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When most of us think of content management, we think of the enterprise variety—a large database repository for all of our documents—or we think of the web type, which manages our web content from the back end. However, another type of content management has emerged, one that has been specifically designed to let users slice, dice, and reuse information at virtually whatever level of granularity they desire.
Moving from one office to the next takes hundreds of boxes and backbreaking labor. By contrast, moving a company’s entire digital content collection from a variety of locations or a legacy content management system into a new CMS to the next doesn’t require a single box or any heavy lifting. However content migration is no small undertaking.
There are always myriad issues involved (from the technical to the philosophical) when it comes to moving content across disparate systems, but these problems come into glaring focus when the content includes confidential medical data.
Web Services and XML technologies are catching on in traditional and digital publishing as well as in a variety of other industries. Consultants and vendors agree that there’s no single event that’s led to the increased popularity of these technologies but say the applications are now more proven and are gaining critical mass among users.
Speedy communication is only one aspect of doing business in real time. Even more important: the ability for execs to find out what's going on under the hood in time to fix problems before they cause something important to blow up.
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I find that a whole lot of people fail to pay sufficient attention to content migration, but this can be a massive undertaking and some careful calculation must go into it from the outset of an intranet CMS implementation.
The creation of the Department of Homeland Security, the biggest re-organization of the U.S. government since the creation of the Department of Defense some 50 years ago, is really all about Information Technology. Let’s just hope “CIO” Tom Ridge has caught on to that fact.
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EContent BEST PRACTICES
Technology providers who not only recognize the necessity and difficulty of the local and global content marketplace, but are there to help: From analytics to location awareness, content management to translation management, translation services to language specific search solutions, there are a range of solutions that will enable organizations to adapt to the needs of the new consumer.
Appropriate and effective content management solutions not only enable ease of use, effective interactive communication, and dynamic marketing experiences, they deliver what all organizations seek: measurable return on investment.
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