Impelsys, a provider of electronic content delivery solutions, announced that it has entered into a partnership with DataLore Inc. The two companies will work to offer branded ebookstores to schools and colleges located throughout the Caribbean region.
Posted Apr 16, 2013
CBS Corporation and Amazon.com, Inc. announced an expanded content licensing agreement to bring classic series and hit TV shows from CBS Television Distribution and Showtime Networks to Amazon's Prime Instant Video service, extending the catalog of CBS content available for Prime members to instantly stream, and enjoy at no additional cost.
Posted Feb 14, 2013
Kno, Inc., announced Advance, an interactive learning platform that enables publishers and authors to turn a flat file or PDF into an interactive ebook in minutes at no cost. The Advance platform was created to provide publishers with powerful, yet easy-to-use tools, to make their content and assessments interactive and engaging at scale with no added costs.
Posted Feb 12, 2013
John Wiley & Sons, Inc., a provider of content and workflow solutions in areas of scientific, technical, medical, and scholarly research; professional development; and education, launched Labtiva's ReadCube Web Reader on Wiley Online Library. PDFs read with the ReadCube Web Reader feature hyperlinked in-line citations, annotations, clickable author names, and direct access to supplemental content.
Posted Feb 06, 2013
OverDrive's newest app showcases the best aspects of Microsoft's Windows 8 operating system and brings library ebooks to new devices including the Microsoft Surface tablet. Incorporating "action bars" and other dynamic features, OverDrive Media Console (OMC) for Windows 8 enables users to enjoy EPUB ebooks and MP3 audiobooks on computers and mobile devices running Windows 8 and Windows RT.
Posted Nov 19, 2012
Content Delivery Networks (CDNs) have long been quietly working behind the scenes to make sure content producers can get their products to consumers. But just like everyone else in the content business, CDNs are facing changes. EContent talked to Charles White, chief revenue officer for Mirror Image about the changes facing his industry.
Posted Apr 05, 2013
From traditional desktop PCs and laptops to smartphones, tablets, consoles, and interactive TVs, consumers are using more devices than ever before. That puts added pressure on digital content companies (DCCs) to ensure an ideal user experience when people switch between these various screens. As a result, many businesses are turning to responsive web design (RWD), which can create a single source of web content that displays in a readable and relatively controlled way anywhere it's viewed. RWD's single code base delivers to any screen, so that when a change needs to be made to a web page, it only needs to be done once, saving valuable time and money. But while RWD can, under ideal circumstances, adjust your content according to the device and enable more fluid and responsive interaction, it doesn't always work across the board and may not be the best option, especially compared to traditional user experience (UX) design, some experts say.
By Erik J. Martin
Posted Jan 18, 2013
Any self-respecting electronic publisher knows that content must adapt to the latest technologies and platforms to remain relevant to a fickle public. Today that means making your product available on as many portable devices as possible. "Users are turning to their smartphones and tablets more than ever before to search, play, shop and access the content they love while on the go. That's why it's critical to put your content, brand or business on an app, keeping users engaged and tuned in," says Li-at Karpel Gurwicz, marketing manager for Conduit Mobile. "Consumers want to be informed and entertained at the click of a button, and by putting your content at their fingertips at all times, you'll stay ahead of the competition as you increase brand awareness and build your online community."
By Erik J. Martin
Posted Jan 14, 2013
The naming of Ray Kurzweil as Google's new director of engineering in late 2012 may not have registered as even a blip on the radar of many digital content companies (DCCs). But this simple hiring announcement concerning the famous futurist, author, and inventor may, in fact, represent a symbolic milestone in the rapidly changing information age. Because it's yet another sign that smart DCCs-including Google-value the promise and potential of artificial intelligence (AI), which Kurzweil has long preached has the capacity to greatly enhance our lives.
By Erik J. Martin
Posted Jan 02, 2013
First there was Blogger. Then there was Twitter. Now, somewhere in between those concepts is Medium, the ambitious new creation of co-founders Biz Stone and Evan Williams, who are responsible for all three social media online publishing tools.Launched recently by Williams' and Stone's Obvious Corp., Medium offers a fresh take on blogging by combining some of the best features already built into competitor sites such as Tumblr, Pinterest, reddit, and Zeen. Medium's design lets users collaborate on works consisting of words and/or images that are published on the site. After reading a work, users can provide feedback to the author, indicate if they liked it, and supplement it with additional content.
