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Quark Software announced it has acquired Docurated, the creators of enterprise sales enablement solutions. Since its inception in 2012, Docurated has worked on SaaS-based enterprise sales and marketing software. Quark will integrate Docurated with Quark's content automation platform to enable sales teams to easily identify and deliver meaningful content to customer prospects.

Posted Dec 07, 2017

Everyone has heard the cliché, "every company is a technology company". While we know that's not true, it is true that every company is powered by technology. It used to be that an internet connection and a Microsoft office subscription was good enough for small companies, and for larger companies, same thing but add some servers. Now, though, with the influx of data that needs to be managed, a solid IT infrastructure is more than necessary.

Posted Dec 06, 2017

Letingtech announces the launch of LET Glass, AI glasses supported by military bone conduction technology. LET Glass revolutionizes the way you control your smart home. It frees your hands from physical handling of your devices and immerse you in a smart world with the easiest operating mode.

Posted Dec 06, 2017

DECENT, a global provider of blockchain technology, has teamed with Pivotal Entertainment as its official U.S. business partner. Pivotal, specializes in navigating the media and technology landscape, will engage with the film, television, music, publishing and fashion worlds to demonstrate how DECENT's new blockchain-enabled platform will revitalize their industries.

Posted Nov 29, 2017

For all the talk about data and measurement at the Gilbane Digital Content Conference, it's not always easy to understand what to do with the numbers once you have them. Lynette Chen, MaassMedia senior consultant, tackled what it means to try and measure success at "the edge of innovation" in her session, relying on a Guardian case study.

Posted Nov 29, 2017

Adaptive content. You probably hear those words a lot, but like a lot of buzzwords, you may still be struggling to understand what they mean. Juhee Garg, Senior Product Manager, Technical Communications Products, Adobe, was on hand to explain to the keynote audience at Gilbane Digital Content Conference.

Posted Nov 28, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

Compared to other marketing activities, personalization is unique because it can help you improve both short-term and long-term business goals. For example, it can increase short-term goals such as email open rates and conversion rates, but it can also increase customer loyalty and lifetime value in the long term. Not surprisingly, digital marketers have pursued the holy grail of personalization for many years, but they face many challenges, particularly when trying to scale personalization globally.

Posted Oct 23, 2017

Content is always changing shapes, morphing into something new. Long before there was the written word, people gathered to tell stories around campfires. Before there was a printing press, there were handwritten books. Then, of course, came ebooks. Now, our content comes to us through a dizzying array of devices and platforms. Smart creators are using the growing number of delivery options to continue to reshape content into new—and sometimes improved—forms.

Posted Oct 09, 2017

Following the indexing of millions of scholarly articles in Google Scholar in 2015, ProQuest and Google are expanding their collaboration by indexing almost half a million full text dissertations from the ProQuest Dissertations & Theses Global database (PQDT), the leading source of emerging research from the world's great universities.

Posted Oct 03, 2017

I've been working in the digital sphere since 1994, so like most marketers, I've seen new channels constantly emerge and quickly dominate— web, podcasting, social, chat, apps. What is far less obvious is how channels themselves have changed in both our expectations for them, and their potential for brands. With many clients deep into 2018 planning, this is a good time to avoid the cut-and-paste of last year's choices and rethink what else your channels can do for growth next year.

Posted Sep 22, 2017

I should cop to my bias at the outset. I have been on the podcasting bandwagon since shortly after Apple added the format to its iTunes player in 2005. Personalization and portability, along with the seamless continuity of media experiences across different contexts, was the magic for me. And it is not surprising that the same recipe is at the heart of the most successful digital media brand of our era: Netflix.

Posted Sep 12, 2017

John Wiley and Sons, Inc. announced the launch of Wiley Content Sharing across its research portfolio. The launch follows a trial that began in early 2017. Wiley Content Sharing facilitates collaboration by allowing authors and subscribers to share free-to-read full-text articles with non-subscribers.

Posted Aug 01, 2017

ProQuest has joined forces with Karger Publishers to offer books from this medical science publisher via the OASIS platform. This partnership is the ninth formed between OASIS and a partner platform since August 2016.

Posted Jul 13, 2017

Provider of media management solutions, Cloudinary announced it has joined forces with WebPagetest to deliver more detailed insights into how images impact a website's load speed. Cloudinary will provide measurable and actionable information about how to go beyond simple compression to optimize web performance.

Posted Jun 22, 2017

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced an integration with Microsoft Dynamics 365 - giving sales teams instant access to Brainshark training, coaching, and content resources directly from Microsoft's CRM application. Organizations benefit from streamlined access to essential sales resources, greater sales productivity and centralized visibility into the impact of their sales readiness programs.

Posted Jun 22, 2017

It's been said that we all have a novel in us, but these days, it seems as if we all have a podcast in us. Of course, we don't all have a good podcast in us—and fewer of us can launch an entire network. But Rebecca Lavoie has done just that, from her basement and with the help of her husband—and writing partner—Kevin P. Flynn. Along with two more co-hosts, the pair launched Crime Writers On Serial, a podcast to talk about a podcast (now Crime Writers On…).

Posted Jun 07, 2017

Video is an increasingly important part of content strategies. Whether you're the editor of a news site or a content marketer, your audience wants video—and there is no place like Streaming Media East to learn about the business and technology of video. But after a day's worth of sessions, I came away with three tips that any publisher can apply to their content.

Posted May 16, 2017

Posted May 01, 2017

As Mary Meeker once predicted, money is now flowing to where consumers are spending their time. And yet, 2016 also started to spell the end of the phrase mobile-first, as Google coined a new, important phrase: AI-first. Mobile-as-a-device is becoming the connecting tissue between channels. As such, it's seen less as a device and more as a means for connecting deeply with your consumer in the moments that matter.

Posted Apr 24, 2017

Data Conversion Laboratory, Inc. (DCL) and the Center for Information Development Management (CIDM), have released the results of the 5th annual "Following the Trends - Is Your Content Ready?" survey, and the results show, among many other insights, that a surprising 51% of those polled responded "No," that their content is not ready - a 21% increase over last year.

Posted Apr 18, 2017

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