Advantage Media announced the launch of its new business unit, resulting from the rebrand of a homegrown group within the Advantage Solutions family. The new group focuses on cross-channel digital media solutions that drive innovation in shopper marketing.
Posted Oct 18, 2016
Similar to many companies and organizations, SIIA found itself with a WCM system that no longer worked for its needs. As the expectations of audiences evolved, the organization's website needed to as well, but upgrading its open source WCM system was not feasible. In order to get the latest and greatest tools and capabilities, SIIA had to find a new platform to create its updated website. In addition, SIIA decided it needed a little help building the new site if it wanted to get it done on time.
Posted Oct 17, 2016
The practice of using DRM locks has so infuriated the Electronic Frontier Foundation (EFF) that it is currently suing the US government to invalidate Section 1201 of the DMCA law. But whether the group wins its litigation or not, there's another pressing agenda the EFF is tackling in the interim that it wants publishers and consumers alike to be aware of: the fair labeling of digital products that come pre-locked by DRM.
Posted Sep 14, 2016
SDL announced that Appatura has selected SDL XPP, a XML publishing solution, to augment its newest content and digital publishing platform, Real Time Disclosure. SDL technology helps Appatura to better serve its clients by creating more relevant, personalized content on a global scale.
Posted Sep 08, 2016
ProQuest has joined forces with Wiley to make ebooks on the Wiley Online Library platform available for purchase via OASIS. The OASIS search, selection, and acquisition system already provides access to the largest ebook selection in the market via the EBL, ebrary, MyiLibrary, and Ebook Central ebook platforms, as well as the EBSCO platform.
Posted Sep 08, 2016
Forbes and PodcastOne, an advertiser-supported podcast network, announced a partnership to launch the Forbes on PodcastOne network. The deal includes joint efforts in podcast development and production, as well as distribution, promotion, marketing and advertising sales. The companies plan to collaborate on podcasts in the areas of video gaming, sports, tech, hip-hop and more, initially launching with four programs focused on business, women, and tech.
Posted Sep 01, 2016
Episerver, a global provider of a single platform to manage digital content, commerce, and marketing in the cloud, announced its acquisition of Peerius, a provider of intelligent omnichannel personalization in the cloud, accelerating the third wave of smart personalization technology called "autonomous personalization."
Posted Sep 01, 2016
The New York City Subway has been upgrading its WiFi access, and to celebrate the fact that 175 of its 278 stations now have WiFi Governo Andrew W. Cuomo announced the "Subway Reads" program.
Posted Aug 30, 2016
John Wiley & Sons, Inc., a provider of knowledge and knowledge-enabled services that improve outcomes in research, professional practice and education, announced it has signed a definitive agreement to acquire Atypon, a Silicon Valley-based publishing-software company, for $120 million in cash. Atypon is a technology partner that enables scholarly societies and publishers to deliver, host, enhance, market, and manage their content on the web. The transaction is expected to close October 1, 2016.
Posted Aug 23, 2016
In AOL's 2016 Publisher Outlook report the industry got a look at research that backs up a lot of what we already know. Mobile and video are important, and ad blocking is a problem. But off platform monetization was also part of the digital publishing equation this year, and it seems the verdict is in: Third party platforms are a hit.
Posted Aug 05, 2016
Last week, RedLink Network, a newly formed public benefit company, announced the launch of its free IP registry service for libraries and publishers to help them deliver secure access to subscribed content more reliably and efficiently. As a free service, RedLink Network invites rapid adoption among librarians and publishers to make IP-based authentication more efficient and secure.
Posted Aug 02, 2016
The proliferation of digital channels opens up new opportunities for businesses that want to deepen relationships with existing clients and attract new customers. Social media platforms and the widespread use of mobile devices provide an affordable way to push out a steady stream of content to always-connected consumers and generate new business. However, many companies that are making the change from print-centric communication to digital content are finding that the transition isn't simple. The processes that are in place for creating, approving, publishing, distributing and tracking print-centric content don't scale when faced with omni-channel digital content.
Posted Jul 27, 2016
It is a mistake to assume that content development is an assumed talent, or that it can be an afterthought in the digital marketing realm. Content strategy is more than writing for the web. There is a science and strategy behind developing quality content for web pages, blogs, advertisements and social media. And although every successful copywriter must have a foundation of basics writing skills, such as subject matter expertise, an engaging style and tone, and basic grammar usage, there is much more to being a content king.
Posted Jun 29, 2016
Boopsie sponsored a survey of over 350 librarians to learn more about the value that mobile apps offer diverse communities and the obstacles that libraries face when launching these apps. In preparation for the American Library Association (ALA) Annual Conference, Boopsie published a report on the results of this survey. With a majority of participants representing public and academic libraries, the report explores six key findings of the survey, which featured questions proposed by leaders in the library industry.
