When a radio station wants to broadcast a program that reaches as many ears as possible-even remote listeners in the hinterlands-it amps up the signal. But when content marketers with branded content to promote seek to swell their audience, it's not as simple as cranking up a dial. Wider distribution of content that's created to grow affinity and brand consideration-and not necessarily to hawk a product or service-requires careful research, planning, and execution to overcome the significant challenges today. Smart publishers, content providers, and marketers need to recognize these challenges and develop effective strategies to connect with the crowds in a landscape that's already overcrowded with competitors.
Posted Sep 01, 2014
Twenty years ago, I bet none of us thought that we'd be able to buy basically anything we needed through our laptops, watch TV on our smartphones, or talk to someone across the globe through our computer screens. The internet has changed so much of how we live: we buy online, we converse online, and we relax online. Essentially, our culture now lives on the internet. Face-to-face communication has become less and less common, but shouldn't some interactions still only be done in person? Well, not if you ask the Digital Natives.
Posted Aug 07, 2014
According to the "Online Personal Experience" study by Janrain, more than half (57%) of people are just fine with providing personal information to a website and as long as they benefit and the information is used responsibly. Janrain also found that 77% would be more trusting of companies collecting private data if the businesses were transparent about how the information would be used. But that's where the trouble lies. Many content providers are still struggling to use the information they collect in a way that truly improves the customer experience.
Posted Jul 21, 2014
Condé Nast is a New York-based media company that produces many globally known print, digital, and video titles. Its portfolio includes such titles as Vogue, Vanity Fair, Glamour, Brides, SELF, GQ, The New Yorker, Condé Nast Traveler, DETAILS, Allure, Architectural Digest, bon appétit, Epicurious, WIRED, W, Lucky, Golf Digest, Golf World, Teen Vogue, and Ars Technica. After launching The New Yorker's iPhone edition, Condé Nast was looking to do the same with Vanity Fair. However, the company knew that the same solution would not work for the two very different magazines.
Posted Jul 14, 2014
IBM announced a new Big Data service available on the IBM Cloud marketplace, where organizations can now easily secure, access, and manage content from anywhere and on any device. It's estimated that 2.5 billion gigabytes of data are created every day, and 80% of that data is comprised of unstructured content such as contracts, claims forms, and permit applications. The explosion of the volume of content, and new forms of it including Tweets and posts to social media, has increased the need to use any type of information from nearly any source.
Posted Jun 26, 2014
Sookasa, Inc., a provider of compliance for popular cloud applications and mobile devices, introduced new capabilities for its Sookasa Cloud Compliance Service, including the ability for users to share documents through any email provider using secure private links. Content that is encrypted on public cloud services can be shared securely using file links with any recipient, with no receiver downloads or setup required. Sookasa has also extended its support for Dropbox encryption, compliance, and access control to Android devices.
Posted Jun 26, 2014
Being an omnivore can have its advantages-as evidenced by the evolutionary dominance humans have enjoyed over other animals that only eat meat or plants. Likewise, being an omnichannel marketer may give you a leg up on your competition in the survival-of-the-fittest game of appealing to contemporary consumers, say the experts.
Posted Jun 18, 2014
Ebook subscription service Oyster--sometimes referred to as the Netflix of books--has expanded its availability. Previously, the service was only available on iOS devices, but is now available on Nook HD, Android devices, and Kindle Fire. According to Gigaom, the new Oyster apps also boasts some new features, such as "time to read" which lets you know how much of the book you have left to read, and the ability to turn the page with volume buttons on Android devices.
Posted Jun 17, 2014
Just in time for the World Cup, Sporting News Media released its fourth annual survey on U.S. sports media consumption, and reveals the demand for utilizing a second (and even third) screen to enjoy sports has heightened and more people are actually turning to the web to watch live sporting events than ever before.
Posted Jun 13, 2014
Amazon announced that Kindle for Android and Kindle for iOS are getting an update, which builds a seamless listening experience right into the app. With Whispersync for Voice, recently called "Amazon's killer new app for books" by the Wall Street Journal, the Kindle app now lets you switch instantly between reading a Kindle book and listening to the companion audiobook from Audible--all with just one tap, without leaving the book.
Posted Jun 10, 2014
EBSCO Information Services (EBSCO) and Infotrieve Inc. have partnered to allow mutual customers to combine their search, content access, rights management and document delivery in one platform. Customers will be able to use Infotrieve's Mobile Library as their e-content access and management platform while using the search and metadata from EBSCO Discovery Service (EDS).
Posted Jun 05, 2014
Verivo Software, an enterprise mobile application platform provider, announced the launch of Akula 2.0. The latest release of the mobile application server provides enterprise IT departments more control, visibility, and governance of their enterprise mobile applications with new capabilities. Akula 2.0 is an open platform that enables IT departments to secure and govern mobile services and applications while allowing development teams to access and reuse these services leveraging the front-end tools of their choice.
