology for television news delivery and consumption, a back-end software platform that enables TV news web sites to deliver a personalized TV newscast to individual viewers. Web sites powered by MyNewsVu can deliver individually personalized TV newscasts to internet-enabled TVs, mobile devices, and PCs.

Posted Sep 09, 2010

With more than 100 million pages averaging about 6,000 words each, it goes without saying that NewspaperARCHIVE doesn't go easy on its database and search systems. The service is also constantly expanding and updating its database, which means that a solution that works today might easily prove inadequate tomorrow. When problems began cropping up with its old search solution, NewspaperARCHIVE realized it needed a platform that would be robust enough to handle the company's vast database of content while simultaneously ensuring that users had rapid access to search results.

Posted Sep 09, 2010

Twenty years ago when the web was young, the topic of standards was mainly the purview of computer scientists, engineers, and enterprise technologists. But these days, with the impact of standards on everything from how content displays in various browsers and delivery on emergent devices to cost savings and search engine optimization (SEO), web standards have become everyone's business. Analysis by Nancy Davis Kho.

Posted Sep 06, 2010

Apple announced an array of new features and updates for existing items in its product line, including updated versions of the iPod Nano and iPod Touch, as well as new features for its popular iTunes platform. According to Apple, iTunes 10 now features a social media component called Ping that will allow users to follow specific artists and friends in much the same was as Facebook and Twitter.

Posted Sep 02, 2010

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