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by decades. The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)
By Kelsey Nelson
Posted May 15, 2013
If "knowledge is power," as the saying goes, then content analytics is a game-changer for any digital publisher concerned with harnessing the power of content. Today, content providers know more about their audiences than ever before. All the data in the world isn't worth much unless you know how to make sense of it and, more importantly, can put a plan into action that capitalizes on what you know.
In an ideal world, all a publisher or media company would have to do to be successful is produce engaging content, and do it consistently. In reality, creating good content isn't enough anymore. As our lives become increasingly reliant on mobile technology, people expect fresh, compelling content, and they want to be able to access that content, anywhere, anytime, and on any device.The good news is that companies no longer need to be convinced about the importance of integrating mobile technologies, such as apps, into content delivery plans. "We're thankfully at a stage where we are no longer talking so much about experimentation," says Peggy Anne Salz, founder and chief analyst at MobileGroove. "We do not have the discussion point any longer of ‘Do I need to be mobile.' That discussion is gone. We are in a phase of execution."
According to IDC (International Data Corp.), the number of U.S. users accessing the internet via mobile devices will exceed those using wireline devices, such as PCs, by 2015. The research firm cites the use of smartphones and enthusiastic adoption of tablets as the force behind this trend. These statistics have long been a source of excitement for publishers looking for new revenue streams, but with the explosion of platforms comes the pressure to be all things to all people. From iPhones to Android devices, from the Kindle Fire to the iPad, from mobile-optimized sites to custom-designed apps, publishers struggle to find the right balance between fiscal responsibility and being on their readers' platforms of choice.
In publishing, small is the new big. An increasing number of publishers are releasing e-singles -- short works published digitally on a variety of platforms -- to generate ancillary revenue, build brand equity, and reach new audiences. Among those joining the e-singles market are Hearst, Rodale, Princeton University Press, and as recently as last week, Penguin.
By Michelle Manafy
Posted Nov 21, 2011
In the digital world, the idea of engagement has a very different meaning. Marketing is no longer a one-way street. Rather, marketers have learned to leverage social media to build two-way conversations in pursuit of that magic word: engagement. Scrolling marquees decorated with hashtags and @ symbols stream across our television screens, encouraging viewers to engage, luring us with the promise of sharing our shout-outs with the world. In the social networking age, companies continuously ask themselves: How do we reach these communities? How do we engage? How do we create valuable conversations?
Column/Dispatches from Digital Natives
By Erica Hartnett
Posted Jul 04, 2012
BEA is great for a lot of things-finding out what new books are coming soon, reconnecting with old colleagues and friends, and maybe even snagging a bound galley or two. But what's also very cool is getting to see and find out more about the people and companies who work in different aspects of publishing, particularly the emerging technology fields. For a content creation person such as myself, it's fascinating to learn more about content delivery and the mechanics that go into it.
By Peggy Hageman
Posted Jun 14, 2012
News in the publishing world this past month has been dominated by the Department of Justice's antitrust suit against several of the biggest US publishers. Authors, agents, and booksellers are sounding off on what they consider to be the severely misguided efforts on the part of the government. The Association of Authors' Representatives board voted unanimously to oppose the suit and settlement and has sent a letter to all members urging them to voice their disapproval as well. Simon Lipskar, an agent with Writers House, has sent his own letter to the justice presiding over the case. (Mr. Lipskar's full letter is available.) He meticulously documents that agency pricing has not harmed consumers and has, in fact, been to their benefit.
By Peggy Hageman
Posted May 17, 2012
Last month I mentioned the rumors that the Department of Justice was preparing to file antitrust charges against Apple and five publishers regarding "agency pricing," wherein publishers set a specific price for an ebook and the retailer receives a certain percentage of that price. (Author royalties are paid on cover price in a similar manner.) Yesterday the hammer fell.
By Peggy Hageman
Posted Apr 12, 2012
Unless you have been on a 3 month leave of absence searching for inner peace at a temple in Tibet, you have probably been overwhelmed with information fabout Apple's latest press event. The announcement of the new iPad, new Apple TV, and a handful of software upgrades were not huge surprises. Thanks to our 24/7 tech news sleuths and a constant flow of tweets, photos, and videos, even monks halfway around the world knew we would see a new iPad with refreshed processor, stunning Retina display and a better camera. But the most interesting thing about this recent news is not either of the devices, but the ramifications that these latest post-PC gadgets bring.
By Jose Castillo
Posted Mar 08, 2012