Posted May 20, 2014
Zinio, a digital newsstand and magazine app for iOS, Android and web, announced a move to expand its digital offerings for libraries by adding 1,000 magazine titles to its digital magazine service for library patrons, including international titles with new language content. Zinio for Libraries is a digital magazine service offered in partnership with RBdigital from Recorded Books.
Posted May 15, 2014
Splice Machine, provider of the only Hadoop RDBMS, announced that its real-time relational database management system is now available as a public beta. The Splice Machine database enables companies to replace traditional RDBMS systems. A full-featured, transactional SQL database on Hadoop, Splice Machine moves Hadoop beyond its batch analytics heritage to power operational applications and real-time analytics.
Posted May 13, 2014
As a thought leader in the content industry, I'm provided with many opportunities to wax poetic on the virtues of starting a content project with a strategy. From conferences, to webinars, to columns in magazines such as this one, I've spent the past decade evangelizing the methods, standards, and tools required to help organizations efficiently and effectively deliver the right content to the right audience, anywhere, anytime, on any device.
Posted May 13, 2014
Cloudwords, a cloud-based marketing globalization platform, announced the availability of machine translation as part of its newest product release. With machine translation, Cloudwords now enables customers to globalize marketing campaigns and content using whichever localization method and model is suited for their content and budget needs. The options include translation by preferred external vendors; in-house translation; translation by vendors in the Cloudwords marketplace; or machine translation. The Machine Translation feature enables customers to translate marketing content that requires short turnaround times or extremely low costs.
Posted Apr 24, 2014
Adobe announced a major new release of Adobe Primetime, a TV delivery and monetization platform for programmers and pay-TV service providers. Primetime 2.0 includes a new cloud ad insertion service that lets customers insert ads into live, linear, and on-demand content across any platform. Adobe also unveiled Concurrency Monitoring as an extension to the Emmy award-winning Primetime PayTV Pass service allowing customers to manage the number of streams accessed across each device.
Posted Apr 08, 2014
Big Data is all about a relatively simple idea--an idea with profound impacts for publishers: "Big Data is the ability to customize and personalize a user experience based on what you know about that user," says Gordon McLeod, president of Krux, producers of a data management platform that can help businesses collect, analyze, and make Big Data actionable. "So there are many other ways to use it beyond the core advertising technology. It's all the same data. It's what you know about your users and about people like them and taking action against it in real time."
Posted Mar 31, 2014
In February Scott Abel and Rahel Bailie released a book they co-edited, The Language of Content Strategy. Bringing together 52 content experts to define the important terms that content strategists often toss around -- such as content quality assurance, content flow, and transclusion -- and why they are important, Abel and Bailie created a much-needed guide for the industry. As a relative newbie to the field of content strategy this book was a great resource, but this will be valuable to industry veterans as well. Perhaps even more interesting is the story behind the book.
Posted Mar 21, 2014
In a move that does not lack for irony, Flipboard says it is aiming to make the reading experience better by (get this!) copying magazines. According to Gigaom, Flipboard launched new features on January 29, and will continue to roll them out to all its users over the coming weeks. These features are designed to make it easier for readers to scan the day's big headlines in the categories that most interest them. These features can be found in the "Cover Stories" stream.
Posted Jan 30, 2014
The amount of data produced each day is staggering. In fact, the Harvard Business Review points out that "more data cross the internet every second than were stored in the entire internet just 20 years ago." Because of this, internet users experience "information overload," where they become overwhelmed with the bevy of information available -- even pushed on them -- through multiple technologies.
Posted Jan 24, 2014
Adobe announced the availability of Adobe Technical Communication Suite 5, the next generation of its single-source authoring and multi-device publishing toolkit for technical writers, help and policy authors, and instructional designers. This latest version aims to streamline the creation of standards-compliant technical content by leveraging XML/DITA authoring with complete Document Type Definition (DTD) support and enables authors to expand the outreach and adoption of their content by seamlessly disseminating it on a range of platforms and in a variety of formats.
Posted Jan 14, 2014
An Android-based TV stick aimed at enabling families to communicate, share content, interact and play via the TV -- no matter where each individual may be located -- is to be launched at CES, Las Vegas. The new HDMI TV stick called Bob -- and developed by Meet-Bob Ltd. -- is designed to provide families with intuitive and exciting interactive communication options.
Posted Jan 07, 2014
Accenture announced that it has built and will operate an end-to-end e-commerce and direct to consumer distribution solution for HarperCollins Publishers ebooks globally. The project will commence with the launch of HarperCollins' CSLewis.com and Narnia.com.
Posted Oct 31, 2013
Following the release of Amazon Cloud Player for PC earlier this year, Amazon.com, Inc. announced the availability of Amazon Cloud Player for Mac. The new app provides Mac users with a way to manage their entire music library - whether saved on their computer or in the cloud - and shop from the Amazon MP3 Store with a catalog of more than 25 million songs.
Posted Oct 29, 2013