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The proliferation of digital channels opens up new opportunities for businesses that want to deepen relationships with existing clients and attract new customers. Social media platforms and the widespread use of mobile devices provide an affordable way to push out a steady stream of content to always-connected consumers and generate new business. However, many companies that are making the change from print-centric communication to digital content are finding that the transition isn't simple. The processes that are in place for creating, approving, publishing, distributing and tracking print-centric content don't scale when faced with omni-channel digital content.
Posted Jul 27, 2016
It is a mistake to assume that content development is an assumed talent, or that it can be an afterthought in the digital marketing realm. Content strategy is more than writing for the web. There is a science and strategy behind developing quality content for web pages, blogs, advertisements and social media. And although every successful copywriter must have a foundation of basics writing skills, such as subject matter expertise, an engaging style and tone, and basic grammar usage, there is much more to being a content king.
Posted Jun 29, 2016
Boopsie sponsored a survey of over 350 librarians to learn more about the value that mobile apps offer diverse communities and the obstacles that libraries face when launching these apps. In preparation for the American Library Association (ALA) Annual Conference, Boopsie published a report on the results of this survey. With a majority of participants representing public and academic libraries, the report explores six key findings of the survey, which featured questions proposed by leaders in the library industry.
Posted Jun 23, 2016
SAPinsider, the inside edge for SAP customers worldwide, announced its newest product line: insiderBOOKS. insiderBOOKS takes a digital-first approach to delivering affordable and timely SAP-related content, including chapter-by-chapter releases, frequent book updates, and an interactive reading experience. Professionals evaluating, implementing, deploying, and using SAP solutions are invited to register for a free insiderBOOKS account.
Posted May 19, 2016
Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push" marketing rather than leveraging emerging content creation technologies that could help them customize content at the point of creation.
Posted May 13, 2016
Anyone with a stake in the Internet of Things (IoT) was likely gratified to see that the most-downloaded free app from the Apple App Store on Christmas Day 2015 was the sensor-laden fitness tracking device Fitbit. It was one more sign that the lumbering but potentially massive market for connected devices for consumers is gaining meaningful traction. That's not to say that every house on the block has a wearable, a connected car, or a smart lightbulb just yet. The IoT-defined as a state in which everyday objects are networked wirelessly and imbued with the ability to communicate without human intervention-is still clipping along at a markedly faster pace on the enterprise side.
Posted Apr 18, 2016
Zixi, a provider of broadcast quality contribution, management, and distribution, announced the debut of ZixiFY, a new cloud-based content delivery platform for the highest quality contribution to a content distribution network (CDN). ZixiFY is designed to reliably deliver live broadcast quality video from a Zixi enabled origination point including camera, encoder, phone, or tablet at any location to any device leveraging Zixi's proven protocol. Broadcasting and media organizations looking for cost-effective solutions to help engage viewers and generate revenue with high-quality live streaming content now have access to Zixi's cloud-based software platform.
Posted Apr 07, 2016
Object Theory announced a mixed reality collaboration service to help organizations design and build multi-user holographic experiences, for Microsoft HoloLens and Windows Holographic. This collaboration service allows Microsoft HoloLens users to share 3D experiences from remote locations, enabled by life size 3D avatars.
Posted Apr 05, 2016
Even if you missed the Time Magazine cover article last August, weren't able to attend CES 2016, or have overlooked the countless headlines, posts and tweets about it over the past several months, it's hard to ignore the facts: Virtual reality is a reality, and VR technology has captured the awe and imagination of consumers hungry for a disbelief-suspending computer-rendered simulation of the real and the fantastic. And the exciting prospect for digital publishers and electronic content providers both large and small? VR offers viable, affordable content possibilities beyond gaming and simulated thrill experiences, which is where a lot of the early tech investment dollars have been funneled. In fact, it's VR's capacity to seriously infiltrate into offbeat and unexpected niches that has a lot of industry experts paying closer attention.
Posted Mar 23, 2016
A recent Scottish League Cup Final, presented by Utilita, between Hibernian and Ross County was not only played out on the pitch but also in virtual reality thanks to San Francisco-headquartered technology company, Virtually Live. The SPFL has facilitated Virtually Live to test a live football broadcast in virtual reality at Scotland's National Stadium Hampden Park in Glasgow during the showpiece national cup final. It was the latest in an eight-game trial which will include two more Queens Park F.C. games.
Posted Mar 15, 2016
Verndale, a marketing technology agency, unveiled the "2016 Digital Commerce Report: Strides and Shortfalls in Strategy and Implementation," a report examining digital commerce across organizations with at least $50M in revenue. According to the research, most B2B and B2C organizations have a commerce system in place, but the strategies behind those systems are lacking and execution is not yet optimal.