Posted Jun 23, 2016
SAPinsider, the inside edge for SAP customers worldwide, announced its newest product line: insiderBOOKS. insiderBOOKS takes a digital-first approach to delivering affordable and timely SAP-related content, including chapter-by-chapter releases, frequent book updates, and an interactive reading experience. Professionals evaluating, implementing, deploying, and using SAP solutions are invited to register for a free insiderBOOKS account.
Posted May 19, 2016
Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push" marketing rather than leveraging emerging content creation technologies that could help them customize content at the point of creation.
Posted May 13, 2016
Anyone with a stake in the Internet of Things (IoT) was likely gratified to see that the most-downloaded free app from the Apple App Store on Christmas Day 2015 was the sensor-laden fitness tracking device Fitbit. It was one more sign that the lumbering but potentially massive market for connected devices for consumers is gaining meaningful traction. That's not to say that every house on the block has a wearable, a connected car, or a smart lightbulb just yet. The IoT-defined as a state in which everyday objects are networked wirelessly and imbued with the ability to communicate without human intervention-is still clipping along at a markedly faster pace on the enterprise side.
Posted Apr 18, 2016
Zixi, a provider of broadcast quality contribution, management, and distribution, announced the debut of ZixiFY, a new cloud-based content delivery platform for the highest quality contribution to a content distribution network (CDN). ZixiFY is designed to reliably deliver live broadcast quality video from a Zixi enabled origination point including camera, encoder, phone, or tablet at any location to any device leveraging Zixi's proven protocol. Broadcasting and media organizations looking for cost-effective solutions to help engage viewers and generate revenue with high-quality live streaming content now have access to Zixi's cloud-based software platform.
Posted Apr 07, 2016
Object Theory announced a mixed reality collaboration service to help organizations design and build multi-user holographic experiences, for Microsoft HoloLens and Windows Holographic. This collaboration service allows Microsoft HoloLens users to share 3D experiences from remote locations, enabled by life size 3D avatars.
Posted Apr 05, 2016
Even if you missed the Time Magazine cover article last August, weren't able to attend CES 2016, or have overlooked the countless headlines, posts and tweets about it over the past several months, it's hard to ignore the facts: Virtual reality is a reality, and VR technology has captured the awe and imagination of consumers hungry for a disbelief-suspending computer-rendered simulation of the real and the fantastic. And the exciting prospect for digital publishers and electronic content providers both large and small? VR offers viable, affordable content possibilities beyond gaming and simulated thrill experiences, which is where a lot of the early tech investment dollars have been funneled. In fact, it's VR's capacity to seriously infiltrate into offbeat and unexpected niches that has a lot of industry experts paying closer attention.
Posted Mar 23, 2016
A recent Scottish League Cup Final, presented by Utilita, between Hibernian and Ross County was not only played out on the pitch but also in virtual reality thanks to San Francisco-headquartered technology company, Virtually Live. The SPFL has facilitated Virtually Live to test a live football broadcast in virtual reality at Scotland's National Stadium Hampden Park in Glasgow during the showpiece national cup final. It was the latest in an eight-game trial which will include two more Queens Park F.C. games.
Posted Mar 15, 2016
Verndale, a marketing technology agency, unveiled the "2016 Digital Commerce Report: Strides and Shortfalls in Strategy and Implementation," a report examining digital commerce across organizations with at least $50M in revenue. According to the research, most B2B and B2C organizations have a commerce system in place, but the strategies behind those systems are lacking and execution is not yet optimal.
Posted Mar 10, 2016
If 2015 had a single bright, shiny object in the digital media sphere, it was virtual reality (VR). The arrival of more affordable versions of Oculus Rift and Microsoft HoloLens and the mass availability of Google Cardboard helped proliferate the VR experience and stoke the inevitable speculation that personal, immersive experiences would be both the future of computing and digital content generally. Anyone who has donned VR gear can attest to the sheer coolness of the experience. In theory, VR could allow for wondrous immersive effects in journalism-moving us from reporting events to transporting audiences there.
Posted Mar 08, 2016
Managing Editor Inc (MEI), a leading provider of digital and print publishing and workflow solutions, announced the release of TruEdit 2.0, the latest update of the company's flagship content management solution. TruEdit 2.0 is a cloud-based, flexible workflow platform that manages the omnichannel content lifecycle for publishing teams and creative designers to produce content that is easier to distribute to websites, mobile apps, and print publications. Teams using TruEdit 2.0 are able to create, track, distribute and measure all digital and print content, meet the demands of continuous publishing to digital channels and shorten the time to market.
Posted Mar 02, 2016
Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.
Posted Feb 02, 2016