Are cable companies laboring under the illusion that they can keep customers by simply refusing to provide them with an easy, decent way to watch web content on their internet-connected televisions? This may be the last chance cable providers have to prove their value, and they are tossing it away.
Posted Nov 20, 2014
Let's assume you have an English-language, web-based business, including downloadable documents. To expand, you have to reach out to non-English-speaking customers. You must translate and transform your content for non-English speakers. When you get into the details, you realize this is complicated: Numbers may need different formatting, print and web layouts will likely need to be adjusted, cultural differences can be a mine field, specialized technical terms require deep expertise, and myriad other issues. You quickly realize that localization is a lot of work, and you may have to repeat it for each target language or culture.
Posted Nov 18, 2014
A new study from Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzes the importance of multiplatform devices in online travel content consumption and provides an in-depth look at device usage and trends, research and booking habits, and unique behaviors across audience segments.
Posted Nov 13, 2014
EBSCO Information Services (EBSCO) is introducing Flipster, which allows library patrons to browse the latest issues of quality digital versions of popular magazines, courtesy of their library.
Posted Nov 04, 2014
For much of history, the primary obstacle preventing people from connecting with one another was distance. But in the mobile, social, always-on world in which we live today, distance is no longer the major challenge. Instead, our biggest challenge is the lack of a common language. It's the inability to understand one another that prevents us from making meaningful connections. Isn't there an app for that? Yes, there is. Machine translation (MT) hails from the discipline of computational linguistics and aims to help humans who speak different languages communicate with one another. And while MT is not actually an "app," many app makers are attempting to harness the power of automated translation by building MT into their products and services. But there are challenges.
Posted Oct 08, 2014
Worldwide ownership of Connected TV Devices (including smart TVs, smart blu-ray players, IP-enabled game consoles, and digital media streamers) grew 7% percent quarter-on-quarter in Q2 2014 and 34% versus over the same period in 2013 to reach 500 million units. The growing demand for devices that facilitate the streaming of online video to the large screen TVs is creating a highly competitive environment with no fewer than 16 major technology brands accounting for 90% of devices in use according to Strategy Analytics' Connected Home Devices (CHD) service report, "Global Connected TV Device Tracker: Q2 2014".
Posted Oct 07, 2014
A notice posted on Redbox Instant's site gave users little warning that the service would end on October 7. The notice was short on details, but got the point across. Gigaom reports that new sign-ups had been disabled for three months due to a credit-card fraud issue. This resulted in new customers being shut out, as well as problem for existing customers whose cards had expired and could not update their payment information.
Posted Oct 07, 2014
Data scientist and master storyteller are two of the U.K.'s "Hottest Jobs in Marketing," recently identified by Marketing Week. These two careers seem like polar opposites-one generating business insight through an extreme focus on data analytics and the other winning customers' attention through the creative engagement of emotions, interests, and desires. But they are both trying to make sense of a deluge of customer interactions, while translating the internet-enabled fire hose into memorable, meaningful experiences-one customer at a time.
Posted Oct 07, 2014
PostOffice Films needed a solution that would provide it with the ability to connect to anywhere in the world and transfer files quickly to partners and clients. Previous solutions-ranging from other file transfer programs to old-fashioned courier services such as FedEx-were impractical, says David Jancso, owner and film editor at PostOffice Films.
Posted Oct 01, 2014
When a radio station wants to broadcast a program that reaches as many ears as possible-even remote listeners in the hinterlands-it amps up the signal. But when content marketers with branded content to promote seek to swell their audience, it's not as simple as cranking up a dial. Wider distribution of content that's created to grow affinity and brand consideration-and not necessarily to hawk a product or service-requires careful research, planning, and execution to overcome the significant challenges today. Smart publishers, content providers, and marketers need to recognize these challenges and develop effective strategies to connect with the crowds in a landscape that's already overcrowded with competitors.
Posted Sep 01, 2014
Twenty years ago, I bet none of us thought that we'd be able to buy basically anything we needed through our laptops, watch TV on our smartphones, or talk to someone across the globe through our computer screens. The internet has changed so much of how we live: we buy online, we converse online, and we relax online. Essentially, our culture now lives on the internet. Face-to-face communication has become less and less common, but shouldn't some interactions still only be done in person? Well, not if you ask the Digital Natives.
Posted Aug 07, 2014
According to the "Online Personal Experience" study by Janrain, more than half (57%) of people are just fine with providing personal information to a website and as long as they benefit and the information is used responsibly. Janrain also found that 77% would be more trusting of companies collecting private data if the businesses were transparent about how the information would be used. But that's where the trouble lies. Many content providers are still struggling to use the information they collect in a way that truly improves the customer experience.
