NARR8, afree mobile app and digital publisher of motion comics and interactive novels, announced the release of StoryBuilder, a multimedia-editing tool that lets users create their own interactive story. This new feature will let fans and indie artists choose from content provided by NARR8 or create their own original content by adding images, animation, sounds, and special effects to create unique stories to share on NARR8's platform.
Posted Jun 11, 2013
Xojo, Inc. announced the immediate availability of Xojo 2013 Release 1, which it bills as a faster development tool for web and desktop apps. Xojo is a cross-platform, object-oriented software development tool that enables developers of all backgrounds to create applications for the desktop (OS X, Windows, and Linux), web and soon, mobile.
Posted Jun 04, 2013
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by decades. The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)
Posted May 15, 2013
SAVO announced a new version of its sales enablement mobile app, Sales Mobile Pro version 4.0, touting a new user interface, whiteboarding, and the ability to share documents via webcast directly within the application.
Posted May 02, 2013
Kreate Technology announced the launch of RealTIME Creative Workflow Suite 2.0, a cloud-based production software tool for creative and marketing teams. RealTIME 2.0's integrated modules are designed to accelerate output to various visual campaigns and improve creative teams' quality of work. Developed with mobility in mind, the cloud-based platform allows team members to access and use the system from popular browsers on a wide array of devices, including tablets and smartphones.
Posted May 02, 2013
We've all heard about the value of content curation in the digital age. People put a premium on any tool that is able to help them sort through the deluge of information. And content creators have realized that they can add quick value to their sites by providing a stream of curated content that is relevant to their readers. Bruce Clay Inc., a global internet marketing solutions and optimization company, and PublishThis, a cloud-based content platform and end-to-end content marketing manager studied how curating content as a strategy effects publisher SEO.
Posted May 01, 2013
Today's consumers have ravenous appetites for econtent-enough to earn them the nickname "digital omnivores." While that moniker may already be familiar to many electronic publishers and content providers, they may be surprised to learn that, between 2011 to 2012, the digital omnivore population surged 160%, according to the results of Deloitte's recent "State of the Media Democracy" survey.
Posted Apr 26, 2013
Flypaper Studios, Inc. released version 3.9 of Flypaper Pro content creation software. Among the updates is the addition of Quick Response technology, which allows consumers to use their mobile device to scan a unique code and directly access targeted information provided by the display owner.
Posted Apr 23, 2013
It's a tongue-twister, but yes, Medium has acquired MATTER. Both companies are relatively new, but Medium's co-founders Biz Stone and Evan Williams have a long history of success with such tools as Blogger and, most notably, Twitter. Medium, launched in late 2012, is a content creation and consumption platform, which is still invite-only.
Posted Apr 18, 2013
BillyFish had just set out to create the ebook version of its flagship book, a story of the first human-powered circumnavigation of the globe, which came out Aug. 1, 2012, in print. Without the ebook version, the company faced losing revenue in the expanding digital market, which includes, says Stevens, "a surprisingly broad demographic including seniors and people traveling on vacation." With this travel and adventure book, missing the August vacation traveler on his e-reader would be a critical mistake. However, as the print date approached, the vendor chosen for the task of producing the ebook showed signs of distress. Once the people at BillyFish Books found the problem, they were concerned they might miss their publication deadline.
Posted Apr 15, 2013
If you are not prepared for the wild ride through the digital landscape that 2013 will provide, it's either because you believed the Mayans or because you don't know where to begin. Well, you should probably start with multichannel publishing. Simply put, your content needs to be displayed on the device of your user's choosing, not your own. Therefore, every single one of your digital properties needs to be accessible on a desktop browser, tablet, smartphone, and laptop.
Posted Mar 26, 2013
Amazon Studios, the original movie and series production arm of Amazon.com, announced it will add cult classic Zombieland to the line-up of pilots already in production for Prime Instant Video. Zombieland , which is the seventh comedy pilot added to Amazon's pilot line-up, will be made available for free on Amazon Instant Video and LOVEFiLM UK.
Posted Mar 25, 2013
Spring is in the air. And in my neck of the woods here in Northeast, Tenn., that means the air is filled with the sights, sounds, and smells of 150,000 race fans. The smell of a thousand grills filled with every food you can imagine is truly mouth-watering. And if you have never attended a NASCAR race you are missing out on one of the most amazing entertainment events in the world. For two weekends a year the area surrounding Bristol Motor Speedway in Bristol, Tenn., turns into one massive tailgate party, campout, and racing event. Fans come from all 50 states, countries from around the world, and every walk of life to attend the world's fastest half mile track. It is mind blowing to watch that many people together in one place for a single event. But what can 150,000 race fans teach us about connecting with people during a live event?
