Read an old-style, no-batteries-required, turn-too-fast-and-get-a-paper-cut kind of book lately? Chances are many of the teenage bookworms you know have as well. Teens are showing a preference for good ole printed books as industry watchers consider the roots of the connection and the impact on publishing. Recent figures from the measurement firm Nielsen tell the tale: 54% of teens ages 13 to 17 strongly or generally prefer print, with 28% having no preference, and 18% strongly or generally preferring ebooks, according to Nielsen's "Understanding the Children's Book Consumer in the Digital Age: Fall 2014 report."
Posted Jan 14, 2015
Up until now, only two of the "big 5" publishers were working with ebook subscription services Oyster and Scribd. However, Macmillan joined Simon & Schuster and HarperCollins in experimenting with the "Netflix of books" model, by adding about 1,000 titles to the services.
Posted Jan 13, 2015
eBooks in Motion released its online platform to produce multilingual, multimedia-enhanced e-publications across multiple devices. The United States Distance Learning Association will be among the first customers, in collaboration with the New York chapter of USDLA.
Posted Jan 08, 2015
Cloudwords, a cloud-based platform accelerating content globalization at scale, announced extended translation automation capabilities for customers using Marketo and Oracle Eloqua. Cloudwords' new dynamic content feature builds upon the company's integrations with leading marketing automation platforms.
Posted Jan 08, 2015
Managing localization in a time and cost effective way is critical for the definition and execution of digital globalization plans. It is therefore no surprise that product leaders and content owners need process enhancements while making the most of localization budgets according to clear requirements and indicators. This is where automation comes in to play. However, it may turn out to be a great efficiency enabler as well as a dangerous pitfall if it is not used at the right time and within the right framework.
Posted Jan 07, 2015
I was once fortunate enough to stay at the Shangri-La Hotel in Hong Kong while on a business trip. Checking in after a 13-hour flight from London, I was too tired to fully appreciate the stunning, tree-filled atrium; the amazing view from my room; or the impeccable service as a procession of hotel employees appeared unbidden, bringing tea, fruit, and hot towels. I haven't had the good fortune to revisit that particular haven of luxury again, but I was interested to learn that, starting in spring 2015, all 85 Shangri-La hotels and resorts will no longer provide guests with complimentary print newspapers. Instead, the hotels will offer online access to more than 2,000 local, regional, and international publications from 100 countries in 60 languages, which can be downloaded to guests' own devices, via an app that is available for iOS, Android, BlackBerry, and Windows.
Posted Dec 23, 2014
I have a new obsession. Well, not really a new obsession, as much as an old, new obsession. This Thanksgiving I found myself in an unsavory situation: I had to drive from Boston, Massachusetts all the way down to Arlington, Virginia the day before Thanksgiving. By the fourth hour on the road, when I was stuck trying to get through New York City, I had grown tired of music and was beginning to lose it a bit. I did something I haven't done in a while. I put on a podcast.
Posted Dec 18, 2014
According to a new survey, professionals who create and deliver training and educational content for both business and public sector organizations face a number of challenges in today's content-driven marketplace: lack of resources to maintain content, reduced time to market, and the analytics to measure effectiveness. These are the findings of the 2014 Educational and Training Content Trends Survey, conducted jointly by Data Conversion Laboratory (DCL), DITA Strategies, and Lasselle-Ramsay.
Posted Dec 11, 2014
Are cable companies laboring under the illusion that they can keep customers by simply refusing to provide them with an easy, decent way to watch web content on their internet-connected televisions? This may be the last chance cable providers have to prove their value, and they are tossing it away.
Posted Nov 20, 2014
Let's assume you have an English-language, web-based business, including downloadable documents. To expand, you have to reach out to non-English-speaking customers. You must translate and transform your content for non-English speakers. When you get into the details, you realize this is complicated: Numbers may need different formatting, print and web layouts will likely need to be adjusted, cultural differences can be a mine field, specialized technical terms require deep expertise, and myriad other issues. You quickly realize that localization is a lot of work, and you may have to repeat it for each target language or culture.
Posted Nov 18, 2014
A new study from Expedia Media Solutions, the advertising sales division of Expedia, Inc., analyzes the importance of multiplatform devices in online travel content consumption and provides an in-depth look at device usage and trends, research and booking habits, and unique behaviors across audience segments.
Posted Nov 13, 2014
EBSCO Information Services (EBSCO) is introducing Flipster, which allows library patrons to browse the latest issues of quality digital versions of popular magazines, courtesy of their library.
Posted Nov 04, 2014
For much of history, the primary obstacle preventing people from connecting with one another was distance. But in the mobile, social, always-on world in which we live today, distance is no longer the major challenge. Instead, our biggest challenge is the lack of a common language. It's the inability to understand one another that prevents us from making meaningful connections. Isn't there an app for that? Yes, there is. Machine translation (MT) hails from the discipline of computational linguistics and aims to help humans who speak different languages communicate with one another. And while MT is not actually an "app," many app makers are attempting to harness the power of automated translation by building MT into their products and services. But there are challenges.