Posted Jul 21, 2014
Condé Nast is a New York-based media company that produces many globally known print, digital, and video titles. Its portfolio includes such titles as Vogue, Vanity Fair, Glamour, Brides, SELF, GQ, The New Yorker, Condé Nast Traveler, DETAILS, Allure, Architectural Digest, bon appétit, Epicurious, WIRED, W, Lucky, Golf Digest, Golf World, Teen Vogue, and Ars Technica. After launching The New Yorker's iPhone edition, Condé Nast was looking to do the same with Vanity Fair. However, the company knew that the same solution would not work for the two very different magazines.
Posted Jul 14, 2014
IBM announced a new Big Data service available on the IBM Cloud marketplace, where organizations can now easily secure, access, and manage content from anywhere and on any device. It's estimated that 2.5 billion gigabytes of data are created every day, and 80% of that data is comprised of unstructured content such as contracts, claims forms, and permit applications. The explosion of the volume of content, and new forms of it including Tweets and posts to social media, has increased the need to use any type of information from nearly any source.
Posted Jun 26, 2014
Sookasa, Inc., a provider of compliance for popular cloud applications and mobile devices, introduced new capabilities for its Sookasa Cloud Compliance Service, including the ability for users to share documents through any email provider using secure private links. Content that is encrypted on public cloud services can be shared securely using file links with any recipient, with no receiver downloads or setup required. Sookasa has also extended its support for Dropbox encryption, compliance, and access control to Android devices.
Posted Jun 26, 2014
Being an omnivore can have its advantages-as evidenced by the evolutionary dominance humans have enjoyed over other animals that only eat meat or plants. Likewise, being an omnichannel marketer may give you a leg up on your competition in the survival-of-the-fittest game of appealing to contemporary consumers, say the experts.
Posted Jun 18, 2014
Ebook subscription service Oyster--sometimes referred to as the Netflix of books--has expanded its availability. Previously, the service was only available on iOS devices, but is now available on Nook HD, Android devices, and Kindle Fire. According to Gigaom, the new Oyster apps also boasts some new features, such as "time to read" which lets you know how much of the book you have left to read, and the ability to turn the page with volume buttons on Android devices.
Posted Jun 17, 2014
Just in time for the World Cup, Sporting News Media released its fourth annual survey on U.S. sports media consumption, and reveals the demand for utilizing a second (and even third) screen to enjoy sports has heightened and more people are actually turning to the web to watch live sporting events than ever before.
Posted Jun 13, 2014
Amazon announced that Kindle for Android and Kindle for iOS are getting an update, which builds a seamless listening experience right into the app. With Whispersync for Voice, recently called "Amazon's killer new app for books" by the Wall Street Journal, the Kindle app now lets you switch instantly between reading a Kindle book and listening to the companion audiobook from Audible--all with just one tap, without leaving the book.
Posted Jun 10, 2014
EBSCO Information Services (EBSCO) and Infotrieve Inc. have partnered to allow mutual customers to combine their search, content access, rights management and document delivery in one platform. Customers will be able to use Infotrieve's Mobile Library as their e-content access and management platform while using the search and metadata from EBSCO Discovery Service (EDS).
Posted Jun 05, 2014
Verivo Software, an enterprise mobile application platform provider, announced the launch of Akula 2.0. The latest release of the mobile application server provides enterprise IT departments more control, visibility, and governance of their enterprise mobile applications with new capabilities. Akula 2.0 is an open platform that enables IT departments to secure and govern mobile services and applications while allowing development teams to access and reuse these services leveraging the front-end tools of their choice.
Posted May 20, 2014
Zinio, a digital newsstand and magazine app for iOS, Android and web, announced a move to expand its digital offerings for libraries by adding 1,000 magazine titles to its digital magazine service for library patrons, including international titles with new language content. Zinio for Libraries is a digital magazine service offered in partnership with RBdigital from Recorded Books.
Posted May 15, 2014
Splice Machine, provider of the only Hadoop RDBMS, announced that its real-time relational database management system is now available as a public beta. The Splice Machine database enables companies to replace traditional RDBMS systems. A full-featured, transactional SQL database on Hadoop, Splice Machine moves Hadoop beyond its batch analytics heritage to power operational applications and real-time analytics.
Posted May 13, 2014
As a thought leader in the content industry, I'm provided with many opportunities to wax poetic on the virtues of starting a content project with a strategy. From conferences, to webinars, to columns in magazines such as this one, I've spent the past decade evangelizing the methods, standards, and tools required to help organizations efficiently and effectively deliver the right content to the right audience, anywhere, anytime, on any device.
Posted May 13, 2014
Cloudwords, a cloud-based marketing globalization platform, announced the availability of machine translation as part of its newest product release. With machine translation, Cloudwords now enables customers to globalize marketing campaigns and content using whichever localization method and model is suited for their content and budget needs. The options include translation by preferred external vendors; in-house translation; translation by vendors in the Cloudwords marketplace; or machine translation. The Machine Translation feature enables customers to translate marketing content that requires short turnaround times or extremely low costs.
Posted Apr 24, 2014