Posted Mar 21, 2013
India is fast becoming a global content factory. Its affordable, educated, English-speaking population makes the country a magnet for cost-conscious corporations looking to save money on content creation. Indian content factories can oftentimes crank out content faster -- and much less expensively -- than domestic writing departments can. But faster and cheaper content can come with a hidden cost: quality.
Posted Mar 13, 2013
While the newspaper industry has been embracing the need to charge readers for online content, bloggers have been more hesitant to take the paywall plunge-for good reason. More often than not, bloggers just don't have the audience or name recognition needed to convince readers that their content is worth paying for. But on Jan. 2, 2013, pioneering blogger Andrew Sullivan announced that his popular blog The Dish was leaving The Daily Beast to move to its own subscription-supported model. The media pounced on the news, debating the merits of Sullivan's move. While the discussion continues, it's likely that it will be a while before we know if his bold move will pay off.
Posted Mar 11, 2013
Adobe Systems Incorporated has a lot of news coming out of its Adobe Summit, The Digital Marketing Conference. The company announced the availability of an update to Adobe Experience Manager, part of Adobe Marketing Cloud. With advances across its WCM and new DAM software, users can deliver personalized experiences across the web, mobile devices, social communities, and video.
Posted Mar 06, 2013
Digital data has not only gotten "big," as we now put it. Data has gotten fast, unstructured, and overwhelming. According to IBM, 90% of the data in the world has been produced in just the past 2 years. Feeds from social media, offline transactions, user video and image posts, and more all converge into massive dashboards that give marketers and now publishers increasingly real-time, unmediated, and holistic views of the consumer. The big impact of Big Data is only beginning to be felt among content providers, but many in the industry see it as both a threat to the traditional ownership media companies had over audiences and an opportunity to reinvent content as data-driven products and services and to give a struggling media industry new business models.
Posted Mar 04, 2013
In a world of free content -- from app to university classes from the likes of Princeton and MIT -- the consumer is making out like a bandit, while content producers wring their hands over the prospect of finding a way to make money. Companies are being forced to find new ways to market their services to encourage people to pay. How? Increasingly, it's through customized experiences.
Posted Feb 20, 2013
If you are in the business of digital content-and in this day and age, we all are-you have undoubtedly heard the phrase "content strategy" tossed around lately. You've heard how important strategy is to any content endeavor, but you may still be wondering what that means to you.Content strategy defines how a company is going to use content to meet the needs of a business, guides decisions about content from creation to deletion, and sets benchmarks against which to measure success. Deciding to post a YouTube video is not content strategy, nor are the myriad and growing numbers of features that your CMS offers. A strategy sets a vision for the future. Although it can be revised, it is perennial, not seasonal.
Posted Feb 18, 2013
SDL announced a series of new machine translation (MT) capabilities in its Language Platform. With a more scalable and cost-effective way to translate growing amounts of customer-facing content whether on e-commerce sites, social media, and help forums.
Posted Feb 14, 2013
Impelsys, a provider of electronic content delivery solutions, announced the release of iPublishCentral 4.1, the latest version of its digital publishing software for publishers. iPublishCentral is a comprehensive platform that allows publishers to warehouse, deliver, distribute, market, and sell their ebooks without making significant capital or engineering resource investments on their own.
Posted Feb 14, 2013
Mag+ released several enhancements to its creative toolset for designing digital content apps for touchscreen devices. These new features give designers the ability to develop digital content, including the ability to make apps that don't look like magazines at all. Other additions include pinch and zoom functions, panning and dual layout options, support for the Kindle Fire HD 8.9-inch and Google Nexus 10, and more options for packaging subscriptions, and single issues.
Posted Feb 13, 2013
A recent survey discovered that Americans are three times more likely to click on related links at the bottom of an article than content shared on social networking sites.The study, "Behavior Shift: Getting Content in Front of Consumers"-conducted online within the U.S., Oct. 3-5, 2012, among 2,512 adults by Harris Interactive-sought to find out more about the ways in which adults from the U.S. "discover and navigate the Internet's fire hose of content," according to nRelate, a content discovery platform that was behind the study.
Posted Feb 13, 2013
Kno, Inc., announced Advance, an interactive learning platform that enables publishers and authors to turn a flat file or PDF into an interactive ebook in minutes at no cost. The Advance platform was created to provide publishers with powerful, yet easy-to-use tools, to make their content and assessments interactive and engaging at scale with no added costs.
Posted Feb 12, 2013
Five years ago at the inaugural Intelligent Content Conference, there were 35 attendees. The 2013 ICC event, held in San Francisco on February 7 and 8, drew more than three hundred professionals from the disciplines of digital publishing, content management, content marketing, content strategy, mobile communication, and IT. It's as good a sign as any that corporate publishing-that is, businesses outside of traditional publishing using content to drive revenue growth-has moved to center stage.
Posted Feb 11, 2013