Posted Oct 08, 2014
Worldwide ownership of Connected TV Devices (including smart TVs, smart blu-ray players, IP-enabled game consoles, and digital media streamers) grew 7% percent quarter-on-quarter in Q2 2014 and 34% versus over the same period in 2013 to reach 500 million units. The growing demand for devices that facilitate the streaming of online video to the large screen TVs is creating a highly competitive environment with no fewer than 16 major technology brands accounting for 90% of devices in use according to Strategy Analytics' Connected Home Devices (CHD) service report, "Global Connected TV Device Tracker: Q2 2014".
Posted Oct 07, 2014
A notice posted on Redbox Instant's site gave users little warning that the service would end on October 7. The notice was short on details, but got the point across. Gigaom reports that new sign-ups had been disabled for three months due to a credit-card fraud issue. This resulted in new customers being shut out, as well as problem for existing customers whose cards had expired and could not update their payment information.
Posted Oct 07, 2014
Data scientist and master storyteller are two of the U.K.'s "Hottest Jobs in Marketing," recently identified by Marketing Week. These two careers seem like polar opposites-one generating business insight through an extreme focus on data analytics and the other winning customers' attention through the creative engagement of emotions, interests, and desires. But they are both trying to make sense of a deluge of customer interactions, while translating the internet-enabled fire hose into memorable, meaningful experiences-one customer at a time.
Posted Oct 07, 2014
PostOffice Films needed a solution that would provide it with the ability to connect to anywhere in the world and transfer files quickly to partners and clients. Previous solutions-ranging from other file transfer programs to old-fashioned courier services such as FedEx-were impractical, says David Jancso, owner and film editor at PostOffice Films.
Posted Oct 01, 2014
When a radio station wants to broadcast a program that reaches as many ears as possible-even remote listeners in the hinterlands-it amps up the signal. But when content marketers with branded content to promote seek to swell their audience, it's not as simple as cranking up a dial. Wider distribution of content that's created to grow affinity and brand consideration-and not necessarily to hawk a product or service-requires careful research, planning, and execution to overcome the significant challenges today. Smart publishers, content providers, and marketers need to recognize these challenges and develop effective strategies to connect with the crowds in a landscape that's already overcrowded with competitors.
Posted Sep 01, 2014
Twenty years ago, I bet none of us thought that we'd be able to buy basically anything we needed through our laptops, watch TV on our smartphones, or talk to someone across the globe through our computer screens. The internet has changed so much of how we live: we buy online, we converse online, and we relax online. Essentially, our culture now lives on the internet. Face-to-face communication has become less and less common, but shouldn't some interactions still only be done in person? Well, not if you ask the Digital Natives.
Posted Aug 07, 2014
According to the "Online Personal Experience" study by Janrain, more than half (57%) of people are just fine with providing personal information to a website and as long as they benefit and the information is used responsibly. Janrain also found that 77% would be more trusting of companies collecting private data if the businesses were transparent about how the information would be used. But that's where the trouble lies. Many content providers are still struggling to use the information they collect in a way that truly improves the customer experience.
Posted Jul 21, 2014
Condé Nast is a New York-based media company that produces many globally known print, digital, and video titles. Its portfolio includes such titles as Vogue, Vanity Fair, Glamour, Brides, SELF, GQ, The New Yorker, Condé Nast Traveler, DETAILS, Allure, Architectural Digest, bon appétit, Epicurious, WIRED, W, Lucky, Golf Digest, Golf World, Teen Vogue, and Ars Technica. After launching The New Yorker's iPhone edition, Condé Nast was looking to do the same with Vanity Fair. However, the company knew that the same solution would not work for the two very different magazines.
Posted Jul 14, 2014
IBM announced a new Big Data service available on the IBM Cloud marketplace, where organizations can now easily secure, access, and manage content from anywhere and on any device. It's estimated that 2.5 billion gigabytes of data are created every day, and 80% of that data is comprised of unstructured content such as contracts, claims forms, and permit applications. The explosion of the volume of content, and new forms of it including Tweets and posts to social media, has increased the need to use any type of information from nearly any source.
Posted Jun 26, 2014
Sookasa, Inc., a provider of compliance for popular cloud applications and mobile devices, introduced new capabilities for its Sookasa Cloud Compliance Service, including the ability for users to share documents through any email provider using secure private links. Content that is encrypted on public cloud services can be shared securely using file links with any recipient, with no receiver downloads or setup required. Sookasa has also extended its support for Dropbox encryption, compliance, and access control to Android devices.
Posted Jun 26, 2014
Being an omnivore can have its advantages-as evidenced by the evolutionary dominance humans have enjoyed over other animals that only eat meat or plants. Likewise, being an omnichannel marketer may give you a leg up on your competition in the survival-of-the-fittest game of appealing to contemporary consumers, say the experts.
Posted Jun 18, 2014
Ebook subscription service Oyster--sometimes referred to as the Netflix of books--has expanded its availability. Previously, the service was only available on iOS devices, but is now available on Nook HD, Android devices, and Kindle Fire. According to Gigaom, the new Oyster apps also boasts some new features, such as "time to read" which lets you know how much of the book you have left to read, and the ability to turn the page with volume buttons on Android devices.
Posted Jun 17, 2014