Posted Mar 10, 2016
If 2015 had a single bright, shiny object in the digital media sphere, it was virtual reality (VR). The arrival of more affordable versions of Oculus Rift and Microsoft HoloLens and the mass availability of Google Cardboard helped proliferate the VR experience and stoke the inevitable speculation that personal, immersive experiences would be both the future of computing and digital content generally. Anyone who has donned VR gear can attest to the sheer coolness of the experience. In theory, VR could allow for wondrous immersive effects in journalism-moving us from reporting events to transporting audiences there.
Posted Mar 08, 2016
Managing Editor Inc (MEI), a leading provider of digital and print publishing and workflow solutions, announced the release of TruEdit 2.0, the latest update of the company's flagship content management solution. TruEdit 2.0 is a cloud-based, flexible workflow platform that manages the omnichannel content lifecycle for publishing teams and creative designers to produce content that is easier to distribute to websites, mobile apps, and print publications. Teams using TruEdit 2.0 are able to create, track, distribute and measure all digital and print content, meet the demands of continuous publishing to digital channels and shorten the time to market.
Posted Mar 02, 2016
Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.
Posted Feb 02, 2016
Ingram Content Group announces the acquisition of Aer.io, a service that allows publishers, retailers, and authors to sell and fulfill print and digital books directly to readers via their websites, blogs, and social networks. In addition, through Aer.io's marketing platform Aer.io Flyer, publishers, authors, and booksellers can promote ebooks and print books with a direct link to buy while taking advantage of Ingram's global distribution network.
Posted Dec 17, 2015
ProQuest, an information solutions provider, has completed its acquisition of Ex Libris Group, a global provider of cloud-based solutions for higher education. The businesses' complementary assets are being integrated, enabling existing services to be enhanced and sparking the creation of all-new solutions that will help libraries seize opportunities in rapidly changing technology, content, and user environments.
Posted Dec 17, 2015
New research by consumer analysis and data marketing specialist GI Insight shows that, while an omni-channel approach by shoppers is becoming the norm in the United Kingdom, the vast majority of companies are failing to connect with customers seamlessly across multiple touch-points. The report also points to the growing importance of tying real-time online interactions to existing consumer relationships - and the need to use customer data to do so.
Posted Dec 15, 2015
Boopsie, Inc. announced that it has integrated ZINIO's app for magazine lovers with its mobile platform-as-a-service for libraries worldwide. Since 2006, libraries have partnered with Boopsie to create customized apps that provide users with access to content from major eContent providers.
Posted Dec 10, 2015
At CCC, our mission is to make it easy for people around the world to get, use and share content while protecting the interests of creators, publishers and other copyright holders. Our RightFindTM content workflow solution suite provides employees with fast, easy access to the full range of high-value copyrighted information they want - anytime, anywhere. Integrated content spend analytics helps information managers make data-driven decisions related to subscriptions, licensing and more. No other content workflow solution today delivers the powerful combination of content, rights and information management expertise.
Posted Dec 01, 2015
Here at Acquire Media, we pride ourselves in serving customers all along the digital content supply line. This includes acquiring and licensing content all the way to creating user interfaces to display and link content from different providers. And, as the landscape of content providers, formats, protocols, and uses change, it has forced us to stay on the cutting edge. With this laser-like focus on innovation, Acquire Media gets to participate at the forefront of every new innovation in the ECM space. This includes those from the provider side of the equation and those from the content user side. As such, we at Acquire Media have a unique perspective on the entire landscape.
Posted Dec 01, 2015
hoopla digital unveiled support for Google Chromecast in the latest app update for Android, and iOS users in the U.S. and Canada. hoopla digital's support for Google Chromecast now connects the device with the service's Android and iOS apps. With the service update, featuring mirroring for enhanced user experience and navigation, public library cardholders can simply tap Google's Chromecast Cast button on a video title within the hoopla digital app to watch on their television at home.
Posted Nov 30, 2015
You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences.
Posted Nov 30, 2015
I wondered: When did we get too lazy to navigate websites-that generally serve up plenty of content suggestions in the sidebar-using simple links and arrows? As soon as the previous thought entered my mind, I had to ask myself if I was just being a cranky ol' fuddy-duddy. But I'm not the only one who finds the infinitely scrolling page to be a plague among us. Jack Schofield wrote on ZDNet, "Sometimes, ‘infinite scrolling' means you can never get the information you want." Truth!
Posted Nov 24, 2015
No one has a crystal ball for looking into the future of content. How will people be viewing your content a year or 10 years from now? Will it be on a smartwatch or maybe as a hologram? The hologram example may be taking things a bit too far, but the point is that, as a content creator, you never know how your content will be used in years to come. If you want it to have staying power, you need to think about future-proofing.
Posted Nov 23, 2015
Mobile and cloud are the twin drivers that are changing the ECM world as we know it. As users increasingly demand access on the move, however there are still many issues to resolve between traditional back-office systems and the mobile world before enterprises will step out of their comfort zone.
Posted Oct 16, 2015